LOOKING FOR A DIRECT RESPONSE COPYWRITER WHO ACTUALLY DRIVES CONVERSIONS — NOT JUST WRITES WORDS?
I’m a Direct Response Copywriter & Conversion Strategist specializing in high-converting landing pages, sales funnels, email sequences, and ad copy that turn traffic into revenue.
I don’t just “write content.”
I focus on performance-driven copywriting backed by customer psychology, research, and data — so every word has a job: to convert.
💡 What I Do (Conversion-Focused Copywriting)
✅ Landing Pages & Sales Pages
Conversion-focused messaging, strong hooks, clear value propositions, and persuasive CTAs designed to increase conversions
✅ Email Marketing (eCommerce & Funnels)
High-converting email sequences (welcome flows, abandoned cart, follow-ups) that drive clicks, engagement, and sales
✅ Sales Funnels & Funnel Optimization
Full-funnel strategy — from awareness to conversion — including audits, messaging gaps, and optimization for better performance
✅ Ad Copy & Video Scripts (Meta, TikTok, YouTube)
Scroll-stopping hooks, angles, and direct response scripts (UGC, VSLs) built to convert cold traffic
✅ Website Messaging & CRO
Homepage messaging, hero sections, and landing page optimization focused on clarity, trust-building, and conversion rate optimization (CRO)
📊 Results (Performance-Driven)
✔ Increased landing page conversion rate by 35% (fintech)
✔ Boosted email CTR by 28%, generating $7K+ monthly revenue
✔ Helped iGaming and SaaS brands improve ROAS and overall funnel performance
🧠 How I Work (Strategy + Execution)
I approach every project like a conversion strategist, not just a writer:
• Deep audience & customer avatar research
• Identify pain points, objections, and awareness levels
• Develop angles, hooks, and messaging frameworks
• Write and structure copy for clarity, persuasion, and flow
• Optimize using A/B testing, performance insights, and iteration
🎯 What Makes Me Different
I write copy that actually converts — not just “sounds good”
I understand direct response marketing, buyer psychology, and funnel strategy
I focus on data-driven decisions (CTR, CPA, ROAS, conversions)
I combine strategy + copywriting + performance thinking
I use tools like ChatGPT to accelerate research, ideation, and testing
🔥 Who I Work Best With
✔ eCommerce brands (email, ads, funnels)
✔ SaaS & tech companies (landing pages, messaging, funnels)
✔ Agencies looking for high-converting creatives & ad copy
✔ Businesses with traffic that isn’t converting (yet)
📈 Let’s Fix What’s Not Converting
If your:
Ads aren’t converting
Funnel is leaking leads
Messaging lacks clarity or trust
Or you need stronger hooks, angles, and sales copy…
I can help you turn that around.
📩 Send me a message — let’s build copy that drives real results.
Copywriting
Direct Response Copywriting
Ad Copy
Blog Content
Content Writing
Email Copywriting
Email Marketing
English
Landing Page
Sales Copywriting
Sales Writing
Search Engine Optimization
SEO Writing
Website Content
Creative Writing
Esther C.
Port Harcourt, Nigeria
$25/hr
5.0
9 jobs
"This freelancer, Elsie, has and utilizes the highest level of skills, expertise, experience and a wonderful intuitive ability to know exactly what is needed to produce totally satisfactory results. If you use her, you will be very happy." – LA, Florida, USA
I’m Esther Cole, Funnel Strategist and Conversion Copywriter of over 4 years.
For years, I wrote the words from sales pages and emails to VSLs, you name it. But then I realized that if I really wanted to get clients the results they were after, I needed to get more involved in the entire funnel process.
And since I began doing that? I haven’t disappointed once.
I'm talking 20% increase in response rate on an email campaign.
So yes, from strategy to execution, I help build funnels that convert. I design the structure and write every word (VSLs, landing pages, email follow-ups), ensuring that every piece works together to bleed objections dry and convince your audience they need what you’re offering this very minute.
Currently, I'm contracted at one of the leading A/B testing companies as their conversion copywriter, and I haven't stopped. Still crafting and testing words that bring in results everyday.
