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I’m a professional Bookkeeper and Accounting Specialist with a strong focus on helping businesses stay financially organized, compliant, and profitable. I have 8+ years of experience managing books, reconciling accounts, preparing financial reports, and providing smooth accounting operations for small to mid-sized businesses across multiple industries. My Core Expertise: ‣ Full-Cycle Bookkeeping: Recording, reconciling, and categorizing daily transactions ‣ Bank & Credit Card Reconciliation: Ensuring all records match with real account balances ‣ Accounts Payable / Accounts Receivable Management ‣ Payroll Processing & Journal Entries ‣ Month-End & Year-End Closing ‣ Budgeting, Forecasting & Financial Reporting ‣ Tax Preparation Support (1099s, VAT, GST, etc.) ‣ Cleanup & Catch-up Bookkeeping for Backlogged Accounts ✔ Full-Cycle Accounting – Manage everything from journal entries to financial reporting ✔ Personal & Corporate Tax Returns – Ensure compliance and maximize tax efficiency ✔ Financial Statement Preparation – Generate reports that support business decisions ✔ Budgeting & Forecasting – Develop financial plans for growth and stability ✔ Chart of Accounts Setup – Structure financial data for better insights ✔️ Bookkeeping & General Ledger Management 🏆 Certifications: - QuickBooks Online ProAdvisor Certification – Intuit QuickBooks - Chartered Professional Accountant (CPA) – Chartered Professional Accountants Ontario Tools & Software I Work With: ✓ QuickBooks Online / QuickBooks Desktop ✓ Xero ✓ Wave Accounting ✓ FreshBooks ✓ Zoho Books ✓ Sage / MYOB ✓ Microsoft Excel / Google Sheets (Advanced Formulas, Pivot Tables, Dashboards) 🌟 A Few Success Stories: 🔹 Helped a U.S.-based eCommerce brand reduce accounting errors by 35% through QuickBooks automation and structured categorization. 🔹 Cleaned up 2 years of backlogged books for a consulting firm and prepared accurate reports that helped them secure a bank loan. 🔹 Set up a cloud-based bookkeeping system for a startup, improving reporting efficiency and cash flow insights within 30 days. 🔹Recovered $25K in Missed Revenue I audited Stripe–QuickBooks integrations, identified unrecorded invoices, and automated reconciliations, recovering over $25,000 in missed subscription income. 🔹Supported Tax Season Preparation I reviewed prior-year entries, provided accurate categorization of deductible expenses, and provided the CPA with organized, ready-to-file reports ahead of the deadline. 🤝 Why Clients Choose Me: ✅ Excellent communication and timely updates ✅ Familiar with international accounting standards (US, UK, AUS, CA) ✅ Flexible availability and client-focused approach Let’s chat! Moiz

From startups to global brands, 180+ clients have trusted my QuickBooks Online expertise to clean up, organize, and grow their finances, backed by 10+ years of real bookkeeping experience. I’ve worked with startups, e-commerce stores, real estate companies, rental property owners, consultants, and service businesses, delivering clean QuickBooks files, audit-ready reports, and financial clarity so business owners can scale with confidence. Services I Provide (QuickBooks-Focused) QuickBooks Online & Desktop setup, migration & chart of accounts customization Day-to-day bookkeeping & accurate record-keeping in QuickBooks Bank, credit card & payment gateway reconciliations (PayPal, Stripe, Square, A2X, Synder) Invoice, bill & expense tracking inside QuickBooks Monthly financial reports: Profit & Loss, Balance Sheet, Cash Flow QuickBooks multi-currency bookkeeping for global businesses Catch-up & clean-up of messy or backlogged QuickBooks accounts QuickBooks payroll & tax preparation support (US, UK, UAE compliance) Integrations with e-commerce platforms & third-party apps Why Choose Me? QuickBooks Certified Pro Advisor with 10+ years of global accounting experience Trusted by 180+ business owners & agencies worldwide Skilled in multi-currency & industry-specific QuickBooks setups Detail-oriented, reliable & deadline-focused Transparent communication & collaboration through QuickBooks Online #QuickBooks #XeroBookkeeper #EcommerceBookkeeping #RealEstateBookkeeping #CatchUpBooks #VATCompliance #MultiCurrencyAccounting #FinancialReports #PayrollGusto #BookkeepingExpert

