Instructional Designer Job Description Template

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Example of an instructional designer job description

An instructional designer plays a pivotal role in creating effective, engaging, and innovative learning experiences for various audiences, including corporations, educational institutions, and government agencies. Instructional designers use instructional design models, learning theories, and multimedia tools to craft meaningful content that aligns with the needs of learners. They collaborate with subject matter experts (SMEs) and project teams to develop courses and programs that enhance knowledge and skill development. Companies and organizations hire instructional designers to improve learning outcomes and ensure learners meet their learning objectives efficiently.

If you're looking to hire an instructional designer, this job description template will guide you in attracting the best candidates. Tailor the job post to your organization's specific requirements, and use platforms like Upwork to connect with talented professionals, whether you're looking for full-time hires or project-based support.

Job overview

We are seeking an experienced instructional designer to join our team. The ideal candidate will collaborate with subject matter experts to design, develop, and implement innovative instructional materials for online courses and training programs. The instructional designer will be responsible for creating engaging content that meets learning objectives using learning management systems (LMS) and authoring tools. Additionally, the role involves evaluating the effectiveness of instructional content and revising materials based on learner feedback.

This position requires a strong understanding of learning and instructional design theories, curriculum development, and instructional technology. The instructional designer will work closely with cross-functional teams, including project managers, to ensure that all content is aligned with the overall goals of the project. We are looking for someone with excellent communication skills, the ability to manage multiple projects simultaneously, and proficiency in multimedia content creation.

Key responsibilities

  • Collaborate with subject matter experts to develop engaging and effective instructional materials for online courses, training programs, and in-person learning experiences
  • Design and develop elearning modules, using authoring tools such as Articulate Storyline, Captivate, and Adobe Illustrator
  • Manage project timelines and coordinate with the project team to ensure timely delivery of all course materials
  • Conduct learning needs assessments and apply appropriate instructional design models, such as ADDIE, to design content
  • Create interactive storyboards, simulations, and multimedia elements that enhance the learning experience
  • Utilize learning management systems (LMS) to manage course content, track learner progress, and analyze learning outcomes
  • Revise and update instructional materials based on learner feedback, performance metrics, and evolving project goals
  • Develop and implement training programs for internal teams and professional development initiatives
  • Ensure that all instructional content is aligned with learning objectives, design principles, and best practices for online learning
  • Collaborate with cross-functional teams, including project managers, developers, and stakeholders, to meet organizational goals

 

Qualifications and skills

  • Bachelor’s or master’s degree in instructional design, instructional technology, education, or a related field
  • Proven experience in instructional design, course development, and course design for online learning environments
  • Proficiency in LMS platforms, including Canvas, Moodle, Blackboard, or similar systems
  • Expertise in using authoring tools such as Articulate Storyline, Captivate, and Adobe Illustrator
  • Strong understanding of learning theories, instructional design models (such as ADDIE), and design principles
  • Excellent communication skills and ability to work with subject matter experts, stakeholders, and team members to meet project objectives
  • Strong organizational and project management skills, with the ability to manage multiple projects simultaneously
  • Experience in creating interactive content, including storyboards, simulations, and multimedia elements
  • Ability to analyze learning needs and develop innovative learning solutions
  • Experience in developing instructional materials for higher education, corporate training, and government agencies

 

About our company

[Company Name] is a leading provider of learning and development solutions, specializing in curriculum development, online courses, and training programs for organizations worldwide. We believe in delivering high-quality, engaging learning experiences that help learners achieve their full potential. Our team of instructional designers, developers, and subject matter experts collaborate to create impactful, data-driven learning solutions for our clients. Join our dynamic team and help shape the future of education and training!