No AI templates. No shortcuts. Just strategic thinking, conversion-backed messaging, and relentless commitment to helping you win.
Ready to build a system that finally works? Let’s talk.
Copywriting
Direct Response Copywriting
Ad Copy
Email Copywriting
Email Marketing
Sales Funnel Copywriting
Website Copywriting
Lead Nurturing
CRM Automation
Email Campaign
Facebook Ad Campaign
Customer Segmentation
Sales Funnel Builder
Sales Funnel Implementation
Conversion Rate Optimization
Iyobosa E.
Benin City, Nigeria
$15/hr
5.0
11 jobs
Hi there.
So you're looking for a fast-paced copywriter to write you some high-converting copy for your Facebook ads, website, or emails?
Well, I can help you with that. But there's one problem…
I don't write copy. No, I don't.
Rather, I “assemble copy”.
You look confused; let me explain it to you.
What I mean by “assemble copy” is that:
I find a great sales copy in your niche.
I mirror its structure.
Then, I'll use it as a guidepost to write a great sales copy for you.
I do this because it almost serves as a guarantee that your copy will get similar or better results.
Another reason is that it makes me produce high-converting copy faster than chat GPT prompters.
Plus, with my client questionnaire, which you can easily fill out.
I won't need to spend days, weeks, or even months on research.
This process allows me to write high-converting copy faster than most of my peers.
So if you want to see your business printing Benjamins ASAP, hit that green button at the top-right corner of your screen so we can talk.
SERVICES I OFFER
🌟Sales copy
🌟Landing page copy
🌟Website copy
🌟Cold email copy
🌟Email copy
🌟VSL copy
🌟Ad Copy
But I'm a very picky person, I can only work with you if:
You understand the value of good copy.
You have a clear plan for implementing the copy.
You're not planning on getting free work from me.
WHY HIRE ME?
✍️I deliver quality work faster than your competitors can imagine.
👏Pleasant working experience: I'm professional about my work, and I don't ask too many questions.
🦾Autonomous Worker: You won't need to hold my hand throughout the project; just give me the directions, and I'll follow.
👏Multi-talented copywriter. You won't need to hire multiple copywriters because I can write ads, landing pages, emails, sales copy, etc.
💪Potential growth partner: Unlike other copywriters, I show enthusiasm for every project I work on because my success depends on my clients' success.
🧠Free marketing insights to help you increase your revenue and minimize your expenses.
🧠Free copy critique of your previous copy to ensure they're not wasting traffic
If you're eager to make some sales, click the invite button so we can talk. Consultation is free.
P.S. I live off Upwork, so if I don't deliver, I will
❌Lose my reputation.
❌Go broke.
❌And worse, starve.
Believe me, when I say that I want none of them to happen, the more reason I'm going to do whatever it takes to get your job done.
Send me a message now so we can begin.
Copywriting
Sales Copy
Content Writing
Email Copywriting
Landing Page
Sales Copywriting
Sales Funnel Copywriting
Website Copywriting
Sales & Marketing
Product Description
Alfa B.
Lagos, Nigeria
$20/hr
4.8
34 jobs
Your copy isn’t just words. It’s your sales engine.
It should attract, engage, and convert your ideal customers by joining the conversation already going on in their heads... and speaking directly to their goals, challenges, and emotions.
This is where I come in.
I’m a specialist in copywriting and marketing strategy who helps businesses turn complex ideas into clear, persuasive, and conversion-focused assets that drive measurable results. My work combines brand storytelling through creative writing, high-impact sales writing, and technical SEO writing to help clients connect with their audience and grow revenue.
Building a landing page to convert? Want an email sequence to nurture leads? Or high-level website content that educates?
I’ll craft words that work.
What I Bring to the Table
Persuasive Copywriting: Aligned with customer psychology and your unique brand voice in fluent English.
Marketing Strategy & Funnels: Content strategy aligned with your marketing funnel and broader social media marketing goals.
Search Engine Optimization (SEO): Optimized Website Content and Content Writing that improves visibility and rankings.
