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Senior Packaging and Brand Identity Designer with 25+ years of international experience developing packaging, labels, and visual identity systems for consumer products. View my portfolio @ toni.graphics I am not an agency. When you work with me, you have my full attention. If you want high-quality work with a fast turnaround for a fair price, contact me. You won't be disappointed. My comprehensive list of services includes Brand Audit, Brand Extension Strategy, Brand Positioning, Brand Communication, Branded Campaigns, UX/UI website design, Marketing Strategy, Email Marketing, and many others. Here are some of the specialized and common services I offer: Brand Strategy: I provide strategic guidance to shape your brand's direction, positioning, and overall approach. Brand Identity: I create distinct brand identities that capture your business's essence and resonate with your target audience. Brand Guidelines: I develop comprehensive guidelines to ensure consistency across all brand touchpoints, including visual elements, tone of voice, and messaging. Brand Voice: I help define your brand's unique voice, ensuring your communication reflects its personality and values. I enjoy working on all kinds of print & branding projects. I am capable of following strict directions and conceptualizing solutions that work for you. I have an excellent reputation as a hard worker and talented artist, and would be happy to provide references upon request. I am a highly motivated, creative, and hardworking individual. I'm a full-time freelance artist (available throughout the day, not just in the evenings and on weekends) with more than 27 years of industry experience. I began learning to draw, paint, and design at age two, and it has been my passion ever since. I'm living my dream, and as my parents always told me, when you love what you do, it hardly feels like work! Packaging Design Logos & Corporate Branding Package & Display Mock-up Advertisements, Sell Sheets, Marketing Flyers Blister Cards Product Photography Marketing Copywriting Brochures & Annual Reports Trifolds, Program Books & Posters Invitations & Announcements Advertisements, Sell Sheets, Marketing Flyers Web Layouts & Email Blast Layouts Direct Mail & Postcard Designs Book & Magazine Layout Photo Retouching, Composite & Silhouetting Logo Redraws & Illustrations

I specialize in branding and packaging design for businesses that want to elevate their products and create a strong market presence. My focus is on crafting premium brand identities and packaging that not only look beautiful but also communicate quality, build trust, and increase perceived value. From startups launching their first product to established brands seeking a refresh, I help businesses create a cohesive visual experience that attracts customers and stands out in competitive markets. Whether it's a complete brand identity, product packaging, labels, or packaging systems, I combine strategic thinking with clean, high-end design to create work that feels distinctive, memorable, and ready to sell. 🌿 What I specialize in: • Packaging design (bottles, jars, labels, boxes) • Brand identity for skincare brands • Premium & minimalist design direction • Print-ready packaging & dielines • High-end mockups for e-commerce & marketing 💎 Why clients work with me: I understand what makes a product feel premium, clean, and trustworthy in a competitive market. My focus is not just design, but creating packaging that helps your product: • Stand out next to competitors • Increase perceived value • Attract your ideal customer instantly Every detail, from typography to layout, is designed with intention and clarity. ✨ My Style: Modern • Minimal • Elegant • Natural • Premium 📩 Send me a message with your product or idea, I’ll help you turn it into packaging that looks premium and ready for market.

