Hire the Best Marketing Strategists
in Costa Rica

More than 3,000 reviews on G2
Rating is 4.5 out of 5.
4.5/5
of Upwork by G2 peer reviewers
Fabiola P.

Moravia, Costa Rica

$25/hr
5.0
9 jobs

I’m a Creative Project Manager and Marketing Strategist who helps businesses turn ideas into polished, high-performing digital content. My work blends strategy, storytelling, and execution. I focus on creating systems, structure, and content that feel aligned, intentional, and effective. Every project starts with research to make sure our direction matches real opportunities. From there, I translate your goals into clear plans and seamless workflows. I’m known for handling complexity with clarity, communicating proactively, and delivering work that feels thoughtful and on-brand. What I can support you with: • Creative project management • Social media strategy and content production • Content calendars and planning systems • Website structure, planning, and client communication • Marketing workflows, messaging, and execution Clients work with me when they want someone who can see the full picture, manage the moving parts, and elevate their ideas with strategy and intention. I’m excited to dive in as soon as you’re ready to move forward. (project management, social media strategy, content creation, website coordination, email marketing, and process optimization)

  • B2B Marketing
  • B2C Marketing
  • Latin American Spanish Accent
  • Social Media Content Creation
  • Marketing Automation
  • Marketing Plan
  • Social Media Evaluation
  • Marketing Consulting
  • Social Media Strategy
  • Marketing
  • Social Media Engagement
  • Social Media Advertising
  • Social Media Carousel
  • Translation
Ricardo B.

San Jose, Costa Rica

$30/hr
4.8
246 jobs

📍 Bilingual Freelancer | Based in LATAM | 🕓 10+ Years Experience Hi, I’m Ricardo Bontempo, a results-driven digital marketing freelancer helping brands grow through organic and paid traffic strategies. With 2 Master’s degrees in Digital Marketing, over 170 successful Upwork jobs, and 10,000+ hours of hands-on experience, I specialize in performance marketing, SEO, and conversion-driven advertising. ⸻ 🔍 SEO Expert • Tools: Ahrefs, SEMrush, SE Ranking, GSC, Screaming Frog • Techniques: • Core Update Recovery • Keyword Mapping & Content Optimization • Schema Markup & Image SEO • Site Speed, Crawling Budget & Indexation • YMYL, E-A-T, FAQs, Robots.txt, XML Sitemaps • High-Quality Backlink Acquisition • CMS Expertise: WordPress, Shopify, Squarespace, Wix, Webflow, Drupal • AI-Enhanced content strategies & automation ⸻ 💡 Performance Marketing & Tracking • Google Ads, Bing Ads, Meta (Facebook/Instagram) Ads • GA4, Google Tag Manager, Looker Studio • Advanced Funnel Tracking & Abandonment Analysis • CPA, CPL, ROAS optimization with clear, actionable reporting • Ad Copywriting, A/B Testing, Audience Segmentation ⸻ 🧰 Additional Skills • Social Media Growth Strategies • Email Marketing, Automation & Lead Nurturing • Copywriting & Video Marketing Strategy • Conversion Rate Optimization ⸻ 💬 Let’s Work Together 📈 Want to recover from a Google Core Update? 🎯 Need better ROAS on your Google Ads? 📊 Want advanced funnel tracking and reporting? Message me now for a free consultation – let’s build a high-performing strategy for your brand. ⸻ 🌐 Languages Fluent in English & Native Spanish

  • Digital Marketing Strategy
  • Content Marketing
  • Google Analytics
  • Google Ads
  • Google Tag Manager
  • SEO Keyword Research
  • SEO Audit
  • Off-Page SEO
  • SEO Performance
  • Google Search Console
  • SEMrush
  • Screaming Frog SEO Spider
  • Ahrefs
  • Paid Media
  • Schema Markup
Carolina L.

