Want winning ads for your brand?
Let’s start with a quick TRIAL PROJECT.
Great video ads don’t just show a product, they trigger a response. That’s what direct response marketing is all about, and it starts in the first 3 seconds. If your Meta or TikTok ad doesn’t grab attention fast, it’s already lost.
I’m an eCommerce video editor with a deep understanding of performance, direct response marketing, and consumer psychology. I work closely with creative strategists and study winning ads daily on Atria to understand what works. Many of the ads I’ve edited have achieved a ROAS of 4x-8x. My focus is on scroll-stopping hooks, engaging pacing, and storytelling that actually converts.
I’ve worked with top DTC brands like Southern Scholar, Airbag, Momofuku, SnowFoxSkincare, Bathorium.... helping them generate millions in monthly revenue through high-performing creatives
Why my creatives perform
• I use trending style hooks, captions and CTAs that grab attention and push your audience to act.
• I’m not just an editor, also understand what makes ads perform and convert.
• I have successfully helped SMBs reach 8-9 figure revenues through direct response marketing.
• Meta and TikTok ads style to fit platform trends and buyer psychology.
• Every second of your video is designed for conversions, not just views.
Ready to scale your brand with creatives that actually perform?
Let’s create a winner for your brand.
Just send over the brief, and if you’d like, we can hop on a quick call. I’ll get started right away.
Video Editing
Graphic Design
TikTok Ad
Facebook Advertising
AI Image Editing
AI Video Generation
Yrian H.
Bogota, Colombia
$20/hr
4.8
32 jobs
🏅I'm certified by HubSpot Academy as a content marketing and SEO/GEO/AEO strategist.
📊 I've got over 7 years of experience in creating creative content to help engage audiences.
🏆 As an award-winning screenwriter and film director, I bring a unique vision to every project.
Skills
- SEO, GEO, AEO, and Social Media Content
- Copywriting & e-mail Marketing
- Scriptwriting - Video Marketing
- WordPress
- Keyword Research
- AI Tools (Chat GPT, Claude, Gemini, Google Labs, Kling, Leonardo AI, Gamma)
💻📝 Let's get your project to #1 on Google and AI search. 😉
Content Writing
Creative Writing
SEO Keyword Research
Search Engine Optimization
Copywriting
Website Translation
Storytelling
Scriptwriting
Content Creation
Blog Writing
Web Content Development
Social Media Content
Persuasive Writing
AI Content Writing
AI Content Editing
Holly Grace C.
Sheffield, United Kingdom
$50/hr
4.8
339 jobs
💸 Content writer with experience at ElevenLabs, Upwork, Pipedrive, Microsoft, Bytedance, OMG, and 2 of the world's biggest AI LLM companies 📈
💥TOP 0.1% OF UPWORK AI COPYWRITING AND CONTENT TALENT💥
New for 2026: Expert AEO content services to help you BLOW UP your traffic from ChatGPT / Gemini / Perplexity / Manus / Claude / CoPilot
📈 Proven SEO content writing techniques with over 1500+ featured snippets and counting!
🦄 Helped one unicorn AI company scale traffic 10x in less than one year
💸 Made over £15 MILLION in direct ROI, counted in CTRs and conversions
✍️ I'm an internal SEO writer for the SEO brand Semrush
🤝 On-team content specialist for some of the world’s biggest SEO agencies in London, LA, and New York
🎟️ Attendee of BrightonSEO and other SEO conferences
🤖 Expert in AI SEO content strategies, including AEO / GEO / LLMO optimisation of content
Whether you're looking for WordPress blogs that keep your clients coming or e-commerce Shopify blogs with a heavy pinch of convincing sales power, I can do it.
With experience managing the entire blog content funnel, from ideation to upload, the best thing about my SEO content strategy services is that it's 100% hands-off, meaning you can focus on your business while I get the leads coming in.
Worried about how your SEO strategy holds up against GEO / LLMO / AEO search and AI blogs?
Well, I'm the expert in this, too, helping you write AI content that actually holds water (but that your readers won't notice is AI).
With my expertise, you'll lock in:
⚡️Human-powered copy that ACTUALLY ranks on ChatGPT, Perplexity, & MORE
⚡️ AI-blog writing at a lower cost that SCALES your content strategy like never before
⚡️Expert-level research skills, even in complex niches (I'm a qualified lawyer, after all! 🤓)
⚡️DEEP SEO copywriting knowledge -- even the SEO companies trust me with their content!
⚡️SGE content writing skills + my secrets to getting into the featured snippets
⚡️ Page-one level content that's value-packed and wholly unique
⚡️My unique blog structure that guarantees a click
My specialty is blog writing that works for you and generates you actual returns. I'm not about flowery language, and I don't give you filler. I'm not a bot in disguise, and I won't fill your blog with AI (unless you want me too!). I never plagiarise, and I never outsource.
