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At A Glance: Packaging Design

While traditional advertising campaigns and product development put the intrinsic value of the product itself at the forefront of their business efforts, today’s consumers are not satisfied with value alone. A successful marketing strategy must take into account all aspects of the product’s relationship with its consumers, from advertising to product development and especially the packaging that first introduces the customer to the product they have chosen to purchase. For this reason, products released into today’s marketplace must have a thoughtful, aesthetically pleasing packaging design in order to find success and increase their respective market share. Attractively designed packages are one important aspect of brand development that forges the primary experience bond with shoppers — a bond that transforms the product from something they use to the means by which they express their identity.

Upwork connects you with thousands of freelance packaging design professionals from around the globe. Whatever the specific needs of your product’s packaging, the enormous selection of experts on Upwork will create a visual identity for your product’s packaging, tailored for your brand’s target audience. Often, these freelance experts are the product of an array of multidisciplinary fields and are experienced in areas such as graphic design, 2D and 3D modeling in AutoCAD and SolidWorks, print design, logo development, digital illustration, and the various intricacies of bringing a product and its packaging to market. Take the first step toward creating a strong visual identity for your brand by hiring one of the thousands of packaging development professionals on Upwork today.

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