🏆 Result-Oriented 🧠 8+ Years of Experience 🔍 Website Audits ⚡ KPI Explorations 💯 Data-Driven Decisions 💼 Wide Insight Tool Package 💪 Strategy Builder
𝘼𝘽𝙊𝙐𝙏 𝙈𝙀:
Hey, I'm Adrian,
My goal is to help my clients better understand and identify who are their customers, how they behave and try to contribute to make informed decisions and optimize by presenting data in a clear and actionable way.
Helping build a strategy that divides processes into distinct phases, each with an individual plan, specific approach, and targets - essential for deeper insights, analysis, and optimization of the entire ecosystem, converting visitors into customers and generating recurring value.
🔍 Expertise:
Specializing in Strategy Creation, Custom Tracking Solutions, Integrations with Advertising Platforms/CRMs, Technical Aspects (Cookies, Policies, Know-How, UI/UX,..)
Optimization of Digital Presence (Research, Strategy, Setup, Tracking, Data-Warehousing, Data-Integration, Advertising, Visualizing KPIs, Optimizing)
- focused on STDC (See-Think-Do-Care) and 7P (Product-Promotion-Price-Place-People-Process-Physical Evidence) models
💼 Experience in Tracking Implementation for:
E-commerce, Custom-Made Websites, Single Page Applications (SPA), CMS (Shopify, WordPress, Woocommerce, Magento, Bigcommerce, Prestashop...), B2B Lead Generation Businesses, Blogs, Applications, Fundraising,..
⚡ Tools Package:
✔️ Google Tag Manager
✔️ Google Analytics 4
✔️ Google Ads
✔️ Facebook Ads
✔️ Microsoft Ads
✔️ Pinterest Ads
✔️ LinkedIn Ads
✔️ TikTok Ads
✔️ Snapchat Ads
✔️ SEMRush
✔️ AHREFs
✔️ Google Search Console
✔️ Google Cloud Platform
✔️ Google BigQuery
✔️ Power BI
✔️ Looker Studio
✔️ Website Audits
✔️ Debugging
✔️ DataLayer Implementation
✔️ Cross-Domain Tracking
✔️ Iframe Tracking
✔️ Custom Event Tracking
✔️ Enhanced E-commerce Tracking
✔️ Server-Side Configuration
✔️ Consent Mode v2 Implementation (Custom Cookie Banner)
✔️ Live Chats, Filters, Video, Audio, Pop-Up, Outbound Clicks, Booking, Calendly, etc.
✔️ Audiences for Remarketing - based on any custom events
✔️ A/B Website Testing
Google Analytics
Looker Studio
Microsoft Power BI
Data Visualization
Marketing Strategy
Growth Hacking
Conversion Rate Optimization
Tracking Goals Setup
Paid Media
Website Performance Optimization
Data Analysis
Google Tag Manager
A/B Testing
Web Analytics
Google Cloud Platform
Karol K.
Kostolište, Slovakia
$80/hr
5.0
68 jobs
Do you use Google Analytics to help you make data-driven decisions?
Then you will have, most likely, switched to Google Analytics 4 by now.
And, as you will have seen, GA4 is a completely different beast than Universal Analytics.
If you find it frustrating and overly technical...
No wonder - switching from a tool that’s been in use for a decade can be daunting, to say the least.
And it doesn't matter if you
❌ can't find the previous metrics,
❌ see unexpected results,
❌ aren't sure if your tracking is future-proof and set up using best practices, or
❌ your events or goals haven't migrated properly...
... you've come to the right place.
With 5 years of digital marketing experience (focusing on web analytics in the last 2 years), you can rely on me to create the right tracking setup for your individual business needs, whether it be a simple lead generation business, large international e-commerce store or anything in between.
Having background in digital marketing equips me with a holistic understanding of the digital landscape. I can seamlessly integrate tracking solutions into your overall marketing strategy, ensuring they contribute to your broader objectives.
Should you choose to hire me, your tracking will be set up using best practices and latest standards via Google Tag Manager, or gtag() library (if you prefer) that will ensure collection of clean, accurate and reliable data.
Thanks to accurate conversion tracking, you will:
1) be able to answer the burning questions around your traffic acquisition or event tracking and understand even the complex, cross-platform & cross-device journeys of your customers,
2) eliminate guesswork and be able to make data-driven decisions, and
3) have your ads better optimised, yielding a higher ROI…
… eventually resulting in more leads and paying customers.
✅ If I got your attention, please don't hesitate to hit me up with a short intro about yourself and your business to see if we're a good fit.
What sets me apart?
