Hire the Best Google Tag Manager Specialists
in Turkey

Hi there, I help Shopify and e-commerce businesses fix unreliable tracking, broken conversions, duplicate events, consent issues, and inaccurate ad platform data. I’m a web analytics and tracking specialist with 5+ years of hands-on experience across GA4, Google Tag Manager, Shopify tracking, Meta Pixel/CAPI, Google Ads conversion tracking, Consent Mode, and server-side tagging. I’ve reviewed, checked, or debugged tracking-related setups for 400+ Shopify stores, helping teams understand why their analytics or ad platform data does not match reality and what needs to be fixed. Common problems I can help with: * Missing, duplicate, or misfiring GA4 / Google Ads / Meta events * Shopify purchase, add_to_cart, begin_checkout, and checkout tracking issues * Meta Pixel + CAPI setup, deduplication, and Event Match Quality review * Google Ads conversion tracking and Enhanced Conversions * GTM, dataLayer, custom event, and server-side tracking debugging * Consent Mode, CMP, cookie banner, and privacy-related tracking issues * Cross-platform discrepancies between Shopify, GA4, Google Ads, Meta, TikTok, and other tools My usual process is simple: 1. Map the current tracking flow before changing anything. 2. Identify where the signal is missing, duplicated, blocked, or misattributed. 3. Implement the agreed fixes carefully. 4. Validate the setup with browser tools, GTM Preview, GA4 DebugView, ad platform diagnostics, and clear delivery notes. I have already completed multiple Upwork projects involving GA4, GTM, WooCommerce, Shopify, HubSpot forms, consent banners, Meta CAPI, and server-side tracking. Clients have highlighted my communication, documentation, attention to detail, and ability to explain technical issues clearly. If you are unsure what is wrong with your setup, I can start with a focused audit/debug and then outline the cleanest next steps before making any changes. Core tools: GA4, Google Tag Manager, Shopify, Shopify Customer Events, Google Ads, Enhanced Conversions, Meta Pixel, Meta CAPI, TikTok Pixel, Microsoft Ads, LinkedIn tracking, Consent Mode, Stape, server-side GTM, HubSpot, WooCommerce, Looker Studio, and browser/network debugging tools.

Managed campaigns for brands like IKEA, Under Armour, and Sabancı Holding across Google Ads, Meta, TikTok & LinkedIn. Recent results: +231% revenue growth with 5x ROAS for an e-commerce client, +155% revenue for another, and grew a brand’s Instagram to 200K followers. Hi, I’m Caner. I’m a Google Ads and SEM specialist with 4+ years of hands-on experience running large-scale PPC campaigns. I also handle the full tracking infrastructure behind those campaigns: Google Tag Manager setup and auditing, GA4 configuration, and conversion tracking. My focus is simple: make sure every click is tracked correctly and every dollar of ad spend drives measurable growth. What I do: Google Ads Management: Search, Shopping, Performance Max, and Display campaigns. Clean account structures, strategic keyword expansion, smart bidding optimization, and weekly performance reviews. Tracking & Analytics: GTM container setup and auditing, GA4 event configuration, conversion tracking implementation, and custom Looker Studio dashboards tied to real revenue data. Meta Ads: Facebook and Instagram campaign management, audience building, creative testing, Advantage+ catalog campaigns, and retargeting strategies. How I work: I start with a full audit of your current setup, identify tracking gaps and campaign inefficiencies, then build a clear optimization roadmap. Every week, you get a performance review with actionable insights. I treat your ad budget as my own and every recommendation is backed by data, not guesswork. Industries I’ve worked in: E-commerce, B2B lead generation, insurance, real estate, food & hospitality, fashion, and healthcare. Whether you need to launch from scratch, fix underperforming campaigns, or scale what’s already working, I can help. Ready to improve your results? Click “Invite” or send me a message and let’s talk.

If your GA4 or Google Tag Manager tracking is not working properly, missing data, or showing incorrect conversions, I can fix it quickly and make sure everything is accurate. I specialize in setting up and troubleshooting tracking systems so you can trust your data and make better decisions. What I can help you with: - GA4 setup and configuration - Google Tag Manager (GTM) setup - Conversion tracking (Google Ads, form tracking, button clicks) - Fixing tracking issues (duplicate events, missing data) - Funnel tracking and basic reporting I focus on clean, reliable tracking — no duplicate events, no broken data. Ready to start immediately and deliver fast results.

