I clean up and run the finances for founder led businesses with complicated or multi company books.
If your numbers are behind, spread across several companies, or you simply never feel sure what you have and what you owe, that is exactly what I fix. You get clean, accurate books and one clear picture of your money, by company and overall, without spending your own time on it.
Last month I cleared a 19 month reconciliation backlog and corrected €10M in phantom entries. 5.0★ from the CEO.
But clean books are the minimum. What he kept me for was performance driven finance: I priced his two government tenders including the winning final bid, built the cash flow forecast he ran the business on, and connected finance KPIs to sales and marketing performance.
I am a senior finance leader with over 20 years in the field, and my work follows one arc: I take a business from numbers you cannot trust to a finance function that drives real decisions. That means winning the deals in front of you, then building the dashboard that shows you where to grow.
Where I create the most value:
Fractional CFO / Finance Manager. Ongoing monthly close, Board ready reporting, and KPIs linked to revenue so finance speaks the same language as sales and marketing. Pricing and tender strategy that wins revenue.
I sit with founders and sales teams to build pricing that wins business and protects margin. On a recent tender for a Dublin client, the team could not make sense of a complex deal model. I pulled it apart, reverse engineered the competitor benchmarks, and built three pricing scenarios with full margin analysis. My recommended base case was accepted and went in as the final bid. I do the same on government and corporate tenders, including dual currency bills of quantity with commercial buffer built in.
Turning your business into profit and cost centres
This is where finance starts earning its keep. I restructure your accounts so you can finally see which products, departments, or services actually make money and which quietly drain it. I build the KPIs that mean something and a dashboard a founder can steer by, not just a report that records history. Most founders have never seen their own business this clearly.
Cash flow forecasting founders actually use
I build forecasts leaders lean on for real decisions. For a recent client I built a cash flow forecast that played out almost exactly as projected, which the CEO told me he relied on through a tight period.
Books cleanup and reconstruction, the foundation underneath all of it.
Nothing built on bad data survives. For a Dublin client I reconstructed 19 months of accounts across four payment platforms and a bank, found and corrected over 10 million euros in erroneous journal entries, and rebuilt the chart of accounts so the numbers could finally be trusted.
I work fractionally to start so we can move fast and you can see the value before committing to anything bigger. If you find you need someone embedded for the longer haul, that is a conversation I am always open to and happy to have with you.
.If your numbers are not telling you the truth, or they are clean but not yet driving your decisions, let us talk.
Internal Auditing
Financial Planning
Management Consulting
Accounting
Analytical Presentation
Due Diligence
Mergers & Acquisitions
Governance, Risk Management & Compliance
YenSin Y.
Malacca, Malaysia
$13/hr
5.0
1 jobs
I have over 10years of experience in accounting (in-house and outsourcing firm), with skills in various accounting software such as Xero, SQL accounting and Sage, etc. I am also familiar with payroll processing.
Accounting Services
- Full-set accounts (including AP, AR and GL)
- Bank Reconciliation and Account Payable Reconciliation
- Prepare Profit & Loss Statement, Balance Sheet, Trial Balance
- Management reporting for Performance Analysis
- Tax Estimation for CP204 & CP500 (For Malaysia)
Payroll Services (For Malaysia and Singapore)
- Monthly Payroll Processing
- Form E (including CP8D) and EA form (For Malaysia)
Others
- Accounts or Payroll Data Migration
I'm keen to learn, explore more and gain knowledge in different aspects. I am willing to accept the challenge. I like working as a team player and working independently.
Microsoft Excel
Payroll Accounting
Account Reconciliation
Accounts Payable
Bank Reconciliation
Accounts Receivable
Technical Accounting
Transaction Data Entry
Numeric Fluency
Balance Sheet
Income Statement
Bookkeeping
Management Accounting
Xero
Loo M.
Cheras, Malaysia
$20/hr
5.0
25 jobs
As a freelancer based in Cheras, Kuala Lumpur, Malaysia, I am excited about the possibility of contributing to your team and leveraging my skills to support your projects. Person that wonderful to work with an exceptional expertise in sales and marketing. I’m Malaysia Chinese, able to speak Mandarin, Malay, English & Cantonese fluently. I am self-motivated, capable and also a very good team player. I would be an asset to any team. Bringing with me 16 years of comprehensive administrative experience gained in a dynamic multinational company. I am confident that my combined administrative and research skills position me as a valuable asset for any project requiring meticulous research administration. My proficiency in handling administrative tasks, coupled with advanced skills in Excel and Word, positions me as a valuable freelancer for your team. I have developed a strong proficiency in Microsoft Office, particularly Excel and Word, enabling me to navigate complex tasks efficiently even in fast-paced environments. I’m skilled in cross-cultural communication and building client rapport.
I have successfully completed diverse projects for clients on Upwork, including:
• Conducting detailed web and market research on Chinese consumer products, Korean beauty products, and the Malaysian department store market, including store visits and merchant interviews.
• Performing inspections at educational centers and for company compliance in Kuala Lumpur.