👉 background in digital marketing
👉 proficiency in HTML, CSS, and JavaScript, enabling me to implement custom tracking solutions for even non-standard requirements
👉 a system of rigorous testing to ensure the highest data quality
👉 comprehensive documentation serving not only as a valuable reference, but also saving considerable time and effort in the long run
👉 detail oriented
👉 fluent English communication
👈 To see how I typically work, please watch my short intro video 👈
💡 GA/GTM Services
- KPIs planning
- Google Analytics 4 (GA4) set up
- GA4 custom reporting (custom dimensions)
- GTM set up
- GA4/GTM audit, cleanup and troubleshooting
- UA to GA4 migration
- UA goals to GA4 conversions migration
- standard / custom event and conversion tracking
- cross domain tracking
- browser-side (pixel) tracking
- server-side tracking using GTM & GCP / Stape
- eCommerce tracking
- SPA (Single Page Application) tracking
- a/b testing using GA/GTM without the need for expensive 3rd party testing tools
- offline tracking
- send data to BigQuery
- ads tracking setup audit
- accurate Meta (Facebook), Google, LinkedIn, TikTok, Snapchat, Twitter ads tracking using GTM
I deploy GA/GTM services on all major CMS, E-commerce platforms and Funnel/Landing Page builders (Wordpress, ClickFunnels, Shopify, Joomla, Magento, WooCommerce, SquareSpace, …) as well as custom made webs (including NextJS, SPAs, ...)
💡 Google Ads Services
- accurate native conversion tracking via GTM
- enhanced conversions
💡 Meta (Facebook) Ads Services
- have accurate and fresh data directly in Meta (Facebook) Ads Manager (without having to use expensive 3rd party tracking tools)
- Meta (Facebook) Pixel and/or CAPI setup
- under reporting audit & fix
- over reporting audit & fix
- delayed reporting audit & fix
- Meta (Facebook) Ads/Campaign setup
- Meta (Facebook) Ads/Campaign/Copywriting audit & fix
- Meta (Facebook) Ads/Campaign management
💡 Looker Studio Services
- custom reporting
Google Analytics
Lead Generation
Automation
Facebook Ads Manager
Conversion Rate Optimization
Google Tag Manager
Facebook Ad Campaign
Sales Funnel Copywriting
Sales Funnel
Landing Page
Facebook Advertising
Landing Page Optimization
Marketing
Analytics & Tracking Setup
Web Analytics
Katarina L.
Kosice, Slovakia
$25/hr
5.0
122 jobs
Hi there!
Are you looking for accurate translations, post-editing, or localization that sound natural and engaging – not like "machine output"? Or do you need data-driven digital marketing and high-performing ads to grow your business?
That’s exactly what I help my clients with.
With 10 years of international experience living and working in the UK, 4+ years on Upwork, and 90+ successfully completed projects, I combine native-level English fluency with deep marketing expertise.
Here is how I can support your project:
✅ Translation & Localization (EN ↔ SK, EN ↔ CZ) – culturally adapted, clear, and fluent content.
✅ Proofreading & Post-Editing (PEMT) – transforming raw MT output into polished, human-quality writing.
✅ Meta & Google Ads Management – planning, launching, and optimizing paid campaigns to scale your sales or leads.
✅ SEO Content Writing & Marketing – keyword research (Ahrefs), optimized copy, and website content that drives results.
✅ Digital Marketing Support – WordPress management, campaign reporting, and proactive client communication.
EDUCATION & CERTIFICATIONS:
• Master’s Degree in Ethnology & Non-European Studies (Focus on Cultural Context & Localization)
• HubSpot Academy: Digital Marketing Certification (2023)
• Skillmea: Comprehensive Digital Marketing Program (2024)
TECHNICAL TOOLKIT:
Meta Business Suite, Google Analytics 4, Ahrefs, WordPress, Canva, Adobe Illustrator, Google Workspace.
Clients appreciate me for my high accuracy, proactive communication, and ability to deliver top-tier results autonomously within European/UK timezones (UTC+2).
Let’s make your content and marketing not just correct, but effective. Send me a message and we’ll discuss how I can support your project!
SEO Writing
SEO Keyword Research
Slovak
Content Writing
English to Slovak Translation
Localization
Copywriting
Content Editing
Proofreading
SEO Content
Content Marketing
Blog Content
Content Website
Digital Marketing
iGaming
Dmytro U.
Senica, Slovakia
$12/hr
5.0
6 jobs
Result-oriented General QA Engineer with over 4 years of comprehensive experience in
software quality assurance, balancing advanced automation with strong manual test analytics. Proven track record of building robust E2E/API test automation frameworks from scratch using Playwright, optimizing the test pyramid, leading QA teams, and implementing shift-left testing cultures. Expert in Web and Backend testing within fast-paced Agile environments.
