Hi, I’m Anela — a professional cook and food photographer helping brands, bloggers, and content creators turn recipes into visuals that people actually want to click, save, and buy from.
With 8+ years of hands-on experience, I handle the entire food content process — from recipe development and testing to food styling, lighting, photography, and final delivery. This means you get consistent, high-quality visuals without juggling multiple freelancers.
What can I help you with?
- Food photography for websites, blogs, and Instagram, with Food Styling
- Dessert & recipe-focused photography
- Recipe development
- Cooking videos & process shots
- Professional photo editing & retouching
I specialize in creating clean, appetizing, brand-ready images that work for:
- Websites & landing pages
- Blogs & digital cookbooks
- Instagram, Pinterest & social media
- Marketing campaigns & ads
I’m highly organized, deadline-driven, and easy to work with. Feedback is always welcome — I’m happy to refine both visuals and recipes until everything aligns perfectly with your brand.
I am simply a professional who treats your project like her own.
Let’s create food content your audience won’t scroll past.
Food Photography
Recipe Development
Videography
Adobe Lightroom
Nutrition
Recipe Writing
Cookbook
UGC
Adobe Premiere Pro
Food & Beverage
Sogbanmu M.
Abeokuta, Nigeria
$15/hr
4.5
157 jobs
SEO Food Writer and Recipe Writer helping food blogs, recipe websites, restaurants, cookbook authors, and food brands create content that ranks on Google, builds authority, and turns readers into loyal subscribers and customers.
The best recipes don't just taste good, they rank on Google, earn backlinks, and keep readers coming back for the next meal.
I've written over 400 SEO food articles for food blogs generating more than 2 million monthly page views.
I turn recipes into SEO assets that grow traffic, engage readers, and increase revenue.
My Food Writing Services:
SEO Food Content & Blog Writing:
I help food blogs, recipe websites, and food brands publish content that ranks on Google and keeps readers engaged.
•SEO food articles
•Food blog posts
•Evergreen content
•Trending food content
•Content refreshes & updates
•Keyword optimization
•Search intent optimization
•Featured snippet optimization
•Internal linking recommendations
•Editorial content
Recipe Writing & Recipe Development:
I create reader-friendly recipes that are accurate, engaging, and ready for publication.
•Original recipe development
•Recipe writing
•Recipe testing
•Recipe rewriting
•Step-by-step instructions
•Recipe cards
•Ingredient substitutions
•Nutritional information
•Meal prep recipes
•Cooking tips & kitchen hacks
Cookbook Writing & Editorial Services:
I support authors, chefs, and food entrepreneurs throughout the cookbook creation process.
•Cookbook writing
•Cookbook ghostwriting
•Cookbook editing
•Recipe organization
•Chapter introductions
•Recipe formatting
•Proofreading
•Style consistency
Food Brand Copywriting & Product Content:
I write persuasive content that helps food businesses attract customers and increase sales.
•Product descriptions
•Restaurant website copy
•Menu descriptions
•Landing pages
•About Us pages
•Brand storytelling
•Email newsletters
•Affiliate articles
•Product reviews
•Buying guides
Nutrition & Lifestyle Food Content:
I create educational, research-backed content for health and wellness audiences.
•Healthy eating articles
•Nutrition content
•Special diet content (Keto, Paleo, Vegan, Gluten-Free, Mediterranean)
•Ingredient guides
•Wellness articles
•Food trends
•Food travel articles
SEO Optimization & Publishing:
I ensure your content is optimized, polished, and ready to perform.
•AI content editing & humanization
•On-page SEO
•Meta titles & descriptions
•WordPress publishing
•Yoast SEO
•Rank Math
•Content formatting
•Proofreading & editing
•Google Search Console recommendations
I don't just write recipes, I research what your audience is searching for, analyze search intent, structure content for readability and featured snippets, naturally incorporate keywords without keyword stuffing, optimize headings, internal linking opportunities, and implement on-page SEO best practices.
The result is content that's easier to discover, enjoyable to read, and built to support your long-term content strategy.
Topics I write about:
• Healthy Recipes
• Family Meals
• Quick & Easy Dinners
• Baking & Desserts
• Vegan & Vegetarian Recipes
• Mediterranean, Keto & Paleo Recipes
• International Cuisine
• Meal Planning & Meal Prep
• Kitchen Tips & Cooking Techniques
• Ingredient Guides & Substitutions
• Coffee & Beverage Content
• Restaurant Features
• Food Trends
What you get:
✓ Thorough research and fact-checked content
✓ Clear, accurate, easy-to-follow recipe instructions
✓ SEO writing based on keyword research and search intent
✓ Content that matches your editorial guidelines and brand voice
✓ Clean formatting that's ready for WordPress publishing
✓ Fast communication and dependable turnaround
✓ Minimal revisions because I pay attention to detail from the start
Tools I use:
• Ahrefs • SEMrush • Surfer SEO • Frase • Clearscope • Google Keyword Planner
• Google Search Console • Google Docs • WordPress • Yoast SEO • Rank Math • Grammarly Premium • Hemingway Editor • Canva • ChatGPT & Claude
Your recipes shouldn't disappear on page five of Google while lower-quality blogs outrank you.
