I have written numerous articles, blog posts, web content, e-books, and whitepapers on various topics, most of which were related to business and finance, although for the last few years I have been writing in the areas of health and mental health and a variety of other topics. With over twenty years of writing experience, I am confident in my ability to write about any subject for any audience. I have hundreds of articles published online on major websites, so my Google Authority is good.
I have also written business plans for companies with complex products and business models, including a technology company that built a search engine optimization tool, and a biotechnology company.
I also wrote entrepreneurship textbook content and developed the related curriculum for an online program that was taught in universities and organizations to over 10,000 students globally. I localized this curriculum for a program at a women’s college in Saudi Arabia that received rave reviews from students.
Previously, I have written financial whitepapers, and a technical manual for Chief Financial Officers. I also wrote a self-published novel.
My degree from The Ohio State University is in finance.
Business Plan
Finance & Accounting
Business Editing
Business Writing
Proofreading
Entrepreneurship
Writing
Business Planning & Strategy
SEO Keyword Research
Health & Wellness
Mental Health
Katrina D.
Columbus, Ohio
$50/hr
5.0
14 jobs
Content Director | Writer | Editor | YMYL | 50+ | I Build Systems and Do the Work
If you want someone who does more than talk strategy and hand you a plan, I do the work.
I fix all of that. And then I stick around to make sure it keeps working.
Content operations and editorial systems
If you have multiple websites, a team, and no clear process holding it together, that is exactly what I fix. I build the workflows, write the instructions your team can use, review the work, and help projects not fall through the cracks, without you chasing anyone. I manage the team too, including hiring, onboarding, payments, feedback, and retention. You get a running operation, not just a strategy document.
Content that gets found on Google and in AI search
When someone searches on Google, asks ChatGPT, or reads a Google AI-generated answer, your content needs to show up in those results. That does not happen by accident. I structure content so it gets cited and surfaced by AI search tools, identify where your content is being passed over and why, turn underperforming pages into traffic and visibility drivers, and build the connected topic structure that search engines and AI tools reward. If your content is not showing up in AI-generated answers in your industry, that is a gap your competitors will fill first.
Health, legal, financial, and other high-trust content
Some industries have to meet a much higher standard. One wrong fact in health or financial content is not just an embarrassment; it can cause real harm and real liability. I have spent years building editorial systems for businesses in these categories, including addiction treatment, healthcare, elder care, financial services, legal, and education. I know what it takes to produce content that meets those standards at scale, including building medical review workflows and compliance-aware editorial processes.
The 50-plus market
Adults over 50 control more than half of US consumer spending, and most marketing either ignores them or gets the tone completely wrong. I specialize in reaching this audience. I bring both professional experience and personal perspective to this work, and that combination is hard to find.
I do the work
I am not a consultant who hands you a plan and disappears. When I say I build systems, I mean I build them, brief by brief, workflow by workflow. When I say I manage the team, I mean I am in the contracts, reviewing the drafts, processing the payments, and sending the feedback. Strategy without execution is just an expensive opinion. I bring both.
Industries
Health and high-trust: healthcare, emerging medical research, veterinary, addiction treatment and rehab, senior services, elder care, legal, financial services, cybersecurity, education, nonprofits, faith-based organizations
Luxury and premium: high-end events, beauty, spas, yachts, exotic car rentals, premium products and services
Creative and entertainment: musicians, artists, producers, comedians
Events and experiences: farm parties and events, birthday events, pony rides and mobile petting zoos, carriage rides, corporate events, weddings, mobile entertainment
Home, property, and trades: real estate, commercial development, property management, home remodeling, roofing, HVAC, plumbing, cleaning services, moving and relocation, specialty lighting
Industrial and automotive: steel, oil, manufacturing, supply chain, transportation, logistics, automotive, tire shops, car washes
Travel and local: tourism, bus tours, city guides, hospitality
Pet industry: veterinary, pet retail, grooming, boarding
Digital and e-commerce: direct-to-consumer brands, online courses, web publishing, crypto, blockchain
Also: agriculture, fitness and wellness, CBD, cannabis, marketing agencies, and startups across sectors
From first-time entrepreneurs to large companies managing international content operations. Extensive agency work under NDA in New York City, Nashville, Houston, and Columbus.
