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Expert heat treater, quality manager, internal auditor! Poet, researcher, hyper-active. Excellent comprehension, gammatical abilities and understanding of languages.

Top-rated Plus freelancer with 100% Job Success, helping founders, experts, and organizations clarify how their ideas, expertise, and offerings are positioned, communicated, and understood in the market. My Value I don’t just create content, I bring strategic clarity to complex thinking. My work sits at the intersection of: • Brand and positioning strategy • Strategic communication • Knowledge architecture Many businesses don’t have a capability problem; they have a positioning and communication problem. They are: • difficult to explain • undervalued by their audience • competing on the wrong dimensions • not translating their expertise into perceived value That’s where I come in. I specialize in identifying gaps between: • what a business is • how it communicates • how it is perceived and closing that gap through clear positioning, structured messaging, and high-impact communication. What I Help Clients Do Clients work with me when they need to: • Define or refine positioning and value propositions • Turn scattered ideas into a clear strategic direction • Develop messaging and narrative systems that actually land • Build thought leadership, books, and intellectual property • Translate complex offerings into clear, credible, and usable communication How I Work With 15+ years across publishing, education, marketing & sales, business development, and executive communication, I operate at both: • Strategy level — clarifying what needs to be said, how it should be positioned, and why • Execution level — translating that thinking into structured, high-quality outputs My approach combines: • Strategic thinking (what and why) • Structure (how it’s organized) • Narrative (how it lands) This ensures the final output is not just well-written, but aligned, differentiated, and actionable. What Sets Me Apart Clients value my ability to: • Bring clarity to ambiguous or complex ideas • Identify positioning and communication gaps quickly • Structure thinking in a way that supports decision-making • Bridge strategy and execution seamlessly • Deliver work that supports real-world application, not just readability Selected Work Includes • Brand positioning and strategic communication projects • Executive thought leadership and long-form content • Business and leadership books and frameworks • Knowledge systems and educational program development • Strategic communication consulting (including work with Emerj AI) • Multi-format publishing (Word, InDesign, long-form systems) If you’re looking for someone who can both define the thinking and execute it at a high level, I’d be glad to collaborate.

Results based Creative Strategist. I create AI powered ads for Ecommerce sites and Social Media, I don't just get you views and likes. I focus on CONVERSION. ✔️ Content creation (AI Avatars, campaigns, animations, Ads, Reels, Youtube Shorts, TikTok etc) ✔️ Content planning and strategy ✔️ Content Repurposing (Send me your old content & I will optimize it to fit in with the current social media trends. This includes short clips for Reels, Carousels etc) ✔️ SEO and viral content research ✔️ Email marketing ✔️ Community management ✔️ Affiliate & Influencer marketing ✔️ Ecommerce and Shopify brands I am a content creator specializing in carousels, emails and short form content on Youtube, Tiktok and Instagram. I strike a good balance at being both highly creative, but also rigorously analytical. I pride myself in being very results-oriented by channeling my strong passion for helping people and brands elevate their presence through translating their values and vision into tangible social media marketing strategies and highly targeted copy and messaging. As a natural extrovert, I enjoy working in teams and collaborating to meet common goals in a manner that is engaging and uplifting. I’m also an avid lifelong learner who is always excited to learn from others and grow. My interests: internet culture, travel, health, wellness and food content.

I am a methodical, analytical & hands on designer with a track record of being able to work well as part of a large or small team. I have a strong technical design ability with attention to detail. I'm passionate about exploring innovative ideas and practicing intelligent design and critical thinking by drawing inspiration from simplicity with a "form follows function" approach to design. With more than 15 years professional experience - 4 years Point of Sale, 5 years Safety Apparel, 6 years Product Design, I am ready to branch out as a freelancer. My skills will cover anything the project may require, including but not limited to; Project management, Research, Sketching, Prototyping, 3D modeling, Engineering and Designing for Manufacture.

💛 𝗬𝗼𝘂 𝘄𝗼𝘂𝗹𝗱𝗻’𝘁 𝘀𝗲𝘁𝘁𝗹𝗲 𝗳𝗼𝗿 𝗷𝘂𝘀𝘁 𝗮𝗻𝘆𝗼𝗻𝗲, 𝗜 𝗴𝗲𝘁 𝘁𝗵𝗮𝘁 You crave a branding partner who gets you, someone who shares your spark. A partner who brings out the best in you. Someone who understands where you want to go – with the branding expertise to light the way... 🙌 𝗤𝘂𝗶𝗰𝗸 𝗶𝗻𝘁𝗿𝗼, 𝗜 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝗯𝘂𝘀𝘆 𝘆𝗼𝘂 𝗮𝗿𝗲 - Hi! I'm Elisma du Plessis (in case your want to Google) - Art director turned brand strategist/designer - 11 years professional experience - Bachelor of Arts in Visual Communication - Founded Achro Brand Studio in 2018 - Brand audit, strategy and identity design service offering - Adobe Illustrator, Photoshop, InDesign, and Webflow proficient 👉 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗯𝗿𝗮𝗻𝗱 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 (list of deliverables, more details on my website) Brand audit: Leadership discovery session, communications review, live feedback presentation, key insights report Brand strategy: Stakeholder interviews, workshops, brand purpose, values, vision, mission, competitive analysis, target audience personas, differentiation strategy, unique value proposition, communication themes, brand archetype, brand attributes, tone of voice, brand naming, tagline Brand identity design: Brand brand design systems, moodboard, typography, color scheme, logo/icon design, style guide, stationary, templates, website copy, website design, website development Growth support: Brand book, annual reports, eBooks, pitch/capabilities deck, proposals, presentations, newsletters, campaigns 👩 𝗕𝗶𝗼 It all started with my love for the arts. I’m curious at heart and have always been fascinated with what makes people tick. Naturally, that steered me to pursue a career in branding – it’s the perfect blend between analytical thinking and creative expression. I obtained my B.A. Degree in Visual Communication in 2013 at Open Window in South Africa. I worked as an in-house graphic designer, as a freelancer, and then as Art Director at a through-the-line agency. Driven by my appetite for freedom in the projects I take on and the people I work with, I took a leap of faith and quite a job I loved. I founded Achro Brand Studio in 2018 – a year spent living in Chiang Mai, Thailand. The entrepreneurial spirit of the expat community inspired me early in my journey to explore different areas of the industry. I’ve since narrowed down my offering to brand strategy and identity design. ‍ I live in Cape Town with my husband Francois, and our three dogs. I’m listening with an open mind, offering my skills and enthusiasm to help you achieve your goals.