Hire the Best HR Policies Specialists
in the United Arab Emirates

- Doctor of Business Administration, Masters in Quality Management, BA HRM - SHRM-SCP & SPHRi-SP certification - Expert-Vetted by UpWork I'm an experienced entrepreneur specializing in Management Consulting, Data Analytics, and Talent Acquisition. I have founded two startups, one of them completely digital. If you need support with the following, we should definitely talk: - Management Consulting - Data Analytics / Data Scientist / Data Analyst - HR Consulting - Recruitment/Recruiter - Coaching / Coach - Mentoring / Mentor - Business Analytics - LinkedIn Marketing

With over 7 years of hands-on experience, I partner with startups, SaaS companies, and global businesses to scale teams and delight customers. My dual specialty blends world-class recruitment and exceptional customer service, ensuring sustainable growth and client satisfaction. Key Services: Recruitment & Talent Acquisition: ⭐ Full-cycle recruitment (tech, non-tech, executive search) ⭐ Talent mapping & market research for smart scaling ⭐ ATS & CRM management (LinkedIn, HubSpot, Greenhouse) ⭐ Streamlined onboarding & process optimization Customer Support & Virtual Assistance: ⭐ Multi-channel support (Zendesk, Shopify, Freshdesk, Email, Chat) ⭐ Complaint resolution, escalation handling, and high CSAT scores ⭐ Calendar, inbox, and workflow management for executives ⭐ E-commerce order support, CRM data entry, and process automation Why Clients Recommend Me: - Built and scaled teams from 6 to 45+ (Oliv AI) and delivered 400+ hires for DEVSINC - Managed 95%+ customer satisfaction ratings across support programs - Fast communicator, highly reliable, and committed to confidentiality Certifications: Zendesk Support Admin | ClickUp AI | Google Analytics Recruitment, Talent Acquisition, Executive Assistant, Customer Service, Zendesk, Shopify, SaaS, ATS, CRM, Virtual Assistance, Tech Hiring, Onboarding

Most brands don't need more content. They need fewer options and more clarity. I help founders and businesses build a brand presence that holds where social media, content, personal branding, and marketing all pull in the same direction instead of running as scattered pieces. 10+ years across industries and global markets, hands-on with both the strategy and the execution, in roles with brands like Levi Strauss & Co., Nestlé, and Promethean. Selected results: - Built Levi Strauss & Co.'s e-commerce function from scratch and grew it 40% - Lifted online engagement 50% and conversion rates 25% through targeted digital and content strategy - Drove a 35% increase in brand visibility and 25% uplift in lead generation on regional campaigns at Promethean - Expanded market share 20% and revenue 25% through brand partnerships and positioning - Held a 98% client retention rate managing CRM and lifecycle marketing - Grew social engagement 60% on brand campaigns at Nestlé Moreover, I've worked on brands including Levi's, Nestlé, Pepsi, Coca-Cola, Honda, Samsung, Mango, Diesel, and Nando's, plus regional names like Emaar and Damac and institutions like Forbes, Gulf News, the British Council, and TEDx. Beyond the brand work, I build and run personal brands for founders and HNWIs and it produces real momentum. Clients have seen their audiences grow substantially, their inbound increase, and their public presence open up: more keynote invitations, more panel and speaking opportunities, stronger PR coverage, and more of the right rooms and conversations finding them. For people at this level, personal brand isn't vanity; it's leverage, and it's the difference between being known and being sought out. Results like these don't come from posting more. They come from getting the strategy right first, then executing it consistently. I've worked across fashion, tech, education, pharma, finance, retail, and more; with startups, founder-led businesses, and larger companies entering new markets. That range means I can read a brand quickly, spot what's actually missing, and build something that fits instead of forcing a template onto it. The way I work is simple. I start with the thinking: positioning, audience, and what you're really trying to win. Then I build the social and content engine on top of it not posts for the sake of posting, but a system that stays consistent and compounds over time. What I can help you with: 1. Brand & marketing strategy: positioning, brand architecture, messaging, and go-to-market direction 2. Social media strategy & management: full account management across platforms, from strategy to day-to-day execution 3. Personal branding for founders & executives: Covering platforms like LinkedIn, Instagram, and thought-leadership positioning 4. Content strategy & planning: content pillars, narratives, and monthly content calendars built around a clear direction 5. Content writing: captions, ad copy, newsletters, scripts, website copy, and product descriptions 6. Brand management & communications: brand governance, voice, and consistent messaging across channels 7. Campaign planning & execution: concept through launch, across digital and traditional channels 8. Paid ads & performance marketing: campaign setup, management, and optimization 9. Digital marketing & e-commerce: SEO, CRM, email, lifecycle marketing, and store optimization 10. PR, partnerships & visibility: media positioning, collaborations, events, and visibility-led growth 11. Marketing project & program management: coordination, workflows, and end-to-end delivery Whether you need someone to run the whole brand or sharpen one part of it, I can plug in where it counts. Send me a message and tell me where you're trying to take the brand and I'll give you an honest read on how I'd approach it.

