Yasen S.
London, United Kingdom
100%
Job Success
Top Rated
B2B Factional CMO
$50.00/hr
I help B2B tech companies reset, rebuild, and scale their growth engine — from team to strategy to execution.
When I’m brought in, it’s rarely just about campaigns. It’s because something bigger is broken: the messaging doesn’t land, the funnel doesn’t convert, the team isn’t aligned — and revenue is stalling.
That’s where I do my best work.
In my most recent role, I was hired to lead a marketing transformation. The team was underperforming. The funnel was inconsistent. The company needed a shift — and fast.
So I got to work:
• Rebuilt the marketing team from scratch
• Launched new demand gen and outbound strategies
• Created an affiliate program that grew revenue by 30–40%
• Built a funnel that’s delivering qualified calls to account managers
• Helped close the company’s biggest deal to date — a $500K contract (with expansion potential)
• Now scaling the IT vendor side of the business to unlock a new revenue stream
I bring a mix of strategic clarity, psychological insight, and grounded execution. I build teams. I launch and scale systems. I drive results that hold up in boardrooms.
If you're a founder or GTM leader at a B2B tech company and you know your growth engine isn’t firing right — let’s talk.
[keywords: b2b saas, client acquisition, marketing funnel, webinars, cold email, marketing strategy, growth hacking, direct response marketing, business development, LinkedIn outreach, demand generation, demand gen]
Work history
Work history
Mass Email Spam Expert
Jul 29, 2024
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Nov 26, 2024
"Yasen is EXTREMELY knowledgeable - we will continue working with Yasen in the future for sure."
Private earnings
Startup Consultation -
Sep 20, 2024
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Nov 15, 2024
"Yasen was amazing, and really helped me understand the marketing challenges I was facing AND how to work through them!"
Private earnings
Market Research for Tapping Meditation App
Mar 16, 2022
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Oct 9, 2024
Private earnings
Marketing consulting for campaign creation and full-funnel lead nuture framework
Apr 4, 2024
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Jul 31, 2024
No feedback given
Private earnings
Agency Startup Consultation
Jul 17, 2024
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Jul 31, 2024
No feedback given
Private earnings
Cold email set-up
May 22, 2024
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Jun 3, 2024
No feedback given
Private earnings
Startup Marketing Strategy Consultation for pre-launch B2B SaaS
May 16, 2024
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May 29, 2024
"Good feedback, Thanks."
Private earnings
Proof of Concept
May 11, 2024
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May 21, 2024
Private earnings
Market Research
Jul 27, 2023
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Aug 23, 2023
Private earnings
Customer Segmentation
Jan 9, 2023
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Feb 15, 2023
Private earnings
Marketing plan consultancy, cold email, landing pages, Google ads
Aug 23, 2024
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Present
Job in progress
Private earnings
Write articles about customer empathy, interviewing customers, and user interviews.
Mar 20, 2022
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Present
Job in progress
Private earnings
Identify and Create The Ideal Customer Profile
Oct 18, 2021
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Present
Job in progress
Private earnings
Rush Market research
Sep 11, 2021
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Present
Job in progress
Private earnings
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Skills
Skills
- Survey Design
- Audience Segmentation & Targeting
- Competitive Analysis
- Journey Mapping
- Go-to-Market Strategy
- Persona Development
- Direct Marketing
- SaaS
- Marketing Strategy
- Marketing Campaign Setup & Implementation
- Marketing Consulting
- Marketing Automation
- Customer Acquisition Strategy
- Inbound Marketing
- Internet Marketing