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Your business has grown. Your website hasn't. I build Framer websites, Figma-to-Framer conversions, and high-converting landing pages for companies whose current website no longer matches what they've actually built. Most Framer developers start with the design. I start with your customer. Every project begins with how your customers think, what they notice first, what earns their trust, what makes them act. The visual design on Figma and Framer development follow the strategy. That's why the sites I build don't just look good. They work. Think about the last premium business you walked into. The finishings, the service, the way everything felt deliberate. You knew what they charged before anyone told you, because the environment said it first. Your website works the same way. In 2026, more people visit your website than will ever walk into your office. It is your reception. It is your showroom. It is the first place someone decides whether your business feels like the real thing or not. And yet most premium businesses, ones with beautiful products, high-end service, serious pricing, and real credibility, are running websites that don’t come close to reflecting any of that. It’s like walking into a Rolls Royce dealership with a broken front door. That gap is what I close. For SaaS founders and startups. You need a marketing site that makes complex things feel simple and makes visitors want to sign up. I build SaaS landing pages and full marketing websites in Framer that do exactly that, clean UX/UI design, conversion-optimised layouts, SEO-friendly structure, and Framer development that's fast enough to keep up with how quickly you move. Have a Figma design already? I'll convert it to Framer pixel-perfectly. Starting from scratch? I handle both. For established businesses going online. Law firms, real estate companies, financial services, consultancies, if your website looks like it was built five years ago, it's costing you credibility every single day. If it looks cheap, your clients misunderstand why you charge a premium, a website is usually the first impression they have about your business and you know what they say about first impressions. I build premium, professional websites in Framer that close the gap between who you are and how you show up online. WordPress to Framer migrations, full website redesigns, custom Framer builds from scratch, framer templates customisations, all mobile-first, all production-ready. For e-commerce and DTC brands. Your website is your storefront. I design and build brand-forward Framer websites and product landing pages where everything, the visual hierarchy, the copy flow, the CTA placement, is working to move product. Clean, fast, conversion-focused. Built to make your brand look as good as what you're selling. For growth marketers and performance teams. Landing pages for paid campaigns live and die on one thing: does it convert? I build high-converting landing pages in Framer for A/B testing, lead generation, and paid ad traffic, above-the-fold hierarchy, friction-free forms, trust signals in the right places, CTA psychology throughout. If you're spending money to drive traffic, the page should be worth it. I'll make sure it is. Here's what the track record looks like. 40 projects completed and counting. 100% Job Success Score. Top Rated Plus, Upwork's highest freelancer distinction. Not because I overpromise, but because I treat every project like my name is on it. Because it is. And the clients? They tend to say it better than I can. "In all the years I've worked with freelancers, Jephthah is by far the best ever. His attention to detail, communication & UX expertise is second to none." — Kylie B. "Hiring Jephthah was the best decision ever. We got a state of the art one-pager website designed on Framer. It looks great, it opens fast, and is easy to navigate." — Robin R. I work best with businesses that are serious about their online presence and want it done right. Send me a message with your project details. I’ll respond as soon I see it. —— When clients search for a Framer Expert, Framer Developer, or Framer Designer, they find me. When they need a Landing Page Designer, UX/UI Designer, Product Designer, or Web Designer, they find me. Whether the job is Figma to Framer conversion, Framer template customisation, Framer CMS setup, Framer animations, or a full Framer website redesign — that's my work. I've built SaaS websites, SaaS landing pages, startup websites, B2B websites, e-commerce websites, DTC brand websites, luxury websites, real estate websites, fintech websites, consultant websites, personal brand websites, coaching websites, and agency websites. The through-line is always the same: conversion-focused web design, responsive Framer development, and mobile-first builds that perform. Services include: custom web design, Figma to Framer, WordPress to Framer migration, website redesign, no-code development, Webflow development, l

Expert-Vetted Freelancer in Business Plan, Growth and Financial Planning With over 26 years of experience in management consulting and financial services, I am here to help you take your business to the next level. As an Executive MBA graduate from Warwick Business School ranked 10th by QS and 30th by Financial Times I bring world-class expertise and a results-driven approach to every project. What I Can Do for You: 🔹 Financial Planning, Modelling & Forecasting – Transforming numbers into actionable strategies. 🔹 Business Plans & Feasibility Studies – Creating investor-ready plans that set your business apart. 🔹 Market Research & Marketing Plans – Unlocking insights to drive your success. 🔹 Funding Strategies – Guiding you on loans, equity, and attracting investors. 🔹 Startup Mentoring & Coaching – Empowering entrepreneurs to achieve their goals. Why Work with Me? I’ve successfully delivered projects for clients across the globe from Australia and the Middle East to Europe, the US, Canada, and LATAM. My expertise lies in crafting compelling business plans, accurate financial models, and thorough market analyses that inspire confidence in banks, investors, and stakeholders. But it’s not just about the numbers it’s about understanding your vision, listening to your needs, and delivering solutions that exceed your expectations. I’m passionate about helping businesses thrive and am committed to ensuring your success. Your success is my priority. Let’s make it happen! Send me a message today, and let’s discuss how I can help you achieve your goals. Together, we’ll turn your dreams into a thriving reality.

