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Data Architect | Full-Stack Attribution: Segment ➔ Appsflyer ➔ Mixpanel ➔ BigQuery ➔ Looker Studio I architect end-to-end data pipelines that turn fragmented user interactions into a single source of truth. My expertise lies in the technical implementation of the Modern Data Stack, moving beyond basic tracking to building robust ETL/ELT workflows. Core Technical Workflow: Data Collection & Orchestration: Full-stack Segment implementation (Protocols & Functions) to centralize data streams from web and mobile. Mobile Attribution: Expert AppsFlyer configuration, including SDK event mapping, OneLink smart scripts, and cost-aggregation. Behavioral Analytics: Advanced tracking in Mixpanel and Amplitude to monitor complex conversion funnels, retention cohorts, and user journeys. Data Warehousing: Automating data pipelines from Segment/Mixpanel into BigQuery for advanced modeling and long-term storage. Visualization: Engineering high-fidelity Looker Studio dashboards that sync directly with BigQuery to track CAC, ROAS, and LTV. By bridging the gap between raw tracking and warehouse-level reporting, I ensure your marketing spend on Google Ads and Meta Ads is backed by 100% accurate, multi-touch attribution.

Need help turning user data into sharp product decisions? That’s where I come in. I specialize in setting up product and SaaS analytics systems that go beyond charts—building infrastructures that deliver real insights, guide better product decisions, and unlock growth opportunities. Whether you're launching your MVP or scaling post-Series A, I help you measure what matters and act fast. Here’s how I can help: - You want to implement Mixpanel, Amplitude, or PostHog but don’t know where to start - You need a custom event taxonomy and tracking plan aligned with your SaaS funnel - You’ve set up analytics but want dashboards built for your metrics—activation, retention, conversion, churn, LTV - You want to monitor MRR, ARR, CAC, payback period, and expansion revenue through automated dashboards - You’re launching a new feature and need feature adoption metrics and A/B testing frameworks - You want to understand where users drop off across your sign-up, onboarding, and paywall flows - You need automated cohort analysis to segment high-intent users from casual visitors - You want to track multi-touch attribution across Google, Meta, and in-product journeys - You want automated reporting delivered to your product/marketing team every Monday - You want to train your internal team to self-serve insights from your analytics stack I blend a strong product mindset with deep analytical thinking—ideal for SaaS startups that want to move fast but smart. Let’s chat if you’re looking for someone who’s as execution-focused as they are strategic.

Specialise in ⚡Google Tag Manager, ⚡Google Analytics 4 ⚡Server Side Tracking⚡Facebook CAPI⚡Looker Studio Reporting with BigQuery ⚡Consent Management System I'm Google Analytics (GA4) /Google Tag Manager tracking professional having expertise in Client side and Server Side tracking with Google Tag Manager. ⚡️ Google Analytics / GA4⚡️ ☑ Google Analytics Audits ☑ Events , Conversion Tracking with ☑ Ecommerce Tracking ☑ Google Ads Enhanced Conversions Tracking set up and ☑ Facebook Pixel & Custom Events Integration ☑ Custom Reporting with Looker Studio ⚡️Google Tag Manager⚡️ ☑ GTM Audits ☑ Server Side Tracking with Google Cloud, Stape.io, Amazon Web Services (AWS) ☑ Enhanced Conversion Tracking for FB, Google Ads, Twitter( X), LinkedIn,etc ☑ Sub Domain Tracking & Crosss-Domain Tracking ☑ iFrame Tracking, integration with CRM system Facebook Conversion API ☑ Setting up Facebook Conversion API with client side or Server Side Tracking ☑ Troubleshooting existing tracking issues. ⚡️ Reporting & Troubleshooting ⚡️ ☑Creating Looker Studio dashboards with GA4 data import or Google Big Query data. Tools I'm experienced with Google Analytics GA4, Google Ads, Facebook ads, Mixpanel, Amplitude, Hubspot, Linkedin, Twitter (X), Google Cloud/Stape.io, My Profile: 🔑 5+ years of Web Tracking and Data Analytics experience 🔑 I've worked as Google Analytics/Google Tag Manager tracking expert with E-commerce, SaaS and B2B businesses. 🔑 Top rated plus on Upwork. 🔑 Prompt & no-nonsense person

