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Looking for a direct response copywriter who actually generates revenue instead of just pretty words? I've created $1M+ in trackable results for clients through conversion-focused copy outside Upwork. Recent wins: 632% ROAS for a fashion expert (₦11.3M in 30 days) and a coaching launch that hit ₦4.1M with zero ad losses. Let me guess. You've hired copywriters before who delivered "good" copy that looked professional but didn't move the needle on your bottom line. Been there, heard that story about 100 times. Here's the thing: I don't write copy to impress other copywriters. I write copy that converts cold traffic into customers. 🎯 What I Actually Do (Besides Drinking Too Much Coffee): Email Marketing That Converts - Klaviyo, ActiveCampaign, GoHighLevel sequences that get 35%+ open rates and turn subscribers into buyers Facebook/Meta Ad Copy - Scroll-stopping hooks and body copy that converts cold audiences (not just gets clicks) Landing Pages & Sales Funnels - PageFly, Replo, ClickFunnels pages that guide visitors from "maybe" to "take my money" VSL Scripts - Video sales letters for Meta, TikTok, and YouTube that hold attention and drive action Advertorials & Listicles - Native-style content that warms up cold traffic before the pitch Complete Funnel Strategy - Challenge funnels, webinar sequences, product launches that scale profitably There's also the Strategy part, such as: Market Research & Audience Psychology: I dig into your customer's language patterns, pain points, and buying triggers before writing a word Brand Voice & Tone Development: Consistent messaging that builds trust across all touchpoints Content Marketing Strategy: Blog posts, social content, and educational sequences that position you as the authority Conversion Rate Optimization: A/B testing headlines, CTAs, and email subject lines based on actual data Customer Journey Mapping: From problem-aware to purchase-ready, I map out every touchpoint Why I'm Different From Every Other Copywriter: I Actually Understand Cold Traffic: Most copywriters panic when you mention cold audiences. Cold traffic is my playground. I Do My Homework: Customer interviews, competitor analysis, conversion psychology research. Your copy should be based on data, not hunches. I Speak Human: Whether it's a SaaS platform or supplement brand, I write like people actually talk. I Care About Your ROI: When you succeed, I succeed. I'm invested in making sure your copy actually works. Industries Where I Work My Magic: Health & Wellness: Supplements, skincare, fitness (I know compliance requirements) eCommerce/DTC Brands: Fashion, beauty, lifestyle brands scaling on Shopify Coaching & Info Products: Course creators and consultants who want predictable revenue SaaS & B2B: I translate complex features into benefits decision-makers care about Manufacturing & B2B Services: Because even business owners are humans with emotions Tools & Platforms I Work With: ✅ Email: Klaviyo, ActiveCampaign, GoHighLevel, ConvertKit ✅ Funnels: ClickFunnels, GoHighLevel, Leadpages ✅ Pages: PageFly, Replo, Unbounce ✅ eCommerce: Shopify, WooCommerce ✅ Analytics: Google Analytics, Facebook Ads Manager ✅ AI Tools: ChatGPT, Claude (not to replace thinking, but to speed up the process). How I Work: I don't just hand you a Google Doc and disappear. We're partners in this. I research your market, understand your customers, test different approaches, and optimize until we hit those revenue goals. Fair warning: I ask deep questions upfront. I want to understand what keeps your audience up at 2 AM and how they talk about their problems. Good copy starts with understanding psychology, not just writing pretty words. Recent Case Studies: → Fashion expert: ₦11.3M in 30 days with 632% ROAS using challenge funnel → Manufacturing coach: Zero to ₦3.2M first digital launch → Communication expert: 387% ROI with self-liquidating webinar → Snail farming expert: Broke ₦2K-5K commodity market, scaled to ₦35K premium pricing Ready to see what happens when you work with a copywriter who knows direct response psychology? Send an invite or a message. P.S.: If you're looking for the cheapest option, I'm probably not your guy. If you want copy that actually generates revenue and builds relationships with your audience... well, now we're talking.

You’ve probably heard it before: “Good copy sells itself.” But in DTC, e-commerce, and health & wellness brands, that’s only half the truth. I’m Henry, a Direct Response Copywriter & Creative Strategist helping DTC, Ecommerce, and health brands turn attention into sales through performance-driven messaging across the full funnel. For the past 3+ years, I’ve been deep in full-funnel systems that drive revenue and turns cold traffic into customers and first-time buyers into repeat customers. How I help brands grow 🔹 Paid Ads & Creative Strategy (hooks, angles, ad concepts) 🔹 Landing Pages & Website Copy (conversion-focused, CRO-driven) 🔹 Email Copywriting & Lifecycle Funnels (Klaviyo, campaigns, flows) 🔹 Funnel & Conversion Strategy (messaging, testing, optimization) Industries I work with DTC e-commerce brands Health & wellness brands Fitness & supplement companies Lifestyle & consumer products Digital service-based businesses If you're looking for a copywriter who understands strategy, testing, funnels, ads, email, and CRO not just writing words, I’d be a strong fit. Let’s build something that converts. Henry.