Graphic Designer specializing in Brand Identity Design, Packaging Design, Logo Design, Label Design, and Print Design for startups, e-commerce brands, CPG companies, DTC brands, food & beverage businesses, wellness brands, beauty brands, and growing businesses. I help brands create memorable visual identities and high-impact packaging that attract customers, build trust, and stand out on crowded shelves and digital marketplaces. With a 100% Job Success Score on Upwork, I combine strategic thinking, brand positioning, and professional graphic design to create visual systems that support real business growth. Whether you're launching a new brand, rebranding an existing business, or developing a product line, I create design solutions that are both visually compelling and commercially effective. SERVICES ✓ Brand Identity Design ✓ Logo Design ✓ Branding & Rebranding ✓ Brand Guidelines ✓ Corporate Brand Identity ✓ Visual Identity Systems ✓ Brand Book Design ✓ Brand Positioning ✓ Packaging Design ✓ Label Design ✓ Product Packaging ✓ Packaging Dielines ✓ Food Packaging ✓ Supplement Packaging ✓ Cosmetic Packaging ✓ Beverage Packaging ✓ Retail Packaging ✓ Amazon Private Label Packaging ✓ Display Product Packaging ✓ Graphic Design ✓ Print Design ✓ Layout Design ✓ Marketing Materials ✓ Sales & Marketing Collateral ✓ Brochure Design ✓ Flyer Design ✓ Editorial Design ✓ Publication Design ✓ Annual Reports PACKAGING EXPERTISE I create production-ready packaging systems with accurate dielines, CMYK files, Pantone specifications, bleeds, safe margins, and manufacturer-ready artwork. Packaging formats include: • Boxes • Pouches • Stand-up Pouches • Bottles • Jars • Tubes • Bags • Cans • Flexible Packaging • Retail Displays • Product Labels Every packaging project includes professional mockups and print-ready deliverables designed to reduce manufacturing errors and speed up production. INDUSTRIES • Food & Beverage • Health & Wellness • Supplements • Beauty & Cosmetics • Luxury Products • E-commerce Brands • Amazon Sellers • Consumer Packaged Goods (CPG) • Direct-to-Consumer (DTC) • SaaS & Technology • Startups TOOLS Adobe Illustrator Adobe Photoshop Adobe InDesign Figma Canva Blender WHY CLIENTS WORK WITH ME • 100% Job Success Score • Strategic Branding Approach • Production-Ready Packaging Files • Fast Communication • Reliable Delivery • Original Human-Created Design • Long-Term Partnership Mindset If you're looking for a Graphic Designer who understands branding, packaging & business strategy, not just aesthetics, Send me a message and let's discuss your project.

𝘞𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦 𝘪𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘯𝘰𝘵 𝘩𝘢𝘱𝘱𝘺 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴, 𝘐 𝘰𝘧𝘧𝘦𝘳 𝘢 𝘳𝘦𝘧𝘶𝘯𝘥. 𝘠𝘰𝘶𝘳 𝘴𝘢𝘧𝘦𝘵𝘺 𝘧𝘶𝘦𝘭𝘴 𝘮𝘺 𝘮𝘰𝘵𝘪𝘷𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘪𝘰𝘯. 🚀 𝙀𝙭𝙥𝙚𝙧𝙩 𝙋𝙖𝙘𝙠𝙖𝙜𝙞𝙣𝙜 & 𝙋𝙧𝙞𝙣𝙩 𝙈𝙖𝙩𝙚𝙧𝙞𝙖𝙡 𝘿𝙚𝙨𝙞𝙜𝙣𝙚𝙧 | 𝙎𝙝𝙤𝙥𝙞𝙛𝙮 & 𝙒𝙤𝙧𝙙𝙋𝙧𝙚𝙨𝙨 𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙚𝙧 𝙬𝙞𝙩𝙝 10+ 𝙔𝙚𝙖𝙧𝙨 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 "Hi, I'm Sidra Usman, a graphic designer and web developer with 10+ years of experience. I specialize in packaging design, print media and e-commerce websites using Shopify, WordPress and Webflow. I've completed 200+ projects helping businesses build strong brands online and offline. I'd love to help bring your project to life." 📊 Results I’ve Delivered for Clients Designed 150+ packaging & graphic design projects Built 60+ websites and e-commerce stores Helped brands improve online presence and conversions 10+ years of professional design & development experience 🎨 𝐆𝐫𝐚𝐩𝐡𝐢𝐜 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐏𝐫𝐢𝐧𝐭 𝐌𝐞𝐝𝐢𝐚 I create professional visual designs that make brands memorable. 📦 Packaging Design 🖌️ Graphic Design 📖 Brochure Design 📄 Flyer Design 🖨️ Print Media Design 📣 Marketing Materials 🌐 𝗪𝗲𝗯 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 I build modern, responsive, and conversion-focused websites that help businesses grow online. 🛒 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 – Custom stores, product pages, and theme customization 🌐 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 – SEO-friendly and fully responsive websites ⚡ 𝗪𝗲𝗯𝗳𝗹𝗼𝘄 𝗗𝗲𝘀𝗶𝗴𝗻 – High-performance, visually stunning websites 🖥️ 𝗪𝗶𝘅 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 – Clean, professional websites for growing businesses 🛠️ 𝗖𝘂𝘀𝘁𝗼𝗺 𝗖𝗠𝗦 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 🎨 𝗨𝗫/𝗨𝗜 𝗗𝗲𝘀𝗶𝗴𝗻 – User-focused interfaces with Figma prototypes If you're looking for a reliable designer and developer who can create powerful designs and high-performing websites, send me a message and let's discuss your project.

