Hire the Best Learning to Rank Experts

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Diksha G.

SEO Expert | SEO Specialist | Technical SEO | ON Page & OFF Page SEO

Nagpur, India
$5 per hour
181 jobs

TOP RATED ๐Ÿฅ‡๐Ÿฅ‡ CERTIFIED SEO EXPERT ๐Ÿฅ‡ ๐Ÿฅ‡ | ๐Ÿ† 100% Job Success ๐Ÿ† | Results-Driven Professional Seasoned SEO expert and digital marketing strategist with a proven track record of helping businesses achieve online success. With 10+ years of hands-on experience in the ever-evolving field of SEO, I have honed my skills to stay ahead of industry trends and deliver tangible results for my clients. Core Competencies: โœ…Search Engine Optimization (SEO) โœ…Keyword Research and Competitors Analysis โœ…ON Page SEO Optimization โœ…Technical SEO Audits & Optimization โœ…Content Marketing โœ…Link Building Strategies โœ…Local SEO โœ…Google Map Optimization โœ…Online Reputation Management โœ…Social Media Marketing Management โœ…Google AdWords Campaign/PPC โœ…Analytics and Reporting โœ…Generative Engine Optimization (GEO) โœ…Answer Engine Optimization (AEO) โœ… Algorithmic Intelligence Search Optimization (AISO) โœ… AI Visibility & Branding โœ… Generative AI SEO In my 10+ years in the industry, I have had the privilege of working with diverse clients across various sectors, ranging from startups to established enterprises. My portfolio includes successful projects where I've significantly increased organic traffic, improved search engine rankings, and enhanced online visibility. With each algorithm change, it becomes more difficult to stay one step ahead of your rivals on Google. By utilising the most recent information and technology, I actively work to keep my expertise and experience up to date and applicable. Why Choose Me: โœ” Proven Track Record: I have successfully ranked websites on the first page of Google across various industries. โœ” 100% White-Hat SEO: I use ethical and sustainable strategies that comply with Googleโ€™s latest algorithm updates. โœ” Customized SEO Strategies: I develop tailor-made SEO plans based on your industry, competition, and goals. โœ” Data-Driven Approach: I use advanced SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog to track performance and optimize results. โœ” Transparent Communication: I keep my clients updated with detailed reports and regular progress updates. โœ” Results-Oriented SEO: My ultimate goal is to increase your rankings, website traffic, and revenue. SEO Tools & Platforms we Use: ๐Ÿ”น Google Search Console & Google Analytics, Google Tag Manager & Bing Webmaster ๐Ÿ”น SEMrush, Moz, Spyfu, and Ahrefs, ๐Ÿ”น Screaming Frog & Sitebulb ๐Ÿ”น Surfer SEO & Clearscope ๐Ÿ”น Yoast SEO & Rank Math for WordPress ๐Ÿ”น Google My Business & Local SEO tools Platforms We Optimize: We have extensive experience optimizing websites built on various platforms such as: โœ… WordPress โœ… Magento โœ… Shopify โœ… Joomla โœ… WIX โœ… Webflow โœ… BigCommerce โœ… GoDaddy โœ… Webbly โœ… HTML/PHP/CUSTOM MADE No matter which platform your website is built on, we ensure it is optimized for search engines and user experience to drive maximum results. Let's Transform Your Online Presence: If you are seeking a dedicated SEO professional OR Digital Marketing Professional who combines technical expertise with a strategic mindset, look no further. I am passionate about helping businesses dominate search results, attract more customers, and grow revenue. If you're looking for a dedicated SEO specialist who can deliver measurable results, let's connect! ๐Ÿ“ฉ Send me a message today and let's discuss your project! ๐Ÿ”น SKILLS: Technical SEO, Search Engine Optimization (SEO), On-Page SEO, Off-Page SEO, Local SEO, Ecommerce SEO, Shopify SEO, Content SEO, SEO Strategy & Planning, SEO Audit & Website Analysis, SEO Performance Tracking & Reporting, SEO Setup & Configuration, SEO Backlinking & Link Building, SEO Competitor Analysis, Google My Business (GMB) Optimization, Keyword Research & Optimization, SEO Writing & Content Marketing, WordPress SEO Optimization, Technical Site Audits (Crawlability, Indexing), Schema Markup & Structured Data Implementation, Mobile SEO & Page Speed Optimization, Google Search Console & Analytics Management, SEO for Web Platforms (WordPress, Shopify, Magento, WIX, Joomla, Webflow, BigCommerce, GoDaddy), White-Hat SEO Techniques, Google Algorithm Updates & SEO Best Practices, SEO for Blogs & Article Optimization, Algorithmic Intelligence Search Optimization (AISO), Answer Engine Optimization (AEO) , Generative Engine Optimization (GEO), LLM SEO Optimization , AI SEO Services , AI Search Optimization, AI Visibility & Branding.

