15+ years in SEO, $1M+ earned on Upwork, Expert-Vetted (Top 1%). Ai & Programmatic SEO Expert.
I help two types of businesses dominate organic search: eCommerce brands that are over-reliant on paid ads, and high-ticket local service businesses where one new client pays for a month of SEO.
Both share the same blind spot: SEO isn't just Google anymore. Your customers are discovering products and services through ChatGPT, Perplexity, and Google AI Overviews — and most SEO strategies ignore that entirely.
For eCommerce (DTC, Shopify, BigCommerce, WooCommerce):
You're spending $50K+/month on paid ads and organic is stuck at 10-15% of revenue. You've either never invested properly in SEO or you hired an agency that delivered reports instead of results. I build the organic engine that compounds while your ad costs keep climbing — and I optimize your product pages and content to get cited by LLMs, not just indexed by Google.
For local service businesses (medspas, clinics, legal, luxury services):
You're invisible in the local pack, your competitors have 30 location pages and you have zero, and your Google Business Profile is an afterthought. When someone asks Perplexity "best medspa in Scottsdale" or ChatGPT for a moving company recommendation, I make sure you're the answer.
What I deliver:
→ SEO strategy tied to revenue — not vanity rankings reports
→ Technical SEO and site architecture — I build and fix sites directly on Shopify, WordPress, Webflow, and Next.js
→ AI search optimization — structured data, entity authority, and content architecture designed to get your brand cited across Google, ChatGPT, Perplexity, and Gemini
→ Content architecture that builds topical authority — whether that's 500 product pages or 30 city landing pages
→ Local SEO infrastructure — GBP optimization, programmatic location pages, schema hierarchy, review strategy
→ Link building — white-hat editorial placements that move the needle
→ Site migrations and redesigns without losing traffic — I implement directly, no waiting on your dev team
Results:
→ Saranoni — #1 for "toddler blanket" competing against Amazon
→ EasySigns — +594% organic traffic in 12 months
→ Styylish — #1 for "Biedermeier Furniture," outranking Wikipedia
→ Neatly Moving — Built full local SEO infrastructure from zero: 30 location pages, schema markup, GBP optimization, route pages
→ Martha Stewart — Built the internal SEO team and strategy from scratch
Tools: Ahrefs, SEMrush, Screaming Frog, GA4, Search Console
Based in Boston. Send me your site URL and current traffic numbers — I'll tell you if I can help.
Off-Page SEO
Search Engine Optimization
SEO Audit
SEO Backlinking
SEO Keyword Research
SEO Setup & Configuration
Yoast SEO
Competitive Analysis
Content SEO
Ahrefs
Search Engine Marketing
WordPress
Competitor Research
SEO-Based Website
Peter R.
Waltham, Massachusetts
$75/hr
5.0
56 jobs
𝗧𝗢𝗣 𝗥𝗔𝗧𝗘𝗗 𝗦𝗘𝗢 𝗘𝗫𝗣𝗘𝗥𝗧 𝗢𝗡 𝗨𝗣𝗪𝗢𝗥𝗞 (𝗧𝗼𝗽 𝟭𝟬% 𝗼𝗳 𝟭𝟴𝗠+ 𝗙𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲𝗿𝘀) 🥇
✅ 120+ Clients Served (Local, E-Comm, Affiliate and Fortune 500)
✅ 15+ Years of SEO Experience (Since 2011)
✅ Featured in Business Insider, HubSpot, SEMrush, Entrepreneur dot com and Search Engine Land
✅ 85K+ LinkedIn Followers | 10M+ Impressions | Trusted SEO Voice and #1 SEO creator in the USA
I’m Peter Rota a no B.S. Search Engine Optimization (SEO) strategist who’s helped businesses from startups to Fortune 500s drive massive organic growth. I specialize in Technical SEO + On-Page SEO that makes websites rank, convert, and make more money.
📊 Proven Client Results:
+30% YOY Organic Traffic → Citizens Bank (TF-IDF & LSI content optimization)
+36% YOY Traffic → Analog Devices (category & subcategory SEO overhaul)
+55% YOY Search Growth → TechTarget (advanced on-page SEO)
+92.5% YOY Non-Branded Traffic → BuySellAds (20 sites audited + optimized)
+166% Non-Branded Traffic / +23% Revenue → Alabaster Co (post-project uplift)
+1,556% SEO Traffic Growth → Bay Manufacturing (2024 = best sales year in 85 years!)
+3,258% YoY YouTube Views → Vidsplay (70+ videos optimized)
🧠 Why Work With Me?
✔️ Top Rated SEO Freelancer on Upwork (Top 10% worldwide)
✔️ 15 Years in SEO (audits, metadata, and content strategy)
✔️ Mastermind Member (latest strategies, safest growth tactics)
✔️ Straight Talk: No gimmicks, no fake promises just ROI
📈 What I Deliver:
✔️ Technical SEO Audits & Fixes
✔️ On-Page Optimization & Content Strategy
✔️ Local SEO Domination
✔️ E-Commerce & Shopify SEO
✔️ International & Affiliate SEO
✔️ JavaScript SEO
✔️ Keyword Research
💬 What Clients Say:
“Peter delivered SEO that drove our best sales year in 85 years.”
