Instructional Designer Job Description Template
An effective description can help you hire the best fit for your job. Check out our tips to provide details that skilled professionals are looking for.
Example of an instructional designer job description
An instructional designer plays a pivotal role in creating effective, engaging, and innovative learning experiences for various audiences, including corporations, educational institutions, and government agencies. Instructional designers use instructional design models, learning theories, and multimedia tools to craft meaningful content that aligns with the needs of learners. They collaborate with subject matter experts (SMEs) and project teams to develop courses and programs that enhance knowledge and skill development. Companies and organizations hire instructional designers to improve learning outcomes and ensure learners meet their learning objectives efficiently.
If you're looking to hire an instructional designer, this job description template will guide you in attracting the best candidates. Tailor the job post to your organization's specific requirements, and use platforms like Upwork to connect with talented professionals, whether you're looking for full-time hires or project-based support.
Job overview
We are seeking an experienced instructional designer to join our team. The ideal candidate will collaborate with subject matter experts to design, develop, and implement innovative instructional materials for online courses and training programs. The instructional designer will be responsible for creating engaging content that meets learning objectives using learning management systems (LMS) and authoring tools. Additionally, the role involves evaluating the effectiveness of instructional content and revising materials based on learner feedback.
This position requires a strong understanding of learning and instructional design theories, curriculum development, and instructional technology. The instructional designer will work closely with cross-functional teams, including project managers, to ensure that all content is aligned with the overall goals of the project. We are looking for someone with excellent communication skills, the ability to manage multiple projects simultaneously, and proficiency in multimedia content creation.
Key responsibilities
- Collaborate with subject matter experts to develop engaging and effective instructional materials for online courses, training programs, and in-person learning experiences
- Design and develop elearning modules, using authoring tools such as Articulate Storyline, Captivate, and Adobe Illustrator
- Manage project timelines and coordinate with the project team to ensure timely delivery of all course materials
- Conduct learning needs assessments and apply appropriate instructional design models, such as ADDIE, to design content
- Create interactive storyboards, simulations, and multimedia elements that enhance the learning experience
- Utilize learning management systems (LMS) to manage course content, track learner progress, and analyze learning outcomes
- Revise and update instructional materials based on learner feedback, performance metrics, and evolving project goals
- Develop and implement training programs for internal teams and professional development initiatives
- Ensure that all instructional content is aligned with learning objectives, design principles, and best practices for online learning
- Collaborate with cross-functional teams, including project managers, developers, and stakeholders, to meet organizational goals
Qualifications and skills
- Bachelor’s or master’s degree in instructional design, instructional technology, education, or a related field
- Proven experience in instructional design, course development, and course design for online learning environments
- Proficiency in LMS platforms, including Canvas, Moodle, Blackboard, or similar systems
- Expertise in using authoring tools such as Articulate Storyline, Captivate, and Adobe Illustrator
- Strong understanding of learning theories, instructional design models (such as ADDIE), and design principles
- Excellent communication skills and ability to work with subject matter experts, stakeholders, and team members to meet project objectives
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously
- Experience in creating interactive content, including storyboards, simulations, and multimedia elements
- Ability to analyze learning needs and develop innovative learning solutions
- Experience in developing instructional materials for higher education, corporate training, and government agencies
About our company
[Company Name] is a leading provider of learning and development solutions, specializing in curriculum development, online courses, and training programs for organizations worldwide. We believe in delivering high-quality, engaging learning experiences that help learners achieve their full potential. Our team of instructional designers, developers, and subject matter experts collaborate to create impactful, data-driven learning solutions for our clients. Join our dynamic team and help shape the future of education and training!
Instructional Designer Hiring Resources
Explore talent to hireLearn about cost factorsSee interview questionsInstructional Designers you can meet on Upwork
- $60/hr$60 hourly
Lyda M.
