I help founders, investors, and corporate teams make faster, better capital and strategy decisions through institutional-grade financial modeling, valuation, and strategic analysis.
As a former Big 4 consultant at Deloitte and PwC, with an MBA and an Engineering degree, I bring a rare combination of finance, strategy, and technical rigor. I have supported engagements that helped clients raise over $500M in capital, delivering models and analyses used in real investment and board-level decisions.
๐๐ฟ๐ฒ๐ฎ๐ ๐ผ๐ณ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ
Financial Modeling & Forecasting
Integrated 3-statement models, budgeting, long-term planning, scenario and sensitivity analysis.
Valuation & Transaction Analysis
DCF, comparable companies, precedent transactions, LBO modeling, M&A support, and due diligence.
Financial Planning & Performance
FP&A, cash flow planning, performance tracking, and investor reporting.
Fundraising & Investor Materials
Pitch decks, investment memorandums, and financial narratives for capital raising.
Strategy & Business Analysis
Market research, business planning, competitive benchmarking, and growth strategy.
Sector-Specific Modeling
SaaS metrics (CAC, LTV, churn), energy and infrastructure, real estate models, and project finance.
๐ง๐๐ฝ๐ถ๐ฐ๐ฎ๐น ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐๐
Fundraising preparation, investor reporting, acquisition analysis, budgeting and long-term planning, business case development, and turnaround or restructuring situations.
I design every deliverable for decision-making clarity, with clean, audit-ready models, transparent assumptions, and built-in flexibility for scenario and sensitivity analysis. My work is structured to be used directly by founders, investors, and senior management.
Experience spans AI and SaaS, energy and infrastructure, real estate, fintech, manufacturing, retail, public markets, and Web3.
Tools and technical stack include advanced Microsoft Excel, VBA automation, financial forecasting systems, and cap table modeling.
Top Rated and Expert-Vetted on Upwork, with consistent client feedback highlighting analytical depth, speed, and reliability.
๐๐น๐ถ๐ฒ๐ป๐ ๐๐ฒ๐ฒ๐ฑ๐ฏ๐ฎ๐ฐ๐ธ:
๐จ๏ธ โExceptional as always, this is my 5th or 6th project with Gabriel and each one has been a smooth and efficient process with no delays. Have already engaged with him for another contract.โ
๐๐๐ธ๐ฒ ๐๐ฒ๐ฎ๐๐
๐จ๏ธ โGabriel is extremely professional and completed the financial model on time. In addition to producing an excellent finished product he gives great advice, implementing things that we didn't think of.โ
๐๐ป๐ฑ๐ ๐๐ท๐ฎ๐๐ถ
๐จ๏ธ โI can't wait to work with him again! He's a highly skilled and multi-faceted collaborator who's determined to help you cross the finish line.โ
๐๐ถ๐ ๐ถ๐ฒ ๐๐ถ๐ฐ๐ธ๐บ๐ฎ๐ป
Financial Modeling
Valuation
Financial Analysis & Valuation
Financial Planning
Financial Analysis
Microsoft Excel
Business Planning & Strategy
Due Diligence
Financial Projection
Business Consulting
Business Plan
Business Analysis
Strategic Planning
Management Consulting
Real Estate Financial Modeling
Data Analysis
Budgeting & Forecasting Software
Project Finance
Accounting
Financial Plan
Alina C.
Bucharest, Romania
$20/hr
5.0
2 jobs
Hi, Iโm Alina โ a digital communication and social media specialist with a strong background in content creation, campaign coordination, and influencer marketing. Over the years, Iโve worked with brands in beauty, lifestyle, tourism, and FMCG, helping them grow their digital presence with relevant strategies and authentic content.
My approach is pragmatic and results-oriented. Whether it's developing social media plans, managing influencer activations, or writing content that fits both voice and platform, I care about quality and consistency.
Iโve collaborated with digital agencies and as a freelancer โ so I understand both team dynamics and what it means to deliver independently.
If you're looking for someone reliable, organized, creative (and easy to work with), Iโd be happy to hear about your project.
Letโs connect.
Influencer Marketing
Social Media Marketing
Copywriting
Instagram
Facebook Advertising
Instagram Story
Facebook Ads Manager
Social Media Marketing Plan
Media Planning
Content Management
Oana T.
Bucharest, Romania
$40/hr
5.0
7 jobs
I am a fragrance specialist, creative director, fashion editor and author with extensive experience in the fragrance and fashion industry, as well as a strong background in literature, art and beauty.
I help fragrance brands, publications and apps launch their products, develop their core values and write their stories, but I also work with fashion and beauty brands as an editor and creative director.
There's a special place in my heart for people who simply love perfume and want some guidance in the sometimes overwhelming world of scent. I love advising, consulting and scent styling people who share this passion with me. When I do it, I go deep and focus on the person before making any suggestions.
As a published and awarded writer and performer, I navigate the space between commercial and non-commercial, informing my editorial work and creative direction from my personal research and intimate explorations related to the body, memory, human connection and the natural world.