Namrata B.

SEO & AI SEO Expert | Local SEO, GEO, AEO, GBP, & Google Ads

Indore, India
$12 per hour
9 jobs
$50K+ total earnings

I help businesses improve their visibility across Google Search, Google Maps, Google AI Overviews, ChatGPT, Gemini, Perplexity and other LLM based search platforms. With 10+ years of experience, 4,200+ Upwork hours and a 100% Job Success Score, I provide SEO and Google Ads strategy and hands on implementation focused on rankings, qualified traffic, local visibility, leads and conversions. My expertise includes: โœ“ Organic SEO and SEO strategy โœ“ Local SEO and Google Maps optimisation โœ“ Google Business Profile optimisation โœ“ AI SEO, GEO, AEO, LLM and LLMO โœ“ Semantic SEO and entity optimisation โœ“ Programmatic SEO for scalable landing pages โœ“ Technical SEO and website audits โœ“ On page SEO and content optimisation โœ“ Keyword research and competitor analysis โœ“ Schema markup and structured data โœ“ Internal linking and topical authority โœ“ Link building and backlink gap analysis โœ“ PPC and Google Ads management โœ“ GA4, Google Search Console, Ahrefs and Semrush โœ“ Conversion tracking and monthly reporting โœ“ WordPress SEO, Shopify SEO, WooCommerce SEO โœ“ Webflow SEO, E-Commerce SEO, Squarespace SEO, Wix SEO โœ“ ORM(Online Reputation Managment) For AI search visibility, I improve content structure, brand entities, schema, citations, FAQs and authority signals so AI platforms can better understand, cite and recommend the business. For Local SEO, I focus on high intent location keywords that generate calls, bookings and enquiries. For PPC, I manage Google Ads keyword targeting, ad copy, budgets, conversions and campaign performance. My approach is practical, transparent and focused on measurable organic growth, stronger AI visibility and improved advertising ROI. Send me a message with your website URL, target locations and main business goals, and let us discuss the right SEO and growth strategy for your business.

Rohit M.

SEO & PPC Specialist | GEO, Local SEO & Technical SEO

Bilaspur, India
$8 per hour
148 jobs
$100K+ total earnings

I am an AI SEO Specialist with 15+ years of experience helping businesses improve search visibility, authority, and conversions across both traditional and AI-driven search environments. My work combines technical SEO excellence with advanced methodologies such as AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AIO (AI Overviews Optimization), and SXO (Search Experience Optimization). This ensures brands remain visible across Google Search, AI summaries, voice assistants, and generative platforms. I design future-ready SEO frameworks that connect technical precision, semantic content intelligence, and real user intent. Rather than chasing rankings alone, I focus on building search systems that improve engagement, trust, and long-term performance. My strategies leverage entity optimization, structured data, behavioral analysis, and AI insights to help businesses create a strong, machine-readable and human-friendly digital footprint. I work with local businesses, SaaS platforms, eCommerce brands, and B2B companies across the US, Canada, Europe, Australia, and Asia. My expertise includes AI SEO, AEO, GEO, AIO, and SXO, along with Local SEO and Google Business Profile optimization, advanced technical SEO audits, schema and structured data, semantic keyword clustering, and content optimization for AI-driven search. I also specialise in UX-focused SEO, multilingual and international SEO strategies, and conversion-aligned optimisation that improves both rankings and user experience. Clients work with me for senior-level strategy, hands-on execution, and measurable outcomes. I prioritise clarity, accountability, and long-term partnerships over quick wins. What you can expect is performance-driven SEO strategy, clear communication, structured reporting, detail-oriented execution, flexible methods, and scalable, sustainable growth. I do not optimise for search engines alone. I optimise for people, intent, and AI systems simultaneously. I offer end-to-end SEO services, including keyword research, on-page optimisation, content optimisation, technical SEO audits, high-quality link building, local SEO for Google Maps, competitor intelligence, international SEO, schema implementation, Core Web Vitals optimisation, and ongoing SEO consulting. On the technical side, I handle crawlability and indexing issues, site speed optimisation, mobile usability fixes, structured data setup, canonicalisation, redirects, hreflang implementation, Google Search Console management, and clean site architecture. Every recommendation is practical, prioritised, and implemented with real-world performance in mind.