I'm just a great blog writer who gets stuff done, is OBSESSED with SEO and AEO, and understands the power of a well written sentence in making your customers click.
Looking for an AI-powered content strategy? That’s my jam, too! 🍓
I know that some businesses prefer human writing, but if you’re ready to scale your revenue with an AI roadmap, then you need me on your team. You see, AI-content doesn’t perform on its own.
Whether you’re an AI startup figuring out positioning, or an established business ready for AI transformation, I’ll design a clear, practical SEO content strategy that ties directly to revenue. So get ready to hit those extra zeros.
On the execution side, I turn my strategy into content output that will knock your socks off, both in terms of quality and of impact in your business.
That means AI research that uncovers opportunities your competitors wish they knew about, AI writing that still sounds like a cuddly human behind it all, and AI written assets that your sales team will love.
With my own AI-workflows, I create everything from AI blog content and AI articles to AI newsletters, technical AI documentation, and detailed AI reports.
Tools I can use:
AirOps, SEMrush, SurferSEO, Ahrefs, Google Analytics, Google Search Console, Frase (and a whole lot more)
AI tools I am an expert in to generate AI content:
Airops, ChatGPT, Perplexity, Gemini, Manus, Claude AI, Claude Code, make. com (and more!)
Want to work with me? If you can see my profile, I have some availability. Send me a message with your website, I'll prep you a Loom or we can jump on a call, and we can get to work!
Content Writing
Business Writing
Website Content
Blog Content
Blog Writing
Copywriting
SEO Writing
Content Marketing Strategy
On-Page SEO
Website Copywriting
Storytelling
Search Engine Optimization
Article Writing
Newsletter Writing
Cassia T.
Toronto, Canada
$60/hr
4.9
42 jobs
Looking for an experienced social media strategist who can build your brand presence from the ground up or take what you have and make it actually work? Struggling with low engagement, inconsistent content, or an organic strategy that isn't delivering results? Not sure how to stand out in a crowded space?
Hi, I'm Cass, a senior social media strategist and content director with 11+ years of experience helping tech, retail, beauty and lifestyle brands, scaling businesses, and ambitious founders grow their organic presence strategically. I work with clients at every stage: from launching brand new accounts the right way, to reigniting growth for established brands that have hit a plateau.
I bring a dual perspective that most strategists can't offer. I've built and led social media strategy for brands across competitive industries, and I'm also an active content creator with firsthand viral success. That means I understand both the strategy and the execution, I don't just build the plan, I know exactly what it takes to make it work in practice.
Strategic Content Planning:
Organic growth strategy development
Platform-specific content optimization
Brand voice & visual identity alignment
Content calendar planning & curation
Creative Production & Design:
Video editing & short-form content creation
Photo editing & visual storytelling
Canva design & branded graphics
Strategic copywriting for engagement
Growth & Optimization Coaching:
Algorithm optimization techniques
Audience development strategies
Performance analysis & insights
Content creator mentoring & guidance
ManyChat & Instagram automation( DM flow setup, comment-to-DM triggers, lead capture sequences and audience nurture flows built for organic growth and conversion)
Ideal for: Content creators and brands ready to elevate their organic social presence with strategic guidance. I work with clients who value authentic growth, brand building, and sustainable engagement over quick fixes.
About Me
I've spent 11+ years working inside social media, as a strategist, a content creator, and everything in between. I've helped brands grow from zero to established social presences, turned around accounts with stalled growth, and built content systems that drive real, sustainable results. My approach is rooted in authentic brand storytelling, platform-native content, and strategy that's built to last not just to perform this week.
Social Media Marketing
Social Media Marketing Strategy
Social Media Content
Content Creation
Content Calendar
Copywriting
Email Copywriting
Influencer Marketing
Influencer Outreach
Social Media Audit
Social Media Management
Social Media Video
Svetlana D.
Kyiv, Ukraine
$40/hr
4.9
389 jobs
🚀 I’m a creative partner for Media Buyers, DTC brands, and Agencies running Meta Ads who need a consistent flow of high-converting static ad creatives.
I help teams produce and test up to 300+ creatives per month: fast, structured, and reliable. No more creative bottlenecks, templated designs, or wasted time onboarding designers who don’t understand performance marketing.
Whether you’re looking for a one-time batch or ongoing creative support, I integrate into your workflow and deliver assets aligned with your goals, so you can stay focused on scaling while I handle the creative production behind it.
🎯 Results & Experience
• 9,760+ ad creatives delivered across 30+ niches
• 72-hour turnaround for creative batches, enabling faster testing and iteration
• Helped scale a DTC brand to a profitable 8.4x ROAS
• Increased qualified leads by +145% for a B2B client
🛠 My Skills & Approach:
• Crafting ad creatives that address the pains and needs of your target audience.
