I help businesses turn manual, messy workflows into structured digital systems that save time, reduce errors, and improve daily operations.
My background combines product management, e-commerce operations, customer workflow design, and business execution across tech, retail, and service businesses. Through my work and Arc & Ember Studio, I support businesses that need more than just ideas. I help translate business needs into practical systems that can actually be used by teams and customers.
I work well on projects where a business already knows there is an operations problem, but needs someone to map the workflow, define the logic, structure the requirements, and move the solution forward with clarity.
My work includes:
- Custom business system planning
- Workflow automation design
- WhatsApp automation flows
- Order management and dispatch workflows
- CRM and lead handling workflows
- Customer service process design
- Admin portal and backend requirements
- E-commerce operations systems
- Dashboards and reporting workflows
- Product and operations documentation
I can help from the early planning stage through execution support, including:
- Understanding the current manual process
- Identifying gaps and inefficiencies
- Mapping the ideal user and business flow
- Defining features and logic clearly
- Preparing requirements for developers
- Coordinating build and implementation
- Improving workflows after launch
I am especially useful for businesses that need systems around service operations, customer enquiries, order handling, internal process improvement, or multi-step business workflows.
Examples of the kind of work I support:
- WhatsApp enquiry to order automation
- Customer request to technician assignment workflow
- Lead capture and follow-up systems
- Internal admin and approval flows
- E-commerce process improvements
- Service business operations automation
- Custom portals and workflow-based systems
I bring both strategic thinking and hands-on business experience, which means I do not just look at the software side. I also look at how the workflow needs to function in real life for the business, team, and customer.
If you need someone who can bridge business operations and system execution, I’d be glad to support your project.
Product Management
Project Management
Business Analysis
Automated Workflow
Process Improvement
Marketing Operations & Workflow
CRM Automation
System Automation
API Integration
User Flow
Dashboard
WhatsApp
WordPress e-Commerce
Shopify
Requirements Specification
Omair Saleh F.
Putrajaya, Malaysia
$38/hr
5.0
5 jobs
Most businesses don’t have a GoHighLevel problem.
They have a systems problem.
Leads aren’t being followed up consistently. Automations break as the business grows. Teams lose visibility. Marketing generates enquiries that sales can’t track. Data ends up scattered across multiple platforms, making reporting unreliable and scaling difficult.
GoHighLevel is only one piece of that puzzle.
My role is to design and build the complete business system around it.
I specialise in building end-to-end customer acquisition and operations systems using GoHighLevel, AI, APIs and custom development. Every project starts by understanding how your business actually works, how leads enter, how they move through your pipeline, who owns each stage, what data needs to be captured, what should remain manual, and what should be automated. Once that architecture is clear, implementing it inside GoHighLevel becomes straightforward.
Unlike freelancers who focus only on workflows, my background is in full-stack software engineering and systems architecture. That allows me to solve the technical problems that usually exist around GoHighLevel rather than only inside it.
Some examples of the systems I build include:
• AI-powered lead qualification using Conversation AI with intelligent human handover
• Complete CRM architecture, pipelines and custom business processes
• Multi-location and multi-branch GoHighLevel implementations
• Funnel design and high-converting landing pages
• Meta Conversion API and attribution tracking
• WhatsApp, SMS and email automation
• API integrations with third-party platforms
• Custom dashboards and operational reporting
• White-labelled GoHighLevel implementations
• Custom objects and data models for complex businesses
• Appointment booking and calendar automation
• Review generation and post-sale follow-up systems
One area I particularly enjoy is solving problems that clients assume GoHighLevel can’t handle. In many cases, the limitation isn’t the platform. It’s the architecture. With the right system design, custom integrations and a clear understanding of the business process, many of those limitations can be overcome.
My approach is always business first, technology second.
Before building anything, I map the complete customer journey, from the first advertisement or referral through qualification, sales, fulfilment, reporting and retention. This ensures every automation supports the business instead of creating additional complexity.
I also place a strong emphasis on measurement. A well-built system should not only automate work but also generate accurate data that helps improve marketing performance, sales conversion and operational efficiency over time.
If you’re looking for someone who can simply build a workflow, there are many capable freelancers on Upwork.
If you’re looking for someone who can understand your business, design the right architecture, and build a reliable system that scales with you, I’d be happy to discuss your project.
Feel free to send me your current process, your existing GoHighLevel account, or simply describe the business problem you’re trying to solve. I’ll help you identify the simplest and most effective way to build it.
MySQL
PHP
Laravel
JavaScript
Vue.js
Yih Siang N.
Jelutong, Malaysia
$25/hr
5.0
7 jobs
Native Malaysian reside at Penang state.
- Familiar working with US counter part
- Full time job (and stil are) for 11 years on English as comms language
- Experience in managing internal & external stakeholders/driving team/vendor & supplier.
Throughout 11 years working experience, been through various working environment taking up role of coordination and project management driving delivery.
From MNC Semicon Factory to local IoT startup company to now Top local Telco as Project / Product Manager.
Hope to contribute my talent to SMEs that needs project management for specific project instead of hiring permanent headcount.
Looking forward to collaborating with you.
Note: I am starting out with a full time job, let's talk further on squeezing in hours in the week so I can help you out too.
Project Management
Communication Strategy
Communication Skills
Stakeholder Management
Cross Functional Team Leadership
Customer Care
Troubleshooting
NUR ALYSSA M.