Email Marketing & Sales Writing: Campaigns and newsletters designed to drive conversations and move prospects to action.
Creative Writing & Storytelling: Brand messaging frameworks that create clarity and consistency across every channel.
Technical Translation: Simplifying complex topics for audiences across different awareness levels without losing accuracy.
Real-World Results
Email Marketing: Increased CTR from 1.46% to 3.65% in 5 months for an eCommerce brand.
Content Writing at Scale: Drove 2M+ visits at MobilityArena through human-centered Search Engine Optimization.
Sales Writing: Developed conversion-focused brochures for an education consultancy, turning offers into benefit-driven copy.
Technical Content: Produced step-by-step real estate guides for Seattle homebuyers, making complex processes easy to follow.
Why Clients Choose Me
✔ Strategic Synergy: A mix of creative writing and conversion science.
✔ Actionable Website Content: Clear copy designed to turn traffic into measurable sales.
✔ SEO Expertise: Deep understanding of how Search Engine Optimization and Content Writing work together to build authority.
✔ Market Fluency: Specialized in tech, SaaS, and eCommerce markets with a focus on marketing strategy.
What I Can Help You With
Website content and landing page copy.
Sales writing for product descriptions and sales pages.
Email sequences and drip campaigns.
SEO writing and content writing for blogs.
Social media marketing copy and brand voice development.
If you’re looking for a professional who understands content writing, brand positioning, and the "translation layer" required for technical products... then I am happy to help.
Send me a quick message, and I’ll respond within 12 hours.
Copywriting
Content Writing
Email Communication
Landing Page
Sales Copywriting
Search Engine Optimization
Website Content
Website Copywriting
Sales & Marketing
Copy Editing
Article Writing
Social Media Content
Blog Writing
Technical Writing
Ghostwriting
David O.
Abuja, Nigeria
$40/hr
5.0
7 jobs
"If you're looking for a copywriter who always delivers on time and has a sharp eye for detail, David is your man! I hired him and he's been on my payroll for two years and he always delivers high-quality copy”
"David is always intentional about his work - a true perfectionist. He goes the extra mile to do research and always fact checks, I loved every script he wrote."
"When David said he would write in my brand voice, he really meant it. I could've sworn I wrote it myself - he always does an excellent job!"
Hey there, David here. I'm a copywriter who works with online coaches and specializes in email newsletters.
The testimonials above are from clients I've worked with in the past outside of upwork.
You'll agree with me that the most important part of any piece of copy is its ability to CONVERT and turn a PROFIT.
And not just any profit but the kind that'll have you laughing to the bank!
I can only assume that you're reading this because that's what you're looking for.
Using PROVEN persuasion techniques, I write HIGH-CONVERTING copy that not only resonates with your audience but also evokes emotion!
You and I know that emotion besides logic is the driving force behind most purchases.
My Areas of Expertise:
✅Email marketing & direct response copy
✅ Website Copy & Content Writing
✅ Article Writing/ Blog Writing
✅Cold Emailing
✅Lead Generation
✅ Copy rewriting/ Copy Editing
✅ Newsletters
Why You should Hire Me
💥 I am a perfectionist and anything less than perfect seriously bothers me.
💥Your success as a business is directly proportional to my success as a copywriter, and I take that very seriously.
💥I understand that providing value to your customer is the most important part of any service, this will reflect in how I work with you and how I write to your customers.
🔥Bonus: I know the proven methods and practices guaranteed to keep your emails out of spam.
If you want to add more revenue to your bottom line, generate content for your social media or mesmerize people with your writing (mine, yes I do ghost writing too) then you're in the right place!
So hit that Green contact button in the top-right corner of this page.
I look forward to hearing from you soon.
Cheers!
Dave'sCopy
Copywriting
Outreach Email Copywriting
Direct Response Copywriting
Content Writing
Email Copywriting
Sales Copywriting
Email & Newsletter
Landing Page Design
Landing Page Optimization
Chukwuemeke I.
Lagos, Nigeria
$15/hr
5.0
22 jobs
"Daniel (Chukwuemeke) is the absolute beast (and best) when it comes to reliability, helpfulness, trustworthiness and pure copywriting talent.
