I am a Reverse Recruiter/Job Application Assistant/Career Coach/ Virtual assistant/Job Search Specialist with more than 5 years of experience in various roles and responsibilities. I can tailor resumes and Cover Letters according to job descriptions and can include specific keywords to make resume or cover letter ATS-Friendly.
MY EXPERTISE:
๐นJob Search Strategy / Job Search Assistance / Job Application Submission
๐นJob search sites; Indeed, Ladders, Glassdoor, Dice Simple Hired, Monster, Linkedin, Hiring Cafe, Carrier Builder, USA Jobs, Zip Recruiter, Built-In, Zip Recruiter, TheJobNetwork, Adzuna, Job Serve, Snagajob, Lensa, Ladders, The Muse, FlexJobs, NeXxt, CareerBliss
๐น Web Search / Internet Research
๐น Experience working with startups, mid-size and Fortune 500 companies. Work with international clients mainly from the USA, UK, Canada, Australia, Germany, Israel, Pakistan, and many other countries.
๐น Google Search, Boolean Search, X-Ray Search, Wild-Card Search
๐นExpert Sourcing from LinkedIn, Indeed, Monster, Career Builder, Dice, Upwork, and other resume databases, creating JDs and online job postings.
๐นPassive Sourcing
Looking Forward To Work With You.
Reverse Recruiting
Job Search Strategy
Virtual Assistance
Resume Screening
Internet Recruiting
LinkedIn Recruiting
List Building
Applicant Tracking Systems
Career Coaching
Sourcing
LinkedIn Sales Navigator
Cover Letter Writing
Recruiting
Boolean Search
Usama M.
Bahawalpur, Pakistan
$15/hr
4.5
39 jobs
๐ก๐ถ๐ป๐ฒ ๐๐ถ๐บ๐ฒ๐ ๐ผ๐๐ ๐ผ๐ณ ๐๐ฒ๐ป, ๐๐ต๐ฒ๐ป ๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒ ๐๐ฒ๐น๐น๐ ๐บ๐ฒ ๐๐ต๐ฒ๐ถ๐ฟ ๐ ๐ฒ๐๐ฎ ๐๐ฑ๐ "๐ท๐๐๐ ๐ฎ๐ฟ๐ฒ๐ป'๐ ๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด ๐ฎ๐ป๐๐บ๐ผ๐ฟ๐ฒ," ๐๐ต๐ฒ ๐ฎ๐ฑ๐ ๐ฎ๐ฟ๐ฒ๐ป'๐ ๐๐ต๐ฒ ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ
I'll open the account, and one of these is going on:
- The pixel hasn't been touched since 2022
- The campaign is still running Cost Cap bidding from back when spend was a fifth of what it is now
- Half the "conversions" being reported are actually page views firing twice
The ads look fine. ๐๐ก๐ ๐ง๐ฎ๐ฆ๐๐๐ซ๐ฌ ๐ฎ๐ง๐๐๐ซ๐ง๐๐๐ญ๐ก ๐๐ซ๐ ๐ช๐ฎ๐ข๐๐ญ๐ฅ๐ฒ ๐ฅ๐ฒ๐ข๐ง๐ and every decision made on top of bad data is a decision made on nothing.
That's usually where I start when I take over a ๐ ๐๐๐๐๐จ๐จ๐ค ๐๐๐ฌ ๐จ๐ซ ๐๐ง๐ฌ๐ญ๐๐ ๐ซ๐๐ฆ ๐๐๐ฌ account. Not with a shiny new campaign. With what's actually being measured. I go through the ๐๐๐ญ๐ ๐๐ข๐ฑ๐๐ฅ, check that the ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง๐ฌ ๐๐๐ (๐๐๐๐) is firing cleanly, look at how the campaigns are structured, and figure out whether the bidding strategy still fits where the account is ๐ญ๐จ๐๐๐ฒ, not where it was a year ago. More often than not, what looked like a performance problem turns out to be a tracking problem. Way easier to fix.
Meta is where I spend most of my time, but I run ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ ๐๐ง๐ ๐๐ข๐ง๐ค๐๐๐๐ง ๐๐๐ฌ as part of the mix when the strategy calls for it:
- ๐๐๐ / ๐๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐ซ๐๐ง๐๐ฌ usually need Google Search and Performance Max catching intent-based traffic while Meta handles discovery
- ๐๐๐ ๐๐ง๐ ๐ฅ๐๐๐ ๐ ๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง ๐๐๐๐จ๐ฎ๐ง๐ญ๐ฌ often lean on LinkedIn Ads for account-based targeting, with Meta running retargeting underneath
- ๐๐๐ซ๐ฏ๐ข๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ๐๐ฌ typically get the most out of a Meta + Google Search combo, keeping LinkedIn out unless it earns its place
๐๐ก๐ ๐ซ๐ข๐ ๐ก๐ญ ๐ฉ๐๐ข๐ ๐ฆ๐๐๐ข๐ ๐ฌ๐ญ๐๐๐ค ๐๐๐ฉ๐๐ง๐๐ฌ ๐จ๐ง ๐ญ๐ก๐ ๐๐ฎ๐ง๐ง๐๐ฅ, ๐ง๐จ๐ญ ๐จ๐ง ๐ฐ๐ก๐ข๐๐ก ๐ฉ๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ ๐ ๐๐๐๐ฅ ๐ฅ๐ข๐ค๐ ๐ซ๐ฎ๐ง๐ง๐ข๐ง๐ ๐ญ๐ก๐๐ญ ๐ฐ๐๐๐ค.