TECHNICAL SKILLS
● Test Automation & Core: TypeScript, JavaScript, Playwright, E2E & API Test Automation,
Visual Regression (Snapshot) Testing
● QA Methodology & Manual Processes: Full-cycle SDLC/STLC management, Test Planning,
Test Case/Checklist Design, Defect Lifecycle, Agile (Scrum/Kanban)
● Programming & Frameworks: Python (PyTest, Selenium), PHP (PHPUnit, Laravel), Java,
Angular (Jasmine/Karma)
● CI/CD, Cloud & DevOps: Bitbucket Pipelines, GitHub Actions, GitLab CI/CD, Google Cloud
Platform (GCP), Google App Engine, AWS (S3, Lambda), Docker, VirtualBox, VMware, Vagrant
● Web, API & Tools: REST, SOAP, WebSockets, Postman, Swagger, Charles Proxy, Chrome
DevTools, Lighthouse, Google Analytics, Microsoft Clarity, Jira, Slack, TestRail, Testomat, Git
● Databases & OS: SQL (MySQL, PostgreSQL), NoSQL (MongoDB, Google Cloud Datastore),
UNIX/Linux, Windows, Android, iOS
Jira
Software Testing
Postman
SQL
Selenium WebDriver
HTML
Automated Testing
JavaScript
TypeScript
API Testing
End-to-End Testing
Component Testing
Software QA
Functional Testing
Test Design
Manual Testing
Test Artifacts
Linux
Bug Reports
Salesforce
Anna F.
Bratislava, Slovakia
$30/hr
4.8
107 jobs
💥Master of Economics, Media Buyer & Facebook Ads Expert.
10+ years of experience in Digital Marketing, Performance Marketing, and high‑quality Lead Generation, Social Media Marketing, and Music Marketing (Spotify & YouTube promotion) for businesses, personal brands, and creative industries through Meta Ads, Facebook Ads, Google Ads, TikTok Ads, YouTube Ads, and LinkedIn Ads.
With 4,000+ hours worked on Upwork, I help clients build scalable advertising funnels that convert. My approach is data‑driven: I don’t just run ads - I manage the entire performance ecosystem as a media buyer, including tracking, analytics, creative testing, funnel optimization, and ROI improvement.
𝗖𝗼𝗿𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:
- Facebook ads & Instagram Ads: Full-funnel setup, retargeting, A/B testing, creative testing, conversion optimization
- Google & YouTube Ads: Search, Display, Video ads campaigns
- LinkedIn Ads: Targeted B2B lead generation for IT, Finance, and Professional Services.
- TikTok Ads: creative‑driven lead gen for younger and broad audiences
𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲
✅ Top Rated Plus Expert with a 100% Job Success Score.
✅ 4,000+ Hours & 80+ Projects: Proven track record in highly competitive niches.
✅ Academic Excellence: Master’s Degree in Economics & Marketing - I speak the language of business and ROI, not just "clicks and likes”.
✅ Lead Generation Specialist: lowering CPL, improving lead quality, building scalable funnels.
✅ Full-Stack Implementation: Analytics (GA4, GTM, Pixel, conversion tracking), landing pages (WordPress, Wix, Tilda, Squarespace, GoDaddy).
-------------------------------
Specialized Experience in Music Marketing
Beyond business growth, I have deep expertise in digital music promotion - Spotify and YouTube growth campaigns, creative strategy, and audience growth for artists.
Digital Marketing for Artists and Musicians ▶ Promotion of Your Music worldwide/locally
Spotify / Apple Music / Facebook ads / Instagram / YouTube / TikTok
Promotion of the artist’s social media accounts, channels, music and releases.
I provide services for the promotion of:
✅LinkedIn (certified by LinkedIn)
- LinkedIn profile creation and optimization
- LinkedIn ads
- LinkedIn lead generation
- LinkedIn business page creation and promotion
✅ Spotify
(growth of streams, followers, listeners, adding to playlists).
Services are provided through Facebook /Instagram ads.
✅ Facebook ads/ Instagram
(SMM strategy, content-plan, growth of audience and engagement, Facebook /Instagram advertising)
✅ YouTube
(Management of the YouTube channel of the Artist, SEO works for YouTube videos, video ads campaigns (Google ads), growth of streams, subscribers, comments, etc)
I have the original Google certifications:
1) YouTube Music Certification
2) Google Ads Video Certification
which certify that I can effectively manage an artist's YouTube channel and create, manage, measure, and optimize video advertising campaigns across YouTube and the web.
✅ TikTok
(content creation, growth of the followers, views, streams of the music, advertising campaigns)
The most effective (with viral effect) social media for musicians nowadays!
I know how to turn people who didn't know you and your music into fans and super fans, how to build your website, and how to grow your audience through organic and paid promotion methods.
