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The 2-second version: I'm a performance marketing media buyer with experience running ads from $1k USD to $1M USD per month. I've ran online ads for Pfizer, AMD, SK-II (P&G), Subway (Paid Media), Subway (Data Analytics), Pocky (Glico), Pretz (Glico), Circles.Life, AHC (Unilever), Nando's, Prudential, Invisalign, OPPO, Alipay, Ant International, Lenskart, Circles.Life, Unilever (Lifebuoy), Worldfirst, Sendhelper, Spenmo and CardUp ✅ Google Analytics, Tag Manager & Ads Specialist ✅ Facebook and Instagram Advertising ✅ Google Search, YouTube and Display Advertising ✅ TikTok Advertising + Pixel & Event Installation ✅ Outbrain, Teads & LinkedIn Advertising ✅ Building Custom Data Dashboards via Google Data Studio / Looker Studio I actively manage $1k - $1M USD per month on online ad spends across all types of online advertising channels (SEM, Facebook, Instagram, YouTube, TikTok, Outbrain, Teads, Performance Max, Google Display etc). I love creating and automating dashboards via Data Studio and GA4. If you’re in need of help from a paid media or video-content perspective, feel free to shoot me message via upwork! Client Experience from Kaliber Performance Marketing: - Lenskart, AMD, Pfizer, Circles.Life, Unilever (Lifebuoy), Worldfirst, Sendhelper, Spenmo, CardUp, Saxo Brokers, Ant International, Alipay+, Antom, XCL World Academy, Zyla, Aurum Land, Core Collective, Absolute Boutique Fitness, Absolute Academy Client Experience from VaynerMedia: - SK-II (P&G), Subway (Paid Media), Subway (Data Analytics), Pocky (Glico), Pretz (Glico), Circles.Life, AHC (Unilever), Nando's, Prudential, Invisalign, OPPO P.S - if you work with a niche or subject area that I didn't directly list above, I would still encourage you to reach out. I enjoy immersing myself in new subject areas and improving my knowledge; more than willing to be flexible, given that it’s an investment that makes sense for the both of us.