Here's what actually happens once we're working together:
I audit the account first, every time, no exceptions. That means checking:
1. Meta Pixel and Conversions API setup (are the events firing correctly, and are they actually the right events?)
2. Campaign structure, CBO vs. ABO, and whether it fits the current spend level
3. Bidding strategy, Cost Cap, Bid Cap, or tROAS, and whether the current one still makes sense
4. Audience overlap and retargeting sequences
5. Attribution windows and how conversions are being counted
Then I rebuild whatever needs rebuilding before I touch spend. I structure campaigns using ๐๐๐ ๐จ๐ซ ๐๐๐ depending on what the account needs (not because I default to one). I build audiences that actually reflect where someone is in the funnel, lookalikes, Advantage+ audiences, retargeting that doesn't just hammer the same warm crowd with the same ad for three weeks. Bidding stays flexible too, ๐๐จ๐ฌ๐ญ ๐๐๐ฉ, ๐๐ข๐ ๐๐๐ฉ, ๐จ๐ซ ๐ญ๐๐๐๐, picked to match the goal.
Creative testing is where I probably obsess the most. I run structured batches on a real cadence because that's the only way I've found to catch ad fatigue while it's still a small dip, ๐ง๐จ๐ญ ๐๐๐ญ๐๐ซ ๐๐๐๐ ๐ก๐๐ฌ ๐๐ฅ๐ซ๐๐๐๐ฒ ๐๐๐ฅ๐ฅ๐๐ง ๐จ๐๐ ๐ ๐๐ฅ๐ข๐๐ ๐๐ง๐ ๐๐ฏ๐๐ซ๐ฒ๐จ๐ง๐'๐ฌ ๐จ๐ง ๐ ๐ฉ๐๐ง๐ข๐ ๐๐๐ฅ๐ฅ.
Same logic with scaling. One good day isn't a signal to double the budget. I want to see CPA and ROAS trends hold up before I move on anything.
๐๐จ๐จ๐ฅ๐ฌ ๐'๐ฆ ๐ข๐ง ๐๐๐ข๐ฅ๐ฒ:
- Meta Ads Manager & Meta Business Manager
- Google Ads (Search, Performance Max, Display)
- LinkedIn Campaign Manager
- Meta Pixel & Conversions API (CAPI)
- GA4 & Google Tag Manager
- Looker Studio for reporting outside native dashboards
One thing I'll be straight about: ๐ข๐ ๐ ๐ฅ๐จ๐จ๐ค ๐๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐๐จ๐ฎ๐ง๐ญ ๐๐ง๐ ๐ญ๐ก๐ ๐จ๐๐๐๐ซ, ๐๐ฎ๐ง๐ง๐๐ฅ, ๐จ๐ซ ๐ญ๐ซ๐๐๐ค๐ข๐ง๐ ๐ข๐ฌ๐ง'๐ญ ๐ซ๐๐๐๐ฒ ๐ญ๐จ ๐ฌ๐๐๐ฅ๐, ๐'๐ฅ๐ฅ ๐ญ๐๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐๐๐๐จ๐ซ๐ ๐ฐ๐ ๐ฌ๐ญ๐๐ซ๐ญ. Smaller invoice for me this month, but it's the reason my clients tend to stick around instead of cycling through media buyers every 90 days.
So if your ๐ ๐๐๐๐๐จ๐จ๐ค ๐๐๐ฌ, ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ, ๐จ๐ซ ๐๐ข๐ง๐ค๐๐๐๐ง ๐๐๐ฌ have stalled, or you've got a nagging feeling your ๐๐๐ญ๐ ๐๐ข๐ฑ๐๐ฅ ๐๐ง๐ ๐๐๐๐ numbers aren't telling you the truth, send me the account and tell me what you're seeing. I'll take an honest look at where the paid media, PPC, or customer acquisition side is actually breaking, and tell you what's fixable before you spend more chasing a fix that won't hold.
Facebook Advertising
Facebook Ads Manager
Social Media Marketing
Social Media Marketing Strategy
Google Ads
Digital Marketing
Digital Marketing Strategy
Digital Marketing Materials
Social Media Advertising
Social Media Advertising Tracking
Social Media Ad Campaign
Social Media Management
Pay Per Click Advertising
Lead Generation
Marketing Strategy
Facebook Ad Campaign
Social Media Account Setup
SEM Audit
Social Media Lead Generation
LinkedIn Marketing
Zeeshan S.
Bahawalpur, Pakistan
$5/hr
4.9
114 jobs
Expertise in data entry, email marketing, and lead generation is evident through diverse projects including:
"Zoho CRM Order Entry & Reconciliation"
"Data Entry & Metadata Management in Notion"
"List Scraped into an Excel spreadsheet"
"Email Collection for a book launch"
and various PDF to Excel conversions.
Strong proficiency in tools such as Notion, Zoho CRM, Airtable, Microsoft Excel, and data scraping techniques has been showcased, delivering precise and timely results in multiple environments, driving efficiency and supporting business operations effectively.
Elevate your projects to the next level with my expertise and professionalism. Let's collaborate to achieve your goals and drive success together!
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