Whether you need one article or a long-term content partner, my goal is to create food content that gets found, gets read, and gets results.
If you're looking for an SEO Food Writer, Recipe Writer, Food Blog Writer, Cookbook Writer, or Recipe Developer who understands food, SEO, editorial standards, and what keeps readers coming back, I'd love to chat.
Click the "Invite to Job" button or send me a quick message. Let's create food content that ranks higher, engages readers, and helps your business grow.
Food Writing
SEO Writing
Recipe Writing
Blog Writing
Content Writing
Copywriting
Cookbook
Article Writing
Recipe Development
Editing & Proofreading
On-Page SEO
Keyword Research
Content SEO
Content Editing
Creative Computer Services Aloha
Blog Content
Health & Fitness
Search Engine Optimization
Food & Beverage
Cooking
Beth J.
Derby, United Kingdom
$35/hr
5.0
29 jobs
Travelling to 15+ countries in the last few years has broadened my horizons and worldviews. My passion for travel has become my lifestyle, and I now live full-time on the road in a 30-year-old Mercedes campervan exploring Europe and beyond. I make a remote income as a copywriter here on Upwork.
Topics I have covered (typically SEO):
- RV/campervan
- Travel
- Vanlife
- Food + recipes
- Fitness + wellbeing
- Vegan + vegetarian
- CBD + cannabis
Writing is more than just a job for me; it's where my creative energy flows and sculpts every piece of content I produce. Having been published on several reputable websites, my knowledge and confidence grow more every day.
Producing predominantly SEO content, I specialise in writing articles and blogs that, along with connecting to the reader, also rank well in search engines. These can be written in British or US English. Living and travelling on the road full-time, my schedule is very flexible, and my writing continues to be inspired as I wander the world in my hippy bus.
I have experience with writing, editing, and proofreading, along with Google Docs, WordPress, Squarespace, and Microsoft Word. I also have VA experience, particularly with customer communications.
I DO NOT use AI to produce content—100% robot-free articles.
Food Writing
SEO Writing
Search Engine Optimization
Content Writing
Copywriting
Website Copywriting
Blog Content
Article Writing
Blog Writing
Website Content
WordPress
Copy Editing
Editing & Proofreading
Health & Fitness
Veganism
Carly M.
Newark, Ohio
$45/hr
4.9
12 jobs
I help businesses sound more like themselves.
I'm a strategic copywriter who partners with founders, startups, nonprofits, and growing businesses to create messaging that feels authentic, thoughtful, and unmistakably true to who they are. Whether you're building a website, refining your brand voice, launching something new (or have no clue where to even begin), I can help turn ideas into stories that connect with the people you want to reach.
I specialize in:
💻 Website copy and messaging
📣 Brand voice and positioning
✍️ About pages and founder stories
💡 Thought leadership and long-form content
📊 Marketing and strategic communications
📅 Content strategy and editorial planning
Clients appreciate that I'm more than a writer — I become a creative thought partner. I bring a fresh perspective, strong communication skills, and the ability to turn complex ideas into stories people remember. Whether we're working on a one-time project or building something over time, my goal is always the same: create thoughtful, strategic writing that reflects who you are and inspires people to take action.
If you're looking for someone who will take the time to understand your mission (aka... not just fill a page with words), I'd love to learn what you're building and explore how we can bring your story to life together.
Content Writing
Writing
Ad Copy
Copywriting
SEO Writing
Blog Writing
Product Photography
Real Estate Photography
Digital Photography
Ghostwriting
Article Writing
Food Photography
Portrait Photography
Local Photography
Social Media Copy
Graphic Design
Canva
Presentation Design
Ebook Design
Social Media Graphic
Amali K.
Bandarawela, Sri Lanka
$50/hr
5.0
218 jobs
Transforming Food Ideas into Market Ready Innovations.
Welcome to ProFoodFormulations! Where Food Science Meets Commercial Success.
With a strong academic and industrial foundation in food science, I bring over a decade of experience in developing innovative, commercially viable food and beverage products. I hold an MPhil in Food Science and Technology and a Bachelor's in Animal Science, and I’ve worked with companies around the world formulating snacks, beverages, baked goods, dairy, meat, keto foods, premixes, children's products, functional supplements and nutraceutocles.