I’m Bruce Watkins, a strategic and operational executive with over 15 years of leadership experience across the U.S. and Canada. I specialize in transforming business operations, scaling teams, and driving sustainable growth in highly competitive markets. With a proven track record in P&L management, process optimization, and culture change, I help companies reach new levels of performance and profitability. Highlights of what I do best: Operational Excellence: I’ve led high-performing teams of over 1,000 employees, managed $60M+ budgets, and consistently delivered results through lean process improvements, Six Sigma methodology, and data-driven decision-making. Executive Leadership: As Division Vice President and Director of Operations at WIS International, I directed cross-functional teams across North America, enhancing performance, improving compliance, and driving client retention. Strategic Planning: I’m passionate about building scalable systems and leading change through clear strategy, hands-on execution, and collaboration with key stakeholders. Entrepreneurial Vision: I’m also the founder of TSN REI LLC, a real estate investment firm where I apply my strategic insight and financial acumen to grow long-term value. People & Culture: I build strong, engaged teams through mentorship, transparency, and clear communication, fostering cultures where people thrive and businesses excel. I hold a Bachelor of Science in Honors Science from Carleton University, and I’m Six Sigma certified. I’m fully authorized to work in both the U.S. and Canada and am always looking to bring energy and expertise to the next great opportunity. Let’s connect—I’m always open to discussing meaningful work, innovative partnerships, and strategic leadership opportunities.

I help business owners understand their numbers, improve profitability, and prepare for funding or acquisition. With over 10 years of experience in accounting, tax, and financial advisory, I don’t just “do the books” I help you use your financials to make better decisions and grow your business. As a Qualified Accountant, I have supported individuals and SMEs across Canada and United states with: Financial clarity & reporting – Clean, accurate financials you can actually rely on Tax strategy & compliance – Canadian tax filing for individuals and businesses, with a focus on optimization Financial modelling & analysis – Forecasts, scenario planning, and decision support Cash flow & budgeting – Helping you stay profitable and avoid surprises Funding readiness – Investor-ready financials, projections, and insights Business acquisition support – Financial review, due diligence support, and pre/post-deal analysis What makes me different? I focus on the bigger picture — not just compliance, but growth and scalability. Your burden becomes mine whether you're: Struggling with messy books Planning to raise funding Looking to buy or sell a business Or simply want better control of your finances I can help you get there with clear numbers and actionable insights.