Want to Grow Your Business & Boost Your Online Presence? I help brands achieve higher rankings, increased traffic, and better conversions through expert SEO, SEM, and Social Media Marketing across Facebook, Instagram, and YouTube. Why Work With Me? ✔ Top-Rated on Upwork | ⭐⭐⭐⭐⭐ | 100% Job Completion ✔ Certified in Google Ads (Search & Display), Google Analytics & SEMrush Technical SEO ✔ Professional Diploma in Search Marketing ✔ 10+ Years in Marketing | 8+ Years as a Digital Marketing Consultant 🔧 Tools & Platforms I Use: ✅ SEO & Analytics: SEMrush, Screaming Frog, Ahrefs, Surfer SEO, Google Search Console ✅ Website Builders: WordPress, Duda, Elementor ✅ Technical SEO & Content: Google My Business, Schema Markup, Frase, NO-BS I bring a results-driven approach to optimize your website, increase visibility, and maximize ROI. Let’s take your business to the next level! 🚀 Contact me today! My Google Ads experience: At Permanent Jobs: Kïdo Education: In my previous company Kido Education, I have been working for SEM campaigns for 26 preschool centers for which I was allocated a budget of nearly 6000 SGD per month. There I have been running successful Search, Display and Video campaigns with a very good conversion rate. The schools are located in Hong Kong, India, USA, UK and Dubai, so I know how different geographic locations affect the campaign. At Upwork: Stream Peak International Packaging Supplier (Singapore) I have worked for a B2B firm that deals in packaging solutions for transit and storage. It has a presence in Singapore, Malaysia, Thailand, and Vietnam. It has got more than 400 products including big packaging machines, workplace safety equipment, packaging materials and desiccants etc. For Vietnam and Thailand most of the Google ads were launched in the regional language, as our customer cohort is used to regional language while searching. Please find the screenshot attached for the conversions. California Raisins: I have worked for California Raisins, where I promoted the youtube channel through Google youtube ads. My Facebook & Instagram Ads Experience: Kïdo Education: Facebook and Instagram for Kïdo: Planning Social Media campaigns for lead generation and brand awareness based on different events and launches. Have successfully created good leads that actually convert. Have created personas for every layer in the advertising funnel which was coupled with different ad formats like images, and videos. And doing A/B testing to understand what works best in the given campaign. A lot of effort went into testing the ad copy as well. Have attached the screenshot, please have a look. At Upwork: California Raisins: I have worked for California Raisins, where I have promoted their Facebook and Instagram channels through FB & Insta Ads. My SEO Experience My last Job and the SEO implementation: Kïdo Education I have worked for Kïdo an international network of innovative nurseries in the heart of each local community. Kïdo group schools are now operational in the UK, Dubai, Hong Kong, India, and the USA (In India, Hong Kong, and Dubai it is known as Safari Kid International) I have achieved top 3 ranks for most of the centers and all my centers falls on first page in terms of organic research, for the respective keywords. 80 percent of centers rank in the local 3 pack of Google Map (please find the screenshot attached) At Upwork Traffv : Seo Agnecy: Engaging with clients across sectors, I've utilized tools like HREF, Surfer SEO, Frase, and No-BS. These tools amplify my strategies, from optimizing site structures with HREF to refining on-page content using Surfer SEO. Frase's AI-driven insights help shape compelling narratives, while No-BS streamlines competitor analysis and link enhancement. This toolkit empowers me to drive success across diverse digital marketing projects. Stream Peak International Packaging Supplier (Singapore) One-Stop Packaging Supplier with branches in 5 countries, have revamped the website and implemented the SEO strategy with Google ads launch. It has shown a huge difference in the Keyword surge (have attached the screenshot) and the traffic as well. We have revamped websites for Singapore, Malaysia, Vietnam and Thailand. For Vietnam and Thailand we launched the website in two languages English and Vietnamese and English and Thai respectively by hiring a local translator. Keywords and copy for Vietnam and Thailand were properly translated and discussed with the sales team and implemented.

I previously worked at Supermetrics as an Account Manager, and I have experience in creating & troubleshooting Looker Studio dashboards. Dashboards I can create include: 1. Cross-channel analysis (Data blending natively on Looker Studio, with Looker Studio's own limitations or with the help of marketing automation tools such as Supermetrics, Funnel.io & more) 2. Paid performance on various channels such as Facebook Ads, Google Ads, TikTok Ads, Bing Ads, etc. 3. Organic performance on social media channels such as Facebook Pages, Instagram Insights, TikTok Organic, etc. 4. Web analytics performance such as Google Analytics, Google Analytics 4, etc. 5. Ecommerce analytics/performance such as Shopify 6. Social listening and analytics such as Meltwater, Sprout Social, etc. 7. Email marketing performance such as Klaviyo 8. CRM such as Salesforce, Hubspot and many more... (Let's chat!)

• Excel Specialist: Offering expert-level skills in Excel for data management, analysis, and reporting. • Spreadsheet Design: Creating custom and user-friendly Excel spreadsheets tailored to your specific needs and requirements. • Data Analysis: Utilizing advanced Excel functions, formulas, and pivot tables to analyze and interpret data effectively. • Data Visualization: Transforming raw data into visually appealing charts, graphs, and dashboards to facilitate data-driven decision-making. • Spreadsheet Automation: Developing macros and automation solutions to streamline repetitive tasks and improve productivity. • Data Cleansing: Cleaning and organizing data to ensure accuracy, consistency, and integrity. • Custom Formulas and Functions: Creating complex formulas and functions to perform calculations and manipulate data efficiently. • Data Validation and Conditional Formatting: Implementing data validation rules and conditional formatting to ensure data accuracy and highlight important insights. • Report Generation: Designing and generating professional and comprehensive reports using Excel's reporting tools and features. • Administrative Support: Providing administrative assistance, including data entry, document formatting, and organizing files. • Spreadsheet Organization: Optimizing spreadsheet structures, naming conventions, and layouts for easy navigation and accessibility. • Training and Support: Offering training and support to help you maximize your Excel skills and effectively use spreadsheets for your business needs.