• Represented clients at medical exhibitions, showcased products, and established valuable commercial partnerships. Trade Show & Market Research Experience – Conducted on-site research, participated in industry exhibitions, and developed strong vendor relationships.
• Experience in transcription and transcription (verbatim or clean read)
• Translation between Malay, English, and Chinese (Mandarin/Cantonese)
• Logistics & Organization – Experienced in handling document, inspections, and coordinating deliveries.
• Provided customer service and chat support for managing party venues.
• Participated in Singapore FGD (caregiver) and in attending Focus Group Discussion sessions (on-site or virtual) for consumer research and healthcare surveys. Worked as a virtual assistant, demonstrating strong organizational and communication skills, empathy, and adaptability.
I have attended a medical exhibition on behalf of clients, presenting products, building excellent commercial relationships, creating a contact database, and sourcing valuable market. Jobs I've had, I was an auditor and inspector for once. My job was to find things. Skilled in Identifying and Resolving Issues for Company Representation.
In summary, I experienced spans market research, inspections, video production, and public relations, a versatile freelancer available for fixed-price contracts on Upwork. I prefer fixed-price contracts on Upwork and am available for part-time or project-based roles. I look forward to contributing to your organization’s marketing and public relations efforts. I forward to discussing my qualifications further.
您好!我是美娜,姓呂,一名基于吉隆坡的自由职业者,流利使用普通話、廣東話、馬來話同英文溝通。作为一名多才多艺的自由职业者,我常驻吉隆坡,拥有超过16年的行政管理、研究和市场营销经验。我更倾向于固定价格合同,现可接受兼职或项目形式的工作。我有16年跨國公司行政經驗,專長市場推廣、銷售、客戶服務,亦曾為多間公司提供遙距客戶支援。
我在Upwork平台上成功完成了多项客户项目,包括:
• 语言能力:流利使用普通话、马来语、英语和粤语,便于与不同背景的客户和供应商沟通。
• 市场调研与展会经验:曾负责中国消费品、韩国美容产品及马来西亚百货市场的调研,并在医疗展会代表客户建立商业合作关系。
• 馬來文、英文與中文(普通話/廣東話)之間的翻譯, 轉錄服務(逐字稿或精簡版本)
• 行政与合规检查:16年跨国公司行政经验,熟悉文档处理、合规检查及物流协调,确保高效执行任务。
• 客户服务与销售支持:提供在线咨询与客户支持,帮助管理派对场地运营并优化客户体验。
• 参与过 新加坡 FGD(照护者),及 消费者与医疗调查焦点小组(现场/线上)
我的服务:
市场调查工作(Market Research)
公关工作(Public Relations)
焦点小组讨论(FGD)
客户服务与聊天支持(Customer Service & Chat Support
• 市场调研:研究中国消费品、韩国美容产品和马来西亚百货市场,包括实体店考察和商户访谈。
• 展会代表:参加医疗展会,展示产品、建立商业合作,并收集市场信息。
• 處理過訪談、會議及音頻內容,確保翻譯自然流暢、準時交付
• 合规检查:在吉隆坡教育中心和公司执行合规检查,确保运营符合标准。
• 客户服务:提供在线支持,管理派对场地,优化客户体验。
• 视频制作:定制宣传和教育视频,如零售店害虫控制指南。
我曾经担任审计员和检查员,主要职责是发现问题。擅长识别和解决公司代表性问题。
问题解决:曾任审计员与检查员,善于发现问题并提供解决方案。
作為兩個細路媽媽,我完全喺屋企工作,彈性處理各種專案。我更傾向固定價格合同,亦可接受兼職或項目合作。我勤力、易合作,準備好幫助你嘅團隊取得成功。
Hai! Saya Anna Loo, freelancer dari Cheras, Kuala Lumpur. Saya fasih berbahasa Mandarin, Cantonese, Melayu, dan Inggeris. Dengan 16 tahun pengalaman dalam pentadbiran di syarikat multinasional, saya mahir dalam pemasaran, jualan, dan khidmat pelanggan.
Sebagai ibu kepada dua anak kecil, saya hanya bekerja sepenuhnya dari rumah. Ringkasan Pengalaman:
• Berpengalaman dalam penyelidikan pasaran (China, Korea, Malaysia)
• Pernah menjadi wakil pameran antarabangsa untuk produk perubatan
• Menjalankan audit pematuhan di pusat pendidikan dan syarikat di Kuala Lumpur
• Mahir dalam khidmat pelanggan dan pengurusan lokasi acara
• Menyediakan transkripsi & terjemahan (Bahasa Melayu ↔ Cina ↔ Inggeris) untuk audio
• Pernah mengikuti FGD di Singapura (penjaga) dan sesi Focus Group Discussion untuk kajian pengguna dan survei kesihatan (di lokasi/atas talian)
Terima kasih kerana mempertimbangkan saya🤗
System Administration
Microsoft Excel
Video Shoot
Market Research
Online Market Research
Consumer Research
Mystery Shopping
Public Relations
Survey Question
Sourcing
Image Sourcing
Office Administration
Data Entry
Virtual Assistance
Customer Service
Shahida S.
