Upwork home
Sign up
Secondary
Kritika J. Status: Offline
Bengaluru, India
91% Job Success
Top Rated

Web Data Analyst | Marketing Strategist | BigQuery | Mixpanel Expert

Top 10% of Upwork service providers. Looking for impactful business solutions from analytics and marketing? Look no further! With over a decade of professional experience in management consulting, I can offer you a wealth of experience across diverse industries. My passion lies in bringing business value from analytics and data-driven marketing, and my clients recommend me highly for my ability to understand both. My approach centres around making a tangible impact on your product and growth by uncovering hidden insights within your business data. I offer a range of tailored solutions to address your specific challenges, recognizing that tools and technology are mere means to an end. The true value lies in the actionable insights and outcomes we can deliver. 》》》I HAVE EXPERTISE IN 《《《 ✅ Web Analysis - Crafting optimal onboarding flows, defining customer journeys from acquisition to monetization, devising effective marketing strategies for target groups, and implementing successful pricing and retention strategies. ✅ Pricing Strategy - Determining the ideal pricing sweet spot for maximum impact and long-term revenue, based on market dynamics and customer willingness to pay. ✅ Growth Marketing - Employing loop-based strategies instead of traditional funnels, optimizing marketing ROI through agile testing and learning methodologies. Old techniques of burning millions in marketing are gone. The new world of technology lets you test and learn so your RoI for marketing $ is high. ✅ Conversion Rate Optimization - From landing page conversion optimisation to e-commerce paid conversion, I have done it all with 50+ clients across the globe. ✅ Data Science - Creating internal data products like chatbots and recommender engines, as well as conducting advanced analytics for predictive planning, such as inventory optimization and revenue forecasting. 》》MY NOTABLE PROJECTS《《 💕 London-based dating app: Implemented A/B tests over two quarters, resulting in a 50% increase in sales without revenue impact in developing countries. 🖼️ Piktochart.com: Revitalized revenue after a 70% decline in 2021 through customer landscape analysis and revamped pricing strategies for different user segments. ☎️ Telecom client: Identified customer churn patterns and implemented targeted reward programs to enhance retention rates. 🛍️ Harrods, London: Conducted customer segmentation analysis to identify the high-revenue generating customer segment for their loyalty program. 🏥 Biopharma client: Conducted market research to identify early adopters for a new drug, guiding successful product launch strategies. 🏬 Bed Bath & Beyond: Optimized store space by strategically eliminating certain items, increasing shelf availability without affecting margins. 》》TOOLS I USE《《 - Mixpanel / Amplitude - Google Analytics (GA4) - Google Data Studio - Google BigQuery - Amazon Redshift - PowerBI/ Looker/Tableau - Hotjar / MS Clarity - dbt - Customer.io / Braze - Python / Rstudio I also possess expertise in cross-platform data collection, market research, and sales analysis. Reach out to me today, and let's discuss your business goals in detail! I'm just a message away, ready to collaborate with you. 🤝
Work history
Kritika J. has more jobs. Create an account to review them
Skills

Skills

Get started working with Kritika quickly with these predefined projects.

Get started working with Kritika quickly with these predefined projects.

You will get Conversion Rate Website Audit & Optimisation

From $150
1 day delivery

Browse similar freelancers