Hire the Best Content Strategists in Western Australia

Does your business need a writer who creates compelling copy to turn clicks into conversions? Is your company launching a new website, and you want writing that grabs the reader’s attention? Or perhaps you're looking to improve your SEO by revising and refining existing content? I’ve been a full-time business writer, editor, and content strategist since 2017, and I launched my own company (Strandberg Media Services LLC) in 2021. With a background in journalism and marketing, I’m a versatile content creator who crafts engaging stories that fit any brand’s desired tone. Take a look at what my clients have to say about my work: - “Scott is an absolute asset. He truly cares about content and never, ever phones it in. If you have the chance to work with him, do it. He's an editorial wizard." - “Scott did a fabulous job! Excellent readability, writing quality, and sentence structure. Scott is very thorough, and he also takes great care with regard to proofreading. We’ve been working with Scott for quite some time now, and his work has consistently been top-notch.” (My per-word rate is typically 15 cents, although this varies based on length, frequency, and research requirements.)

Most editors fix sentences. I diagnose stories, systems, and brands. I’m a Hugo Award–winning senior fiction editor (Strange Horizons) and content strategist with nearly a decade of experience shaping work that needs to be clear, credible, human, and intentional. Clients come to me when the writing already “works” but isn’t doing what it’s supposed to do. I specialize in: 📝Narrative diagnosis (what’s broken and why) 📝Brand voice and tonal alignment 📝High-stakes editing where clarity, trust, and audience perception matter 📝Strategic content systems that scale across pages, platforms, and teams MY BACK STORY My background spans literary publishing, UX/content design, SaaS and B2B content, curriculum, and long-form nonfiction. I bring the same rigor to a website, product page, or manuscript that I bring to award-winning fiction: intention first, execution second. I've loved story since the moment I knew words could form a captivating narrative. I've worked as a poet, copywriter, editor, senior strategist, content manager, and narrative designer. My love of story is your secret edge over your competition. HOW I WORK I don’t just edit—I partner. My process typically includes: 🖋️Listening first (goals, audience, constraints, risks) 🖋️Strategic diagnosis (structure, narrative logic, voice, gaps) 🖋️Targeted edits that preserve your voice while improving clarity and impact 🖋️Clear reasoning behind every recommendation 🖋️Optional: content strategy, frameworks, or next-step guidance WHAT YOU CAN'T GET ANYWHERE ELSE ✅ Narrative diagnosis. I identify why something isn’t working and how to fix it structurally, strategically, and tonally. ✅ Award-level editorial judgment. As an award–winning editor, I bring discernment, taste, and long-term thinking that has an impact. ✅ Blended SEO, narrative, and GEO marketing. I think across platforms and strategies to create a holistic and wide spreading strategy that uplifts your brand across all mediums. ✅ Professional publishing experience. I've published with WIRED, The Washington Post, Vice, and top publishers by having a deep understanding of what readers want and what publishers need. WHAT I CAN HELP WITH 📈Brand & website copy editing (voice, clarity, flow) 📈Content strategy & audits (SEO, generative search, UX) 📈Product pages, landing pages, and long-form content 📈Developmental editing (fiction & nonfiction) 📈Editorial consulting & narrative design 📈Curriculum and educational content editing WHY HIRE ME 💸 Increase your brand's search visibility in search engines and LLMs 💸 Transform AI-generated or technical drafts into persuasive human language 💸 Troubleshoot conversion issues on high trafficked content 💸 Need a narrative brand story that connects all client touch points 💸 Rebrand your business 💸 Craft a content strategy for website and social media *Fixed-price packages available on request.