📢 SEO that works. SEO that pays. SEO without the B.S.
🤝 Ready to Rank Higher, Get More Traffic, and Drive Sales?
Let’s talk. I’ll analyze your site and create a custom SEO strategy to win back traffic (and revenue) your competitors are taking.
Keywords:
SEMrush
Ahrefs
Moz
Screaming Frog
Google Search Console (GSC)
Google Analytics
WordPress
Squarespace
Tech SEO Audit
AI SEO
LLM SEO
GEO SEO
AEO
On-Page SEO
Search Engine Optimization
SEO Audit
SEO Keyword Research
SEO Strategy
Technical SEO
Google Search Console
Yoast SEO
Screaming Frog SEO Spider
WordPress
Ecommerce SEO
Shopify SEO
Shirley W.
Leominster, Massachusetts
$25/hr
5.0
5 jobs
For small businesses, coaches, creatives, and brands ready to turn their website into their most powerful growth tool.
If you found this profile searching for a Squarespace designer, developer, or someone to fix, redesign, or migrate your website, you're in the right place.
I'm a Squarespace Website Designer and Developer building custom, mobile-responsive, conversion-focused websites for businesses that are serious about growth. I work across Squarespace 7.1 and older builds, and I don't just make sites that look good. I build sites that work, on every device, and get found in search.
WHAT I CAN HELP WITH:
✅Squarespace Website Design & Custom Builds: full builds from scratch, tailored to your brand and goals
✅Squarespace Website Redesign, Revamp & Website Audit: for sites that feel outdated, load slowly, or aren't converting
✅Mobile Optimization & Responsive Design: every build is tested across desktop, tablet, and mobile before it ships
✅Landing Page Design: clean, focused pages built to convert
✅Squarespace E-commerce & Online Store Setup: a seamless user experience for physical or digital products
✅Member Areas, Courses & Digital Product Setup: for communities, subscriptions, and paid content
✅On-Page & Technical SEO: meta titles, meta descriptions, image alt text, page speed, and Google Search Console setup so the right people can actually find you
✅Custom CSS & HTML: going beyond what templates allow
✅Platform Migration to Squarespace: a smooth, SEO-safe transition from WordPress, Wix, or wherever you are now
✅Scheduling, Booking Systems & Ongoing Maintenance: keeping your site running smoothly after launch
My approach is simple. I listen before I design. Your goals, your brand, and your customers shape every decision, not trends, not templates. Every site gets checked for navigation flow, mobile responsiveness, and page speed before it ever reaches you.
🔥RESULTS CLIENTS SEE:
Higher lead conversions and lower bounce rates within weeks of launch
Cleaner customer journeys that drive more engagement and sales
Sites that finally reflect the real scope and quality of what they offer
A finished site they can confidently manage themselves
🥇WHAT WORKING WITH ME LOOKS LIKE:
Clear, consistent communication throughout. No guessing games
Fast turnaround. Most projects delivered in 7 to 14 days
Detail-obsessed. Every section, image, and word is intentional
Revisions handled quickly, often same day
I treat every project like my own business is on the line
Your website should be working for you 24/7: attracting clients, building trust, turning visitors into customers. If it's not doing that yet, let's change that.
Have a project in mind? Send me a message and I'll let you know if we're a good fit. I take on a limited number of clients at a time so every project gets the attention it deserves.
On-Page SEO
Search Engine Optimization
Web Design
Squarespace
Web Development
WordPress
Wix
Graphic Design
CSS
Landing Page
HTML
Responsive Design
Website
Website Migration
Website Redesign
UX & UI Design
Website Customization
SEO-Based Website
JavaScript
Branding
Justine H.
Scituate, Massachusetts
$95/hr
5.0
46 jobs
I’m a Google AdWords certified strategist with 10+ years of experience helping small to medium sized businesses maximize their ROI with smart, data-driven PPC and SEO strategies.
I’ve worked at top-tier companies like WordStream (then the #1 Google Premier Partner), HubSpot, AdHawk, and Boston.com—and for the last 5 years, I've been running my own freelance marketing consultancy: solasdigitalconsulting.com.
Across hundreds of accounts and thousands of campaigns, I’ve consistently delivered results for clients in industries ranging from health and wellness to SaaS, retail, and professional services.
Clients love working with me because I’m a strategic thinker who’s hands-on, proactive, and obsessed with results. I specialize in:
🔍 Expert keyword and competitor research
✍️ Ad copywriting that gets clicks from the right customers
🛠️ Google Ads account structure built for long-term performance
📊 Ongoing optimization to improve cost-per-click and increase ROAS
I’m not just a numbers person. I’ve got a sharp eye for design, too. With a B.A. in Graphic Design from Providence College, and a UX Certificate from General Assembly, I make sure your ads don’t just convert—they’ll look great and be backed by user-centered strategy.