Kuantan, Malaysia
$19/hr
5.0
6 jobs
Every brand has stories to tell-stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer. I help clients find the subject and medium that best fits their unique identity, and then I produce a high-quality website/apps that meet their objectives.
Currently, I am a Product (UX/UI) Manager at ThisCo, where I've collaborated with several companies and have executed several design myself. My specialities include Interaction Design, UI Prototyping, User Research, and Visual Communication. Also,
proficient in Adobe CC (Photoshop, InDesign, Illustrator, and XD.
As a photographer, I have a deep understanding of social platforms and digital storytelling which enables me to integrate feedback into a design project. Plus, understanding and synthesizing human behavior into insight has always been my learning objective throughout my human factor courses.
UX Research
English
Translation
UX Wireframe
UX & UI
Proofreading
Gavin L.
Kuala Lumpur, Malaysia
$67/hr
5.0
8 jobs
Hi, I’m Gavin 👋. I build Automation systems that help sales generate millions of dollars in additional revenue every year.
→ I've generated $48.5k/mo in additional average revenue for Ecom and SaaS companies through an Automated Lead Gen and Sales system
→ I've helped retain over $110k in customer value for a coaching company through an Automated CRM & AI Customer Success system in a year
→ I've worked with Fortune 500 companies like Exxon Mobil ($460b market cap) and Chevron ($200b market cap) as project manager and systems engineer
If you want scalable automated systems to generate more sales and retain customers with less resources, you’ve come to the right place.
---
Got a minute? Here’s a deeper look:
With 15 years in systems automation, operations, and project management, I’ve built dozens of systems and helped scale businesses generating additional revenue and cost savings. My favourite automation builds include:
• Content marketing systems to auto-generate and repurpose social media posts for influencers
• Fundraising system for crypto startup to manage and close $7.2M in seed funding
• CRM for a real estate investment firm optimizing pipeline visibility across 254 land deals
• Onboarding system for a personal training gym managing 13 trainers and 882 clients
• Project management system streamlining production scheduling and vendor communication for ecommerce businesses
I specialize in real-world-ready solutions and utilize a wide range of CRM, project management and AI tools — including Airtable, ClickUp, Asana, Trello, Monday.com, Notion, GHL, PipeDrive, Hubspot, Clay AI, Relevance AI — and have built dozens of custom API integrations to extend their functionality and connect business workflows end-to-end.
⚙️ 𝗪𝗵𝗮𝘁 𝗜 𝗪𝗶𝗹𝗹 𝗕𝗿𝗶𝗻𝗴 𝗧𝗼 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗷𝗲𝗰𝘁
→ Top Expertise: Mastery of Airtable, Make, Zapier, n8n, ChatGPT and Google Suite integrations
→ Business-First Approach: As an entrepreneur with tech expertise, I craft solutions that are user-friendly and business-ready.
→ Exceptional Communication: Transparent, reliable updates ensure you're always in the loop.
→ Problem Solver: Rapidly diagnose issues and provide effective solutions to optimize your processes.
🏆 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 𝗮𝗻𝗱 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝗵𝗶𝗴𝗵-𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
⭐⭐⭐⭐⭐ “Gavin is an automation wizard. His systems transformed workflows across our departments and drove massive efficiency gains. He led high-profile client projects with full ownership and delivered ahead of schedule.” ” – Soo Sing, CEO of Bravo
⭐⭐⭐⭐⭐ “Gavin has tremendous leadership and deep strategic insight. He bridges ideas into solid systems and always shows up with professionalism, empathy, and great results.” – Wissanu, Chevron
Whether you work with me for a day, a week, or a year—you’ll get high-quality builds, systems that scale, and world-class communication from day one.
Let’s build something great.
Cheers, Gavin.
Project Management
Airtable
Clay
Pipedrive
Zapier
Make.com
ClickUp
Marketing Automation
CRM Automation
Automated Workflow
Project Workflows
No-Code Development
Database Development
Database Design
Automation
Puteri Nurshahiera M.
Ampang, Malaysia
$30/hr
5.0
4 jobs
Determined, a word that describes me. I wish to build myself to be an independent woman who less likely to depend on others. I am fond of working together in a team but at times, working alone has its own perks. I have strong commitments to my responsibilities, and I believe my big dreams with my own effort will someday take me to a higher destination.
I am an organized and ambitious person who has developed a mature and responsible approach to any task that I undertake, or situation that I am presented with. I am an observer in most situations which indirectly makes it easier for decision-making and understanding the root cause. As a graduate from Universiti Teknologi PETRONAS, I’ve gained knowledgeable skills in terms of communication and management that has helped throughout my journey.
I am experienced in daily Excel work, managing and analyzing data to produce accurate, insightful reports that support business decision-making. I have worked extensively with sales reporting tools such as Niagawan to monitor sales performance, inventory, and generate comprehensive sales analyses. My skill set also includes developing interactive analytics dashboards using QlikSense and R, transforming complex data into clear, actionable visualizations. I am committed to delivering high-quality work that helps businesses make informed, data-driven decisions. Additionally, I have deployed IBM BigFix for efficient endpoint management and compliance across systems.
Microsoft Office
Microsoft Excel
Data Entry
Business Management
Customer Service
Information Technology
Business Development
Management Skills
Qlik Sense
Malay to English Translation
English to Malay Translation
Ecommerce
Data Annotation
Data Mining
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