I’m Esad, a Top Rated Upwork freelancer with a 100% Job Success Score and 13+ years of experience as an independent analytics, tracking, and CRO consultant. I help businesses build reliable measurement systems, improve data quality, and make better growth decisions. I work directly with founders, marketing teams, product teams, and developers to plan, implement, audit, and fix analytics setups across websites, mobile apps, SaaS products, marketplaces, and e-commerce stores. My main areas of expertise: - Google Tag Manager setup, audit, and troubleshooting - GA4 implementation, event tracking, and reporting - Server-side tracking with GTM Server-Side, Stape, Google Cloud, and similar solutions - Meta Pixel and Conversion API implementation - Google Ads conversion tracking and enhanced conversions - Mixpanel implementation, event taxonomy, and dashboard setup - Shopify and Shopify Plus tracking, including checkout limitations, custom pixels, and attribution issues - Analytics audits and tracking quality checks - Looker Studio dashboards and reporting systems - A/B testing setup, technical implementation, and CRO analysis - DataLayer planning and technical tracking documentation - Developer implementation review and final QA I’m also listed by Upwork as a Mixpanel Expert and have 6+ years of hands-on experience with Mixpanel projects, especially for SaaS, marketplaces, subscription products, and mobile/web apps. I can help you design a clean event taxonomy, avoid over-tracking, define meaningful properties, and make Mixpanel a reliable source of truth for product and growth decisions. For Shopify projects, I’m highly familiar with Shopify’s native tracking, checkout limitations, custom pixels, customer events, and popular analytics solutions such as Analyzify, Elevar, and Littledata. I have completed dozens of Shopify and Shopify Plus tracking projects involving GA4, Google Ads, Meta Pixel, CAPI, server-side tracking, and attribution troubleshooting. For CRO and experimentation, I have 10+ years of experience creating A/B test hypotheses, setting up testing tools, implementing experiments with JavaScript, HTML, and CSS, and analyzing results. I have worked with tools such as Optimizely, VWO, Convert, GrowthBook, Hotjar, and Microsoft Clarity. I can support you in different ways depending on your needs: - Audit your current tracking setup and clearly explain what is broken - Fix existing GA4, GTM, Google Ads, Meta, or Mixpanel issues - Build a new tracking setup from scratch - Create a measurement plan or technical DataLayer documentation - Work directly with your developers and review their implementation - Configure dashboards and reports for marketing, product, or leadership teams - Improve tracking accuracy with server-side tracking where the environment allows - Help non-technical stakeholders understand what the data means and what actions to take next I’m comfortable working independently, but I can also collaborate directly with developers, designers, marketers, and product teams. My working style is clear, practical, and documentation-focused. I do not only “install tags”; I help you understand what should be tracked, why it matters, and how to make the data useful for decision-making. Tools and platforms I commonly work with: - Google Analytics 4 - Google Tag Manager - GTM Server-Side - Stape - Google Ads - Meta Pixel and Conversion API - Mixpanel - Looker Studio - BigQuery - Firebase - Shopify and Shopify Plus - WordPress and WooCommerce - HubSpot - Microsoft Clarity - Hotjar - Optimizely - VWO - Convert - GrowthBook If you need someone who can understand both the marketing and technical sides of analytics, work directly with your team, and deliver a clean, reliable setup, I’d be happy to help.

