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in Malaysia

I’m a creative scriptwriter and visual storyteller with a strong sense of aesthetics and emotion. With a Bachelor of Communication in Film Studies, I’ve developed hands-on experience in scriptwriting, video production, and content creation, crafting stories that feel cinematic, meaningful, and visually engaging. I focus on shaping the tone, pacing, and mood of every project, whether it’s a YouTube video, short film, or social media content. I’m dedicated to creating work that not only looks beautiful but also connects with the audience on an emotional level. 🎬 What I can help you with: Scriptwriting for videos, short films, or creative content Storyboarding & concept development Video editing with a cinematic touch Visual storytelling & mood creation If you’re looking for someone who can turn ideas into emotionally engaging, visually striking stories, I’d love to collaborate and bring your project to life.

Hello! I'm a proficient virtual assistant, content creator and social media manager with below experience: 1) Able to create visually appealing and effective designs using Canva for various platforms, including Instagram, Facebook and Xiaohongshu (RED). Also, designing brochures. 2) Develop AI-based marketing proposals and strategies for SMEs, including CRM setup, customer segmentation, and campaign automation involve tools such as Mailchimp, HubSpot, Typeform, Writesonic, and Zoho. Also, designing an AI marketing course that trains SMEs to use digital tools effectively. 3) Managing Xiaohongshu content 4) Assisted in setting up Meta campaigns and analyzing data through Google Analytics to improve ad performance. 5) Management skills, ever led a team of three to coordinate client projects and ensure smooth communication between design, video creation, proposals and social media teams. I’ve also obtained certificates in Basic Marketing Knowledge and Meta Ads Fundamentals, which strengthened my understanding of campaign structure, audience targeting, and performance optimization. I have blend of creativity, strategic thinking, and leadership experience. looking forward to the opportunity to work together.

I help modern business owners turn their websites into AI-citable authorities and high-converting lead machines. Today's high-intent buyers are no longer just browsing endless pages of links—they are asking ChatGPT, Perplexity, Gemini, and Google AI Overviews for direct recommendations. If your brand isn’t the #1 cited answer when they ask about your category, your competitors are getting all that free premium traffic. I bridge this gap for you using a 3-step growth funnel built for the AI era: 1. The Main Driver: AI Search Visibility (GEO / AEO) The Problem: You show up when people search you by name (Branded Authority), but you are invisible when a stranger searches your category (e.g., "Best coaching program for XXX" or "Best solution for XXX"). What I Do: I close this Category Gap. I restructure your website content into "Atomic Answers" and align your digital presence so that AI search engines naturally trust, crawl, and cite your brand as the top recommended answer. 2. The Conversion: Customer UX & Landing Page Optimization (CRO) The Problem: Getting cited by ChatGPT is only half the battle. If those AI-driven users click through to a confusing, slow, or poorly structured landing page, they will bounce in seconds. What I Do: I audit and optimize your website through a behavioral psychology lens. By analyzing how real users interact with your page (using heatmaps & analytic tools), I re-arrange your messaging hierarchy and remove friction points to turn that fresh traffic into leads and sales. 3. The Foundation: Traditional Search Foundation (SEO) The Problem: AI doesn't invent answers; it extracts them from trusted sources. If your fundamental on-page structure is weak, AI bots cannot read your site. What I Do: I optimize your core website structure, headings, meta tags, and internal links. This creates a solid foundation that satisfies traditional search engines while feeding the AI ecosystem with high-quality facts about your business. How We Partner Together: I operate as a Strategist and Architect, not a low-level coder. I design the AI visibility game plan, create the exact content blueprints, and provide clear strategic instructions. Your internal team or a virtual assistant can easily handle the actual uploading and posting—saving you from expensive agency execution fees. Ready to make your business AI-ready and capture the next generation of leads? Let’s schedule a chat.