Shashank C.

AEO/SEO, AI SEO Audit, On-Page & Off-Page SEO, Technical SEO | 15+ Yrs

Indore, India
$9 per hour
1,283 jobs

๐Ÿฅ‡Top Rated Plus SEO Expert ๐Ÿฅ‡Over 15 Years of experience. ๐Ÿฅ‡Over 52,000+ Hours on Upwork ๐Ÿฅ‡Successfully completed over 900 jobs on Upwork ๐Ÿฅ‡50K+ Keywords Top Ranking ๐Ÿฅ‡Availability : 10-40 hrs/week ๐Ÿฅ‡100% Client Recommended ๐Ÿฅ‡Certified: Google Analytics 4, Google Search Console, Google Business Profile, Google Tag Manager, Moz, Ahrefs, Semrush, and others โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ "Working with Shashank was a great experience. His SEO audit report was thorough, well-structured, and easy to understand. He clearly identified key issues and provided actionable insights. I would definitely recommend him to anyone looking for a reliable and knowledgeable SEO professional." โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ "Shashank and his team were able to deliver meaningful results and organic growth across a large number of our keywords within a relatively short period of time. Would highly recommend." WHAT I BRING TO YOUR BUSINESS โ€ข 15+ Years of SEO & Digital Marketing Expertise | AEO & GEO Over 15 years of hands-on experience helping businesses grow through SEO, content marketing, local search optimization, and digital growth strategies across B2B, B2C, e-commerce, SaaS, and local businesses. โ€ข AI SEO, GEO & AEO Strategy I leverage AI-powered workflows and modern search optimization techniques, including AI SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), to improve visibility across both traditional search engines and AI-driven platforms. โ€ข ROI-Focused SEO Strategies I build SEO strategies that go beyond rankings. Every campaign is designed to attract qualified traffic, increase conversions, and generate measurable business growth. โ€ข Advanced Technical SEO From comprehensive website audits to resolving complex technical issues, I've delivered 150+ in-depth SEO audits with actionable recommendations that improve performance, crawlability, and search visibility. โ€ข Local SEO & Google Business Profile Optimization I help businesses dominate local search results through Google Business Profile optimization, local citations, strategic link building, and targeted outreach that consistently drives leads and inquiries. โ€ข Ecommerce SEO & Shopify SEO Whether you're on Shopify, WooCommerce, or another platform, I create scalable SEO frameworks that increase product visibility, organic traffic, and revenue. โ€ข WordPress SEO & Technical SEO Implementation From site architecture and plugin configuration to on-page optimization and technical improvements, I ensure websites are built on a solid SEO foundation from day one. โ€ข Authority Building & High-Quality Link Acquisition I develop sustainable authority-building strategies through content-led outreach, digital PR, partnerships, and high-quality backlink acquisition that strengthens long-term search performance. RESULTS THAT MATTER B2B Logistics Company โ€ข Increased search visibility by 200% โ€ข Reduced customer acquisition costs by 50% โ€ข Achieved 30% growth through strategic content initiatives Ecommerce Furniture Brand โ€ข Increased revenue from organic traffic by 15% โ€ข Reduced bounce rate by 30% Healthcare Platform (Local SEO) โ€ข Doubled user retention rates โ€ข Improved onboarding efficiency by 3x through optimized user journeys A clear, data-driven process with complete transparency and measurable outcomes. WHAT YOU CAN EXPECT โ€ข Comprehensive SEO/AEO audit with prioritized recommendations โ€ข Monthly performance reporting with actionable insights โ€ข Consistent communication and regular updates โ€ข Ethical, white-hat SEO strategies focused on sustainable growth โ€ข Ongoing support and strategic guidance IDEAL CLIENTS โ€ข Ecommerce brands looking to scale organic revenue โ€ข Local businesses aiming to dominate map rankings โ€ข B2B and SaaS companies investing in long-term growth โ€ข Startups building their search presence from the ground up โ€ข Businesses seeking clarity after disappointing SEO experiences WHY PARTNER WITH ME โ€ข 15+ years of proven SEO, AEO, GEO, AI SEO and digital marketing experience โ€ข Expertise across WordPress, Shopify, Wix, and other major platforms โ€ข Successful track record across B2B, B2C, Ecommerce, and SaaS industries โ€ข Focus on business outcomes and revenue growth rather than vanity metrics CORE SERVICES โ€ข AI SEO, GEO & AEO Strategy โ€ข Technical SEO Audits & Website Analysis โ€ข Ecommerce & Shopify SEO โ€ข Local SEO & Google Business Profile Optimization โ€ข Keyword Research & Competitor Analysis โ€ข On-Page & Technical SEO โ€ข Content Strategy & Topical Authority Development โ€ข Link Building & Digital PR AI SEO | LLM SEO | GEO | AEO | Technical SEO | Local SEO | Ecommerce SEO | Shopify SEO | SEO Consulting | Keyword Research | Content Strategy | Link Building | Organic Growth | Search Visibility | Google SEO | On-Page SEO | Off-Page SEO | Search Engine Optimization | AEO | GEO | AI SEO | LLM SEO | AI SEO | LLM SEO | GEO | AEO | Technical SEO | Local SEO | Ecommerce SEO | Shopify SEO | SEO Consulting Last update 27.08.26