I have been working for a company that is specialized in eCommerce event tracking for Shopify stores. I'm helping eCommerce stores and websites with their Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads conversions and remarketing implementations, as well as setting up GDPR-compliant tracking and server-side tracking through GTM. My goal is to ensure that every project is completed with the utmost attention to detail and care, to ensure that tracking is set up correctly and works as expected. I am confident in my ability to deliver high-quality results. Highlights: - Shopify GA4 measurement api setup - 100% accuracy for order tracking + refund event, - Shopify Facebook CAPI setup - 100% purchase event accuracy + refund event I will help you with: - Google Analytics 4 event tracking, - Shopify Google Analytics 4 setup, - E-commerce events and goals tracking, - Enhanced e-commerce tracking, - Data layer implementation, - Google Tag Manager setup, troubleshooting and upgrades, - Google Ads conversion tracking, - Google Ads remarketing setup, - Google Ads Enhanced Conversion setup, - Cross-domain tracking, - GDPR-compatible tracking setup, - Server-side setup, - GA, GA4, GTM, and store audit, - Facebook Pixel integration, - Other custom works, - Recharge subscription tracking, - Facebook CAPI, - Checkout steps tracking for Shopify non-plus stores, - Twitter Pixel setup, - Reddit Pixel setup, - LinkedIn Insight setup, - Microsoft Bing UET setup, - Pinterest Pixel setup, - TikTok Pixel setup, - Snapchat Pixel setup, - Shopify web pixels, - Shopify app extensions, - Google Analytics 4 Admin API, - Google Analytics 4 Data API, - Google Analytics 4 Measurement API, - Hyros - Mixpanel Integration - Woocommerce GTM/GA4 Integration - Woocommerce Tracking - Woocommerce Ecommerce Datalayer Please don't hesitate to send a message to discuss your project in detail. Kind Regards, Murat

I'm a paid media specialist focused on Meta Ads, Google Ads, and the tracking that connects them to real revenue. 6 years in marketing, with the last 4+ dedicated to performance work across e-commerce, lead gen, education, and other verticals. Based in Istanbul, working with clients across MENA, Europe, AU, and the US. Most of the accounts I take on have the same pattern: ads are running, dashboards look acceptable, but real revenue doesn't match what the platform reports. The fix is almost always structural before tactical. Tracking is broken, attribution is misaligned, or the platform is optimizing toward form fills instead of qualified leads. Once that's clean, campaign optimization actually moves the number that matters. What I've delivered for clients: - $350K+ in attributed revenue across paid campaigns I've led - Took ROAS from 4.79 to 7.43 in 30 days on an automotive DTC e-commerce account, $19,769 incremental revenue on flat spend - Rebuilt a women's wear DTC brand on Meta from below their 1.89 breakeven ROAS to 4.78 average over 4 months, 78 purchases through 540 ATC and 167 checkouts - Generated $204K in revenue from a MENA-wide educational course launch on Meta over 12 months, with country-by-country campaign restructure surfacing markets the regional aggregate was hiding - Cut Google Ads CPA 35% on charity campaigns (Google Ads) - Cut Meta CPA 55.5% on an e-commerce account through creative angle testing and tighter audience structure What I specialize in: - Meta Ads (Facebook, Instagram): campaign structure, creative testing strategy, audience layering, Pixel + CAPI tracking with proper deduplication - Google Ads (Search, Shopping, Performance Max): keyword strategy, Merchant Center optimization, conversion tracking accuracy, qualified-lead feedback loops - Tracking and attribution: GA4, GTM, Meta Pixel + CAPI, server-side tracking, CRM-to-Ads offline conversion imports so platforms optimize toward qualified leads and revenue rather than form fills (mechanism is platform-agnostic and transfers across most CRMs) - Audits: 30+ ad account audits and 30+ tracking stacks built or fixed How I work: Reporting tied to qualified conversions and actual revenue, not vanity dashboard metrics. Honest pushback when data says something different from what the team expects. I treat client ad spend like my own money. What I don't do: I don't produce creative myself, no video editing, photo, or design work. I lead creative direction and write briefs, then either work with internal creative teams or bring in specialist producers for production. An operator handling strategy, media buying, tracking, AND creative production usually does all four poorly. I also don't operate at $50K+/month single-account scale. My experience sits at $2K-$30K/month accounts where structural decisions compound. If you're hiring for hyper-scale single-account work, I'm not your candidate. If you're hiring for operator thinking at that range, I'm a strong fit. Industries: e-commerce (DTC fashion, automotive, consumer goods), lead gen (education, professional services, medical tourism), service businesses, MENA market specifically. Languages: English (fluent), Arabic (native), Turkish (conversational). Effective with EU, US, AU, and MENA clients. Available for audits, tracking setups, one-time fixes, and ongoing partnerships. Looking for clients I can build something with over time, not high-volume transactional work.