Instructional Designers you can meet on Upwork

  • $60 hourly
    Lyda M.
    • 5.0
    • (13 jobs)
    Athens, ATTICA
    Featured Skill Instructional Design
    Coaching
    Training Design
    Adult Education
    Translation
    Subtitles
    Organizational Development
    Unwrapped Evolutions is an online life coaching practice for individuals navigating through an identity or life transition. I work with you if you want to explore and unearth who you truly are, so you can express and present yourself in your truest form. If you’re currently exploring… - How to show up as your full self, to feel seen and acknowledged - A new identity that feels more aligned with who you are, and not who/what society expects you to be - How to present as your truest self, without feeling invisible, ashamed, or insignificant I am here to support and hold space for you. -------------------- One of my greatest passions is traveling and supporting others in booking well-priced trips to breathtaking destinations worldwide. I have 15 years of experience as a traveler, finding great flights both for myself and others. Your next trip might be just around the corner, and I can find it for you! SKILLS & ATTRIBUTES: Proactive, solution-oriented, organized, flexible, out-of-the-box thinking, detail-oriented, and reliable. I am a credentialed member of the International Coach Federation (ICF Global). Over the past 6 years, I have coached clients in the following organizations: Not-for-Profit: Leadership Summer School and Youth Trainers Academy of ZeroGeneration, IAAS, AEGEE, BEST, Scoala de Valori, Trainers’ Forum.
  • $150 hourly
    Tecara J.
    • 4.9
    • (36 jobs)
    Greensboro, NC
    Featured Skill Instructional Design
    Microsoft PowerPoint
    Proofreading
    Vyond
    Learning Management System
    Elearning
    Shareable Content Object Reference Model
    Articulate
    Training Online LMS
    Employee Training
    Elearning Design
    Articulate Storyline
    I'm an energetic, efficient, creative professional with a keen eye for detail. I am passionate about developing others through coaching and training and development opportunities. I specialize in e-learning and instructional design, with a vast array of experience in curriculum development and e-learning course creation (using Articulate Storyline 360). Additionally, I provide voiceover narration. I'm also experienced in editing, proofreading, and formatting documents and presentations (in Microsoft Word, Microsoft Publisher, Microsoft PowerPoint, etc.). Looking for a freelancer to complete your projects with a high level of accuracy, efficiency, and professionalism? Well, look no further - I'm ready to get started, and I'd love the opportunity to work with you!
  • $100 hourly
    Carrie A.
    • 5.0
    • (23 jobs)
    South Branch, MI
    Featured Skill Instructional Design
    AI Video Generation
    Canva
    LearnWorlds
    Canvas
    Graphic Design
    Curriculum Development
    Learning Management System
    TalentLMS
    Microsoft PowerPoint
    Vyond
    Elearning
    Shareable Content Object Reference Model
    Articulate Rise
    Articulate Storyline
    I’m a Senior Instructional Designer specializing in eLearning programs, LMS selection, and training strategy, with over 20 years of experience. I work extensively in Articulate Storyline and Rise, creating interactive, accessible learning experiences that support real-world application and measurable results. I bring hands-on experience across a wide range of Learning Management Systems, including Canvas, LearnWorlds, TalentLMS, Brightspace (D2L), LearnUpon, and other SCORM-based platforms, and regularly support clients in choosing, implementing, and optimizing the right LMS for their needs. My work spans course development, program design, LMS planning, and learning ecosystem strategy. Using proven instructional design principles and adult learning theory, I design learning that is practical, accessible, and transfer-focused—ensuring learners can actually apply what they’ve learned on the job. I’m highly experienced with Articulate Storyline and Rise, Vyond, accessibility standards (WCAG AA, Section 508), and end-to-end project management. Clients often work with me when they: ✔️ Need to plan or refine an eLearning program ✔️ Want expert guidance before committing to development ✔️ Are selecting or changing an LMS ✔️ Need complex content turned into effective online learning I’m known for strong communication, thoughtful project management, and helping clients avoid unnecessary complexity or costs by focusing on what truly supports their goals. Below are a few testimonials from organizations I’ve partnered with to design impactful, high-quality learning solutions. "Carrie goes above and beyond to make sure the project is the very best that it can possibly be. The feedback of participants engaged in the online learning continuously rates their experience as second to none. And our enrollment in these courses has gone beyond my expectations. I wouldn't want to work with any one else but Carrie." Dr. Grant Chandler, Executive Director ​MI Excel Statewide Field Team "I have had the pleasure of engaging Ms. Albin to collaborate with my team at the American College of Physicians on multiple projects related to the creation of online education modules for physicians. Ms. Albin has displayed a wonderful ability to take dense technical material and deliver it in an engaging manner for learners. . . In addition, she consistently displayed superior professionalism from the first minute of each project to the very end - through systematic project management, creation and commitment to realistic delivery deadlines, and remarkable preparation for video conference calls with subject matter experts. We look forward to working with her whenever the opportunity arises." Dr. Tabassum Salam Vice President, Medical Education ​American College of Physicians "I’ve had the privilege of working with Carrie for over 15 years on multiple projects, and I can confidently say she’s one of those rare professionals who makes you breathe a little easier knowing she’s on your team. Her ability to deliver high-quality work on time—and often exceeding expectations—is second to none. Carrie’s instructional design expertise shines in her ability to develop engaging, impactful courses in Articulate Storyline and Rise. Over the years, she has created dozens of high-quality courses that have consistently received rave reviews from learners and stakeholders. Her polished, professional videos produced with Vyond add a dynamic edge to her projects, and her meticulous attention to detail ensures every product meets or surpasses agreed-upon criteria. . . If you’re looking for someone who is creative, dependable, and consistently delivers exceptional results, Carrie is the person you need on your team." Karen Hairston K Hairston Services, Inc. CEO/Founder/Consultant Specialties: Instructional design, Storyline, Rise, Vyond, LearnWorlds, Instructure Canvas, TalentLMS, LearnUpon, curriculum development, program development, project management, eLearning development, Adult Learning Theory
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