ProFoodFormulations is the next evolution of this journey, an independent food innovation lab that brings cutting-edge science, clean label strategies, and practical manufacturing solutions under one roof. Here, your food project will be handled with the same care and expertise I’ve applied to my own award-winning and commercialized products. ProFoodFormulations doesn't hold any IP rights of the products developed for you and open to signing NDA before starting.
________________________________________
Proven 6-Step Product Development Process with free of charge first two steps
I work with entrepreneurs, startups, and global brands to turn ideas into successful food products. This six step development process ensures scientific integrity, commercial scalability, and consumer appeal:
Step 1: Product Brief & Vision : free of charge consultation
I begin by understanding your product idea in detail:
• Expected product to be developed.
• What is your target market?
• What is the expected shelf life of the final product?
• Do you have any special ingredients you want to include OR exclude in the product?
• If there are any nutritional requirements to meet per serving/portion and serving/portion size.
• What are the dietary restrictions and ingredient restrictions to consider when developing the product?
• An explanation of the expected sensory properties (flavors, texture, mouthfeel, odor, appearance, etc.).
Step 2: Concept & Technology Brief: free of charge
Based on your goals, I research the best ingredient systems and processing technologies. You’ll receive a free of charge technology brief that outlines a customised development approach, fixed price based budget breakdown, timeline. Then you can review it and ask me to make changes if required to make it perfect for aligning vision before lab work begins.
Step 3: Prototype Formulation & Testing
This includes theoretical formulation, perform ingredient trials, prototype development, shelf life testing, testing and sensory analysis tests to craft a formulation with excellent flavor, texture, and stability.
Step 4: Complete Documentation Package
You’ll receive:
• Small-scale recipe that you can test at your place.
• Commercial production-ready large-scale recipe.
• Detailed step-by-step instructions.
• Quality control parameters and SOPs.
• Shelf life extension strategies.
• Packaging and storage recommendations.
• Complete nutritional Information table.
• The scale conversion table facilitates you to scale the formulation to any batch size.
Step 5: Delivery
You get everything in an easy to follow format and ready to test formula including small scale recipe, measurements, step by step instructions to test the product. We are open to send physical samples through international courier under certain conditions.
Step 6: Feedback & Optimization
ProFoodFormulations offer a complimentary revision cycle after your internal testing, working closely with your feedback to ensure the final product aligns perfectly with your vision. Then I deliver manufacture ready formula which is scalable or pitch to investors. also available anytime to support you until your product launch is successful.
Why Choose ProFoodFormulations?
ProFoodFormulations is not an agency charging inflated fees. It is a science-driven, specialized, and highly personalized product formulation lab that partners with you at every step, offering affordable pricing and honest collaboration.
You get:
• Custom solutions backed by science
• Industry-standard documentation
• Commercial feasibility
• Flexible prices, communication and support
• Transparent pricing with no hidden costs
Let’s bring your food innovation to life together.
👉 Message me now to start building your product with ProFoodFormulations.
Food Writing
Food
Food & Beverage
English
Recipe Writing
Food Packaging
Product Design
Recipe Development
Gluten-Free Food
Product Formulation
Research & Development
Food Engineering
Food Science
Fast Food
Food & Supplements
Mariah S.
Los Angeles, California
$38/hr
4.9
22 jobs
I've been in the Los Angeles food service industry for over 20 years. I've enjoyed my time creating dishes and managing kitchen and service teams. Now I want to help you succeed.
Thriving in the world of food and serving the public is a balancing act. Labor codes, health codes, OSHA, training programs, when do you get to create tasty food? Throw in the pandemic and, yikes. That's where I come in.
I'm the weird kitchen nerd who also loves diving into OSHA regulations, standardizing recipes, and other tasks that keep you tied to a desk. I'll take care of updating your yield percentages, first aid safety procedures, and implementing new health code regulations into your training materials. Opening a new restaurant and need training materials? I can help you build manuals that your team will actually use.
Because you're busy, here's a quick list of my qualifications:
-Experience in various food service styles: fine dining, upscale casual, quick-service
-Recipes published in several cookbooks and other periodicals
-Kitchen and front of house management
-Certified Food Protection Manager
-Built OSHA mandated Injury and Illness Programs, including COVID Protection
-Manual copywriting and proofreading including safety, team building, service, operations, labor management
-Recipe standardization
-Copywriting menu descriptions, newsletters, website copy
-Recipe/inventory/nutritional information platforms (Meez, Craftable, ChefTec)
My priorities for my clients:
-Quick turnaround without compromising quality.
-Open communication, based on your needs.
-Positive response to feedback: this is your project.
-A respectful and fruitful working relationship.
I've been an asset for other successful food service entrepreneurs, let's discuss how I can help your project come to fruition.
Food Writing
English
Product Development
Cooking
Recipe Development
Recipe Writing
Content Writing
Management Skills
Administrative Support
Procedure Manual
Food & Beverage
Data Entry
Square
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