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🚀 My custom software tools have helped my clients DOUBLE their efficiency ❇️ ~20 Years in software development, focused on small business process improvement and growth 🪄 Client-focused. Helping you achieve your business goals. Better tools, better outcomes. 🎙️ Native English speaker 🎉 My clients love having me as part of their team - "...finally, we found someone that puts our needs and requirements first." - "[the custom-built tool] played a big role in the growth of our company and we are happy to have Christian working with us" I specialize in creating efficient and scalable back-end solutions using PHP, Node.js, Java, and other technologies. If you are looking for an expert to design and implement database schemas, optimize query performance, and develop RESTful APIs for your web application, I am the perfect candidate for your project. Here's a general overview of how I tackle a project: Project Discovery: I'll begin by discussing your specific needs, understanding your business goals, and identifying the key areas where we can optimize to better serve your organization. Customization/Development Plan: Based on our discussions, I'll develop a detailed plan outlining the customizations/developments to be implemented, along with a timeline and milestones to ensure timely completion. Development & Implementation: I'll work closely with you to execute the project, adhering to best practices and delivering high-quality, maintainable code. Testing & Review: I'll thoroughly test the system to ensure that it functions smoothly and meets your expectations, making necessary adjustments during this phase. Ongoing Support: Once the project is completed, I'll be available to provide ongoing support, addressing any concerns or questions you might have, and assisting with any future updates or customizations as needed.

I build clarity inside complexity. More structural alignment. More decisions that compound instead of collide. My background spans technical engineering, UX architecture, marketing strategy, and executive leadership. I’ve worked inside global technology ecosystems and high-growth environments, from structured enterprise to chaotic startup. I don’t just design interfaces. I design systems. Systems that: • reduce friction before it becomes loss • align tech decisions with business outcomes • turn abstract ideas into executable structure • scale without collapsing under growth I’ve moved from developer support and UX engineering into creative direction, design leadership, and CTO-level execution. That path gave me something rare: I understand both the code and the consequence. I see where money leaks. I see where teams misalign. I see where product logic breaks long before users complain. And I fix it. What I actually do: → Product & system architecture thinking → UX strategy grounded in business metrics → Technology–design alignmen → Cross-functional leadership → Turning fragmented ideas into structured execution I work best where complexity exists. Where ambition is high. Where decisions matter. If you're building something that needs to survive scale - not just look good in a pitch deck - we should talk. ----------------------------------------------- The real cost in technology isn’t development. It’s misalignment.

Most paid media reports celebrate ROAS, while the P&L tells a different story. I build and operate the AI-powered revenue engine underneath the ads — the system that turns spend into pipeline, CAC payback, and net profit for B2B SaaS teams (and DTC brands scaling against real margins). Expert-Vetted on Upwork (top 1% of talent). $8M+ in ad spend managed across my career, documented ROAS of 5–18 across SaaS, eCommerce, and travel, and a 24% CPL cut for a B2B SaaS client—largest single account: $100k+/month. I'm not an ad manager who bills by the hour — I'm an AI Growth Systems Operator. I own the paid engine end-to-end (Google Ads, LinkedIn Ads, Meta) and orchestrate the surrounding channels — analytics, lifecycle, GTM tracking — so the whole funnel pulls in one direction: pipeline and profit, not vanity dashboards. Where I help: - Revenue Engine Audit: I map your entire acquisition funnel and show exactly where budget and pipeline leak — broken attribution, wasted spend, funnel gaps — with a clear path to profit. - Revenue Engine Build: I set up the system end-to-end — paid channels, GA4/GTM tracking, reporting, and the automation that runs it. - Fractional Growth Operator: I own strategy, budgets, and reporting as your outsourced Head of Performance — the ongoing engine, not a one-off project. - Marketing Automation: I use software and technology to automate and measure different aspects of marketing workflows on clients' side. Whom I work with: - B2B SaaS (seed–Series B) that needs a qualified pipeline, not just leads or clicks. - Professional & business services (legal, finance, accounting, advisory) where a single new client is worth thousands — so lead quality beats lead volume. - AI & tech companies with a strong product but no repeatable demand engine. - DTC / eCommerce brands scaling paid acquisition against real margin targets. How the AI layer works: custom n8n + Claude/Gemini and Make workflows plan campaigns, pull and read reports straight from the ad accounts, and surface optimization moves as they happen. This isn't about doing the work faster — it's about doing more of the work that matters: underperformers get caught the day they slip, more tests run per cycle, and judgment stays hands-on. The automation absorbs the busywork; the strategy stays with me. Primary platforms: - Google Ads (Search, PMax, Demand Gen), - LinkedIn Ads, - Meta Ads, - Microsoft Ads, - TikTok Ads, - GA4 / GTM / Looker Studio for tracking and attribution. Start with a Revenue Engine Audit: I'll show you exactly where spend is leaking and what the profitable path looks like — then we decide if a longer engagement makes sense.

As an ex-FAANG software engineer with ~15 years of industry experience, I've honed my skills across a diverse range of projects, including marketing websites, applications for digital agencies, internal and external tools at Facebook, civic technology initiatives, and SaaS products. I'm passionate about open source, developer experience, clean code, and maintainable software. My expertise includes technologies such as ES6, TypeScript, PHP, HackLang, Python, HTML5, CSS3, GraphQL, REST, Redux, React, and React Native. I have a proven track record of delivering high-quality, scalable, and secure solutions that meet and exceed client expectations. I am also an active contributor to the open-source community and have experience speaking at events like TEDxAlbaIulia and Techsoup webinars. As a freelancer on Upwork, my goal is to apply my extensive knowledge and skills to help you achieve your project goals and ensure your complete satisfaction. Let's discuss how I can bring value to your project and create a successful partnership together!