Most technical founders hit a brutal commercial wall at launch. You built a powerful product, but when it comes to shifting from code to cash flow, you are simply too close to it. When you look at your own roadmap, it's incredibly easy to fall into the exact same traps every early-stage CEO faces: "I know how to make the thing right, but I'm way in over my head on the commercial side." "There are a hundred things I could work on right now... But I'm just too close to it." "Every demo I do, I just default to talking about how to use the tool instead of solving high-stakes business problems." When you hang onto technical jargon because it’s how you think, you end up casting the net too wide out of fear. Your website becomes a non-sensical feature dump that reads like abstract software jargon, your live demos play out like unscripted utility tours, sales cycles stall, and you get trapped in endless custom roadmap conversations before proving your core value. I build the foundational GTM architecture and sales enablement playbooks that get your software out of the product lab and into a predictable, repeatable customer acquisition machine. As an active agency founder, venture-backed co-founder ($1M raised), and global GTM architect who started my career in Europe, I transition your tech from an operational overhead into revenue insurance. THE TRIED-AND-TESTED SYSTEM: ARCHITECTURE TO ACTIVATION I deploy a repeatable framework to turn your software's capabilities into an undeniable business case: + PHASE 1: GTM Architecture & Blueprint (Month 1): I run a deep architectural discovery to lock down your master GTM Compass. This establishes your precise Positioning, Ideal Customer Profile (ICP) alignment, Message House pillars, and high-impact "primary land" use cases. I translate complex technical data points into customer-centric user stories and optimize your structural content so your SaaS gets naturally indexed and served as the definitive answer by AI recommendation engines (AEO). + PHASE 2: Active Activation & Sales Enablement (Months 2–3+): I get my hands dirty building and deploying your commercial engine. I construct your sequential activation plans, design structured demo paths that force prospects to self-diagnose their pain, and deliver full-stack sales enablement tools (playbooks, conversational ROI frameworks, and pitch assets) while tracking real pipeline metrics left-to-right. ACCELERATOR & SAAS ACADEMY ALIGNMENT I am deeply familiar with the playbook rhythms, growth metrics, and execution sprints used inside elite scaling environments. I frequently partner with solo and bootstrapped founders navigating intense growth acceleration programs—such as Dan Martell’s SaaS Academy—to seamlessly translate high-level strategies into execution-ready market engines. GLOBAL ENTERPRISE TRACK RECORD 25+ years of executive marketing leadership spanning early-stage SaaS to public tech giants, reporting directly to CEOs/CMOs to unlock $1.3B+ in collective shareholder value: + ArcanaNetworks: Co-Founder & VP of Marketing. Pitched to 20+ VCs, securing two definitive term sheets and a $1M angel investment. + Workday: Engineered high-value GTM assets for Workday Extend supporting $M+ lifecycles; exceeded sales quotas over 3 years selling to 500+ enterprise clients. + Novell: Director of Field Marketing Europe. Orchestrated product priorities and mission-critical turnaround launches across international markets. + GE Digital, Splashtop, Enview, Element Analytics: Built high-performance demand-gen infrastructure, accelerating MQL generation by 150% within 90 days, and co-led analyst playbooks. Let’s stop wasting time on ad-hoc marketing campaigns and build a repeatable customer acquisition machine together.

