If you're here to "outsource words", I'm not your person. But if you want someone who understands buyer psychology, the customer journey, and how content shifts belief before it drives behavior, then we should talk.
Over the past 4+ years I've worked across B2B SaaS brands, founder personal brands, and creator businesses, operating across the full content stack. Here's where I play:
1. B2B Content Marketing & SEO Writing
This is my primary lane. I write product-led content that helps skeptical, distracted B2B buyers take the next step toward your solution by making them believe in the transformation. That means:
+ SEO blog posts and comparison pages grounded in real customer research
+ "Best for" and "alternative to" guides that gently sell
+ Case studies where your customer is the hero (your product is just the catalyst)
+ Thought leadership and original research that positions your brand as the authority
+ Objection-handling, social proof, and conversion-focused CTAs built into every piece
+ Bonus: distribution-ready social posts after every publish
2. LinkedIn Ghostwriting/ Personal Branding & Social Media Content
I ghostwrite for founders, executives, and experts who know what they think but don't have time to write it. I'll make you a recognizable voice in your industry using a 3-bucket content strategy that shows what you know, educates your audience, and sparks conversations that build authority.
Your job: share one line, one voice note, one messy paragraph of thoughts.
My job: everything else, including your engagement strategy.
It's how I've ghostwritten for C-level executives and agency owners behind 6โ8-figure businesses without ever diluting their original voice.
3. Video Scripting (YouTube + Short-Form)
With 300+ scripts written across niches including AI/tech, finance, health, self-help and business, I understand what keeps viewers watching past the first 30 seconds. I write for YouTube long-form and short-form platforms (hooks, pacing, structure), while also optimizing for SEO so your content gets found.
Here's the best part: I love to experiment. I'm always up for trying new things, so if you have a wild idea, I'm willing to walk with you through testing it out.
First piece is 50% off. You only pay full price if you love it. (You will.) Let's talk, I'm online.
Best,
Ruthie
B2B Marketing
Blog Writing
Article Writing
Email Copywriting
SaaS
Copywriting
Social Media Marketing
Content Writing
YouTube Marketing
YouTube SEO
Scriptwriting
YouTube Video
B2C Marketing
Product Management
Product Description
Content Marketing
Content SEO
Content Marketing Strategy
AI Content Creation
Web Content Strategy
Sarah D.
Lagos Island, Nigeria
$40/hr
4.9
34 jobs
๐Want to work with the best copywriter or content writer in the game? Someone who can up your marketing game and SEO game in content and copywriting by 5x? Someone who can sell your B2B product with inbound marketingeasy-peasy? ๐
My clients' product and brand awareness has increased with high-quality content and super marketing strategy.
This can be you, and I can help you if you are thinking:
โ My brand is struggling and I want to increase awareness
โ I am burdened by too much work, I need help
โ I need my blog to rank on search engine results
โ I want my product to sell with compelling content and copy
โ I need someone to come up with creative content to grow my business
โ I need a product marketer who wants to join a budding business
Work with me and you will:
โ Say goodbye to overwhelming work
โ See your blog rank on search engines
โ Have the best time working with a product marketer
โ Increase your brand and product awareness
โ Watch your business grow through quality content and copy
โ Free up personal time for yourself to vacation or work on other interesting or personal projects
My clients have a lot to say about me:
โจSarahโs writing skills are exceptional. She delivered high-quality work promptly, demonstrating creativity and professionalism.
