BETTER META CREATIVE STARTS WITH AN ANGLE WORTH TESTING
Most Meta accounts already have plenty of ads.
Twenty variations of a tired idea still behave like one tired idea.
I help DTC supplement and personal wellness brands uncover stronger advertising angles, then turn them into Meta creatives that give customers a clear reason to stop, care, click, and buy.
Before I write a hook or design a static ad, I study:
• The words customers use in reviews
• The desires and objections competitors overlook
• Where your current creative may be losing attention
• Which angles have enough substance for a proper test
• How the message should carry from the ad to the landing page
Then I turn those findings into:
• Advertising angles and campaign concepts
• Meta video hooks and scripts
• UGC, founder, testimonial, and VSL concepts
• Finished static image ads
• Creative briefs and visual direction
• Advertorial and landing-page copy
• Testing plans and next-round recommendations
One change in angle and hook helped reduce a campaign’s cost per lead from about $14 to below $6.
I have worked in digital marketing since 2005 across paid advertising, websites, funnels, email, SEO, conversion copy, and creative strategy.
That range helps me see the whole conversion path, from the first scroll to the landing-page handoff.
I also spent one year as a creative strategist inside a seven-figure agency, working across supplement, wellness, and consumer brands.
Much of that work is protected by NDA. I can share anonymised scripts, advertorials, static ads, and strategy samples.
**I do my best work with brands that:**
• Have a proven product or offer
• Run Meta ads or are preparing to scale
• Have customer reviews, sales data, or past ad results
• Need stronger angles, scripts, statics, or testing direction
• Have an editor, media buyer, or internal team ready to execute
**Common ways to work with me:**
**7-Day Creative Test Sprint**
Three research-backed Meta ad concepts with angles, hooks, copy, visual direction, and a testing plan.
**Ongoing Creative Strategy**
Regular research, new concepts, scripts, static ads, creative reviews, and recommendations for each testing round.
**20-Ad Static Creative Pack**
Twenty finished static ads built around five distinct advertising angles.
Send me your product page and your best-performing Meta ad.
I’ll tell you where I would start looking for the next angle worth testing.
Creative Strategy
Marketing Strategy
Direct Response Copywriting
Creative Direction
Market Research
Yukino T.
Singapore, Singapore
$50/hr
5.0
113 jobs
Hi, I'm Yukino, a native Japanese freelancer who has supported businesses to enter/run in Japan for more than 5 years.
What I care about most is helping businesses communicate across cultures.
I'm experienced in the following fields:
-Web Content Marketer & Manager
-Japanese Web Writer
-ENG-JPN Translator
-AI SEO Auditor
-Cultural marketing advisor
In my agency, TUTTI Insight, we support companies that are entering or running a business in Japan. We provide marketing strategy, content support, SEO, and cultural understanding as core services.
We also support the China, Korea, and Malaysia markets + Ads, Social Media, Web designing services by partnering.
*Please refer to my agency profile for a detail.
📌Achievements
-Worked with 100+ clients
-Boosted +400% of users in 2 months after the consultation
-About 20,000 views, about 400 clicks in 1 month, MoM +150%~ with 1 article
-About 90,000 views, about 200 clicks per month after 3 months with 4 articles
-Ranked articles at the top on Google
-Written more than 1,000 SEO articles
📌Experience
Writing: SEO articles, ad copywriting, corrections, and localization of existing text, etc
Translations: Subtitles for short company videos, game interface, product descriptions in PDF, websites, etc
SEO: Web audit for both B2B and B2C, keyword research, backlinks list and contact, etc
Some skills I learned in a:
🌸Digital Marketing & E-commerce course by NTUC
Marketing strategy/ Google Ads and FB Ads/ SEO keyword research/ SEO articles/ WordPress website creation (Elementor)/Canva/ Instagram marketing/ E-commerce store creation (Shopee and Lazada)/ E-Commerce wholesale know-how/ Basic digital marketing
🌸Digital Marketing Strategy course by NUS Business School
Looking forward to cooperating with your business!
Search Engine Optimization
SEO Writing
SEO Keyword Research
English to Japanese Translation
Writing
English
SEO Audit
SEO Competitor Analysis
SEO Content
Digital Marketing Strategy
SEO Strategy
Ahmad Syafiq Bin S.
Singapore, Singapore
$80/hr
5.0
2 jobs
I'm going to be honest here, you're wasting money thinking you can run ads.
You're a Business Owner, what are you doing running ads in the first place?