Pivotal business planner offering experience in implementing successful sales strategies, business plans and motivating highly galvanized teams to produce significant bottom-line results. Exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships while maintaining trust.

30+ Ecommerce Projects Delivered | 20+ Shopify Stores Launched & Optimized | 5+ Years in Ecommerce Operations I support ecommerce founders, DTC brands, and digital agencies in running leaner, more efficient, and more profitable businesses. My role is to bring order and momentum to the behind-the-scenes operations — from new store launches and marketing coordination to streamlined workflows and smooth team handovers. 📌 What I Bring to High-Growth Ecommerce Teams: 🛒 Shopify Specialist Handled complete builds, migrations, and operational setups — covering everything from CRO and app stacks to design briefs and seamless integrations. 📦 Process Architect Designed scalable fulfillment SOPs, product launch frameworks, UGC pipelines, and inventory syncing systems to eliminate bottlenecks and confusion. 📈 Execution-Oriented Leadership Clear roadmaps, defined ownership, and KPI tracking — ensuring projects stay on time, within scope, and focused on results. 🧠 Multi-Team Alignment Coordinated across media buyers, creatives, developers, and VA teams, ensuring everyone’s aligned with brand and business objectives. 🤝 Partner Mindset Not just a task manager — I take ownership, anticipate needs, and act as a long-term partner invested in your store’s success. ✅ Key Stats 30+ Ecommerce Projects Managed 20+ Shopify Stores Launched or Optimized 5+ Years Hands-On Ecommerce Ops Experience ✅ Services I Offer Shopify Store Setup, Migration & Optimization End-to-End Ecommerce Project Management SOPs, Tech Stack Implementation & Automation Product Launch Strategy & Execution Cross-Functional Team Leadership Reporting, Documentation & Workflow Systems Ecommerce Market & Product Research

Most companies don't struggle with hiring because they lack good people. They struggle because the recruitment process, HR systems, and onboarding workflows were never properly set up in the first place. Roles stay open longer than they should. New hires don't get a proper onboarding experience. Policies exist on paper but nobody follows them. The HRIS is live but underused. And compliance documentation is always one step behind. Sound familiar? That's exactly what I help fix. I'm a CHRMP-certified Talent Acquisition and HR Operations Specialist with 6+ years of experience supporting startups and scaling companies across the UAE, UK, Egypt, and Pakistan. I don't just advise. I manage active hiring and HR operations every day, which means I solve real problems, not theoretical ones. Here's what I deliver: Full-Cycle Recruitment: From job description writing and candidate sourcing to screening, interviewing, and offer management. I reduce time-to-hire without cutting corners on candidate quality. HRIS Implementation and Optimization: I set up and optimize Zoho People and Zoho Recruit with workflows, automation, and employee self-service so your HR operations stop depending on manual tracking. Onboarding and Employee Lifecycle Management: I build structured onboarding workflows, employment contracts, and internal processes that get new hires productive faster and reduce early attrition. HR Policy and Compliance Documentation: I develop employee handbooks, HR policies, and compliance frameworks aligned with local labour law requirements including UAE WPS and documentation standards. Talent Sourcing and Headhunting: I source passive candidates across LinkedIn, job boards, and direct outreach to build pipelines for hard-to-fill roles. ATS Setup and Management: I configure and manage applicant tracking systems so your hiring pipeline stays organized and nothing gets lost between stages. I work best with founders, HR leads, and operations managers who need someone to actually get things done. If you are scaling and need hiring and HR operations handled without having to check in constantly, just send me a message telling me what you are trying to build or fix. I will tell you in plain terms how I would approach it and whether I am the right fit. Tools: Zoho People | Zoho Recruit | BambooHR | ATS Platforms | LinkedIn Recruiter | Notion | Asana | Google Workspace | Microsoft Office