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I rebuild messy Pipedrive CRMs into clean sales systems with reliable pipeline logic, automation, reporting, and forecasting. Most Pipedrive problems don’t come from missing features. They come from weak pipeline structure, unclear deal rules, messy data, and automations built on top of broken processes. I help B2B teams design, clean, and rebuild Pipedrive so the CRM reflects how revenue actually moves through the business — from lead intake and qualification to follow-up, pipeline visibility, forecasting, and reporting. My work focuses on pipeline architecture, custom fields, validated data standards, lifecycle automation, lead routing, activity workflows, dashboards, and management visibility. Instead of treating Pipedrive as a contact database, I structure it as a sales operating system with clear rules, clean data, and reporting leadership can trust. Recent restructuring projects improved forecast visibility and reduced deal stagnation by over 30% by introducing mandatory stage criteria, ownership rules, and structured data checkpoints. If you are starting from zero, I can also help configure your Pipedrive account correctly from day one. I’m part of Pipedrive’s Affiliate Consultant Program and can share an extended 30-day Pipedrive trial for new accounts. Core stack: Pipedrive, Pipedrive Campaigns, Zapier, Make, Calendly, Slack, Google Sheets, Looker Studio, Apollo, LinkedIn Sales Navigator, Surfe, Waalaxy, WordPress/CF7, Klaviyo, Kajabi, ManyChat, UpPromote, ClickUp.

When Klaviyo is set up right, email becomes 30-50% of total store revenue. That is not a target I hope for - it is what I see across the Shopify brands I work with in fashion, beauty, supplements, and lifestyle. One supplements brand went from 0 to 45% of revenue attributed to Klaviyo email marketing in 90 days. Another saw a 167% increase in sales from email alone. Those results come from building Klaviyo flows, segmentation, and campaigns around real purchase behavior, not from sending more. ⭐⭐⭐⭐⭐ "Rodrigo's expertise in Klaviyo and email marketing has made a noticeable impact, and it has been a very valuable partnership. They provide clear monthly reports, thoughtful planning within our budget, and actionable strategies with defined KPIs." - Daniella W., Co-Founder, Ultisana, 6+ months ongoing Klaviyo collaboration 5+ years of Klaviyo email marketing for Shopify brands across fashion, beauty, supplements, and lifestyle, with clients in Argentina, Spain, and the US. 100% client satisfaction across every engagement. WHAT I DO IN KLAVIYO - Flow architecture and automation - Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, and Sunset flows, each with behavioral timing and segmentation built in, designed to convert without leaning on discounts - Email marketing campaigns - monthly calendars tied to product drops, promotions, and seasonality, every send aimed at average order value, repeat purchase rate, and lifetime value rather than random blasts - Advanced segmentation - dynamic Klaviyo segments built on purchase behavior, order history, and predicted lifetime value, tested continuously so each email reaches the right person without hurting deliverability - SMS and WhatsApp in Klaviyo - flows, attribution, and reporting kept in one place so revenue tracking stays clean as the channel scales - Reporting and growth roadmap - revenue by percentage, flow vs campaign split, list health, deliverability, and the next lever to pull, every month WHY KLAVIYO WORKS WHEN IT IS BUILT RIGHT Most Shopify brands on Klaviyo are running two or three basic flows and sending campaigns with no real plan. The result is inconsistent revenue, weak deliverability from emailing unengaged contacts, and no clear read on what email is actually producing. A properly built system behaves differently. Every flow is designed around what the customer actually did - not just what they added to cart, but how recently, how often they browsed, which category, and where they sit in the lifecycle. Every campaign is planned across the full month with defined frequency, segment targeting, and a revenue goal. Every list is maintained for deliverability, not just grown for size. That is the difference between email driving 15% of revenue and email driving 45%. WHO I WORK WITH I work with Shopify brands in fashion, beauty, supplements, and lifestyle that want Klaviyo to become their most predictable revenue channel, not a tool they open once a month. Brands that tried Mailchimp or another platform and never got Shopify-specific results. If you want to see what your Klaviyo account is actually capable of, send me a message and we will look at it together. Most brands that move to a properly managed setup see results inside the first 30 days.

