Hire the Best Content Strategists
in Malaysia

I’m a creative scriptwriter and visual storyteller with a strong sense of aesthetics and emotion. With a Bachelor of Communication in Film Studies, I’ve developed hands-on experience in scriptwriting, video production, and content creation, crafting stories that feel cinematic, meaningful, and visually engaging. I focus on shaping the tone, pacing, and mood of every project, whether it’s a YouTube video, short film, or social media content. I’m dedicated to creating work that not only looks beautiful but also connects with the audience on an emotional level. 🎬 What I can help you with: Scriptwriting for videos, short films, or creative content Storyboarding & concept development Video editing with a cinematic touch Visual storytelling & mood creation If you’re looking for someone who can turn ideas into emotionally engaging, visually striking stories, I’d love to collaborate and bring your project to life.

Hi, I'm a Content Lead and UGC Creator based in Kuala Lumpur, Malaysia. Before I quit my full-time job in 2019, I was the Editor for an online lifestyle publication here, and majored in Communications and Media for my Bachelor's degree. Since then, I've travelled across 39 countries and now freelance for several companies and agencies. I'd love to have a chat with you to see how I can help! Thanks for being here.

I am a seasoned editorial and content strategy practitioner with over 20 years of experience in creative writing, translation, and editorial development, and over a decade of specialised experience in book publishing and long-form content projects. My work focuses on transforming complex information, human stories, and organisational narratives into structured, meaningful, publication-grade content through human-centered storytelling, narrative structuring, and editorial intelligence. I work across: ✔Editorial strategy and content governance ✔Publishing and manuscript development ✔Corporate storytelling and communications ✔Narrative architecture and content structuring ✔Human-centered interviewing and insight extraction ✔Multilingual content systems (English | Chinese (Simplified/Traditional) | Malay ⇄ English | Chinese (Simplified/Traditional) | Malay) My background spans publishing, corporate environments, and long-form non-fiction projects, particularly in biography, business, entrepreneurship, and self-help genres. -------------------------------------------------------------------------------- Services: ✔Biography & Life Story Ghostwriting ✔Non-Fiction Book Development ✔Manuscript Structuring & Editing ✔Translation (English | Chinese (Simplified/Traditional) | Malay ⇄ English | Chinese (Simplified/Traditional) | Malay) ✔Interview-Based Content Creation ✔Editorial Consultation Portfolio Highlights Written ▪ Jack Ma | Biography | ISBN 978-983-3789-92-4 (MPH Best Business Book of 2016) ▪ Li Ka-shing | Biography | ISBN 978-983-3789-94-8 ▪ The Future is Small | Business | ISBN 978-967-1706374 Translated (Chinese → English) ▪ Robert Kuok | Biography | ISBN 978-983-3789-88-7 ▪ Tan Kai Kee: Soaring Without Fear and Regrets | Biography | ISBN 978-967-1536469O ▪ The Art of Position by Datuk Stella | Self-help/Management | ISBN 978-967-17063-0-5 Translated (English → Chinese) ▪ 心态值千万 by Derric Chew | Self-help | ISBN 978-967-1883136 Edited / Proofread ▪ Lord of the Land | Business-Property | ISBN 978-967-2805779 ▪ Back to Property Investment | Business-Property | ISBN 978-967-2805618 ▪ Fighting the Devil Within | Self-help | ISBN 978-967-2805786

Most service-based businesses are exceptional at what they do. But they struggle to turn that expertise into clear, compelling messaging that converts. That’s where I come in. I help service-based brands clarify their positioning, strengthen their offers, and build strategic email and funnel systems that guide the right audience from lukewarm leads into confident yes. Rather than producing content for the sake of it, I focus on driving business outcomes: - Refining messaging so your value is immediately clear - Crafting offers that attract and convert throughout the funnel - Building email sequences that nurture trust and move leads toward action - Structuring landing pages that feel aligned and conversion-focused - Designing funnel flows that support sustainable, long-term growth I’ve worked with DTC and service-based brands, serving SEA, Australia & US markets primarily. My approach is strategy-led and collaborative. I prioritise clarity, consistency, and messaging that sounds like you, resonates deeply with the right audience, and supports measurable business outcomes. If you’re looking for a strategic partner who thinks long-term, cares about your growth, and builds with intention, I’d love to collaborate!