โข Fragrance Consulting & Creative Direction
โข Fashion & Beauty Creative Direction
โข Editorial Management
โข Perfume Writing & Social Media
โข Ghostwriting & Essays
โข Poetry & Fiction
โข Newsletter Writing (Mailchimp)
โข Moodboarding
Writing
Perfume
Fashion & Beauty
Fashion & Apparel
Ghostwriting
Article Writing
Novel Writing
Poetry
Content Creation
Fashion Editorial
Art Curation
Online Research
Visual Art
TikTok Marketing
Microsoft Publisher
Alex S.
Bucharest, Romania
$20/hr
4.8
132 jobs
10+ years in the digital marketing trenches managing over $1M in annual ad spend across 100+ brands. Built on critical thinking and resourcefulness before AI existed. Then AI arrived, and I turned all of it into a force multiplier. If you need someone who knows what works, has failed enough to recognize a mess in the making, and executes smoothly... you just found him.
Running an agency, building a startup, or growing a business... you don't need another freelancer who waits for instructions. You need someone who steps in, reads the situation fast, and starts fixing things without hand-holding or second-guessing.
Most marketers stay in one lane. I look at the whole ecosystem.
Paid ads, SEO, landing pages, CRO, tracking, funnel architecture, email, automation. Long enough in each to understand how the pieces affect each other... and where they break.
I find the leaks, blind spots, friction points, wasted spend, and reporting gaps. Then I fix what's broken, tighten what's loose, simplify what got messy, and build systems that make sense and convert.
And I won't spend your budget on clicks from people who were already typing your name into Google ๐คญ
What I Actually Do ๐ค
SaaS, e-commerce, service businesses, agencies, real estate, veterinary, wellness, beauty, retail, franchises. Ten industries, same job: find where the money leaks... and where it hides.
Paid Media - Mostly Google Ads and Meta. TikTok, LinkedIn, Reddit, and Shopping when they make sense. Campaigns that scale, not just launch. Zero tolerance for waste.
Tracking & Attribution - GA4, GTM, server-side tagging, CAPI, Hyros, Triple Whale. Cleaner data, fewer bad decisions.
SEO & Content - 10 years of audits, on-page fixes, keyword strategy, local SEO.
Funnels & CRO - Landing page reviews, messaging cleanup, friction reduction. Fix what's obviously broken first.
Automation & Operations - Make, n8n, GoHighLevel, Klaviyo, ClickUp, MailerLite, Mailchimp, Drip, plus Claude Code, Cowork, and Gemini, ChatGPT, or Manus for AI-assisted workflows.
Shopify & E-Commerce - Product pages, checkout improvements, automation workflows, storefront optimization, LTV and cohort analysis.
Project Coordination - Agencies, startups, healthcare, education, real estate. Slack, ClickUp, Monday, Trello, Asana, Notion.
A Few Cases Worth Mentioning โ
Freelancing since 2011, full-time since 2018. Direct clients, agency partnerships, franchise campaigns.
Brands I've worked with: Planet Fitness, Tide Cleaners, Amazing Lash Studio, Tuft & Needle, Dunkin', Baskin-Robbins, PetSmart, Elements Massage, Walt Danley, Fairway Independent Mortgage.
Planet Fitness - Local search had stalled across five locations. Rebuilt the Google Business Profiles, split keyword targeting by catchment so locations stopped bidding against each other, launched geo-targeted campaigns aimed at calls and membership inquiries.
Tide Cleaners - Ads were pulling broad, low-intent traffic into landing pages that didn't match the search. Rebuilt campaigns around core services, tightened location targeting, fixed the landing-page journey.
Amazing Lash Studio - Meta was generating interest with no path back for people who didn't book. Restructured campaigns by audience intent, built retargeting funnels pointed at completed appointments.
Walt Danley Real Estate - Broad luxury targeting was producing inconsistent lead quality. Rebuilt the strategy around specific locations, property types, price bands, and buyer-versus-seller intent.
Tuft & Needle - Fragmented campaigns and product targeting made it hard to see what drove profitable sales. Restructured Google Ads, cleaned up the Merchant Center feed, moved budget to the strongest performers.
Local Vet Clinic Turnaround - ~$5k/month in revenue from an underperforming site and badly structured campaigns. Rebuilt the site around appointment intent, restructured Google Ads. ~$20k/month within three months on $1,300/month in ad spend. 15x return on ad spend.
Premium E-Commerce (20k+ SKU catalog, eight-figure revenue) - Running paid strategy and diagnostics on a mid-five-figure monthly budget. The audit's first find: a single brand keyword carrying 69% of search value, quietly masking weak non-brand performance.
โญ What Clients Say โญ
"Alex is a pro. He does what he says when he says he will. If you've hired freelance talent globally, you know that's rare. Fresh ideas, works with passion."
"Deep knowledge across SEO and digital marketing, thinks outside the box, delivers fast."
"Very positive experience. Wide variety of talents from marketing to web development and operations."
Let's Talk About Your Situation ๐ซต
Something's probably not working the way it should... or you know it could perform better.
Send me a message, tell me what's happening, and I'll tell you if I think I can help.
No pitch, no pressure. Just honest and pure feedback.
Let's see if we're a fit :)
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