San Jose, Costa Rica

$20/hr
5.0
5 jobs

I’m a Marketing Strategist and Graphic Designer with a strong background in social media management, branding, and web design. My focus is helping businesses stand out with visuals and strategies that truly connect with their audience. Whether you’re looking to revamp your brand identity, grow your social media presence, or launch a new product, I’ll make sure your message reaches the right people in the most impactful way. What I bring to the table: Creative Design Expertise: Skilled in Adobe Illustrator, Photoshop, and InDesign, I craft clean, elegant, and engaging visuals tailored to your brand. Web Design & Development: Experienced with HTML, CSS, JavaScript, SEO, Squarespace, WordPress, Visual Studio Code, and Figma to design user-friendly, optimized websites. Data-Driven Marketing: Proficient with Meta Ads Manager, Google Ads, Hootsuite, and Google Analytics to track performance and optimize results. Social Media Growth: From strategy to content creation, I develop campaigns that engage, build trust, and convert followers into loyal customers. What makes me different: I combine strategic thinking with design skills, meaning I don’t just make things look good — I make them work for your business goals. Past projects include: - Increasing bookings for a spa through SEO and Google Ads optimization. - Managing full content calendars for lifestyle and wellness brands. - Designing websites that improved usability and boosted client inquiries. I offer flexibility, attention to detail, and a focus on your objectives, ensuring every project is aligned with your vision and business growth. Let’s work together to bring your ideas to life and create designs and strategies that deliver results!

  • Social Media Marketing
  • Content Management
  • Graphic Design
  • Content Strategy
  • Web Design
  • Analytics
  • Adobe Creative Suite
  • Squarespace
  • WordPress
  • Canva
  • Figma
  • Content Creation
  • Internet Marketing
  • Social Media Marketing Plan
  • Business Management
Antonia S.

Puerto Viejo, Costa Rica

$50/hr
4.9
34 jobs

Hi, I'm Antonia — a Brand & Growth Strategist helping remote companies build marketing that actually drives revenue. My approach combines strategic marketing with psychological insight, allowing brands to communicate with clarity, build real trust, and grow in a way that feels both effective and ethical. What sets my work apart: • Strategy grounded in psychology and real audience insight • Clear, trust-building brand voice and messaging architecture • Conversion-focused campaigns across content, email, and product marketing • 10+ years of global remote collaboration with teams across the US, UK, EU, and LATAM I specialize in trust-based positioning, human-centered storytelling, ethical conversion systems, and long-term audience engagement.

  • Marketing Strategy
  • Social Media Marketing
  • Google Ads
  • Market Research
  • Marketing Analytics
  • Marketing Audit
  • Coaching Session
  • Digital Media
  • Internet Marketing
  • Counseling Psychology
  • Digital Strategy
  • Mediation
  • Psychology
  • Data Analytics
Luci E.

Jaco, Costa Rica

$20/hr
4.5
11 jobs

Hello! I'm Luci, a dynamic professional with over a decade of experience in IT and tech recruitment at Amazon, alongside a robust background in social media management and content creation. My dual expertise allows me to uniquely bridge the gap between talent acquisition and online brand presence, ensuring your projects are backed by top-tier talent and captivating social media strategies. What I Offer: 🔍 Recruitment Expertise: As an accomplished IT and Tech Recruiter, I specialize in identifying and securing the top 1% of global programming talent, particularly in advanced technologies like AI and NLP. My behavioral interviewing approach, combined with structured interviews, allows me to find not only candidates with the right skills but also those who fit seamlessly into your company culture. With over 10 years of experience, I utilize platforms such as LinkedIn, Indeed, and various local job boards to source candidates that drive long-term success for your organization. 📱 Social Media Marketing Strategies: In the realm of social media, I bring over 4 years of experience as a Social Media Marketing Strategist, with a focus on platforms like TikTok and Instagram. My mission is to help brands grow their online presence exponentially through tailored strategies and engaging content. I have successfully managed multiple accounts, achieving remarkable results, including a 200% increase in follower engagement and a 10x return on ad spend for campaigns with significant budgets. My Services Include: Content Creation: Crafting eye-catching visuals and engaging copy that captivate audiences. Strategy Development: Collaborating with you to create bespoke strategies that meet your objectives—whether boosting brand awareness or generating leads. Recruitment Solutions: Conducting thorough candidate assessments to ensure the perfect match for your high-impact projects. Analytics & Reporting: Tracking both social media performance and recruitment metrics to refine strategies for optimal outcomes. Why Choose Me? I am passionate about empowering brands and teams. My unique combination of recruitment and content strategy expertise enables me to deliver results that align with your goals. I am committed to innovation, creativity, and a data-driven approach, ensuring that every project I undertake maximizes your potential. Let’s connect to discuss how I can contribute to your organization's success and elevate your social media presence! 💼🚀 Warm regards, Luci E.

  • Recruiting
  • Tech & IT
  • Career Coaching
  • Scrum
  • Management Skills
  • Flowchart
  • Slack
  • Candidate Source List
  • Resume Screening
  • LinkedIn Recruiting
  • Candidate Interviewing
  • Candidate Evaluation
  • Candidate Recommendation

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