𝐍𝐨𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭? 𝐒𝐭𝐚𝐥𝐞 𝐚𝐝 𝐥𝐢𝐧𝐞𝐬? 𝐁𝐥𝐚𝐧𝐝 𝐛𝐥𝐨𝐠 𝐩𝐨𝐬𝐭𝐬? 𝐂𝐨𝐥𝐨𝐫𝐥𝐞𝐬𝐬 𝐰𝐞𝐛 𝐜𝐨𝐩𝐲? Hi! 😊 I’m Hema. [heɪ mɑː] And I'm the copyist you need — 𝐭𝐨 𝐰𝐢𝐧 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧, 𝐝𝐫𝐢𝐯𝐞 𝐜𝐥𝐢𝐜𝐤𝐬, 𝐚𝐧𝐝 𝐬𝐩𝐚𝐫𝐤 𝐚𝐜𝐭𝐢𝐨𝐧 — in the right tone at the right time. 📝 𝐏𝐥𝐮𝐬 𝐈 𝐝𝐨 𝐢𝐭 𝐢𝐧 𝐭𝐰𝐨 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 - 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 & 𝐌𝐚𝐥𝐚𝐲. Whenever I'm not spilling words onto pages, I’m deep-diving into the trenches of audience behavior and digital trends — from SEO shifts, to social media buzz, to fun little user funnel experiments. 𝐖𝐚𝐧𝐧𝐚 𝐩𝐞𝐞𝐤 𝐢𝐧𝐭𝐨 𝐦𝐲 𝐒𝐤𝐢𝐥𝐥 𝐊𝐢𝐭? 🔽 𝐓𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐢𝐨𝐧𝐬 : 1. Accurate, native-level translations. [Malay to English & vice versa] 2. In-context translations. 3. Detailed localization (+dialects) for a natural read. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 : 1. EEAT-rich, skimmable ToFU/MoFU writeups that naturally ladder into your BoFU. 2. Human-crafted, structured, naturally-flowing pieces for an easy read/skim 3. Master of different tones & styles - the right one at the right time. 4. Experienced across various industries : ✅Artificial Intelligence (AI) ✅Cryptocurrency ✅Cybersecurity ✅Casino & Gambling ✅Dating & Lifestyle ✅Digital Marketing ✅Health & Wellness ✅Finance & Forex ✅Manufacturing/Production Industries 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 : 1. Speak to your BoFU at their intent level and coax them into a conversion. 2. Attention-grabbing, direct marketing pieces that sells your products effectively 3. Skilled with : - Ad copies - Landing pages - Email/Newsletters - Conversion blogposts - Social media copy - App copy 4. Mobile-first, dynamic copy that works on all platforms and displays 5. Human writing that meets crawler logic - 👊🏽✨ 𝐒𝐄𝐎 : 1. Top traffic keyword clusters that match intent and targets the right niche for each topic/page. 2. Meta elements that catch your audience at first glance. 3. Understanding user behavior, browsing pattern, and digital thought process. 4. Known keyword data + real-time user search behavior = razor-precision targeting. 5. Quality linking techniques - internal linking, external linking, authority backlinks 6. Optimizing SEO as a unified strategy across your complete search engine presence — blogs, social media, forums, landing pages, image/video depositories, Google Business Profile (GBP), user testimonials, downloadable files (PDF/DOC/PPT), and syndicated content/press releases. 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 : 1. Headlines that drive clicks - conscious & instinctive opens. 2. Wordings that pique curiosity & interest. 3. Positive-feedback loops confining attention to your business (+ partner/affiliates). 4. Skilled automation strategics at every stage of individual email funnels. 𝐏𝐏𝐂 𝐀𝐝𝐬 : 1. Designed with just the right amount of spice – copy, visuals, targeting, & frequency. 2. Meticulous campaign monitoring – kill it, before it kills you. 3. Tight campaign cost control – get the best leads at low cost. 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 : 1. Precise, punchy social media copy. 2. Popping visuals guaranteed to stand out from the social media noise. 3. Precise, local scheduling & country-specific content strategy. 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 : 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤, 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦, 𝐓𝐰𝐢𝐭𝐭𝐞𝐫, 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭, 𝐋𝐢𝐧𝐤𝐞𝐝𝐢𝐧, 𝐓𝐢𝐤𝐓𝐨𝐤, 𝐘𝐨𝐮𝐭𝐮𝐛𝐞, 𝐃𝐢𝐬𝐜𝐨𝐫𝐝 🔧 𝐓𝐨𝐨𝐥𝐬 𝐈 𝐔𝐬𝐞: ✍🏽 𝐀𝐈 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭𝐬 : • SurferSEO • Clearscope AI • Jasper • Rytr 🔍 𝐒𝐄𝐎 & 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐓𝐨𝐨𝐥𝐬 : • Semrush – keyword clustering, competitor breakdowns • Ahrefs – backlink profiles, rank tracking • Moz Keyword Tool – keyword difficulty + SERP intent • Google Keyword Planner – volume + CPC mapping • Yoast – real-time CMS SEO • Google Trends – demand spikes & content timing 📊 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 • Google Analytics 4 (GA4) – site engagement & user flow • Google Search Console – organic search performance • Mixpanel – behavioral event tracking • Facebook Ads Manager – paid performance analytics • Google Ads – campaign ROI + audience targeting • Instagram Ads / Pinterest Ads – channel-specific CTR & demo insights 💌 𝐄𝐦𝐚𝐢𝐥 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 • Mailchimp – opens, clicks, A/B testing, performance overviews • Klaviyo – ecommerce segmentation, predictive flows .... even Upwork hasn't enough characters for all my skills 😮‍💨 𝗬𝗼𝘂’𝘃𝗲 𝘀𝗲𝗲𝗻 𝘁𝗵𝗲 𝘀𝗸𝗶𝗹𝗹𝘀, 𝐧𝐨𝐰 𝐬𝐞𝐞 𝐭𝐡𝐞 𝗽𝗲𝗿𝘀𝗼𝗻. 👧🏽 I’m a “learning never ends” type. Fresh idea? Surprise campaign? Real-time algo shift? Already on it. As a 10-year digital jedi, nothing beats being two steps ahead of dead trends. I keep it fresh - fresh is where your audience is. Where 𝐘𝐎𝐔 should be. Not stuck in month-old keyword data. 𝐍𝐞𝐞𝐝 𝐜𝐨𝐩𝐲 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐟𝐚𝐬𝐭? Let’s chat, then. 😉

A freelancer with a Master Degree in Mass Communication and BBA majoring in Marketing. Core competencies include public relations, building customer loyalty, exceptional written, verbal and visual communication skills with outstanding attention to detail.