Work is happening. Value isn’t. Most organizations don’t need another AI tool, disconnected automation, or reporting layer. They need operational systems that coordinate execution across workflows, teams, and systems. I work as an embedded implementation partner inside transformation engagements — helping organizations operationalize fragmented workflows into production-ready systems with: * workflow orchestration * operational visibility * AI operationalization * workflow state management * cross-functional coordination * production deployment I frequently partner with agencies, consultancies, and leadership teams that need embedded operational systems implementation support inside client engagements. The focus isn’t theoretical strategy. It’s designing and deploying systems that survive production. That system typically includes: * operational workflow mapping * structured data architecture * workflow state design * routing and escalation logic * API-driven orchestration * AI-enabled operational workflows * operational visibility layers * human-in-the-loop governance * cross-functional execution coordination You don’t get recommendations. You get a working operational system your team can actually run on. If your operations feel fragmented, manual, difficult to scale, or dependent on constant coordination overhead — I redesign the operational layer underneath the work. Fixed-scope SOWs. Clear deliverables. Production-focused execution. Operational Systems Stack * Operational systems architecture focused on orchestration, workflow visibility, and scalable execution * React (Next.js) operational interfaces * PostgreSQL structured operational data layers * Lightweight Node.js orchestration and workflow APIs * AI operationalization using Claude, ChatGPT, and Gemini * API-first integrations across HubSpot, Slack, Microsoft 365, CRMs, PM systems, and operational platforms * Lovable + Supabase rapid deployment environments with full client ownership and no vendor lock-in Technical Skills Frontend Development: React, Next.js, TypeScript, JavaScript (ES6+), Tailwind CSS, Framer Motion, Responsive UI/UX Development, Component-Based Architecture, State Management, Dashboard & Operational Interface Design Backend & APIs: Node.js, REST API Development, API-First Architecture, Workflow Orchestration APIs, Serverless Functions, Authentication & Authorization, Role-Based Access Control (RBAC) Database & Data Architecture: PostgreSQL, Supabase, Relational Data Modeling, Workflow State Modeling, Operational Data Architecture, Vector Databases / Embeddings, Structured & Unstructured Data Workflows AI & Automation: OpenAI API Integration, Claude API Integration, AI Workflow Orchestration, Retrieval-Augmented Generation (RAG), Prompt Engineering, Contextual Memory Systems, AI-Assisted Operational Workflows, Human-in-the-Loop Governance Systems, AI Operationalization Automation & Integration Platforms: Make, Zapier, n8n, HubSpot Integrations, Google Workspace Integrations, Slack Integrations, CRM & PM System Integrations, Webhooks & Event-Driven Workflows Cloud & Infrastructure: Vercel, Supabase Hosting, Amazon S3, Cloud-Based Deployment Architectures, Environment & Deployment Management Operational Systems & Product Engineering: Workflow Orchestration Systems, Operational Intelligence Platforms, Internal Business Operating Systems, Process Automation, Governance & Approval Workflows, Resource & Capacity Visibility Systems, Operational Dashboard Design, Systems Architecture, Product Strategy, Agile / Scrum Delivery Tools & Platforms: GitHub, Figma, Wrike, Jira, Notion, ClickUp, Asana, Smartsheet, Harvest, Microsoft 365, Google Workspace Methodologies: Agile / Scrum, Systems Thinking, Operational Workflow Design, Product Discovery, MVP Definition & Phased Delivery, Integration Architecture, Change Management, Cross-Functional Operational Design Background Prior to consulting, I spent 16 years with Brother International in senior operational leadership roles with P&L responsibility across B2B wholesale, direct-to-consumer operations, channel execution, and large-scale partner coordination. Today, I work at the intersection of operations, workflow orchestration, and AI operationalization — helping organizations move from fragmented execution into structured operational systems that survive production.

Providing professional clarity to businesses, Improve Cash Flow, Cut Costs, and make data-driven decisions. Are you looking for a reliable finance professional? I assist small businesses and real estate investors in organizing their finances, enhancing cash flow visibility, and establishing straightforward, dependable systems that promote growth. With over 5 years of experience across FP&A, accounts payable, accounts receivable, auditing, and process automation, I help businesses transform their numbers into profits. 📂 Certified & Tech-Savvy: CPA Ontario FP&A Certified (Financial Planning & Analysis) Xero Advisor Certified | SAP ERP Specialist | Sage 50 (Canada) Advanced Excel, QuickBooks, NetSuite, Microsoft Dynamics 🔍 Services I am Offering: ✅ Financial Forecasting & Budgeting: Turning complex data into clear insights. ✅ Accounts Payable & Cash Flow Management: Keeping your payments smooth & optimized. ✅ Process Optimization & Automation: Saving time with streamlined workflows. ✅ Internal Audits & Compliance: Ensuring your finances are accurate and risk-free. 🌟 Why Hire Me? I combine technical expertise with real-world business understanding, having worked both as an internal auditor and full-cycle accounting administrator in Canada. I’ve recently reactivated my Upwork profile after focusing on professional development (CPA FP&A Certification). I’m now back, bringing stronger, more refined skills to deliver high-quality results for my clients. Let’s make your financial statements communicate to you.