Most businesses don't have a tools problem — they have a gaps problem. Leads arrive but aren't followed up. CRMs hold data that nobody acts on. Teams stay busy answering the same questions a chatbot could handle. Operations break at scale because the automations were never built for production. I fix that. I build AI-powered automation systems that close those gaps and run business operations 24/7 — currently deployed across LATAM and the US in clinics, real estate, education, lending, retail, and B2B services. Not demos. Not throwaway "ChatGPT integrations." Production systems with proper error handling, CRM integrations, anti-hallucination guards, and human escalation logic. 🔹 100% Job Success on Upwork | 3+ years building production AI systems | Senior AI Supervisor at an automation agency | 30+ deployments across 6 industries 𝗪𝗵𝗮𝘁 𝗜 𝗕𝘂𝗶𝗹𝗱 ▸ Custom n8n workflows — multi-step automations, RAG pipelines, tool calling, error handling, multi-agent orchestration ▸ GoHighLevel automation — pipelines, calendars, custom workflows, A2P registration, sub-account architecture, API integrations ▸ AI agents for sales, operations, and support — appointment booking, lead qualification, FAQ handling, classification, routing ▸ Marketing automation — lead nurturing sequences, AI-powered ad campaign workflows, multi-channel follow-ups, CRM-triggered messaging ▸ WhatsApp & voice channel automation — Cloud API, Twilio, Vapi, multi-location routing, bilingual flows ▸ CRM & data integrations — sync between GHL, HubSpot, Pipedrive, Google Sheets, Supabase, Airtable ▸ Prompt engineering for production — system prompts with QA feedback loops, guardrails, anti-hallucination patterns 𝗥𝗲𝗮𝗹 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗙𝗿𝗼𝗺 𝗥𝗲𝗰𝗲𝗻𝘁 𝗗𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁𝘀 ▸ 80%+ reduction in manual response time for clinic appointment booking ▸ 24/7 lead qualification with sub-10-second response time for lending pre-qualification flows ▸ Multi-campus scheduling logic eliminating manual routing for university enrollment ▸ Production chatbots handling the majority of FAQs without human escalation in retail catalog queries 𝗧𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸 ▸ Automation: n8n, Make, GoHighLevel, Zapier ▸ LLMs: OpenAI (GPT-4o, GPT-4.1), Claude (Opus, Sonnet), Gemini ▸ Voice & Chat: SimpleTalk, Vapi, ElevenLabs, AppLevel, WhatsApp Cloud API, Twilio ▸ Backend & DB: Supabase, PostgreSQL, Google Sheets, FastAPI ▸ CRM: GoHighLevel (sub-account level), HubSpot, Pipedrive ▸ Marketing: Meta Ads API, Google Ads, conversion tracking 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗗𝗲𝗽𝗹𝗼𝘆𝗲𝗱 𝗜𝗻 ▸ Aesthetic & medical clinics — multi-professional scheduling, condition-specific routing ▸ Real estate — sales automation for residential developments and commercial parks ▸ Higher education — enrollment systems with multi-campus availability logic ▸ Lending & financial services — pre-qualification flows, coverage validation, fast-track booking ▸ Hospitality & retail — product catalogs with UTM tracking, sales classification, follow-up automation ▸ B2B industrial — quoting workflows with Google Sheets backends, web audits, CRO 𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗛𝗶𝗿𝗲 𝗠𝗲 ▸ I run automation systems in production every day at an agency — I've seen what breaks at scale and how to fix it before it ships ▸ Native Spanish + working English — strong fit for US agencies with LATAM clients, or LATAM businesses going English-first ▸ Argentina time zone overlaps US East/Central business hours ▸ I deliver copy-paste-ready workflows, complete documentation, and clean handoffs — not half-finished code drops ▸ I work iteratively with real production feedback, not "deploy and disappear" 𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁 Tell me about your current setup or send a quick Loom of the problem you're trying to solve. I'll reply with a short Loom of my own showing the architecture I'd propose — before any commitment.

Hello! I am Santiago, a Multimedia Designer, Front-End Developer & Salesforce Marketing Automation Consultant. I own three certifications to back up my experience: Email Specialist, Admin, and Certified Pardot Specialist. I also have a Full Stack Development Program Certificate and a Graphic Design and Digital Marketing Certificate. I am constantly in awe of the technology innovations and always eager to jump in and partake in the next cool tech resource to create Best-in-class digital experiences.

I've served as COO. I know what it costs when operations break down — and I know how to fix it. Over 7 years I've grown from Project Manager to COO, leading operations across U.S.-based agencies and digital businesses. That progression matters: I understand execution at the ground level and what it takes to build the systems that make it scalable. I've managed teams of up to 20 people, overseen $100K or more per month in operational spend, and made the hiring and structural decisions that most consultants never get close to. Most recently, as an Automation Consultant at a U.S.-based automation agency, I worked directly with over 100 clients across industries — auditing their internal processes, identifying inefficiencies, and redesigning their workspaces to operate more intelligently. Across those engagements, clients reduced manual work by 40 to 60 percent after workflow redesigns, automation implementations delivered measurable ROI within the first 30 to 45 days, and leadership teams consistently recovered 8 to 12 hours per week that had previously been lost to manual coordination. At the operational leadership level, I have led full restructuring efforts for agencies managing 20 or more concurrent client projects, served as COO overseeing cross-functional teams and P&L for a U.S. marketing agency, built onboarding systems that reduced ramp-up time by 35 percent, and identified revenue leakage worth approximately $15,000 per month by integrating disconnected CRM, fulfillment, and marketing pipelines. I work best embedded in the leadership layer — not as a vendor, but as the operator who owns the day-to-day so the CEO can focus on growth. Tools I work with: Make, n8n, Zapier, ClickUp, Notion, Asana, HubSpot, GoHighLevel, and Monday. If your business is growing but your operations are not keeping up, let's talk. Send me a message describing your biggest operational bottleneck and I will respond within 24 hours with an honest assessment of whether and how I can help.

A great Shopify store needs more than just a "Buy" button. It needs a professional look, a smooth backend, and an automated system to keep customers coming back. 🔄 I help e-commerce brands streamline their operations and increase revenue through a 3-pillar approach: 🏗️ The Build: Professional Shopify development tailored to your specific niche, ensuring lightning-fast load times and seamless mobile optimization. 🎨 The Visuals: I handle high-end product image design and catalog aesthetics so your brand looks premium and trustworthy from day one. 📧 The Automation: I set up advanced Email Marketing flows (Welcome Series, Abandoned Cart, Post-Purchase) to ensure you are capturing every possible lead and maximizing ROI. My Core Services: 🛠️ Custom Shopify Store Setup & Design – From concept to launch. 📦 Inventory Management & Catalog Organization – Clean and efficient backends. 🖼️ Product Image Editing & Graphic Design – Visuals that convert visitors into buyers. 📈 Email Marketing Strategy & Flow Implementation – Automated revenue on autopilot. Stop worrying about the technical hurdles and start focusing on your sales. Reach out today, and let's build something great together! 🤝