Hi, I'm Alrick I've worked for top-tier companies like Mastercard, Amazon, and Michael Page Recruitment (£906M Mkt Cap) building marketing, analytics, and reporting automations. →Developed automated data analysis, financial and sales reporting for Mastercard →Drove 96% increase in content leads & 118% increase in campaign CTR for Michael Page →Automated global hedge fund analysis, risk/return reports for Cambridge Associates →Analyzed logistics and inventory data saving multiple $10Ks for Amazon The longer version if you've got a minute: Nice to meet you! I'm Alrick👋. I've built numerous automated systems for top-tier companies like Mastercard, Michael Page, Amazon, and now my mission is to help businesses like yours grow with automation and scale into the AI era. Many of my systems help to identify where the bottlenecks are in your business, automate key parts of your process tackling those bottlenecks, allowing you to focus your time on high ROI areas and grow in a scalable, automated fashion. Areas that we can tackle include things like: -Automatic lead reactivation, outreach, enrichment (source, qualify, enrich and reactivate leads) -Automated content marketing generation and repurposing (automatically creating or repurposing content across a variety of platforms) -Automated analytics, dashboards, reporting (automatically refreshing dashboard where you can view reports, KPIs, sales and financial progress etc) I do this using state of the art tools like GPT-4, Claude, Gemini, make, n8n, combined with industry standard tools like Python, SQL, Looker, PowerBI, Tableau and your existing tech stack to seamlessly integrate automations into your business. I also have extensive experience working with Salesforce CRM and tools like Asana. If you're looking for someone passionate about how automation can help your business, that's me! Whether it's a one-off consult, or a long lasting partnership, you'll get transparent, no BS communication and high-quality work! Let's automate!

Get a FREE Marketing Audit + 30 Minutes Strategy Call! No Fluff, No Bullsh*t Marketing. Say goodbye to conventional marketing agencies. My iterative testing methodology uses hard data to create and optimize for 10X growth in your business. You get premium growth marketing, without the premium price. Here are the 4 steps I'll use to help you grow: [ Step 1 ] Deep dive marketing audit First, we use our 360° audit to check the health of your ads account, website, products, current ROI and more to uncover new opportunities. [ Step 2 ] The strategy roadmap We align on a fully transparent growth strategy where we tackle your growth problems creatively. This includes campaign launches, promotional activities, audience testing, creative testing and more. [ Step 3 ] Execution and testing begins I'll use an iterative testing methodology that starts with a hypothesis and uses A/B testing to capture data. This data is used to create another test, and another, until we've found the strongest ad, landing page, or audience. [ Step 4 ] Maximizing your revenue with a spinning flywheel As we begin to grow & find efficiency, the focus shifts from building a strong foundation to improving and maintaining the flywheel. Maximizing revenue and growth opportunities with our leanings and processes. A little about me: I've cofounded tech startups that have raised multiple rounds of venture capital. In addition, being in the venture capital industry as an investor gave me the opportunity to work with other amazing founders and companies. I've developed knowledge & skills to grow businesses efficiently. Scaling businesses, solving growth problems and working with amazing business owners is a passion of mine. I'm now here to provide you all my knowledge and execution capabilities by driving data-driven growth with digital marketing and website / mobile app optimizations. Backed by data, expansive strategy, and iterative testing, let's scale your business and out-execute your competitor now! A list of tools I can look into for you (List not exhaustive) Facebook Ads Instagram Ads Google Ads TikTok Ads Google Analytics (GA4) Google Tag Manager (GTM) Google Optimize Google Looker Studio (Data Studio) Shopify, Wix, Wordpress Email marketing tools A/B testing tools ( Unbounce, Optimize and more)