He was the only copywriter out of all that I screened, that takes the time to understand what I wanted when everyone else just handed me the research questionnaire and expected me to just come up with something 'useful'.
Daniel took the time to help me verbally process things. I felt like he was holding me by the hands every step of the way.
He was patient to revise the copy upon my requests until it was dialed in and perfect to go.
I honestly would choose Daniel over all the 'Top Rated' copywriters on UpWork that stick a little bit more dollars to their title and nonchalantly believe they've got the skills to just produce top-notch copy.
While they may be skilled, Daniel had my trust when he was just being his helpful self - honest, humble, down to earth, un-assumptive and not overbearing with his suggestions.
I asked for the copy to be done before deadline on short notice and BOOM. HE DELIVERED!
If you want someone who overcommunicates, listens, and never interrupts you. Can tell the differences between what you want and what you don't want, while having the good sense to suggest great ideas that work well beyond your imagination, then you MUST go with Daniel.
You'll be doing yourself a disservice choosing someone else based on their case studies and amount earned alone. Helpfulness + end results always satisfy. Don't waste your time looking for someone else. You'll never be disappointed with Daniel. Period."
--Chris Wu
Marketing Advertiser (Google Ads)
---
𝗘𝘅𝗽𝗲𝗿𝘁 𝗟𝗼𝗻𝗴 & 𝗦𝗵𝗼𝗿𝘁 𝗙𝗼𝗿𝗺 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿 𝗳𝗼𝗿 𝗖𝗼𝘂𝗿𝘀𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀, 𝗖𝗼𝗮𝗰𝗵𝗲𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀
Sales are gold, and conversions are the key that unlocks the chest (your ideal customer's wallet)...
𝗡𝗮𝗶𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 is the key to unlocking more revenue in your business, and applying unique marketing strategies safeguards you from competition.
Markets have evolved beyond selling with words. Now you need profitable ideas and unique strategies to win.
And that's where I come in to help you with:
✅ 𝗗𝗲𝗲𝗽-𝗗𝗶𝘃𝗲 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: I specialize in conducting targeted research to understand your market's desires and your business's unique value proposition thoroughly - to find that One Big Idea.
✅ 𝗣𝗲𝗿𝘀𝘂𝗮𝘀𝗶𝘃𝗲 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴: I craft emotionally compelling copy that aligns your audience's hidden desires with your core benefits, sparking an irresistible longing for your offers.
✅ 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀: Your input is crucial. I welcome feedback, suggestions, and revisions to ensure the final product exceeds your expectations.
𝗪𝗵𝘆 𝘁𝗿𝘂𝘀𝘁 𝗺𝘆 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗽𝗿𝗼𝗷𝗲𝗰𝘁?
⭐ 𝗧𝗶𝗺𝗲𝗹𝘆 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆: Count on me to deliver polished projects promptly - no missed deadlines, ever.
⭐ 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝘁𝗰𝗵: I tailor every piece of copy to meet your exact specifications, leaving no room for ambiguity.
⭐ 𝗬𝗼𝘂𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 is 𝗠𝘆 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝘆: I'm committed to achieving results that move the needle. Your business growth is my success metric.
⭐ 𝗛𝗮𝗻𝗱𝘀-𝗢𝗻 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Like Chris mentioned above, I'll guide you through every step of the process - no questionnaire dumping and disappearing.
Even if you're launching a quick "Cash 'n' Grab" holiday offer or building a comprehensive sales funnel, this approach can help you capture a significant chunk of your market.
Want to grow your profits today?
𝗦𝗵𝗼𝗼𝘁 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲, 𝗮𝗻𝗱 𝗹𝗲𝘁'𝘀 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗵𝗮𝗽𝗽𝗲𝗻
Copywriting
Sales Copy
Direct Response Copywriting
Ad Copy
Email Copywriting
Landing Page
Marketing Advertising
Sales Copywriting
Website Copywriting
Product Description
Product Page
Video Sales Letter
Writing
Website Copy
Marketing
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Top interview questions to help you hire the right Copywriters, faster.
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