- 5.0
- (13 jobs)
Athens, ATTICAInstructional Design
CoachingTraining DesignAdult EducationTranslationSubtitlesOrganizational DevelopmentUnwrapped Evolutions is an online life coaching practice for individuals navigating through an identity or life transition. I work with you if you want to explore and unearth who you truly are, so you can express and present yourself in your truest form. If you’re currently exploring… - How to show up as your full self, to feel seen and acknowledged - A new identity that feels more aligned with who you are, and not who/what society expects you to be - How to present as your truest self, without feeling invisible, ashamed, or insignificant I am here to support and hold space for you. -------------------- One of my greatest passions is traveling and supporting others in booking well-priced trips to breathtaking destinations worldwide. I have 15 years of experience as a traveler, finding great flights both for myself and others. Your next trip might be just around the corner, and I can find it for you! SKILLS & ATTRIBUTES: Proactive, solution-oriented, organized, flexible, out-of-the-box thinking, detail-oriented, and reliable. I am a credentialed member of the International Coach Federation (ICF Global). Over the past 6 years, I have coached clients in the following organizations: Not-for-Profit: Leadership Summer School and Youth Trainers Academy of ZeroGeneration, IAAS, AEGEE, BEST, Scoala de Valori, Trainers’ Forum. - $100/hr$100 hourly
Carrie A.
- 5.0
- (24 jobs)
South Branch, MIInstructional Design
AI Video GenerationCanvaLearnWorldsCanvasGraphic DesignCurriculum DevelopmentLearning Management SystemTalentLMSMicrosoft PowerPointVyondElearningShareable Content Object Reference ModelArticulate RiseArticulate StorylineI’m a Senior Instructional Designer specializing in eLearning programs, LMS selection, and training strategy, with over 20 years of experience. I work extensively in Articulate Storyline and Rise, creating interactive, accessible learning experiences that support real-world application and measurable results. I bring hands-on experience across a wide range of Learning Management Systems, including Canvas, LearnWorlds, TalentLMS, Brightspace (D2L), LearnUpon, and other SCORM-based platforms, and regularly support clients in choosing, implementing, and optimizing the right LMS for their needs. My work spans course development, program design, LMS planning, and learning ecosystem strategy. Using proven instructional design principles and adult learning theory, I design learning that is practical, accessible, and transfer-focused—ensuring learners can actually apply what they’ve learned on the job. I’m highly experienced with Articulate Storyline and Rise, Vyond, accessibility standards (WCAG AA, Section 508), and end-to-end project management. Clients often work with me when they: ✔️ Need to plan or refine an eLearning program ✔️ Want expert guidance before committing to development ✔️ Are selecting or changing an LMS ✔️ Need complex content turned into effective online learning I’m known for strong communication, thoughtful project management, and helping clients avoid unnecessary complexity or costs by focusing on what truly supports their goals. Below are a few testimonials from organizations I’ve partnered with to design impactful, high-quality learning solutions. "Carrie goes above and beyond to make sure the project is the very best that it can possibly be. The feedback of participants engaged in the online learning continuously rates their experience as second to none. And our enrollment in these courses has gone beyond my expectations. I wouldn't want to work with any one else but Carrie." Dr. Grant Chandler, Executive Director MI Excel Statewide Field Team "I have had the pleasure of engaging Ms. Albin to collaborate with my team at the American College of Physicians on multiple projects related to the creation of online education modules for physicians. Ms. Albin has displayed a wonderful ability to take dense technical material and deliver it in an engaging manner for learners. . . In addition, she consistently displayed superior professionalism from the first minute of each project to the very end - through systematic project management, creation and commitment to realistic delivery deadlines, and remarkable preparation for video conference calls with subject matter experts. We look forward to working with her whenever the opportunity arises." Dr. Tabassum Salam Vice President, Medical Education American College of Physicians "I’ve had the privilege of working with Carrie for over 15 years on multiple projects, and I can confidently say she’s one of those rare professionals who makes you breathe a little easier knowing she’s on your team. Her ability to deliver high-quality work on time—and often exceeding expectations—is second to none. Carrie’s instructional design expertise shines in her ability to develop engaging, impactful courses in Articulate Storyline and Rise. Over the years, she has created dozens of high-quality courses that have consistently received rave reviews from learners and stakeholders. Her polished, professional videos produced with Vyond add a dynamic edge to her projects, and her meticulous attention to detail ensures every product meets or surpasses agreed-upon criteria. . . If you’re looking for someone who is creative, dependable, and consistently delivers exceptional results, Carrie is the person you need on your team." Karen Hairston K Hairston Services, Inc. CEO/Founder/Consultant Specialties: Instructional design, Storyline, Rise, Vyond, LearnWorlds, Instructure Canvas, TalentLMS, LearnUpon, curriculum development, program development, project management, eLearning development, Adult Learning Theory - $55/hr$55 hourly
Stephen F.