------------------
𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗦𝗲𝗿𝘃𝗲𝗱
Events & Hospitality • Local Services • Finance & IT • E‑commerce • Real Estate • Info‑business • Music & Entertainment
𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀: English, Ukrainian, Russian, Slovak (basic)
More than 20+ years’ experience on the Internet (also had a local online shop), have experience in sales, have a higher economic education.
I provide services for promotion in social media from 2012 and have successful experience and reviews of the customers.
Ready to scale your business or grow your audience? Let’s discuss your project!
Facebook Ads Manager , Facebook Advertising , Google Ads , Lead Generation , PPC Campaign , Setup & Management , Social Media Advertising , Facebook , Social Media Marketing , Social Media Management , Advertising , Pay Per Click Advertising , Digital Marketing , Marketing Strategy , Paid Media , Google Analytics , Search Engine Marketing , Search Engine Optimization , Instagram Marketing , LinkedIn , LinkedIn Lead Generation
Facebook , Facebook Ads Manager , Facebook Advertising , Lead Generation , LinkedIn Lead Generation, Digital Marketing , PPC Campaign , Setup & Management , Social Media Advertising ,Social Media Marketing , Social Media Management , Advertising , Google Ads , Pay Per Click Advertising , Marketing Strategy , Paid Media , Google Analytics , Search Engine Marketing , Search Engine Optimization , Instagram Marketing , LinkedIn , LinkedIn Lead Generation
Google Analytics
Facebook Ads Manager
Facebook Advertising
Google Ads
Lead Generation
PPC Campaign Setup & Management
Social Media Advertising
Facebook
Social Media Marketing
Social Media Management
Advertising
Pay Per Click Advertising
Digital Marketing
Marketing Strategy
Paid Media
Search Engine Marketing
Search Engine Optimization
Instagram Marketing
LinkedIn
LinkedIn Lead Generation
Andrei B.
Liptovsky Trnovec, Slovakia
$75/hr
5.0
60 jobs
I help eCommerce, SaaS, and subscription businesses turn more of their existing traffic into revenue.
Over the past 9+ years, I've helped 55+ companies uncover growth opportunities, improve customer journeys, and increase revenue through data-driven experimentation.
My work combines Conversion Rate Optimization, Analytics, A/B testing, Customer Rresearch, and Growth strategy to answer one question: "What's preventing more visitors from becoming customers?"
Results & Experience
• 9+ years specializing in Conversion Rate Optimization
• 55+ clients across eCommerce, SaaS, FinTech, and Lead Generation
• 1300+ A/B tests and experiments launched
• ~28% win-rate;
• Average winning test uplift: +11% Revenue per User
• 100% Job Success Score on Upwork
• Long-term partnerships ranging from startups to established brands
How I Help Clients:
1. Conversion Rate Optimization (CRO) Audits
Identify revenue leaks, friction points, UX issues, and missed opportunities throughout the customer journey.
2. Experimentation & A/B Testing Programs
From research and prioritization to design, implementation, analysis, and rollout.
3. Analytics & Tracking
Ensure decisions are based on reliable data by setting up and validating tracking, events, funnels, and reporting.
4. Customer Research
Combine quantitative and qualitative insights to understand what drives conversions and what prevents them.
5. Growth Strategy
Build a structured optimization roadmap focused on business impact rather than random tactics.
What Working With Me Looks Like:
1. Understand your business, customers, goals, and current challenges.
2. Audit your analytics, customer journey, and conversion funnel.
3. Identify the highest-impact opportunities.
4. Prioritize quick wins and strategic experiments.
5. Launch, measure, learn, and continuously improve performance.
I work across the entire optimization process—from analytics implementation to experiment execution and growth strategy.
Tools & Platforms I know:
- Analytics: Google Analytics, Mixpanel, Hotjar, Microsoft Clarity
- A/B Testing: VWO, Optimizely, Convert, Unbounce
- Tracking: Google Tag Manager, Tealium
- eCommerce & CMS: Shopify, Magento, WordPress, BigCommerce, Tilda
- Email & Retention: Klaviyo, Mailchimp, SendGrid, Wisepops
- Project Management: Jira, ClickUp, Trello, Asana, Slack.
I'm a good fit for your project if you:
• Already have traffic and want to convert more of it into revenue;
• Want decisions backed by data rather than opinions;
• Are committed to continuous experimentation and improvement;
• Value strategic thinking, ownership, and proactive communication.
I'm not a good fit for you if you:
• Are looking for guaranteed results or "growth hacks";
• Want a single test to magically transform the business;
• Prefer decisions based solely on assumptions rather than evidence.
If you're looking for a partner who can help you systematically improve conversion rates, customer experience, and revenue growth, let's talk.
I'm always open to interesting job opportunities!
Conversion Rate Optimization
A/B Testing
User Experience Design
Marketing Automation
Growth Analytics
Digital Marketing
Growth Hacking
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