Most brands struggle with broken tracking, unreliable attribution, and conflicting reports — which makes scaling ad spend risky and stressful.
I help performance teams trust their numbers, spot real profit signals, and scale with confidence by fixing the entire data flow — from first click to final revenue.
If your Meta, Google Ads, Shopify, and GA4 numbers never seem to match, you’re not alone. I specialize in making your data consistent, reliable, and decision-ready.
𝐖𝐡𝐨 𝐈 𝐖𝐨𝐫𝐤 𝐁𝐞𝐬𝐭 𝐖𝐢𝐭𝐡
Shopify and DTC brands running Meta and Google Ads
Performance marketers managing multiple campaigns and budgets
Founders who need clarity on what to scale and what to cut
Teams that want decision-grade data, not just dashboards
𝐂𝐨𝐦𝐦𝐨𝐧 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐈 𝐅𝐢𝐱
𝐒𝐡𝐨𝐩𝐢𝐟𝐲
Orders missing UTMs or GCLIDs
Revenue mismatches between Shopify and ad platforms
Tracking breaks after checkout redirects
Custom attributes not being captured
𝐌𝐞𝐭𝐚 𝐀𝐝𝐬
CAPI events not matching browser events
Duplicate or missing purchase events
Poor event match quality
Inflated view-through conversions
𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬
Missing or invalid GCLIDs
Conversion value mismatches
Enhanced conversions not firing
𝐆𝐀𝟒
Incorrect attribution models
Gateway referrals breaking sessions
Missing or mis-sequenced funnels
Incomplete ecommerce tracking
𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 (𝐂𝐥𝐢𝐞𝐧𝐭 + 𝐒𝐞𝐫𝐯𝐞𝐫)
Conflicting client and server events
Incomplete DataLayer pushes
Poor identifier capture (_ga, _fbp, _fbc)
Consent mode issues affecting visibility
𝐂𝐫𝐨𝐬𝐬-𝐃𝐨𝐦𝐚𝐢𝐧 & 𝐔𝐓𝐌 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠
Lost UTMs during checkout or redirects
Broken sessions between domains
Returning customers mis attributed as Direct
𝐎𝐟𝐟𝐥𝐢𝐧𝐞 & 𝐂𝐑𝐌 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬
Leads converting via phone or email not attributed
Offline uploads failing
No visibility into CAC, LTV, or retention revenue
𝐃𝐚𝐭𝐚 𝐖𝐚𝐫𝐞𝐡𝐨𝐮𝐬𝐢𝐧𝐠 & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠
Data stuck in silos across platforms
Manual CSV exports and reporting errors
No automated pipeline for spend, revenue, and UTMs
Messy or non-normalized BigQuery tables
𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐆𝐞𝐭
A reliable, end-to-end analytics foundation that tells you:
Which channels actually drive profit
When to scale spend vs pull back
Where attribution is misleading
How customers really convert
No more guessing. No more conflicting numbers.
𝐑𝐞𝐚𝐥-𝐖𝐨𝐫𝐥𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞
20+ years in analytics and performance measurement
Worked as both in-house strategist and external consultant
Supported multi-channel ad accounts with complex attribution setups
Built custom tracking pipelines for high-spend Shopify brands
Deep experience with CheckoutChamp, Shopify, Meta CAPI, GA4, and BigQuery
𝐓𝐨𝐨𝐥𝐬 & 𝐒𝐭𝐚𝐜𝐤
𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧
GA4, GTM (Client + Server), Meta CAPI, Google Ads Enhanced Conversions, STAPE, Cloudflare Zaraz
𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐚𝐧𝐝 𝐂𝐑𝐌
Shopify, HubSpot, GoHighLevel, Klaviyo, CallRail
𝐃𝐚𝐭𝐚 𝐚𝐧𝐝 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧
BigQuery, SQL, Python, Zapier, Make, Looker Studio, Power BI
If you want clear, trustworthy performance data that supports confident scaling decisions, let’s talk.
I’m happy to review one client funnel end-to-end and show you where your data is misleading — and how to fix it.