Hey there. I'm Syafiq and I run Facebook Ads for lead generation, and I have generated over $670k+ in sales for my clients across different service based niches. New to Upwork, but definitely not new to Meta.
Why I do so well for my clients
✔ I build your funnel end-to-end, so leads convert instead of dropping off
✔ I write and direct every ad, so it speaks to your ideal client, not everyone
✔ I track every click with Pixel data, so we know what's working, and what's wasting spend
✔ I test 2–3 angles from day one, so we're not guessing what converts
✔ I manage and optimize daily, so your cost per lead keeps dropping the longer we run
✔ We can start immediately
Recent Results: Real Estate
☑️ $0.34–$1.18 per landing page view
☑️ Reaching 7,500–8,000 people on just $15/day
☑️ Over $400k generated in sales
☑️ Consistent, trackable lead flow, not a one-off lucky campaign
☑️ Full funnel diagnostics, so we fix what's broken instead of just spending more
Recent Results: Home Construction
☑️ Generated over $7k in booked jobs within the first 2 weeks for a roofing company
☑️ $0.39 per landing page view running on just $4/day
☑️ Reached over 2,000 people from a single ad set on that same $4/day budget
☑️ Tested 3 angles head-to-head to find what actually converts for trades, not guessed
Recent Results: ECommerce
☑️ Generated over $2.8k in sales within the first 2 weeks for a hair product brand
☑️ Running on just $20/day ad spend
☑️ Designed and created the ad creatives myself within the first day
☑️ Launched 3 different ads for testing within the first day
☑️ Found the winning ad angle by the first week
⭐ Industries I've Worked With
Real Estate Agents
Trades (Roofers, Plumbers, Electricians)
Service Based Businesses
Clinics
Interior Designers
Bonus:
If you're a Perth or Singapore business, I do the full hands-off service for you. From ad shooting on site, all the way to launching it on Facebook. Let's talk and we can discuss.
Take a look at my work from past clients below.
I'd genuinely love the chance to work with you and show you what this can do for your business. Feel free to reach out anytime, happy to chat through what you need first.
Facebook Ads Manager
Facebook Advertising
Lead Generation
Social Media Ad Campaign
Social Media Management
Film & Video
Video Editing
Content Creation
Instagram
TikTok
Social Media Marketing
Chong Neng T.
Singapore, Singapore
$75/hr
5.0
8 jobs
10 years at a Global Investment Bank creating the visual narratives for multi-billion dollar deals. I don’t just "design slides", I build investor-ready assets under the tightest deadlines on Earth.
- Wall Street Precision: I bring the rigorous formatting standards of a Tier-1 Investment Bank to your startup or executive suite. Zero typos. Perfect alignment. Total brand compliance.
- Data Storytelling: I transform complex Excel models and fragmented data into clear, persuasive visual narratives that lead to "Yes."
- The 24-Hour War Room: I spent a decade operating in high-pressure environments. If you have a board meeting tomorrow morning, I am the partner who stays up to ensure it’s flawless.
Presentation Design
Presentations
Business Presentation
Microsoft Office
Microsoft PowerPoint
Microsoft Excel
Adobe Acrobat
Inkscape
Infographic
PowerPoint Presentation
Pitch Deck
Template Design
Business Report
Sin Yee L.
Singapore, Singapore
$60/hr
4.0
1 jobs
I help brands find that sweet spot between structure and creativity- building brand systems that keep things consistent, yet never boring.
I’ve always believed good branding isn’t just about looking put-together; it’s about feeling alive. During my time leading the creative team at OATSIDE, I helped shape its visual world from packaging to campaigns across 20+ markets, creating a framework that gave the brand space to play, grow, and stay true to itself.
Also an illustrator with a thing for storytelling, I have worked on projects across a range of media including doodling for Singapore National Arts Council and on feature films as a storyboard artist. I've published my illustrations of 20 herbs in a travel-sized book commissioned by Eu Yan Sang, paired with recipes on how to use each herb in everyday meals. They were distributed Asia wide in over 100 Eu Yan Sang outlets, and ran out of stock in a week.
My clientele includes OATSIDE, Visa, Google, Eu Yan Sang, Unilever and Singtel. You can check out my stuff on Instagram @yeellustrations and leesinyee.com
Adobe Illustrator
Procreate
Adobe Photoshop
Vector Graphic
2D Design & Drawings
Digital Illustration
Adobe After Effects
Branding
Brand Design
Brand Identity
Brand Development
Advertising
Ad Campaign
Priyanka S.