🏆 Upwork Top Rated Data Analytics & CRO Expert | I help businesses sell more 🛒 and manage better with data-driven strategies 📊. From actionable insights to visual stories 📈, I specialize in boosting conversions and maximizing ROI 💹 Consistently delivering 5-star results on Upwork! ⭐⭐⭐⭐⭐ If you have a lot of data in your pipeline and you need actionable insights to understand what's the current state of your business and what could be done to optimize it further, then I can help! Here's what my clients say about me, please look into completed projects for reference - "Tarun is an absolute gem! One of the best freelancers I have worked with on this platform. His knowledge, communication & reliability skills are hard to find these days. He came and showed out. He took initiative on our project, did the necessary work that needed to be done all in a timely manner. I have nothing but great things to say. I look forward to working with him in the near future he is definitely an asset to any team! He knows what he is doing and will fit in naturally." "Tarun is a rare find! The combination of his skills, dependability, and communication is very hard to find. He worked with our customers, account managers, and development team to proactively identify opportunities to improve sales conversions on e-commerce platforms. His communication skills are excellent he is able to brainstorm solutions on the fly. He intuitively anticipates questions from customers and addresses them in a way that they can easily understand. Once a solution is implemented successfully, Tarun proactively follows up. Tarun takes so much care in his work and customers that he even helped us with interviews when he grew into a new opportunity. He truly is a data visualization expert who has this rare ability to connect with others and cares deeply about the details. Any company will be very lucky to work with him!" More on my background: • Hands-on experience with industry-leading A/B Testing and Analytics tools • Worked with small-scale agencies to enterprise-level clients and helped them with CRO processes • Possess over six years of experience in data visualization • Perform thorough quality assurance checks to validate results • Expertise in app-based and web-based data My primary goal for every client is to understand the business and the goals first, and then to suggest multiple ways to enhance the product/service/revenue from the actionable insights. If you think that together we can bring more value to the team, feel free to reach out to me. I look forward to hearing from you soon. Thanks.

⭐ Server Side Tracking || Google Tag Gateway || Customer Journey Analytics || Adobe Analytics || Adobe Target ⭐ With 15+ years in Digital Analytics, Tag Management, and E-commerce conversion Tracking, I deliver fast, reliable, and measurable results. ⭐ I help businesses fix broken GA4 & GTM, Google Tag Getway, Server Side Tracking, Adobe Analytics, Data Collection / Adobe Launch, CJA and Adobe Target tracking to ensure accurate analytics and conversions. ⭐ Clients trust me to optimize dashboards, campaigns, and tracking for higher ROI. ⭐ 🔍 ANALYTICS & MEASUREMENT - Google Analytics 4 (GA4) – Full Setup, Audit, Debugging - Adobe Analytics (AA) - Customer Journey Analytics (CJA) - Cross-domain tracking & advanced event setup - Data layers planning + implementation - Attribution strategy & measurement framework ⭐ 🏷 TAG MANAGEMENT SYSTEMS (TMS) - Google Tag Gateway - Google Tag Manager (GTM – Web & Server Side) - Adobe Launch / Data Collection (Client-Side + Web SDK) - Tealium iQ - Ensighten - Data layers architecture + tag firing strategy ⭐ 🧪 A/B TESTING & OPTIMIZATION - Adobe Target - VWO - Personalization frameworks - Experiment planning + KPI measurement ⭐ 🛒 E-COMMERCE TRACKING SPECIALIST - Shopify Enhanced E-commerce - WooCommerce E-commerce - GTM-based dynamic tracking - Add to Cart, Purchase, Checkout steps, Funnel tracking - Fixing broken e-commerce setups ⭐ 🎯 CONVERSION SETUP FOR ADS - Google Ads conversions - Meta Pixel + CAPI - LinkedIn Ads tracking - Tag-based + event-based conversions - Offline conversions setup - Server-side event setup ⭐ 📊 REPORTING & DASHBOARDS - Looker Studio (Google Data Studio) - Power BI - Tableau (for corporate projects) - Custom automation dashboards - Marketing + Product + Sales dashboards ⭐ 📢 PAID MEDIA EXPERTISE - Google Ads - Google Merchant Center - LinkedIn Ads - Facebook/Instagram Ads - Twitter Ads - Amazon Ads - Bing Ads ⭐ 📰 GOOGLE AD MANAGER & ADSENSE - GAM setup + inventory mapping - Ad placements - Monetization optimization ⭐ 🔍 SEO (End-to-End) - AEO, AGO, GEO - On-page optimization - Technical SEO - Off-page SEO - Keyword research + competitive analysis ⭐ 🤖 MARKETING AUTOMATION & CRM - MailChimp - Marketo - Salesforce Marketing Cloud - Adobe Campaign - Adobe Journey Optimizer - Microsoft Dynamics - Trigger-based journeys - Lead scoring + nurturing automation