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Don't just take our word for it

What does a learning to Rank expert do?

A learning to Rank expert builds machine-learning models that order search results or item lists to maximize relevance for users. This specialist moves beyond simple keyword matching by training algorithms to predict the optimal sequence of candidates based on complex feature interactions. They translate business goals into mathematical objectives, such as maximizing click-through rates or user satisfaction scores, and engineer the data pipelines required to train these sophisticated systems. The work centers on refining how a system decides which items appear at the top of a list, ensuring that the most valuable content surfaces first.

  • Engineer relevance features from query and candidate data, then construct graded judgment labels to form robust training and validation datasets for ranking models. This process involves cleaning raw interaction logs, defining positive and negative examples, and structuring the data so that pairwise or listwise learning algorithms can interpret the relative importance of each item within a result set.
  • Train ranking models using boosted tree frameworks like XGBoost or CatBoost with specific ranking loss functions such as LambdaMART, then tune hyperparameters to optimize performance against metrics like Normalized Discounted Cumulative Gain (NDCG) or Mean Average Precision (MAP). The expert iterates on model architecture and feature sets to reduce bias and improve the accuracy of predicted relevance scores across diverse query types.
  • Integrate the trained ranker into the existing retrieval or search pipeline to score and rerank candidate items at query time, then monitor offline and online metrics to validate improvements in result quality. This step includes packaging the model artifacts for production use, writing the scoring logic that applies the model to live data, and establishing feedback loops to retrain the system as user behavior evolves.

How to hire a learning to Rank expert on Upwork

Step 1: Post a job

Define your ranking objectives and data constraints clearly to attract specialists who build relevance models. The Job Post Generator powered by Umaโ„ข, Upwork's Mindful AI drafts a tailored post after you describe your needs in a few sentences. You can write a new post, update a saved draft, or reuse an existing post to start your search.