โจSarah is an exceptional writer, delivering top-notch quality with creativity and timeliness
โจWorking with Sarah was very easy as she was very communicative and always on top of things
We might not be a fit though, as I can't work for everyone. We might be a bad fit if:
- The company belittle freelancers work and efforts
- The company struggles to pay freelancers or pay peanuts
- The client is unclear about what they want
My background:
I'm a product marketer, content writer, and product marketer. These words describe my career journey so far: TALENTED, CREATIVE, GREAT TEAM PLAYER, QUALITY WORK, EXCELLENT DELIVERY, and, PROFESSIONALISM, GREAT TO WORK WITH
โจCompanies I have worked with and educational background are highlighted on my profileโจ
My background in numbers:
โ 40% repeat client
โ 70% referral
โ 90% 5-star rating
โ 100+ articles completed in the past few months
โ 100% engaging and creative website copy
โ And more
Sound like a fit? Here's the next step:
#1 Send a message
#2 Introductory call if necessary
#3 Escrow setup
#4 Project start
#5 Project delivery
Looking forward to hearing from you. Thanks.
Sarah
B2B Marketing
Article Writing
Email Copywriting
Blog Content
SEO Writing
Product Marketing
Content Marketing
Sales & Marketing
Copywriting
Search Engine Optimization
Content Writing
Landing Page
Website Copywriting
Writing
SEO Content
Oyeyemi A.
Ile-Ife, Nigeria
$5/hr
5.0
13 jobs
I help businesses build accurate, targeted prospect lists that support effective B2B lead generation and outbound sales.
My process focuses on researching the right companies, identifying decision makers, and delivering high quality lead data that helps businesses connect with qualified prospects. Using LinkedIn Sales Navigator and trusted lead generation tools, I build targeted prospect lists based on your ideal customer profile, industry, location, company size, and job titles.
My workflow includes:
Prospect research and company research
LinkedIn Sales Navigator lead sourcing
Decision-maker identification
Contact list building
Verified business email research
Personalized LinkedIn outreach preparation
CRM-ready lead organization
Data verification and quality checks
Excel and CSV lead list delivery
I pay close attention to data accuracy, organization, and detail to ensure every lead list is clean, relevant, and ready for outreach. Whether you need qualified B2B prospects, targeted company research, or organized lead databases, I follow a structured process designed to save you time and support your sales pipeline.
Core Skills
LinkedIn Lead Generation
LinkedIn Sales Navigator
B2B Lead Generation
Prospect Research
Lead Research
Targeted Prospect Lists
Decision-Maker Research
Contact List Building
Company Research
Market Research
Audience Research
Email Verification
Lead Qualification
CRM Management
Cold Outreach Support
Personalized Outreach
Excel & Google Sheets
Data Collection
Data Verification
Sales Prospecting
Tools I work in:
LinkedIn Sales Navigator, HubSpot, Attio, Canva, Apollo/ZoomInfo type lead sourcing tools, and AI-assisted writing tools to move faster without losing quality or voice.
Why work with me:
I'm early in my freelance career, which means two things you can rely on: I'm hungry to prove myself on results rather than coast on a resume, and I'll be hands on and responsive rather than juggling a dozen retainers. I take ownership of the process, you set the direction, I execute consistently, track what's working, and tell you honestly what isn't.
Your content is competing with 7 million pieces published every day. Most get ignored. Mine don't.
For over 5 years, I have helped B2B SaaS and tech brands generate more qualified pipeline through SEO content that ranks and converts. One client saw a 35% increase in leads, and this is not as a result of more content but smarter content.
CORE EXPERTISE & DELIVERABLES
I deliver high-intent, search-optimized marketing assets designed to rank on Google and convert decision-makers. My primary deliverables include:
โ๏ธIn-Depth Long-Form Blog Posts: 1,500+ word authority pieces, comprehensive guides, and thought leadership articles.
โ๏ธB2B Case Studies: ROI-focused success stories that prove your technical capabilities and close middle-of-funnel leads.
โ๏ธConversion-Focused Landing Pages: Direct-response copy mapped to human behavioral psychology and clear value propositions.
โ๏ธSEO Content Strategy: Topic clustering, user intent mapping, and comprehensive on-page SEO metadata optimization.
HOW I WORK (AND WHY IT'S DIFFERENT)
I'm not a word-count writer but a strategic content partner.
Every engagement starts with a competitive gap audit, finding what your competitors are missing so your content targets high-intent buyers, not just traffic. From there, I craft copy with deliberate sentence rhythm, real industry insight, and a brand voice that feels unmistakably human. No AI footprints or filler.