Looker Studio & Google Analytics specialist who builds the whole stack and not just the front end. I pipe GA4, ad-platform and database data into BigQuery using Windsor.ai, Airbyte and dbt, then build clean, reliable Looker Studio and Metabase dashboards your marketing and e-commerce teams actually use. I build AI ready data pipelines designed from the start so AI agents and MCPs can run on top of them reliably. That means clean schemas, dbt documented metadata, and context engineering: structuring what Claude or any LLM knows about your data so it answers business questions correctly, not just quickly. Claude MCP integrations connect AI directly to live databases. Architecture and QA on every project is overseen by a BI Veteran with 12 years of experience. Work that used to take 2 to 3 weeks delivered in 3 to 5 days — not by cutting corners, but by validating continuously as we build. 🎯 My focus is simple like clean data models, reliable KPIs, and dashboards people actually open. 🛠️ What I build (end to end): ✅ Marketing & web data pipelines: automated ingestion from GA4, Google Ads, Meta or Facebook, Shopify, databases and APIs into BigQuery using Windsor.ai, Airbyte and dbt for staging, intermediate and fact models, GitHub version control, and monitoring or alerts so the data stays reliable. ✅ Google Analytics reporting: GA4 and web data exported into BigQuery for complete historical data, then modeled into decision-ready Looker Studio dashboards. ✅ Looker Studio & Metabase dashboards: interactive marketing, web and e-commerce reporting calculated fields, period comparisons (MoM, YoY, growth %), running totals, filters, permissions and governance. ✅ Automated reporting: scheduled, hands-off pipelines that build and deliver client reports on a daily cadence, so your team stops rebuilding spreadsheets. ✅ BigQuery & SQL: advanced SQL (PostgreSQL, MySQL, BigQuery), query optimization, complex joins and CTEs, and clean star-schema models. 📌 Recent work: ✅ An automated marketing reporting pipeline that produces and delivers per client dashboards every day, unattended. ✅ Multi clinic lead and performance analytics for a 30 location network (GoHighLevel to Cloud Run to BigQuery to Looker Studio). ✅ GA/GA4 web analytics dashboards for global and EU e-commerce sites. ✅ Amazon Selling Partner sales, profit, margin and returns analytics in Metabase on a dbt and BigQuery pipeline. 💡 How I add value: ✅ I own the whole flow from raw source to the dashboard, so nothing breaks between the pipeline and the report. ✅ I translate business and marketing questions into structured data and clear KPIs. ✅ I build scalable models and pipelines so reporting stays reliable as you grow. ✅ I keep data accurate, consistent and governed. I don't just build dashboards; I build the pipeline and the dashboard, so your numbers are trustworthy end to end. 🤝 Why clients work with me: ✅ Strong SQL and data modeling foundation ✅ Clean, structured, well documented development ✅ Business focused mindset, not just technical ✅ Clear communication and reliable long term collaboration 📩 If you need a marketing or web analytics stack built right from BigQuery pipelines to Looker Studio and Metabase dashboards, send me a message and let's turn your data into clarity.