- 5.0
- (38 jobs)
Cold Spring Harbor, NYInstructional Design
Product DevelopmentTechnical WritingMechanical EngineeringWebsite CopywritingInnovation StrategyProduct Design3D AnimationIndustrial DesignAutodesk Fusion 3603D RenderingSolidWorksYou bring the ideas, I bring the design and development. As a young professional with a background in biomedical engineering (B.S. & M.S.), I own and operate a small team at Vitality Engineering & Design. I have seen the impact of bringing ideas to life and continually strive to provide give others this opportunity. That’s where you come in. Let’s chat about your creation idea, what its purpose is, and how I can help you in its development. Even if it’s beyond my scope, I would love to point you in the right direction. Here is a list of services that I can provide you: - Technical/Mechanical 2D Drawings - Patent Drawings - CAD/3D Models - Product Renderings - Resources for Prototyping and Manufacturing
- $60/hr$60 hourly
Lyda M.
- 5.0
- (13 jobs)
Athens, ATTICAInstructional Design
CoachingTraining DesignAdult EducationTranslationSubtitlesOrganizational DevelopmentUnwrapped Evolutions is an online life coaching practice for individuals navigating through an identity or life transition. I work with you if you want to explore and unearth who you truly are, so you can express and present yourself in your truest form. If you’re currently exploring… - How to show up as your full self, to feel seen and acknowledged - A new identity that feels more aligned with who you are, and not who/what society expects you to be - How to present as your truest self, without feeling invisible, ashamed, or insignificant I am here to support and hold space for you. -------------------- One of my greatest passions is traveling and supporting others in booking well-priced trips to breathtaking destinations worldwide. I have 15 years of experience as a traveler, finding great flights both for myself and others. Your next trip might be just around the corner, and I can find it for you! SKILLS & ATTRIBUTES: Proactive, solution-oriented, organized, flexible, out-of-the-box thinking, detail-oriented, and reliable. I am a credentialed member of the International Coach Federation (ICF Global). Over the past 6 years, I have coached clients in the following organizations: Not-for-Profit: Leadership Summer School and Youth Trainers Academy of ZeroGeneration, IAAS, AEGEE, BEST, Scoala de Valori, Trainers’ Forum. - $100/hr$100 hourly
Carrie A.
- 5.0
- (24 jobs)
South Branch, MIInstructional Design
AI Video GenerationCanvaLearnWorldsCanvasGraphic DesignCurriculum DevelopmentLearning Management SystemTalentLMSMicrosoft PowerPointVyondElearningShareable Content Object Reference ModelArticulate RiseArticulate StorylineI’m a Senior Instructional Designer specializing in eLearning programs, LMS selection, and training strategy, with over 20 years of experience. I work extensively in Articulate Storyline and Rise, creating interactive, accessible learning experiences that support real-world application and measurable results. I bring hands-on experience across a wide range of Learning Management Systems, including Canvas, LearnWorlds, TalentLMS, Brightspace (D2L), LearnUpon, and other SCORM-based platforms, and regularly support clients in choosing, implementing, and optimizing the right LMS for their needs. My work spans course development, program design, LMS planning, and learning ecosystem strategy. Using proven instructional design principles and adult learning theory, I design learning that is practical, accessible, and transfer-focused—ensuring learners can actually apply what they’ve learned on the job. I’m highly experienced with Articulate Storyline and Rise, Vyond, accessibility standards (WCAG AA, Section 508), and end-to-end project management. Clients often work with me when they: ✔️ Need to plan or refine an eLearning program ✔️ Want expert guidance before committing to development ✔️ Are selecting or changing an LMS ✔️ Need complex content turned into effective online learning I’m known for strong communication, thoughtful project management, and helping clients avoid unnecessary complexity or costs by focusing on what truly supports their goals. Below are a few testimonials from organizations I’ve partnered with to design impactful, high-quality learning solutions. "Carrie goes above and beyond to make sure the project is the very best that it can possibly be. The feedback of participants engaged in the online learning continuously rates their experience as second to none. And our enrollment in these courses has gone beyond my expectations. I wouldn't want to work with any one else but Carrie." Dr. Grant Chandler, Executive Director MI Excel Statewide Field Team "I have had the pleasure of engaging Ms. Albin to collaborate with my team at the American College of Physicians on multiple projects related to the creation of online education modules for physicians. Ms. Albin has displayed a wonderful ability to take dense technical material and deliver it in an engaging manner