• Producing unique visuals and product photoshoots using ChatGPT-4o and MidJourney, no more need for expensive photographers or time-consuming shoots.
• Applying Marketing Knowledge to develop ad creatives that are not only beautiful — but built to convert.
• Designing ads for a range of industries, including DTC brands and B2B.
• Adapting designs to match your brand identity — or developing a fresh, standout look.
• Collaborating with media buyers and strategists to align with campaign goals.
• Confidently handle ad copy if you don’t have your own — I’ll take it under my wing and make sure your message lands clearly and persuasively.
• Maintaining a high level of aesthetic sensitivity and creative taste.
• Strong grasp of composition, balance, color theory, visual hierarchy, and typography.
💎 Want your next ad campaign to be your best-performing one yet?
Click the "Message" or "Invite" button to kick off our collaboration.
-KEYWORDS-
Graphic Designer Meta Ads, Graphic Designer Digital Marketing, Graphic Designer Social Media Ads, Meta Ad Creatives, Graphic Designer E-commerce Ads, Graphic Designer B2B Ads, Facebook Ad Creatives, Instagram Ad Creatives, Graphic Designer for Facebook Ads, Graphic Designer for Instagram Ads, Meta Ads Campaigns, Graphic Designer Social Media Campaigns, Graphic Designer for Digital Ads, Graphic Designer Banner Ads, Graphic Designer for Social Media, Digital Advertising Creatives, Graphic Designer for Meta Platforms, Social Media Ad Creatives, Graphic Designer for Facebook Campaigns, Creative Ads for E-commerce, Graphic Designer Ads for B2B, Meta Ad Design Specialist, Graphic Designer Digital Advertising, Graphic Designer for Ad Strategy, Social Media Ad Design, Graphic Designer Ad Optimization, Graphic Designer for Performance Ads, Facebook Ads Designer, Instagram Ads Specialist, E-commerce Advertising Design, Graphic Designer Conversion-Focused Ads, Graphic Designer CTR Boosting, Meta Ad Graphic Designer, Graphic Designer for Online Ads, Graphic Designer for Ad Creatives, Graphic Designer Creative Strategy, Graphic Designer for Business Ads, Digital Marketing Ads Designer, Custom Meta Ads, Graphic Designer for B2C Ads, Social Media Marketing Graphics, Graphic Designer for Social Media Branding, Graphic Designer for Lead Generation Ads, Custom Ad Designs for Social Media, Graphic Designer for Meta Platforms Ads, Creative Ads for Product Launches, Graphic Designer for Online Marketing, Graphic Designer for Paid Social Ads, Graphic Designer for Sponsored Ads, Graphic Designer for Social Media Engagement, Creative Ads for Digital Campaigns, Graphic Designer for Social Media Strategies, Graphic Designer for E-commerce Marketing, Graphic Designer for Meta Ad Campaigns, Facebook and Instagram Ads Graphic Designer, Graphic Designer Figma, Graphic Designer Photoshop, Graphic Designer MidJourney, Graphic Designer Social Media Graphics, Graphic Designer Ad Design for Startups, Graphic Designer for Local Businesses, Graphic Designer for B2B Lead Generation, Graphic Designer for Paid Ads Strategy, Custom Graphic Design Ads, Graphic Designer for Product Promotion, Graphic Designer for High-Conversion Ads, Graphic Designer for Online Sales Funnels, Graphic Designer for Mobile Ads, Graphic Designer for Dynamic Ads, Graphic Designer for Campaign Analysis, Graphic Designer for Social Media Growth, Graphic Designer for Traffic-Boosting Ads, Graphic Designer for Retargeting Ads, Creative Ads for Multi-Channel Campaigns, Graphic Designer for Social Media Advertising, Graphic Designer for Ecommerce Websites, Graphic Designer for Content Marketing, Graphic Designer for Product Photography Ads, Graphic Designer for Custom Display Ads, Graphic Designer for Custom Display Ads, Graphic Designer for Holiday Campaigns, Graphic Designer for Cross-Platform Ads, Graphic Designer for Influencer Marketing Campaigns, Graphic Designer for Ad Design Consultation, Graphic Designer for Mobile App Ads, Graphic Designer for Event Marketing Ads
Presentation Design
Banner Ad Design
Graphic Design
Social Media Imagery
Print Design
Poster Design
Adobe Photoshop
Adobe Illustrator
Design Thinking
Digital Design
Social Media Advertising
Facebook Advertising
Ad Creative
Amalin B.
Barranquilla, Colombia
$45/hr
4.9
191 jobs
160+ clients. $300K+ earned on Upwork. 100% Job Success. Expert-Vetted. I put that first because I know you've already scrolled past ten profiles that all sound the same.
