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At a Glance: Motion Graphics

Motion graphics is the technique for making visual elements—typography, illustrations, or other imagery—appear to move. Technically, any sort of visual animation is motion graphics, but today a motion graphics artist is usually a designer who uses computer programs such as Adobe After Effects, Photoshop, Illustrator, or Apple Motion to create animated videos. Motion graphics are used in a wide range of presentations, such as explainer videos, tutorials, and product introductions. They’re also popular for creating animated signage and billboards for exhibitions, intro videos for live presentations, and title cards and credits for live-action videos.

Motion graphics designers on Upwork can work with imagery you provide—photos, illustrations, logos, text—or they can create their own to bring your outline or script to life. They’ll typically create storyboards before proceeding with the actual video. If you have already recorded an audio file, they may incorporate it into the video, ensuring that the images and the spoken words are perfectly in sync.

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