for learners. . . In addition, she consistently displayed superior professionalism from the first minute of each project to the very end - through systematic project management, creation and commitment to realistic delivery deadlines, and remarkable preparation for video conference calls with subject matter experts. We look forward to working with her whenever the opportunity arises." Dr. Tabassum Salam Vice President, Medical Education American College of Physicians "I’ve had the privilege of working with Carrie for over 15 years on multiple projects, and I can confidently say she’s one of those rare professionals who makes you breathe a little easier knowing she’s on your team. Her ability to deliver high-quality work on time—and often exceeding expectations—is second to none. Carrie’s instructional design expertise shines in her ability to develop engaging, impactful courses in Articulate Storyline and Rise. Over the years, she has created dozens of high-quality courses that have consistently received rave reviews from learners and stakeholders. Her polished, professional videos produced with Vyond add a dynamic edge to her projects, and her meticulous attention to detail ensures every product meets or surpasses agreed-upon criteria. . . If you’re looking for someone who is creative, dependable, and consistently delivers exceptional results, Carrie is the person you need on your team." Karen Hairston K Hairston Services, Inc. CEO/Founder/Consultant Specialties: Instructional design, Storyline, Rise, Vyond, LearnWorlds, Instructure Canvas, TalentLMS, LearnUpon, curriculum development, program development, project management, eLearning development, Adult Learning Theory - $55/hr$55 hourly
Stephen F.
- 5.0
- (38 jobs)
Cold Spring Harbor, NYInstructional Design
Product DevelopmentTechnical WritingMechanical EngineeringWebsite CopywritingInnovation StrategyProduct Design3D AnimationIndustrial DesignAutodesk Fusion 3603D RenderingSolidWorksYou bring the ideas, I bring the design and development. As a young professional with a background in biomedical engineering (B.S. & M.S.), I own and operate a small team at Vitality Engineering & Design. I have seen the impact of bringing ideas to life and continually strive to provide give others this opportunity. That’s where you come in. Let’s chat about your creation idea, what its purpose is, and how I can help you in its development. Even if it’s beyond my scope, I would love to point you in the right direction. Here is a list of services that I can provide you: - Technical/Mechanical 2D Drawings - Patent Drawings - CAD/3D Models - Product Renderings - Resources for Prototyping and Manufacturing - $280/hr$280 hourly
Alison D.
- 4.8
- (22 jobs)
Saint Paul, MNInstructional Design
TranslationEducational TechnologyTraining DesignInteractive DesignCurriculum DevelopmentArticulate StorylineAdobe Creative CloudLearning Management SystemElearningAdobe CaptivateArticulate RiseArticulateGame DesignTraining MaterialsAlison is an experienced independent consultant with a proven track record of delivering impactful results for clients across various industries. She has specialized in adult learning and curriculum design for the last 16 years and interactive and graphic design for 20 years. Alison has won two Brandon Hall awards for her work on an eLearning ethics game and a mobile leader coaching app. She has substantial experience in private, non-profit, and public sectors, including global organizations. Skilled in curriculum design, needs analysis, user experience design, and accessibility/Section 508 design, Alison is adept at leading complex projects, including global transformations, gamified training programs, and interactive eLearning solutions. Fluent in Spanish and proficient in a wide range of tools, including Adobe Creative Suite, Articulate 360, and various LMS platforms. Alison has the know-how, experience, and creativity necessary to help you target, measure, and exceed your organizational goals. Recognized for excellence in instructional design and gamification, with a strong focus on improving employee performance and engagement. Skills Curriculum design Needs analysis User experience design and usability testing Accessibility/Section 508 design Storyboarding Adult learning Higher education Working with subject matter experts Fluent in Spanish (Mexican) Technical writing Technical illustration Intercultural communication Graphic design and layout Learning management system implementation Training manuals Editing Collaborative projects Project management software (all) Adobe Captivate (all versions) Adobe Creative Suite (entire suite, including Photoshop, Illustrator, InDesign, Premiere, etc.) Articulate 360 (entire suite) Articulate Storyline Microsoft Office (all) Learnworlds Camtasia, Bitable, Vyond Drupal/WordPress HTML5/CSS/JavaScript Docebo/SuccessFactors/Blackboard/Workday Learning/D2L LMS Game design and development Video and animation production and post-production (editing) AI chatbot development - $35/hr$35 hourly
Ian Victor M.