I'm a social media content strategist. I've been doing this for over 10 years, and I still care about every single project I take on.
Here's what that actually looks like: I help brands and creators stop guessing and start having a real plan. A content system: pillars, calendar, templates, workflows that you or your team can actually follow without starting from scratch every Monday.
I can also be the one creating the content. Instagram, TikTok, Reels, Stories, Pinterest. Captions, graphics, video edits, and scheduling. Strategy all the way to publishing. However much or little you need.
I work with AI too: Claude, ChatGPT, prompt engineering, and content automation. If you want to build smarter workflows and stop doing everything manually, that's something I can help you set up.
I've worked with brands in beauty, skincare, wellness, supplements, fashion, luxury, e-commerce, tech, insurance, hospitality, and more. MBA in Marketing.
Fluent in English, Spanish, German and Portuguese
If any of this sounds like what you've been looking for, just send me a message.
No pressure. Let's talk. :)
SKILLS:
Social Media Strategy
Content Strategy
Social Media Content Creation
Instagram Marketing
TikTok Marketing
Social Media Management
Content Calendar
Pinterest Marketing
AI Content Creation
Copywriting
Community Management
Brand Strategy
Canva
Video Editing
Meta Ads
Content Strategy
Social Media Management
Facebook
TikTok
Instagram
Pinterest
Content Creation
Social Media Marketing
Social Media Strategy
Social Media Optimization
Facebook Development
Marketing Strategy
Content Planning
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Top interview questions to help you hire the right Content Strategists, faster.
How to Hire Top Content Strategists
How to hire top content strategists
We all know content is king, but if you want to make the most of your content marketing campaigns, a little planning and coordination can go a long way. A content strategist can help you schedule and develop content that brings you closer to your marketing goals.
So how do you hire content strategists? What follows is a crash course on how you can find top content strategy freelancers on Upwork.
How to shortlist content strategy consultants
As you’re browsing available content strategy consultants, it can be helpful to develop a shortlist of the freelancers that you may want to interview. You can screen profiles on criteria such as:
Marketing fit. You want a strategist familiar with your target market, so they’ll know what type of content to produce and how to schedule it.
Organization. Content strategy is largely about aligning content calendars with related initiatives and tracking the performance of different marketing channels.
Feedback. Reviews from past clients can tell you if a freelancer is someone you can work with.
How to write an effective content strategy job post
With a clear portrait of your ideal content strategist in mind, it’s time to write that job post. Aim to provide enough detail for a freelancer to know if they’re the right fit for the job.
An effective content strategy job post should include:
Scope of work: From brainstorming ideas to scheduling content, list all the deliverables.
Project length: Your job post should indicate whether this is a shorter or larger project.
Background: Translate your marketing strategy needs into a candidate profile. If you prefer experience working with certain industries, software, or marketing channels, mention this here.
Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Content strategy covers all the planning involved such as deciding what content to produce and when to publish it. From turning SEO keywords into titles for the company blog, to timing product launches and social media posts, a content strategist fits your content to a cohesive strategy.
Here’s a quick overview of the skills you should look for in content strategy freelancers:
Content marketing (e.g., blog posts, social media feeds, infographics, podcasts, and video)
Organization and coordination (e.g., roadmaps, Gantt charts)
Teamwork
Market research and analysis
Content strategists help businesses track and manage the content that fuels their marketing campaign.
Content strategy covers all the planning involved such as deciding what content to produce and when to publish it. From turning SEO keywords into titles for the company blog, to timing product launches and social media posts, a content strategist fits your content to a cohesive strategy.
Here’s a quick overview of the skills you should look for in content strategy freelancers:
Content marketing (e.g., blog posts, social media feeds, infographics, podcasts, and video)
Organization and coordination (e.g., roadmaps, Gantt charts)
Teamwork
Market research and analysis
Content strategists help businesses track and manage the content that fuels their marketing campaign.
Why do you want to hire content strategists?
The key to finding a content strategist is to identify your needs. Are you looking for someone experienced with setting up a typical blog content production pipeline? Or do you also require niche skills like helping coordinate social media posts with influencers? The cost of your project depends heavily on your scope of work, and the specific skills needed to bring your project to life.
The key to finding a content strategist is to identify your needs. Are you looking for someone experienced with setting up a typical blog content production pipeline? Or do you also require niche skills like helping coordinate social media posts with influencers? The cost of your project depends heavily on your scope of work, and the specific skills needed to bring your project to life.
How much does it cost to hire a content strategist?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
An experienced content strategist may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
A contractor who is still in the process of building a client base may price their content strategy services more competitively.
Which one is right for you will depend on the specifics of your project.
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
An experienced content strategist may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
A contractor who is still in the process of building a client base may price their content strategy services more competitively.
Which one is right for you will depend on the specifics of your project.