Kuala Terengganu, Malaysia
$30/hr
4.3
37 jobs
Hello! I’m Shahida, a Malaysia-based professional with 5+ years of legal experience who transitioned into full-time freelancing. I bring a strong blend of law, language, AI quality evaluation, SEO content writing, and virtual assistance to deliver accurate, compliant, and high-performing work for clients.
I specialise in AI & LLM quality evaluation, SEO content writing, legal translation, and Virtual Assistance (Legal & General Admin)—helping businesses and professionals stay efficient, compliant, and focused on growth.
🔹 Core Expertise
1️⃣ AI & LLM Quality Evaluation
✅ Linguistic review & data annotation
✅ SFT & RLHF evaluation
✅ Hallucination, bias & factuality detection
✅ Content safety & policy compliance
✅ Locale expertise: Malaysian Malay & Singaporean English
2️⃣ SEO Content Writing & Publishing
✅ SEO-optimised long-form content (legal, healthcare, business)
✅ Keyword research & content optimization
✅ WordPress publishing
✅ Yoast SEO, SEMrush & analytics tracking
✅ Search-intent driven, human-first writing
3️⃣ Legal Translation & Legal Virtual Assistance
✅ Accurate Malay ↔ English legal translations
✅ Legal research, document review & drafting
✅ Contract support, scheduling & case coordination
✅ Confidential handling of sensitive legal documents
4️⃣ General Administrative Virtual Assistance
✅ Email & calendar management
✅ Data entry, document formatting & file organisation
✅ Client communication & follow-ups
✅ Research, reporting & task coordination
I’ve collaborated with individual clients, agencies, and corporate teams worldwide, supporting projects across diverse industries. I’m highly independent, detail-oriented, and deadline-driven, with a strong record of delivering work that adds measurable value and maximises ROI.
📩 Let’s connect and discuss how I can support your goals.
Looking forward,
Shahida
Malay
Legal Writing
Copywriting
Contract Drafting
English
Legal Agreement
Legal
SEO Writing
Legal Research
Civil Law
Legal Translation
Law
Corporate Law
Legal Terminology
SEO Content
Man Choy L.
Seri Kembangan, Malaysia
$25/hr
4.9
32 jobs
With over two decades of experience in the accounting industry, I have honed my skills as a fractional accountant, providing top-notch financial management services to businesses across various sectors. My expertise lies in delivering comprehensive accounting solutions tailored to meet the unique needs of each client.
1) Key Highlights:
• Extensive Experience: Over 25 years of experience in accounting, including managing financial operations for two U.S. companies.
• Specialized Knowledge: Good understanding of U.S. accounting standards, tax regulations, and financial reporting requirements.
• Versatile Services: Proficient in bookkeeping, financial statement preparation, payroll management, and audit support.
• Technological Proficiency: Skilled in using advanced accounting software such as QuickBooks, Xero, and Zoho Books to streamline financial processes and ensure accuracy.
• Client-Centric Approach: Committed to providing personalized services that cater to the specific needs of each client, ensuring their financial goals are met.
2) Professional Experience in U.S.:
• Fractional Accountant for Two U.S. Companies: Successfully managed the financial operations of two U.S. companies, overseeing all aspects of accounting, from daily bookkeeping to strategic financial planning.
3) Education and Certifications:
• The Association of Certified Chartered Accountants (ACCA)
• U.S. Federal Taxation: University of Illinois at Urbana-Champaign
• QuickBooks Online ProAdvisor: Intuit Inc
• Xero Advisor Certified
• Company Reports: Understanding Form 10-K: Coursera
4) Personal Attributes:
• Detail-Oriented: Meticulous attention to detail, ensuring accuracy and compliance in all financial matters.
• Problem Solver: Strong analytical skills, capable of identifying and resolving complex financial issues.
• Effective Communicator: Excellent communication skills, able to convey financial information clearly and concisely to clients.
International Accounting Standards
General Ledger
Chart of Accounts
Cash Flow Analysis
Intuit QuickBooks
Zoho Books
Bookkeeping
Financial Accounting
Cost Accounting
Inventory Management
CPA
Management Accounting
Xero
Joanna K.
Subang Jaya, Malaysia
$11/hr
4.6
5 jobs
Full Set Account
Maintain accurate and up-to-date all financial records for clients.
Record financial transactions, including income, expenses, and other financial activities.
Ensure compliance with accounting standards and relevant regulations.
Software Support
Utilize accounting software such as AUTOCOUNT & XERO to manage financial records efficiently.
Audit Support
Prepare clients for financial audits by ensuring records are accurate and well-organized. and collaborating with external auditor.
Maintain regular communication with clients to discuss financial matters, provide updates, and address questions or concerns.
Payroll Support
I am also Gusto Payroll Certified
Bank Reconciliation
Chart of Accounts
Accounting Basics
Bank Statement
Accounting Software
Accounting Report
Canva
Xero
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