- 5.0
- (5 jobs)
Plaridel, CENTRAL LUZONInstructional Design
ArticulateMicrosoft WordShareable Content Object Reference ModelAutodesk MayaArticulate StorylineArticulate RiseAdobe PhotoshopAdobe After EffectsAdobe IllustratorInstructional Designer with 8+ years of experience designing and developing engaging, scalable eLearning solutions for diverse industries. Highly skilled in Articulate Storyline, Rise, and SCORM-compliant course development, with a strong ability to collaborate with subject matter experts and stakeholders to translate complex content into effective, learner-centered experiences aligned with business objectives. - $115/hr$115 hourly
Shawntay S.
- 5.0
- (3 jobs)
Seminole, FLInstructional Design
Project ManagementLead MagnetWorkshopVideo EditingElearningAutomationLearning Management SystemWebinar JamHighLevelTeachableThinkificKajabiBusiness OperationsCourse CreationYou have the vision. I bring the systems, structure, and execution to make it real. I help entrepreneurs and organizations take a course idea and turn it into a complete, ready-to-launch program built with the right tools and processes so it runs smoothly and achieves your business goals. Whether you are creating a signature course, designing a masterclass, running live workshops, scaling a membership program, or building eLearning for your clients or team, I partner with you from concept to rollout. My focus is always on helping you deliver value, save time, and generate results. What I Do: Idea to Program: Shape your expertise into a clear, market-ready course, masterclass, workshop, membership, or eLearning program. Tools & Tech Setup: Build out platforms, portals, and automations in Teachable, Kajabi, Thinkific, GoHighLevel, FEA Create, and more. Content Assets: Create professional resources such as eLearning modules, videos, masterclass materials, lead magnets, slides, branded workbooks, and participant guides. Launch Support: Make sure all systems are integrated and ready for a smooth rollout. Scaling Systems: Put processes in place so your program grows without added stress. Clients appreciate that I do not just build a course. I help create an end-to-end system that supports your business goals, whether that is growing revenue, retaining clients, or freeing up your time to focus on what matters most. Let’s turn your idea into a launch-ready program that grows your business. - $50/hr$50 hourly
Melissa P.
- 4.8
- (3 jobs)
Chicago, ILInstructional Design
Personal DevelopmentLife CoachingProject ManagementCurriculum DesignOrganizer💞 Empower Your Life with Personal Leadership & Awareness Coaching 💞 As a dedicated Personal Leadership + Awareness Coach, I help individuals tap into the power of their emotions and thoughts to create lasting personal transformation. By fostering emotional awareness, we break through limiting beliefs and unhelpful patterns, unlocking the joy, love, and purpose you deserve. 🌟 How I Can Help 🌟 1:1 Coaching – Through a combination of Life Coaching, Spiritual Guidance, and Mindfulness Practices, I support you in overcoming obstacles, gaining clarity, and moving forward with confidence. Mentorship & Goal Mapping – Using personalized whiteboarding sessions and project management techniques, I help you break down your goals into actionable steps, ensuring you have the momentum and clarity needed to achieve success. 🌱 Areas of Expertise 🌱 I specialize in guiding clients through challenges such as: Limiting Beliefs & Self-Doubt Emotional Resilience & Stress Management Life Purpose & Self-Love Relationships & Communication Grief & Healing Motivation & Mindfulness ✅ Ready to Begin Your Journey? If you’re ready to take the next step toward personal growth and professional well-being, let’s connect! Visit my website at [yourcoachthroughlife.com] or follow me on Instagram [@yourcoachthroughlife] for inspirations and meditations. - $65/hr$65 hourly
Mikela T.