Singapore, Singapore
$60/hr
5.0
2 jobs
A contract should help you close the deal. Not become the reason it stalls in procurement.
I help SaaS companies, startups, agencies and growing businesses with SaaS agreements, DPAs, privacy policies, MSAs, vendor contracts and cross-border privacy documentation that work in real operations, not just in a template folder.
Because the expensive problems rarely start with a missing signature.
They start when a customer asks:
“Where does our data go?”
“Who can access it?”
“Do your vendor obligations match your security commitments?”
“Can you show us the DPA, SCCs and supporting documentation?”
And no one has a clear answer.
That is where I help.
𝗪𝗵𝗮𝘁 𝗜 𝗛𝗲𝗹𝗽 𝗪𝗶𝘁𝗵
• SaaS Agreements and Software Licensing
• Master Service Agreements, Statements of Work and commercial contracts
• Data Processing Agreements (DPAs) and privacy addenda
• Terms of Service, Privacy Policies and website legal documentation
• GDPR documentation and cross-border privacy support
• Standard Contractual Clauses (SCCs) and Transfer Impact Assessment (TIA) documentation
• Vendor agreements, procurement documentation and third-party risk support
• NDAs, contractor agreements and consulting agreements
• Enterprise contract review, redlining and clause-level risk identification
• AI-generated contract review and rewrite
• Privacy, vendor-risk and governance documentation for customer onboarding
𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀
A generic agreement may get you started.
But it may not survive:
• An enterprise procurement review
• A privacy or security questionnaire
• A new customer negotiation
• A cross-border expansion
• A vendor-risk assessment
• A dispute over roles, data or liability
I help you spot the gaps before they become deal blockers.
If your agreement, clause or policy was created using an AI tool, contract-generation platform or online template, I can review it for missing commercial, privacy, vendor-risk and operational considerations.
Then I help turn it into a clearer, business-ready document aligned with your actual business model, customer commitments and growth plans.
𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲
I bring 10+ years of experience across contracts, compliance, governance and regulated business environments, including global enterprise operations.
My strength is not adding legal jargon.
It is translating complex requirements into documentation that legal, business, technology, procurement and vendor-management teams can actually use.
I am also an IAPP KnowledgeNet Singapore Chapter Chair and ISO/IEC 27001 Lead Auditor, with experience across privacy, vendor governance, audit readiness and cross-functional implementation.
𝗛𝗲𝗿𝗲’𝘀 𝗪𝗵𝗮𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗛𝗮𝘃𝗲 𝗦𝗮𝗶𝗱
⭐️⭐️⭐️⭐️⭐️
“Priyanka is highly professional and delivers high-quality, concise work with impressive speed.”
⭐️⭐️⭐️⭐️⭐️
“Priyanka displayed a keen eye for detail and a deep understanding of legal, compliance and regulatory requirements. She proactively identified risks and ensured the company’s interests were protected.”
𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸
1. We clarify your business model, contract type, counterparties and project goal.
2. I review the key commercial, privacy, vendor and operational risks.
3. You receive clear revisions, practical guidance and a structured next-step plan.
4. You move forward with documentation designed to support growth, not slow it down.
No unnecessary complexity.
No compliance theatre.
No generic copy-and-paste templates.
Just clear, commercially aware contracts and governance documentation that help you move deals forward with confidence.
Send your project brief through Upwork with the document type, jurisdictions involved, counterparty type and timeline. I will come back with a clear scope, deliverables and turnaround plan.
For jurisdiction-specific legal opinions or legal representation, please engage appropriately licensed local counsel. I can support the contract, privacy and governance documentation needed to operationalise those requirements.
𝗨𝗣𝗪𝗢𝗥𝗞 𝗖𝗢𝗠𝗣𝗟𝗜𝗔𝗡𝗖𝗘 𝗡𝗢𝗧𝗜𝗖𝗘
To protect confidentiality and comply with Upwork’s Terms of Service, please do not share sensitive legal information, customer data or confidential documents until we have agreed the appropriate engagement scope.
All pre-engagement communication, consultations and project arrangements should remain within Upwork.
Compliance Consultation
Legal Agreement
Contract Law
Data Privacy
ISO 27001
NIST Cybersecurity Framework
GDPR
SOC 2
SOC 3
ISO 14001
AI Policy
AI Compliance
AI Governance
AI Regulation
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