You will always know where things stand. Clear briefs, fast turnarounds, and zero need for hand-holding.
WHO I HAVE WORKED WITH
Nextiva, Wondershare, Media dot io, Selleo, Infomineo, Offermate, Cigar County, Authentic Moroccan Ltd, GWD, Winebond, and growing teams who needed enterprise-level content without the agency overhead.
READY TO BUILD SOMETHING THAT GUARANTEE CONVERSION?
Drop me a message. Tell me your biggest content challenge, and I will tell you exactly how I wouldd approach it.
ALSO AVAILABLE FOR:
โ๏ธB2C content
โ๏ธChristian and faith-based content
โ๏ธAI-assisted content editing.
B2B Marketing
Product Description
Website Copywriting
Content Writing
SEO Writing
UGC
On-Page SEO
Content Marketing
Email Copywriting
Social Media Management
Health & Wellness
SaaS
Website Content
Article Writing
Blog Writing
Abimbola A.
Lagos, Nigeria
$30/hr
4.9
26 jobs
Most early-stage B2B companies don't have a marketing problem. They have a clarity problem. The product is real, but the messaging is muddy, the channels are untested, and no one owns the pipeline from awareness to signed contract.
That's the gap I fill.
I'm Ayo, a B2B marketing strategist with 6+ years building marketing functions from scratch for tech, fintech, cybersecurity, and biotech companies across the US, Asia, and West Africa. I work best with founders and lean teams who need someone who can think strategically and execute without hand-holding.
What I've delivered for clients:
โ ๏ธ45% increase in B2B client sign-ups over 10 months at a fintech platform
โ ๏ธCPL under $5 on paid campaigns for a cybersecurity firm in Southeast Asia
โ ๏ธ25% rise in B2B sign-ups within six months through ABM and PPC at a cleantech startup
โ ๏ธ11,000 app downloads in under 9 months through user acquisition campaigns.
What I actually do:
โ ๏ธGo-to-market strategy for new products or market entry
โ ๏ธICP development, competitive analysis, and positioning frameworks
โ ๏ธAccount-based marketing campaign design and execution
โ ๏ธLanding page copy and website messaging that converts
โ ๏ธEmail nurture sequences and lifecycle marketing
โ ๏ธPaid social and PPC campaign management
If you're building something that needs a marketer who understands your product, your buyer, and how to connect the two, let's talk.
B2B Marketing
Growth Strategy
Email Marketing
PPC Campaign Setup & Management
Content Marketing
Content Management
Competitive Analysis
Go-to-Market Strategy
Lead Generation
Marketing Automation
Marketing Strategy
HubSpot
Product Marketing
Customer Acquisition Strategy
Audience Research
Digital Marketing Management
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
โUpwork provides an umbrella-level of security. I can see a talentโs work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.โ
KD
Kim Darling
Emerald Tiger
โUpwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.โ
DM
David Merry
Kinetic Investments
โOur very specific requirements can be a challengeโWith Upwork, weโre able to access a bigger community to ensure the success of our projects.โ
KK
Katja Krohn
Summa Linguae
How do I hire a B2B Marketer in Nigeria on Upwork?
You can hire a B2B Marketer in Nigeria on Upwork in four simple steps:
Create a job post tailored to your B2B Marketer project scope. We'll walk you through the process step by step.
Browse top B2B Marketer talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top B2B Marketer profiles and interview.
Hire the right B2B Marketer for your project from Upwork, the world's largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a B2B Marketer?
Rates charged by B2B Marketers on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a B2B Marketer in Nigeria on Upwork?
As the world's work marketplace, we connect highly-skilled freelance B2B Marketers and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream B2B Marketer team you need to succeed.
Can I hire a B2B Marketer in Nigeria within 24 hours on Upwork?
Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive B2B Marketer proposals within 24 hours of posting a job description.