I serve as Director of Editorial and Content Operations for Pacific Shores Research Group, a digital publishing company with a portfolio of healthcare and higher education websites. I also serve as Director of Content Strategy and Operations for Sweet Sixtee, a national luxury brand dedicated to reimagining how women experience turning 60. Additional active engagements include FR Let's Talk and Literally Magazine, a teen media brand covering podcast and print, and Dogs Reign, a personal brand I am building in my spare time around dogs and the human experience of healing, because everyone is recovering from something, whether that is grief, loss, a hard season, a health battle, or simply the weight of being human.
If your content is not performing, your competitors are showing up in AI search, and you are not, or your operation is growing faster than the systems behind it, that is the conversation I am built for. Let's fix it.
Content Strategy
Content Writing
SEO Writing
Copywriting
Web Content Strategy
Website Copy
SEO Content
Product Description
Blog Writing
Ghostwriting
Search Engine Optimization
Content Marketing
AI Content Creation
ChatGPT
Generative AI Prompt Engineering
Rob M.
Columbus, Ohio
$80/hr
4.9
35 jobs
I'm a senior-level copywriter who's pretty much done it all.
Over a 10-plus-year career, I've sat in a lot of chairs (some more comfortable than others) and worn many hats. Past stops include digital marketing gigs, agency copywriting roles, and building a successful freelance business. My writing capabilities encompass a range of content types, including short- and long-form pieces, from emails and blogs to case studies, white papers, and SEO content.
If you're a business that needs help humanizing and editing AI-generated content, get in touch with me. You don't need to create content and hope it's good — because I'll create content that gets results.
My clients, present and past, include: Fortune 100 companies, financial services organizations, healthcare companies, hospitality leaders, and professional sports teams.
Creative Writing
Social Media Management
Social Media Marketing
Content Creation
SEO Writing
White Paper Writing
Writing
Case Studies
Content Writing
Email Copywriting
Website Copywriting
Ad Copy
Content Strategy
Blog Writing
Copywriting
Jakob B.
Columbus, Ohio
$60/hr
5.0
2 jobs
Senior eCommerce Content Specialist, Copywriter and Media Production Specialist with a background in media and film, open to in-house leadership roles, scriptwiriting and remote copywriting positions in retail, media, film and animation.
At Big Lots, my focus was crafting engaging e-commerce copy with a keen eye on SEO, ensuring products shine online through meticulous collaboration with cross-functional teams. This role is complemented by my parallel career as a Digital Project Manager at Anigomi, where I lead a creative team producing compelling content for a dedicated following.
With a foundation in digital storytelling, my mission revolves around creating immersive experiences, whether it's through product narratives or online entertainment. Our team's success in managing projects and integrating SEO strategies has been pivotal in enhancing user engagement across various platforms.
Content Writing
Writing
Proofreading
Style Guide
Scriptwriting
Copy Editing
Narrative
Voice Acting
Voice-Over
Audio Editing
Digital Marketing
SEO Content
SEO Keyword Research
Ecommerce SEO
Adobe Experience Manager
Annastasia H.
Columbus, Ohio
$30/hr
5.0
32 jobs
Career Branding Strategist | Certified Professional Resume & LinkedIn Expert | Website Bio Copywriter
I help professionals and women-led businesses tell powerful stories that open doors.
Whether you’re:
•A job seeker ready to land interviews with a targeted resume & LinkedIn profile
•A coach or consultant who needs clear, compelling copy for your website or bio
I can turn your career or business journey into messaging that connects, converts, and feels like you.
⸻
What I Offer:
✓ Personal Branding for Job Seekers
•Keyword-optimized resumes & LinkedIn profiles
•Custom cover letters & job search strategy
•Personalized job application support
✓ Story-Driven Copywriting for Women-Owned Businesses
•Website bios & About pages
•Product/service descriptions
•Brand voice development & messaging strategy
✓ B2B Career Support
•Trusted by coaches, consultants, and women-led startups to craft content that attracts clients, collaborators, and media.
