Many startups struggle to gain traction , not because the idea is bad, but because the product lacks direction.
I’m a Senior Product Designer with over 5 years of experience helping early-stage founders go from first sign-up to their first 1,000 active users through product design that drives real traction.
If your users sign up but don’t stay…
If your landing page isn’t converting…
If your product feels unclear, cluttered, or generic…
I can help.
Here’s how I help:
• I run Clarity & Conversion Audits to uncover why users bounce or don’t activate
• I design and build MVPs that are focused, testable, and simple to improve on.
• I help reduce drop-off and improve engagement by making interfaces easier to use.
• I help products stand out from competitors through UX-led differentiation
• I help founders with marketing insights to help them scale in the early stage.
Why clients work with me:
Proven Track Record of Results – I've helped clients achieve up to 40% increases in user engagement and significant improvements in conversion rates through data-driven User Experience Design and strategic UI solutions.
AI-Enhanced Design Process for Faster Delivery – I leverage cutting-edge AI tools in my workflow to accelerate wireframing, prototyping, and design iterations, which means you get high-quality User Interface Design and UX & UI solutions in less time without sacrificing creativity or attention to detail.
End-to-End Design Expertise – From initial Wireframing and UX research to high-fidelity Prototyping in Figma, I handle every phase of the design process, ensuring consistency and quality from concept to final delivery.
Specialized in Web & Mobile Excellence – With 5 years focused on Web Design and Mobile App Design, I understand the unique challenges of each platform and create experiences that feel native and intuitive to users.
Collaborative & Communicative Partner – I don't just take orders , I ask questions, provide strategic insights, and work closely with your team to ensure the Interaction Design and UX & UI solutions align perfectly with your business goals and user needs.
Versatile Design Skillset – Beyond UX Wireframes and UI-UX Prototyping, my Graphic Design background allows me to create cohesive brand experiences, marketing materials, and visual assets that complement your digital products seamlessly.
If you’re building your MVP or iterating post-launch, and you need UI/UX that actually gets result, let’s work together.
KEYWORDS TO FIND ME:
UI/UX, UI Design, UX design, User Interface Design, web design, Graphic design, Landing Pages Design, User Experience Design, Web & Mobile Design, Responsive Web Design, UI Research, User Flow, Android and iOS app design, pitch deck presentation design, mobile design, Android app design, Graphics & UI Design, website wireframing, eCommerce web design, Google Material Design, Clickable prototype, iOS and Android guideline, Website Wireframing, Animations creation, Branding, User Interface, prototype design, responsive web design, Android guidelines, Infographics design, logo design, Material Design, eCommerce app design, website design, GUI design, User interface designs, Figma, UX Research, iOS guidelines, Logo Design, Animation UI, wireframes design, InVision, Axure, Design, UX/UI, UI, Landing Page Design, Responsive Design, Website, Sketch, App, Illustrator, iPhone Design, Identity, Visual Design, Adobe, Android Design, Application design, Photoshop, Redesign, Wireframing, Management, Search, Promo, SAAS, Design Thinking, iPad Design, Update, Productive, Graphics, Adaptive, App Design, Adobe Illustrator, Job, A/B Testing, iOS, Effective, Usability, Design Expert, Digital, Agency, Creation, Android, Hire, Creative, Experienced, Solutions, Advertising, User Experience Testing, Team Leader, platform design, Logo, Long term, Webflow, Application, Design Guru, Logotype, Desktop, Art Director, Guidelines, Website Prototyping, Interaction Design, Designer, Head of Design, Wireframe, Mobile Design, Mock-up, Mobile UX Design, Icon design, Website Redesign, UX & UI, Adobe XD, iPhone UI Design, Android UI Design, UX Wireframe, Web Development, Visual Communication, Usability Testing, Design & Usability Research, Competitive Analysis, Journey Mapping, User Experience Strategy, Information Architecture, Research Documentation, Web Component Design, Web Component, High Fidelity Design, Prototyping, Mockup, Recommendations Markup, Style Guide, Zeplin, Balsamiq, UIKit, Layout Design, Sketching, User-Centered Design, Custom Web Design, Shopify, Squarespace, WooCommerce, Website Content, Website Development, Website Header, Design Concept, Website Audit, Web UI, Ecommerce Website, Website Copywriting, Website Optimization, senior, level, creative, experienced, UX/UI designer, design support, conversion, human-centered,Keywords:
SaaS designer, SaaS design, B2B SaaS, Senior Designer needed,
Samuel W.
UI/UX Designer | SaaS, Mobile & Web Apps | Figma
Lagos, Nigeria
$25/hr$25 per hour5.0 (3) 5 jobs $10K+ total earnings
Your product works, but it isn't converting or users aren't getting far enough to see why it's worth staying for. The features are there; the flow isn't carrying them. Too much friction in the wrong places, and people give up before they reach what would've kept them around. That's the part I fix.
I'm a Top Rated UI/UX designer specializing in SaaS platforms, mobile apps, dashboards, and conversion focused web design. I design in Figma, but I start with the thinking underneath the screens: structure, hierarchy, and how a user gets from first opening the product to actually completing what they came for. A good looking product is expected. What takes real work is making it feel simple and effortless for the people using it.
🏆 Top Rated on Upwork | 100% Job Success
🚀 30+ projects across SaaS, fintech, mobile apps, and dashboards
♥️ Clients across 10+ countries
📌 What I help with
- SaaS Product Design (B2B & B2C) — From user flows to scalable high fidelity UI.
- Mobile App UI/UX (iOS & Android) — Intuitive, retention focused mobile design.
- Dashboard & Web App Design — Structure for complex, data heavy products.