✨Expert-Vetted, Top-Rated Plus Upwork Professional Graphic Designer ✨ With over 25 years of solid experience, I help businesses present themselves with clarity, credibility, and confidence through thoughtful, strategic graphic design. I’ve worked with companies of all sizes to create branding and marketing materials that don’t just look good—they support real business goals, drive sales, and get you noticed. Whether you're launching something new or refining an established brand, I bring a steady, experienced hand to the process. I have my own studio, and I use Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Firefly, etc.), Canva, Figma, and email marketing tools (Constant Contact, MailChimp, Klaviyo), and Microsoft Office (Powerpoint, Word, Excel). My focus is simple: providing you with great design that works in the real world. That means understanding your audience, your message, and how everything needs to come together to make the right impression. I work hard to make sure my clients have the best possible experience on UpWork, providing you with: • A brand that feels polished and professional • Marketing materials that are clear, cohesive, and effective • A designer who can take direction—or lead when needed • Reliable, consistent quality without hand-holding • Long-lasting, professional relationships for years (or decades) I excel in: • Brand identity (logos, color systems, business cards, social media design) • Marketing materials (print & digital, magazine, newsletter, catalog, pricelist, mailer, postcard, presentation) • Brochures, ads, and sales collateral (full color, trifold, specialty sizes, folders) • Real estate and small business marketing (offering memorandums, listing pages, email campaigns) • Packaging and promotional design (diecuts, box, tube, wrap or sleeve, POP displays, countertop and carousel displays, planograms) • Graphic Design, Visual Design, Brand Design, Layout Design • Problem solving, redesigns, updates or recreating lost materials What you can expect working with me: • Clear communication from start to finish • Thoughtful, detail-oriented work • Consistency and follow-through • Working files that are print-ready and high quality • Designs that are practical, usable, and aligned with your goals If you're looking for someone experienced, dependable, and easy to work with, look no further! I'm here for YOU! Services offered: Packaging & Retail-Ready Design • Production & Pre-Press Preparation • Marketing & Sales Collateral • Book, Magazine & Publication Design • Brand Identity & Logo Design • Illustration & Product Artwork • Technical Illustration • Presentations & Proposals • Sell Sheets & Offering Memorandums • Photo Retouching & Image Editing • Trade Show, Billboard, and Promotional Materials • Amazon Marketing Design • Real Estate & Luxury Design & Marketing • Design for Social Media & eMail Campaigns • Remote Freelance Collaboration & Consultations • Adobe Creative Cloud: Solutions (Illustrator, Photoshop, InDesign, Acrobat) • Microsoft Office: PowerPoint, Word, Excel • Email & Marketing Platforms: Klaviyo, Mailchimp, Constant Contact, HTML • Digital & Social Assets: Meta Business Suite, Canva, Figma

Owner/Principal @ Doheny Atelier We create brands worth reaching for—and remembering. @bykatedoheny @dohenyatelier Highlights: * Designed Nicki Minaj's first-ever PR box for Pink Friday Nails * Rebranded Obagi logo and comprehensive packaging * Working alongside Kylie Jenner, designed the rebrand of Kylie Cosmetics (primaries and secondaries) launched July 2021 * Designed Kylie Cosmetics' first mascara, custom-tooled Kylash Volume Mascara - primary * Created Kylie Cosmetics' Holiday 2022 collection (reindeer) - designed primaries and secondaries Speaking Engagements: * "Creating a Story that Consumers Want to Hear", Presentation, June 14th 2022, AmericaPack Packaging Brand Strategy & Marketing Summit, MarcusEvans Events, Four Seasons Hotel, Tools: Blender (3D Modeling), Adobe Creative Suite, Solidworks