Hello! I'm Annabeth and I’m deeply passionate about brands that forge meaningful, yet impactful connections with their audience. Most of the time, brands create content without any goals in mind. Remember, being aesthetically pleasing is just not enough! The key is to understand what your audience wants and have a plan. As a seasoned content strategist with a strong foundation in brand building and extensive agency experience, I specialise in creating compelling content that resonates with audiences and drives brand growth. I am also skilled at breaking down complex information into digestible, creative and engaging bite-sized pieces, making it easy for your audience to absorb and enjoy. Through my personalised content strategy approach, I can help you and your brand through my services: • Brand Strategy • Content Marketing Strategy • Content Research • Content Channel Distribution • Social Media Content Planning • Social Media Copywriting • Social Media Management • Website Content Planning • Website Copywriting (About Us, Product Pages, Landing Pages, Banners, etc.) "Oh gosh, she looks fresh—probably because her Upwork profile doesn't have any testimonials yet. " But don't worry, I'm not a scam! 😭 I might be new to Upwork, but I've been in the professional world for a while, working full-time at various companies on both the agency and client sides. Now, I'm excited to gather my skills and experience and put them to good use. If you're not convinced, feel free to check out my LinkedIn profile: Annabeth Lee —my former colleagues swear by my honesty (and they weren't bribed, I promise). Besides, I'm always up for a good brain teaser and eager to tackle new adventures. So speak soon!