- Website & Landing Page Design — Conversion focused pages for startups and SaaS.
- Wireframing & Prototyping — Clickable prototypes to validate before development.
- Design Systems & Component Libraries — Documented, developer ready Figma libraries.
📌 Who I work with
Founders, startups, and SaaS teams whose product does something genuinely valuable, but the interface is getting in the way. Some are launching a first version; others are fixing an interface that's outgrown its original design.
📌 How I work
Review & Direction — Start with the product, the users, and what's broken.
Strategy & Structure — Fix the flow and hierarchy before touching visuals.
Design in Figma — Clean, responsive, scalable screens.
Refinement — Review usability and clarity before handoff.
Clean Handoff — Files and specs your developers can run with.
Whether you've already built something or you're starting from scratch, message me. Send the link or file and I'll tell you what's getting in the way or share the idea and I'll tell you how I'd approach it. Either way, you'll get real direction before we talk scope.
Upwork-Certified | Top Rated | Independent Freelancer
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Figma to Webflow, without hiring a designer and a developer.
I design the website in Figma and build it in Webflow myself. So nothing gets lost in the handoff, and you are not paying two people for one website.
When the designer and the developer are two different people, the build comes out close to the file but not the same. That is because the developer is guessing at spacing, states and breakpoints the designer never wrote down. Then you spend weeks sending it back and forth. I do both sides, so that gap does not exist.
I work mostly with B2B SaaS, healthcare and service businesses. Recent Webflow builds: a biotech laboratory marketing site, a sterile compounding pharmacy platform with sitewide SEO and GSAP interactions, and an automotive services site with conditional form logic and a multi-page CMS structure. Ten plus Webflow projects for B2B brands across three continents.
WHAT YOU GET
Design
- UI UX design for websites, SaaS products and dashboards
- Landing page design built around one action
- Wireframes, user flows and high-fidelity design in Figma
- Design systems with real components and variables, so the file scales
Development
- Figma to Webflow builds, pixel accurate and responsive
- Webflow CMS setup, so your team can publish without calling a developer
- Clean class systems any developer can pick up later
- Framer builds where that suits the project better
Optimization
- Webflow speed optimization and Core Web Vitals
- On-page SEO structure
- Conversion and UX fixes on existing sites
If you keep hiring the two roles separately, you keep paying for both, you keep losing time in the handoff, and you keep paying someone every time you want to add a page, because the site was built as static pages instead of a CMS.
HOW I WORK
Business goal first, then UX structure, then design, then build. If something in the design will not translate cleanly to the web, I tell you before I build it, not after. My hours overlap the US working day from GMT+1, so you get replies the same day.
30 jobs on Upwork, 100% Job Success Score.
Send me your Figma file or your site URL and I will tell you within a day what will build cleanly, what will not, and what I would fix first.
Abdullah A.
UI UX Designer Mobile App Design Web design UIUX Figma UI UX Designer
Ilorin, Nigeria
$8/hr$8 per hour5.0 (1) 2 jobs $100+ total earnings
🎨 Product Designer (UI/UX) + Certified Product Expert - I help founders turn unclear ideas into scalable products users understand and actually use.
Most SaaS products don’t fail because of bad ideas.
They fail because users are confused, onboarding is weak, or the product never reaches product-market fit.
That’s where I come in.
With 5+ years across product design + product management, I don’t just design screens, I help define product direction, simplify complexity, and reduce the risk of building the wrong thing.
Selected Work & Impact:
Fezzant — End-to-end product design (UI/UX, branding, logo, full experience) for an accessibility scanner
FocusFusion — macOS productivity tool
→ Designed a system combining behavior tracking, real-time feedback, and usage limits to reduce distractions
CleanSlate — macOS tool for seamless screen sharing
→ Achieved 200K+ downloads
→ Designed to eliminate workspace friction during presentations
Mojuto — Full product design + investor pitch deck
→ Designed entire product experience, brand, and pitch materials
→ Currently closing first round of funding
Lunox — Focus & planning app built around productivity workflows
→ Reached 100K+ downloads
→ Structured around habit-building and daily execution
Scribblet.AI — Speech-to-text AI product
→ Turned raw input into structured, actionable workflows
Web platforms: Siegf Architecture, Cykea, Quant App
🧠 What I Help You Fix:
• Products that feel confusing or hard to navigate
• Low activation or drop-offs during onboarding
• Features that don’t align with real user needs
• Ideas that aren’t yet structured into a usable product
• Design-dev gaps that slow down execution
⚙️ What You Get:
• Clear product direction (MVP definition, feature prioritization)
• Intuitive user flows that reduce friction
• High-quality, dev-ready UI (Figma)
• UX audits with actionable fixes
• Scalable design systems
• Framer websites that actually convert
• Logo & brand identity for cohesive product experience
Tools:
Figma (Expert), Adobe Photoshop, Adobe Illustrator, 2D illustration/Motion, 3D, Framer, Brand design, Product Strategy, UX Audits, Prototyping, Design Systems, Agile/Scrum
I work with founders building serious products — SaaS, B2B, B2C, AI tools, apps — where clarity and usability directly impact growth.
If your product feels unclear, bloated, or not converting, I can help you fix it before it becomes expensive.
Click "Invite to Job" — let’s build something users actually understand.
Keywords:
Product Designer, UI/UX Designer, Product Manager, SaaS Design, AI Product Design, Web App Design, Mobile App Design, iOS App designer, MacOS app designe Desktop App Design, Framer Developer, UX Audit, MVP Design, Product Strategy, Product-Market Fit, Branding, Design Systems, Figma, Prototyping, Motion, Healthcare, Fintech, Productivity, Web3.
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