Hi, I'm Jomiloju - I BET you've been looking for me. If your content isn't attracting the right audience, generating leads, or turning followers into customers, the problem usually isn't the algorithm, it’s the strategy behind the content. That's where I come in. I work best with founders and growing brands who want content that’s intentional, not just pretty. Over the past few years, I've helped brands across fashion, wellness, education, hospitality, home services, and personal branding build content systems that don't just look good, but drive real business results. Here's what I can help you with: ✅ Content Strategy ✅ Social Media Strategy & Management ✅ Story-Driven Video Editing ✅ Brand Messaging & Positioning ✅ Content Calendars ✅ Copywriting ✅ Email Marketing ✅ Community Management ✅ Marketing Research ✅ Performance Analysis & Optimization A few highlights from my experience: ✅ Built a fashion brand's marketing foundation from the ground up. ✅ Managed content for brands with audiences of 200,000+ followers. ✅ Turned raw footage into story-driven videos designed to increase viewer retention and engagement. ✅ Created content strategies that strengthened engagement, improved brand positioning, and supported long-term growth. ✅ Built long-term client relationships through creativity, clear communication, and consistent results. I immerse myself in your brand, taking the time to understand your business, goals, challenges, and audience, so every strategy and every piece of content serves a purpose. If that sounds like the kind of partner you’re looking for, I think we’ll get along really well. If you've made it this far... I was probably right. You've been looking for me. Let's chat 👋

If you came on Upwork looking for a creative strategist… you're probably asking yourself these questions right now: Is there a creative strategist who actually has a process for coming up with ads that work, and not just pretty ones? Is there really someone who knows this stuff cold, without pushing buttons on an AI tool and guessing all the way through? Do they actually have the core skill – writing ads that convert – or are they just a UGC creator posing as a "strategist" because the term sounds fancier? And you're not wrong for asking. To be honest… it's not even your fault. We're in the middle of a boom. A pivotal era for direct response where demand for a real creative strategist is at an all-time high – but there simply aren't enough good ones to go around. Even worse? The ones who pose as one don't actually know what they're doing. They push buttons and hope something sticks. Even worse than that? There's a swarm of "copywriters" who discovered the craft during this AI boom and think sitting behind a screen typing prompts into a chatbot makes them a strategist. Put all of that together and here's what you're left holding: Wasted ad budget. Wasted time and effort chasing bad briefs. And at the end of it all… a gutted ROI. But I'm not like that. What makes me different, you ask? Before the AI boom ever happened, I was a copywriter putting in the reps – studying marketing psychology and what actually works across markets. Breakthrough Advertising. Cashvertising. Purple Cow. And a stack of others most people in this space have never even opened. But I didn't stop at reading. I hand-copied great ads word for word and reverse-engineered why they worked and why others flopped. Then I took that knowledge into ecom, info, and SaaS – generating $8M+ in revenue for clients collectively over the last three years. So when I saw a "new" role called creative strategy start blowing up everywhere… I just smiled. Because I already knew what it really was – copywriting wearing a different mask. I dug deeper anyway. That's when I found the correct way to simplify and execute creative strategy properly – not the guesswork version everyone else is selling you. That said… none of that is really your business. Your business is how I can help you. Here's the truth: when you hire me for your brand, I don't walk in pushing buttons and hoping something works out. What I run is something I call a creative engine system. It automates my research – competitor research, avatar research, product research – so I'm not guessing at what to write, I'm building from what already works. That system alone has let me generate over 80 concepts for a single product and actually execute them, not just pitch them. It's helped brands like Hilma, Vegetology, and even Epic Water Filters – you'll find them in the portfolio section below – generate $107K in revenue collectively. Here's what I'm really saying: I may not be the best creative strategist in the world. But when you find someone who puts in the reps in copywriting first, transitioned into creative strategy, and actually has a process to show you instead of guesswork dressed up in a nice deck… You'll know you found the right hire. So – send a message. Let's start talking about how this works for your brand. DTC creative strategist, DTC performance marketing, performance creative strategist, Meta ads creative strategist, paid social creative strategist, direct response copywriter, ecommerce copywriter, conversion copywriter, ad creative strategist, UGC script strategist, media buyer creative strategist, offer strategist, hook writer, high converting ad copy, direct-to-consumer marketing strategist

You're not losing to a bad product. You're losing to creative that doesn't give people a reason to stop, care, and buy. I'm a Creative Strategist and Direct Response Copywriter specializing in Meta/Facebook ad creative, DTC/eCommerce, hooks, angles, scripts, and creative briefs. I help turn customer research, competitor research, performance insights, and market trends into creative concepts designed to be tested and improved. My process covers: • Researching customers, competitors, products, pain points, desires, objections, and market trends • Developing creative angles, hooks, concepts, and messaging • Writing direct-response ad copy, video scripts, headlines, and CTAs • Creating clear briefs for UGC creators, designers, and video editors • Developing static, video, UGC-style, and other paid social creative concepts • Reviewing creative performance to identify what is working and why • Using performance insights to iterate on winners, develop new concepts, and improve future tests • Using AI tools such as ChatGPT and Claude to accelerate research, ideation, and creative workflows I think beyond individual ads. I look at the relationship between the audience, angle, hook, message, format, and performance so every new creative has a reason behind it. I'm particularly focused on direct-response creative and performance marketing for DTC/eCommerce brands, with an emphasis on Meta advertising and conversion-focused creative. If you need someone who can turn research into angles, hooks, scripts, briefs, and testable creative concepts, let's talk.

Getting people to your site costs money. Losing them because your page is confusing costs even more. ​When visitors leave without buying, the issue is almost never your product. Usually, they just couldn't figure out what you sell fast enough. If a page makes someone work to get the point, they just leave. ​I fix that. I write simple, direct copy that gets out of its own way so people instantly understand your offer and why they need it.