As a 𝗖𝗙𝗔 𝗖𝗵𝗮𝗿𝘁𝗲𝗿𝗵𝗼𝗹𝗱𝗲𝗿 𝘄𝗶𝘁𝗵 𝗼𝘃𝗲𝗿 𝟭𝟱 𝘆𝗲𝗮𝗿𝘀 𝗶𝗻 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀, I specialise in developing comprehensive content (blog, web, thought-leadership, white papers), business plans, pitch decks and institutional-grade financial models for startups and established firms. 𝗠𝘆 𝘄𝗼𝗿𝗸 𝗲𝗻𝘀𝘂𝗿𝗲𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗶𝗻𝗳𝗼𝗿𝗺 𝗯𝘂𝘁 𝗰𝗼𝗺𝗺𝗮𝗻𝗱 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁. 𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Dow Jones Risk & Compliance, Workiva, Amazon Freight, Tipalti, and more. 𝗠𝘆 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗮𝗻𝗱 𝗳𝗿𝗲𝗲 𝘀𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗺𝗼𝗱𝗲𝗹𝘀: see my portfolio website 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: • Top-rated Plus Upwork Freelancer (100% Job Success Score) • CFA Charterholder since 2016 • Oxford (FinTech) Graduate • Cambridge (Sustainability) Alumni • 15+ Years Investment Banking and Financial Services Experience 𝗠𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 1. 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 Authoritative white papers and e-books that establish you as an industry leader. SEO-optimised articles and blog posts that educate your audience and drive organic traffic. 2. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗹𝗮𝗻 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴 Comprehensive business plans covering executive summaries, market analysis, operational strategy, and risk assessment. Dynamic 5-year financial projections (P&L, Balance Sheet, Cash Flow) built for clarity and investor scrutiny. Startup growth strategy translating your vision into a professional roadmap. 3. 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 & 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 Full-scope investor pitch deck creation from narrative to design. Financial storytelling that weaves your data into a credible and ambitious growth story. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 & 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: 𝗖𝗼𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Business Planning, Financial Modelling (3-Statement, DCF, LBO), Startup Strategy, Investor Pitch Decks, Company Valuations 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: FinTech, SaaS, Banking, Professional Services, Real Estate Finance, Startups, ESG & Sustainability 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗧𝘆𝗽𝗲𝘀: Business Plans, Financial Models, Pitch Decks, White Papers, Research Reports, Technical Guides 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀: English (native-level), German (native) If you're looking for an experienced professional to build the strategic foundation for your business, please contact me for a tailored quote. Thanks, Gus

I am a chartered accountant by trade and hold a BA(Hons) in finance with 1st class honours, and a Masters degree in Finance. Professionally I have worked in the UK and also Australia. My lines of work have been external audits, internal audits, insolvency, and corporate advisory. Additionally, I have extensive bookkeeping experience for small and large clients. I also have significant teaching experience. In a previous role I was a lecturer at the University of Strathclyde in Scotland where I taught finance to undergraduate and postgraduate students. I am originally from Glasgow, Scotland, and in my free time I enjoy using the gym, hiking, martial arts, and cooking.

With 25 years across investment banking, law, and startups, I help fix pricing, go‑to‑market, strategy, and growth execution - building frameworks and roadmaps that solve business challenges. ✅ RECENT CLIENT WINS: ⬩ FinTech SaaS: Repositioned pricing, tightened follow‑up, cut CAC payback from 14 months to 9. ⬩ B2B sales tech: Rewrote qualification, reframed messaging. Closed $22k in contracts in 90 days. ⬩ Premium wellness brand: Market research with HNWIs and C‑suite executives, uncovering the “trust architecture” that now drives their positioning and pricing. ✅ MY BACKGROUND: ⬩ 25 years experience across law, finance, and entrepreneurship ⬩ Founder and business advisor since 2014 ⬩ UK Law school graduate ✅ HOW I WORK: ⬩ 60‑min diagnostic call: I ask the questions about your business and current issues. ⬩ Analysis: I review your funnel, pricing, positioning, or sales process. ⬩ Diagnostic roadmap: You get a plan with clear next steps. ✅ GET IN TOUCH: Send me an invite. Let's talk about what’s blocking your growth and put together a strategy that makes sense.

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.