RESULTS - Served as interim CMO for two multimillion-dollar SaaS companies, leading holistic marketing operations, demand-gen, and brand strategy. - Designed and executed a workforce development company's first email nurture campaign, resulting in several high-value sales calls and engagement rates 4–5× above industry benchmarks (~80% open rates | ~60% CTR). - Rebuilt SEM program for a SaaS company, competing against $1M-per-month players on <$10K budget; generated leads at <$100 cost per lead converting 10+ customers at $2K monthly reoccurring revenue each - Developed and guided a comprehensive social growth strategy for a recently launched small business, which drove ~6K new highly engaged followers across Instagram and TikTok in less than three months. - Overhauled SEO for several clients, all ranking on page one for branded organic search within 90 days. OVERVIEW An enthusiastic and driven marketing leader with end-to-end marketing and sales experience, from building a brand strategy to campaign management and measuring effectiveness. Extremely analytical with a history of turning data into a story of actionable insights. I am known for influencing senior leadership to drive change through data-based insights. While also having robust creative development and execution experience. Specialized skills in: - All forms of copywriting, especially for technology and consumer goods. - Website wireframes, copywriting, and SEO - Blog & whitepaper writing across many industries and topics - Paid campaign strategy and execution, including search, display & social - Email marketing strategy and execution to customers or prospects - Brand strategy and management - Research campaigns (qualitative or quantitative) COPYWRITING: Over seven years of experience writing brand, web, social, and other copy for billion-dollar brands such as Metro by T-Mobile, T-Mobile, Kleenex, Huggies, Cottonelle, and many small businesses. Experience writing long and short-form blog content. See my profile to see examples, and ask me for more content examples. NEW PRODUCT DEVELOPMENT I have researched, developed, and launched numerous products, services, marketing platforms, and marketing campaigns. I have vast experience researching and gathering insights on new potential products or services brands could launch. I am an expert at developing value propositions for potential new products and researching which articulation is best suited for the target customer. I have a lot of experience opportunity sizing the innovation to help companies understand the high and low potential of the new product. BRAND MANAGEMENT I have 10+ years of experience in brand management in various industries, Fortune 50 to small businesses, both domestically and internationally. I have experience developing strategy, creative execution, and measuring the success of re-branding a billion-dollar brand. I have led various custom research studies related to brand value proposition shifts and innovation that could shift brand perspective. I am an expert at writing and iterating on value propositions. SOCIAL MEDIA STRATEGY & CONTENT CREATION I develop social strategies that actually an engaged follower base. My approach focuses on blending organic storytelling, influencer collaboration, and test-and-learn experimentation to fuel awareness and conversion. For example, I built a word-of-mouth marketing strategy for a Metro by T-Mobile. In the first month of implementing the testimonials program, we have seen a 400%+ increase in unique visitors to our brand story page. INSIGHTS & SEGMENTATION I have led dozens of focus group research studies and surveys. I have experience managing a $4 million marketing budget, managing numerous agencies, plus 3 years of experience working at a data analytics firm on the agency side. I not only could launch your custom research studies, but I can also analyze the results and curate a strategy as a result. I am also an expert at segmentation and identifying the best-suited target segments for a brand. I have led the segmentation strategy for a major tech company for five years. DATA ANALYTICS I have over a decade of experience working with various data sets to help drive additional value and insights for brands. I worked at Nielsen consulting for P&G for three years, including database management, Tableau, and other data visualization tools and data mining to find relevant insights. I have worked with syndicated and internal data and launched and analyzed custom quantitative and qualitative research studies. Data analytics is where I have the most experience in marketing and will provide data to support any marketing initiatives, including measuring the effectiveness of campaigns. If you're interested in seeing if my background for be a good fit for your project - let's talk!

I'm a storyteller and content strategist with a passion for crafting impactful narratives. I'm confident in my ability to distill complex data into digestible content, design visuals to enhance readability, and optimize content for search engines to boost brand visibility. Whether I'm collaborating on an email campaign, designing a case study, or writing website copy, I always keep my client's values and their customer's needs front of mind. Some of my past clients include: Course Hero, Asana, Semrush, West Elm, Pottery Barn, ShutterFly, Tommy John, and more. Visit www. morganwestling.com for samples of my work.

I help mission-driven brands, educational organizations, and thought leaders create engaging social media content and brand storytelling that builds connection, trust, and audience growth. My work combines social media strategy, content creation, short-form video, and creative direction across platforms including Instagram, TikTok, LinkedIn, Facebook, and YouTube Shorts. From reels and educational content to campaign assets and visual storytelling, I translate ideas into clear, compelling content that resonates with audiences. With a background spanning both education and digital communications, I bring a unique understanding of how to communicate complex ideas in ways that feel accessible, human, and engaging. I support clients with content strategy, brand positioning, campaign development, audience engagement, and cross-platform storytelling, often acting as an extension of internal teams. Many of my collaborations evolve into long-term creative partnerships, but I also enjoy supporting individual projects that need thoughtful strategy, polished execution, and strong communication. If you're looking for a creative partner who can think strategically while also bringing ideas to life visually, I’d love to connect.