- 5.0
- (33 jobs)
Baltimore, MDInstructional Design
Course CreationCopywritingLearning Management SystemTraining MaterialsCurriculum PlanEditing & ProofreadingVisual Presentation DesignContent WritingCurriculum DesignTraining PresentationPresentation DesignDo you have a strong desire to help others find inner peace, self-fulfillment, and build their self-worth through your work? Is your life’s purpose to uplift others through your teachings, but you need the knowledge of an educational expert to help organize your ideas? Are you looking to design a course or workbook but need support crafting engaging prompts, developing motivating scripts, or authentically incorporating mindfulness techniques into your content? I'm a course creator and copywriter for clients needing expertise in the psychology and spirituality fields. I work with clients to create curricular and instructional resources as well as training manuals, workbooks, handouts, and presentations. My expertise lies in psychology, self-help, manifestation, mindfulness, spirituality, Buddhism, law of attraction, social emotional learning (K-12), and the health and wellness industries. My formal background is in art education, and I am also a licensed massage therapist and reiki practitioner. I love combining my unique skillset in education and spirituality to support my clients' visions. Most importantly, I am here to help you build relevancy and authenticity through your own voice and vision. Whether you are designing a masterclass, webinar, presentation, online course, or workbook, I am here to put your ideas into a comprehensive and engaging format for your audience. What I offer: ❇️Specialty in Mindfulness, Self-Help, Personal Development, Spirituality, and Psychology course topics ❇️Specialty in Women's Health and Wellness topics ❇️Course Development for E-Learning and In Person Curriculum ❇️Meditation and Mindfulness Script Writing ❇️Visually Elegant Presentation Design & Canva Expert ❇️Training Manual and Workbook Design ❇️Articulate Rise, Canvas LMS, Teachable and Thinkific Instructional Design ❇️Consulting for Curricular Projects and Course Creation - $39/hr$39 hourly
Shae M.
- 4.9
- (46 jobs)
San Diego, CAInstructional Design
NutritionWeb Content DevelopmentHealth & FitnessBlog WritingBlogLifestyle & TravelJournal EntriesTravel WritingCopywritingPhysical FitnessPersonal BlogBlog ContentTravel & HospitalityLifestyleMy name is Shae. I am a diverse human and my writing follows suit. I have a bachelors in Animal Science, have spent the last 10 years as a personal trainer (NASM and Corrective Exercise Specialist Certified), and now I am currently traveling the world on a free cruise (the Navy). How does this relate to my writing? I wanted to share who I was first, that way we can make a connection which allows you to see if I am a fit for your style. I specialize in writing for TRAVEL Blogs, FITNESS & NUTRITION Articles/Blogs, and all things that have to do with MINDSET/SELF-HELP. I have experience ghostwriting for a videography and photography company LyVisuals and a health/fitness company called The Daily Dose. LyVisuals work: I have created an Ebook on a videographers guide to storytelling, written scripts for authors to create trailers for their books, and created guides on how to connect with clients. The Daily Dose: I have written an Ebook on a program for a 6 week "shred", including details on how to find motivation, how the body works, and nutrition. I have also created multiple blog posts on various topics such as meal prepping, how to increase your value as a personal trainer, and what exactly clients are looking for in a trainer. The Main Problem With Fitness Writing: Most fitness writing is created by two types of people: Fitness experts with no writing experience or writers with no fitness background. As a result, your brand suffers because the content isn’t relatable or engaging enough. This is where I am happy to help! I create high-converting content that ranks better in search results, generates more leads within your target market, and positions you as a fitness authority. I’ll take care of your fitness writing while you focus on running your business. Sound like a plan? Take a look at my work and lets create some magic together! Want to browse more talent?
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