Message me to discuss your setup and goals.
Conversion Rate Optimization
Google Analytics
Marketing Analytics
Web Analytics
Looker Studio
Product Analytics
BigQuery
Microsoft Power BI Development
Google Tag Manager
Google Search Console
A/B Testing
Conversion Report
Hypothesis Testing
Sumithra R.
Chennai, India
$20/hr
5.0
243 jobs
I'm a Top Rated Plus freelancer with 100% Job Success, 14,000+ hours worked, and over a decade of experience on Upwork.
I started my career in call quality and operations, and over the years, my work has evolved into a mix of quality assurance, reporting, process improvement, and cross-functional coordination between various teams.
QA and Team Leadership:
I began my professional journey in the call center industry, where I worked as a Call Quality Analyst and later as a Team Leader, leading quality audits, training programs, reporting initiatives, and the pilot phase of a major project for a Fortune 50 client.
Upwork Experience:
Over the years, I've worked with startups, agencies, nonprofits, and international teams in roles spanning quality assurance, performance marketing, operations support, reporting, recruitment coordination, and process improvement. I enjoy understanding how things work, identifying gaps, and helping teams make better decisions based on reliable information.
I've been working as a Program Assistant for a global NGO, contributing to performance evaluations, staffing requirement analysis, operational reporting, dashboard analysis, and quality reviews. Working on the project has strengthened my ability to handle complex information while maintaining accuracy and consistency.
I have extensive experience working in performance marketing, including call and lead quality analysis, publisher reviews, CRM workflows, and reporting. My work combines data analysis with human judgment, using technology to improve efficiency while relying on experience and context to make sound decisions.
I use technology and AI tools where they genuinely improve efficiency. For example, transcription, organization, and pattern identification, but I firmly believe that quality assessment, context, and judgment remain human responsibilities. The best outcomes come from combining efficient tools with careful analysis and experience.
Areas I commonly support include:
Call & Lead Quality Analysis
Performance Marketing Operations
Reporting & Data Analysis
Google Sheets & Advanced Excel
Quality Assurance & Process Improvement
Staffing Requirement Analysis
Cross-Functional Team Coordination
SOP Development & Documentation
Executive & Operational Support
I'm at a stage in my career where I'm actively looking for work that keeps me learning. I enjoy challenging projects, new industries, and opportunities that help me grow while making a meaningful contribution to the team.
Microsoft PowerPoint
Presentations
Adobe Captivate
Microsoft Word
Data Mining
Mind Mapping
Flowchart
Microsoft Excel
Samuel R.
Chennai, India
$65/hr
4.8
19 jobs
Welcome! 👋
I’m a Top Rated Plus Marketing Automation, Demand Gen & AI Consultant with 10+ years of experience helping B2B and B2C teams build smarter campaigns, improve lead flow, and drive measurable revenue growth.
I specialize in designing and implementing scalable automation systems across Marketo, HubSpot, Adobe Journey Optimizer (AJO), Salesforce, and AI-powered marketing workflows — helping marketing and sales teams operate more efficiently with cleaner processes, better data, and smarter automation.
From strategy to execution, I help businesses build high-performing marketing operations foundations including lifecycle management, lead scoring, campaign orchestration, CRM integrations, reporting, and customer journeys that convert.
How I Can Help
AI Workflow Automation Tools
Marketing automation strategy & hands-on build
Campaign setup, nurture flows & customer journeys
Lead scoring models & lifecycle frameworks
CRM integrations and data sync troubleshooting
Email marketing + deliverability improvements
Reporting, attribution & performance dashboards
Certifications
Adobe Marketo Architect (Advanced)
3× Marketo Certified Expert
Adobe Journey Optimizer Specialist
Adobe Target Certified
HubSpot Marketing Automation
Marketo Analytics & Deliverability
Google Analytics (Advanced)
Drift Conversational Marketing
Inbound Methodology
If you’re looking for someone who can understand your funnel end-to-end and translate it into scalable automation — I’d love to help.
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Summa Linguae
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