Whether you’re just getting started or looking to improve results from an existing campaign, I’ll bring clarity, strategy, and action to your digital marketing efforts.
👉 Ready to grow your business with a proven pro? Let’s talk.
SEO Keyword Research
HubSpot
Search Engine Marketing
Bing Ads
Google Ads
Pay Per Click Advertising
Squarespace
Social Media Marketing
SEM Keyword Research
YouTube Ads
Google Search
YouTube Marketing
YouTube
John C.
Braintree, Massachusetts
$95/hr
5.0
47 jobs
I’m a B2B marketing strategist and content leader with deep experience in customer‑journey research and persona development using the Buyer Persona Institute’s methodology. I conduct structured interviews, identify triggers, success factors, barriers, and decision criteria, and turn those insights into clear narratives, content calendars, and cross‑channel programs that drive pipeline. I specialize in owning the content function end‑to‑end; strategy, calendar, writing, social, paid optimization, and reporting, and I work independently, using data to shape decisions and modern tools to scale output efficiently.
Core Services Include:
• Search Engine Optimization (SEO)
• GEO AEO AIO - All aspects of AI Optimization
• In-depth SEO Audits
• Blogging & Social Media Audits
• Content audits (using AI tools)
• Content Strategy & Messaging
• Google Analytics & Search Console integration
• Advanced tools: SpyFu, Ahrefs, Screaming Frog
• Persona Development & Customer Journey Mapping
• Account-Based Marketing (ABM) & Content Production Management
About Me
With deep experience as a marketing strategist, across international airlines, real estate, biotech and pharma, insurance firms, and financial institutions, I have a proven ability to scale both B2B and B2C strategies. Startups to legacy brands—I’ve worked across the spectrum.
Additional Expertise:
• Link Building, Acquisition, Detox & Disavow
• PPC (Pay-Per-Click) Advertising
• Blogging & Content Strategy
• Native English speaker with a lifelong focus on writing & public speaking
• Podcast development
Off-Page SEO
Search Engine Optimization
SEO Audit
SEO Keyword Research
Marketing Management
Marketing Strategy
Content Management
Personal Development
Content Strategy
Market Research
Screaming Frog SEO Spider
Content SEO
Ahrefs
Content Marketing Strategy
Content Planning
Norm T.
Pittsfield, Massachusetts
$25/hr
5.0
136 jobs
Sick and tired of AI-generated copy that’s depressingly bland? These days, the digital world is flooded with AI content. A lot of it feels… well, like it was churned out by a soulless computer.
What’s missing? Genuine emotion, relatable stories, and the human touch.
To stand out above the yawn-inducing sameness of AI content, you need emotion-fueled copy. You know, something that makes prospects feel something.
Bots can’t do this. So, if you want copy with a human touch, you need to hire a copywriter with this specific skill set.
Having been in the copywriting game for over five years, I’ve come to realize something: people don’t want just the facts. They crave stories and emotions.
And that’s precisely what I aim to deliver with every piece I craft.
Think of me as a word-wielding sherpa with the expertise to take you to the mountaintop…
…transforming your content from ordinary to extraordinary.
My style? Wildly imaginative when needed and down-to-earth practical at all other times.
I don’t just recite dry facts about your product or service.
Instead, I highlight all the wonderful ways it’ll change the lives of your target audience. That way, I grab their attention by the throat (ever so gently like an enlightened pit bull) and never let it go.
Here's what you'll get from me...
SEO content that doesn’t sound like it’s written by a robot on a bad day
Emails and landing pages that causes heads to swivel
Engaging YouTube scripts that keep viewers hooked until the end
Web copy that commands attention so they don’t just sit there in bored silence
Blog posts that keep readers coming back for more
Ready to Take Your Audience on an Epic Journey?
If you’re scratching your head…wondering how to do that, well… you just might need a sprinkle of my word wizardry.
Remember… you’re not just selling a product; you’re offering a transformation.
Are you up for the challenge?
If not, hire me!
Ad Copy
Email Copywriting
Blog Writing
Article Writing
Internet Marketing
Landing Page
Content Writing
Copywriting
Email Communication
Web Content Development
Sales Letter
Ghostwriting
Creative Writing
Lead Generation
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
Top interview questions to help you hire the right SEO Experts, faster.
How do I hire a SEO Expert in Massachusetts on Upwork?
You can hire a SEO Expert in Massachusetts on Upwork in four simple steps:
Create a job post tailored to your SEO Expert project scope. We'll walk you through the process step by step.
Browse top SEO Expert talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top SEO Expert profiles and interview.
Hire the right SEO Expert for your project from Upwork, the world's largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a SEO Expert?
Rates charged by SEO Experts on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a SEO Expert in Massachusetts on Upwork?
As the world's work marketplace, we connect highly-skilled freelance SEO Experts and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream SEO Expert team you need to succeed.
Can I hire a SEO Expert in Massachusetts within 24 hours on Upwork?
Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive SEO Expert proposals within 24 hours of posting a job description.