𝐍𝐨𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭? 𝐒𝐭𝐚𝐥𝐞 𝐚𝐝 𝐥𝐢𝐧𝐞𝐬? 𝐁𝐥𝐚𝐧𝐝 𝐛𝐥𝐨𝐠 𝐩𝐨𝐬𝐭𝐬? 𝐂𝐨𝐥𝐨𝐫𝐥𝐞𝐬𝐬 𝐰𝐞𝐛 𝐜𝐨𝐩𝐲? Hi! 😊 I’m Hema. [heɪ mɑː] And I'm the copyist you need — 𝐭𝐨 𝐰𝐢𝐧 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧, 𝐝𝐫𝐢𝐯𝐞 𝐜𝐥𝐢𝐜𝐤𝐬, 𝐚𝐧𝐝 𝐬𝐩𝐚𝐫𝐤 𝐚𝐜𝐭𝐢𝐨𝐧 — in the right tone at the right time. 📝 𝐏𝐥𝐮𝐬 𝐈 𝐝𝐨 𝐢𝐭 𝐢𝐧 𝐭𝐰𝐨 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 - 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 & 𝐌𝐚𝐥𝐚𝐲. Whenever I'm not spilling words onto pages, I’m deep-diving into the trenches of audience behavior and digital trends — from SEO shifts, to social media buzz, to fun little user funnel experiments. 𝐖𝐚𝐧𝐧𝐚 𝐩𝐞𝐞𝐤 𝐢𝐧𝐭𝐨 𝐦𝐲 𝐒𝐤𝐢𝐥𝐥 𝐊𝐢𝐭? 🔽 𝐓𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐢𝐨𝐧𝐬 : 1. Accurate, native-level translations. [Malay to English & vice versa] 2. In-context translations. 3. Detailed localization (+dialects) for a natural read. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 : 1. EEAT-rich, skimmable ToFU/MoFU writeups that naturally ladder into your BoFU. 2. Human-crafted, structured, naturally-flowing pieces for an easy read/skim 3. Master of different tones & styles - the right one at the right time. 4. Experienced across various industries : ✅Artificial Intelligence (AI) ✅Cryptocurrency ✅Cybersecurity ✅Casino & Gambling ✅Dating & Lifestyle ✅Digital Marketing ✅Health & Wellness ✅Finance & Forex ✅Manufacturing/Production Industries 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 : 1. Speak to your BoFU at their intent level and coax them into a conversion. 2. Attention-grabbing, direct marketing pieces that sells your products effectively 3. Skilled with : - Ad copies - Landing pages - Email/Newsletters - Conversion blogposts - Social media copy - App copy 4. Mobile-first, dynamic copy that works on all platforms and displays 5. Human writing that meets crawler logic - 👊🏽✨ 𝐒𝐄𝐎 : 1. Top traffic keyword clusters that match intent and targets the right niche for each topic/page. 2. Meta elements that catch your audience at first glance. 3. Understanding user behavior, browsing pattern, and digital thought process. 4. Known keyword data + real-time user search behavior = razor-precision targeting. 5. Quality linking techniques - internal linking, external linking, authority backlinks 6. Optimizing SEO as a unified strategy across your complete search engine presence — blogs, social media, forums, landing pages, image/video depositories, Google Business Profile (GBP), user testimonials, downloadable files (PDF/DOC/PPT), and syndicated content/press releases. 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 : 1. Headlines that drive clicks - conscious & instinctive opens. 2. Wordings that pique curiosity & interest. 3. Positive-feedback loops confining attention to your business (+ partner/affiliates). 4. Skilled automation strategics at every stage of individual email funnels. 𝐏𝐏𝐂 𝐀𝐝𝐬 : 1. Designed with just the right amount of spice – copy, visuals, targeting, & frequency. 2. Meticulous campaign monitoring – kill it, before it kills you. 3. Tight campaign cost control – get the best leads at low cost. 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 : 1. Precise, punchy social media copy. 2. Popping visuals guaranteed to stand out from the social media noise. 3. Precise, local scheduling & country-specific content strategy. 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 : 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤, 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦, 𝐓𝐰𝐢𝐭𝐭𝐞𝐫, 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭, 𝐋𝐢𝐧𝐤𝐞𝐝𝐢𝐧, 𝐓𝐢𝐤𝐓𝐨𝐤, 𝐘𝐨𝐮𝐭𝐮𝐛𝐞, 𝐃𝐢𝐬𝐜𝐨𝐫𝐝 🔧 𝐓𝐨𝐨𝐥𝐬 𝐈 𝐔𝐬𝐞: ✍🏽 𝐀𝐈 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭𝐬 : • SurferSEO • Clearscope AI • Jasper • Rytr 🔍 𝐒𝐄𝐎 & 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐓𝐨𝐨𝐥𝐬 : • Semrush – keyword clustering, competitor breakdowns • Ahrefs – backlink profiles, rank tracking • Moz Keyword Tool – keyword difficulty + SERP intent • Google Keyword Planner – volume + CPC mapping • Yoast – real-time CMS SEO • Google Trends – demand spikes & content timing 📊 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 • Google Analytics 4 (GA4) – site engagement & user flow • Google Search Console – organic search performance • Mixpanel – behavioral event tracking • Facebook Ads Manager – paid performance analytics • Google Ads – campaign ROI + audience targeting • Instagram Ads / Pinterest Ads – channel-specific CTR & demo insights 💌 𝐄𝐦𝐚𝐢𝐥 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 • Mailchimp – opens, clicks, A/B testing, performance overviews • Klaviyo – ecommerce segmentation, predictive flows .... even Upwork hasn't enough characters for all my skills 😮‍💨 𝗬𝗼𝘂’𝘃𝗲 𝘀𝗲𝗲𝗻 𝘁𝗵𝗲 𝘀𝗸𝗶𝗹𝗹𝘀, 𝐧𝐨𝐰 𝐬𝐞𝐞 𝐭𝐡𝐞 𝗽𝗲𝗿𝘀𝗼𝗻. 👧🏽 I’m a “learning never ends” type. Fresh idea? Surprise campaign? Real-time algo shift? Already on it. As a 10-year digital jedi, nothing beats being two steps ahead of dead trends. I keep it fresh - fresh is where your audience is. Where 𝐘𝐎𝐔 should be. Not stuck in month-old keyword data. 𝐍𝐞𝐞𝐝 𝐜𝐨𝐩𝐲 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐟𝐚𝐬𝐭? Let’s chat, then. 😉

Most service-based businesses are exceptional at what they do. But they struggle to turn that expertise into clear, compelling messaging that converts. That’s where I come in. I help service-based brands clarify their positioning, strengthen their offers, and build strategic email and funnel systems that guide the right audience from lukewarm leads into confident yes. Rather than producing content for the sake of it, I focus on driving business outcomes: - Refining messaging so your value is immediately clear - Crafting offers that attract and convert throughout the funnel - Building email sequences that nurture trust and move leads toward action - Structuring landing pages that feel aligned and conversion-focused - Designing funnel flows that support sustainable, long-term growth I’ve worked with DTC and service-based brands, serving SEA, Australia & US markets primarily. My approach is strategy-led and collaborative. I prioritise clarity, consistency, and messaging that sounds like you, resonates deeply with the right audience, and supports measurable business outcomes. If you’re looking for a strategic partner who thinks long-term, cares about your growth, and builds with intention, I’d love to collaborate!