⸻
Why Work With Me?
•Client-first, Strategy-backed: Your story matters. I help you tell it with confidence and clarity.
•Real Results: Clients have landed interviews in top firms, grown brand visibility, and built messaging that finally feels aligned.
•Flexible Support: Need a one-time rewrite or ongoing partnership? We’ll customize your plan based on your goals.
⸻
To Get Started:
•Send me a message with your goals, timeline, and any current materials (resume, LinkedIn, website).
•I’ll recommend a few next steps, or we can book a discovery call to map out your options.
Certified Career Coach | Professional Resume Writer | B2B Copywriting for Women-Owned Brands
*Women Owned Business
Resume
Resume Design
Resume Writing
Career Coaching
LinkedIn
LinkedIn Profile
Cover Letter
Job Search Strategy
CV/Resume Translation
Resume Development
Creative Writing
Interview Preparation
CV
Career Vision Definition
Applicant Tracking Systems
Matthew C.
Columbus, Ohio
$80/hr
4.9
24 jobs
✅ Top 1% on Upwork | ✅ Top Rated | ✅ Diverse Industry Experience
I'll keep this short so you can garner an idea of who I am and what I can do for you.
I originally began as an SEO content writer and now have a proven track record of top-ranking writing in a variety of industries, including automotive marketing, non-profit, handwritten cards, automotive, fitness, and manufacturing.
I've now transitioned into a holistic, long-term SEO/content strategist role. I provide my clients with genuinely useful insights through in-depth on-page SEO and technical SEO analysis of their websites - through working with you, I will deliver long-term organic growth of your website.
I've worked on a variety of businesses, ranging from mom-and-pop shops to automotive and Powersports dealerships to healthcare systems to SaaS products to book marketing. I am extremely adaptable and do what it takes to understand the industry and sector I'm working in to get you the conversions you need.
I can do quite a bit for you:
✓ SEO auditing (content, technical, and off-page)
✓ SEO keyword research and SEO keyword clustering
✓ Long-term content/SEO planning and maintenance
✓ Old SEO content auditing and SEO optimization
✓ Sitemap.xml and robots.txt creation
✓ Copywriting and AI-assisted writing
✓ AI-integrated SEO workflows
My results?
150+ written, published, or updated articles
✓ 8% of another's articles accounts for 18% of their top3 keywords, 20% of their total keywords, and 18% of their total traffic
✓ 5% of one client's articles accounts for 13% of their traffic, 8% of their SERP features, and 7% of their top3 keywords
✓ 6% of another's articles accounts for 9% of their traffic and 10% of their SERP features
200+ optimized articles
✓ Manage a team of writers optimizing articles across 20+ websites in the automotive and real estate industries
✓ 4% of one client's articles, after optimization, now drive 9% of SERP features, 12% of top3 keywords, and 20% of keywords ranking 4-10
Skills:
✓ Keyword research and clustering
✓ SEO-optimized content writing and copywriting
✓ Content planning & auditing
✓ AI-integrated writing
✓ HTML & CSS
✓ SEM
✓ Competitor analysis
Tools:
✓ Ahrefs/SEMRush
✓ Google Analytics/Google Tag Manager/Google Search Console
✓ Google Ads
✓ Google PageSpeed Analytics
✓ Screaming Frog/Sitebulb
✓ SurferSEO
✓ ChatGPT/Bard/Claude
✓ Jasper.ai
✓ SEO.ai
✓ Zapier
CMSs:
✓ WordPress
✓ Squarespace
✓ Wix
✓ Framer
✓ DealerOn
✓ Dealer.com
✓ DealerInspire
If my experience and results sound compelling, contact me to set up a time to discuss your needs and goals. My website is the easiest way to reach me- my Calendly link is easily available there (UpWork won't let me paste it here).
SEO Keyword Research
Ahrefs
SEMrush
Search Engine Optimization
SEO Strategy
ChatGPT
Google Workspace
Microsoft Office
Content Strategy
Content Writing
WordPress
Content Audit
SEO Content
Organic Traffic Growth
Web Traffic Optimization
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