  • Specify the ranking problem scope, including query types, candidate items, and available judgment labels for training.
  • List required tools such as XGBoost with LambdaMART objectives or Elasticsearch Learning to Rank solutions.
  • State target metrics like NDCG or MAP so candidates know how you measure offline evaluation success.

Step 2: Evaluate candidates

Look for portfolios that show trained ranker artifacts and feature engineering specs for reproducible training. Uma can run instant video interviews and build shortlists with side-by-side comparisons to help you assess technical fit.

  • Check for offline evaluation reports that document nDCG improvements and ablation notes from previous projects.
  • Verify experience integrating scoring steps into retrieval pipelines for inference-time reranking of search results.
  • Review dataset construction approaches to confirm they handle graded or binary judgments per query correctly.

Step 3: Interview your top choices

Discuss how candidates tune hyperparameters for pairwise or listwise objectives using boosted trees. Interviews can be scheduled and conducted within Upwork Messages with an immediate transcript and summary after each one.

  • Ask how they engineer relevance features for candidates and prepare validation datasets to prevent overfitting.
  • Request examples of how they iterate on ranking functions after observing metric plateaus during offline testing.
  • Clarify their process for packaging models and exposing them to search systems for real-time scoring.

Step 4: Agree on scope and begin work

Set milestones for dataset preparation, model training, and integration into your retrieval pipeline. Use Upwork Messages and the contract workroom for communication and project management, plus identity verification, payment protection, hourly tracking, and project funds for security.

  • Require delivery of a trained learning-to-rank model ready for inference alongside the feature specification.
  • Define acceptance criteria based on specific NDCG or MAP thresholds achieved in offline evaluation reports.
  • Plan for monitoring ranking behavior after deployment to verify expected metric improvements in production.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

The rates and information provided in this article are based on current data and industry sources available at the time of publication. Freelance rates can vary depending on factors such as experience, location, project scope, and market conditions. Readers are encouraged to conduct their own research to confirm current rates and trends, as this information may change over time.

How much does hiring a learning to Rank expert cost?

Hiring a learning to Rank expert typically costs $500-$1,500 per project, depending on scope and experience. Final pricing depends on data complexity, model architecture choices, required integrations with search engines, and the freelancer's experience level.

Feature engineering and dataset preparation

$500-$1,200/project

Entry-level to mid-level
  • Documented relevance features for candidates
  • Prepared query-candidate examples with labels
  • Summary of label quality and distribution

Offline model training and tuning

$1,200-$2,500/project

Mid-level
  • Saved model ready for inference scoring
  • Record of tuning iterations and settings
  • Metrics such as nDCG or MAP scores

Search engine integration

$2,500-$4,500/project

Mid-level to senior-level
  • Code to deploy ranker in Elasticsearch LTR
  • Configured query-time scoring step
  • Instructions for model updates and monitoring

End-to-end ranking system build

$4,500-$7,000/project

Senior-level
  • Complete retrieval and reranking workflow
  • Analysis of feature impact on relevance
  • Latency and metric comparison results

Custom algorithm development

$7,000-$12,000/project

Expert-level
  • Specialized objective for unique relevance goals
  • Tailored neural or tree-based ranker design
  • Tools to track live ranking quality drift

Frequently asked questions

Is hiring a learning to Rank expert worth it?

For most businesses, yes: hiring a learning to Rank expert is worthwhile. These specialists build custom ranking models that order search results by relevance rather than simple keyword matches. This approach improves user engagement by surfacing the most pertinent items first.

How do I evaluate learning to Rank expert candidates?

Review their experience with offline evaluation metrics such as nDCG or MAP to gauge model quality. Ask for examples of feature engineering strategies they used to train LambdaMART or XGBoost rankers on specific query datasets.

What tools do learning to Rank experts use?

Experts often configure XGBoost or CatBoost with ranking loss functions to train models. They may also implement solutions within Elasticsearch Learning to Rank pipelines for deployment.

What deliverables should I expect from a learning to Rank expert?

You should receive trained model artifacts ready for inference and a documented feature set for reproducible training. The expert also submits an offline evaluation report detailing metric improvements and tuning notes.