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Hello! My name is Ryker and I have over 10 years of experience in web analytics, conversion tracking, and data infrastructure and my passion is making sure businesses can actually trust the data they are making decisions with. I specialize in Google Analytics 4, Google Tag Manager, and conversion tracking across all major ad platforms. Whether you need a full tracking setup built from scratch, an audit on an existing implementation that does not look right, or dashboards that turn your data into something your whole team can use, I can help. I have worked with businesses of all sizes, from lean startups to established brands, across industries ranging from e-commerce and SaaS to agencies, healthcare, and beyond. Here is where I can help: Google Tag Manager (GTM) - Installations, Upgrades, and Full Audits - E-commerce Tracking (Shopify, WooCommerce, Custom) - Event Tracking and Custom Event Configuration - Custom Dimensions, Metrics, and dataLayer Setup - Server-Side Tagging with GTM Server Containers - Meta Conversions API (CAPI) via GTM - Cookie Consent Solutions and Google Consent Mode v2 Google Analytics 4 (GA4) - GA4 Implementations and UA Migrations - Enhanced E-commerce Tracking - Goals, Events, and Custom Definitions - Cross-Domain Tracking - Data Filters and Internal Traffic Exclusions - Server-Side GA4 Tracking - Debugging and Data Integrity Checks Conversion Tracking - Meta Pixel and Conversions API - Google Ads and Enhanced Conversions - TikTok Pixel Setup and Event Tracking - LinkedIn Insight Tag and Conversion Events - Pinterest Tag Setup - Multi-Platform Server-Side Tracking Dashboards and Reporting - Looker Studio, Tableau, and Power BI - Custom Dashboard Design and Automation - Blended Data Reports and Multi-Channel Performance Views - Supermetrics and Data Connector Integrations - GA4 to BigQuery Pipelines Strategy and Infrastructure - Full Analytics and GTM Audits - Marketing Attribution and UTM Strategy - CRO Tooling and Heatmap Integrations - Privacy and Compliance Tracking (GDPR, CCPA, Consent Mode) - Tracking Infrastructure Design for Scaling Businesses - Agency White-Label Support If your tracking is broken, your data does not add up, or you just want to build it right the first time, let's connect.

✓Top Rated Plus ✓ DataVinci CRO ✓ 30% higher conversions in 100 days Gurantee ✓ Free audit ✓ $50M Incremental Revenue Note: I only take 2 new CRO clients per month – to keep delivery quality and speed high. Also: You can go to my site and check my rates directly with the quiz. Guarantee: I guarantee a 30% lift in conversion rates within 100 days – or I'll work for free until you reach this. No games. No fine print. If this sounds like you, keep reading: ✅ You’re driving paid traffic (Google, Meta, TikTok) but ROAS is stuck or falling ✅ You’ve tried redesigns based on “opinions” – nothing moved the needle ✅ You feel like your site leaks money on every page – product pages, checkout, forms ✅ You’ve hired freelancers who promise data but deliver generic checklists ✅ You’re a small business owner (US, UK, CA, AU) doing $1M–$5M+ annually, and you want to scale profitably without doubling ad spend If that’s you – I’m your unfair advantage. What I do differently (and why competitors can’t copy this) Most CRO “experts” guess. They change button colors, rewrite headlines, run random A/B tests – and call it optimization. I am DataVinci. I use a systematic CRO process backed by: →Your analytics – where users actually drop off (not where you think they drop off) →Competition analysis – what your top 3 converting competitors do that you don’t →Voice of customer – heatmaps, session recordings, surveys, live user feedback →A/B testing – design, dev, and statistical validation, not wishful thinking Then – AND ONLY THEN – we redesign or optimize the leaky pages. No fluff. No long reports you’ll never implement. Just execution-ready changes that lift conversions. The results I’ve already delivered (not promises) 🏆 Top Rated Plus on Upwork (top 1% of talent) 🏆 4.9 rating on Clutch – verified testimonials 🏆 Featured on Upwork for systematic CRO & redesign 🏆 80% of clients become long-term partners – because I don’t disappear after one project Real client quote: “Silky’s team rebuilt our checkout flow. Within 60 days, the conversion rate went from 1.9% to 3.1%. ROAS doubled without increasing ad budget.” — Founder, DTC beauty brand (US, $3M annual) My “Done‑For‑You” CRO & Redesign Process : Phase 1 – Audit & Data (Free) →I audit your site – no charge. You get a 5‑page leak report (where, why, how much revenue you’re losing). →Baseline performance + 90‑day revenue roadmap. Phase 2 – Systematic Redesign (Not opinion‑based) : →UX/UI changes based on data, not trends →Copy & offer structuring that matches customer psychology →Mobile‑first – because 70% of your paid traffic is mobile Phase 3 – Development & Launch →Shopify, WordPress, Webflow, or custom (Liquid, PHP, React, headless) →I build it – you don’t touch code Phase 4 – A/B Testing & Iteration →Every change is tested against the original →Winning variants stay – losers are killed fast →You get weekly transparency dashboards, not guesswork What’s included (that others charge extra for) ✅ Free CRO audit – worth $1,500 ✅ No advance payment – you pay after milestone delivery ✅ Full NDA – your data and IP are safe ✅ Real‑time price quote – no hidden fees Here's the thing : Ad costs are rising. You can’t just “spend more.”! The only way to scale profitably is to convert more of the traffic you already have. But most agencies give you a 50‑page PDF audit you’ll never read. Or they run random tests that waste weeks. I give you execution. →Within 10 days, your first test is live. →Within 30 days, you see positive ROI. →Within 100 days, 30% higher conversion rates – guaranteed. Who I work with : Small business owners & DTC brands (US, UK, CA, AU, Europe) Industries: E‑commerce, SaaS, lead generation, service brands Revenue: $1M – $10M+ annually Current conversion rate under 3% – or you feel it’s underperforming Ready to stop leaking revenue? Message me with: →Your website URL →Your current conversion rate (if known) →One sentence on what you think is broken I’ll reply within 12 hours with your free audit – no obligation. Or if you want faster clarity: Book a 15‑min consultation. Most clients walk away with 2‑3 immediate fixes. Silky Top Rated Plus • DataVinci CRO Systematic. Data‑backed. Guaranteed. #CRO #ConversionRateOptimization #CROExpert #WebsiteRedesign #LandingPageOptimization #UXOptimization #FunnelOptimization #ABTesting #TopRatedPlus #ShopifyCRO #DTCGrowth #EcommerceOptimization #LowROAS #BoostConversions #ScaleProfitably #HigherROAS #RevenueGrowth #SmallBusinessOwner #DTCBrands #EcommerceFounder #DataDrivenDesign #SystematicCRO #DataVinci #SilkyCRO #ClutchRating #VerifiedResults #CaseStudyDriven #StopBurningAdSpend #ConvertMoreTraffic

"Solved a problem we've tried to fix for months... in an hour." — That's what clients say when tracking finally works. Every day you run ads without proper tracking, you're making decisions on broken data. Wrong attribution. Missing conversions. Wasted budget on audiences that never convert. I fix that. In the last 8 years, I've helped 400+ businesses stop guessing and start scaling—with tracking systems that actually capture what matters. Sound familiar? + Your Meta ROAS looks great in-platform but revenue doesn't match + Google Ads shows conversions that never happened (or misses ones that did) + You've tried 3 freelancers and tracking is still broken + iOS 14+ wrecked your data and you're still patching holes I specialize in making these problems disappear. "John is the most knowledgeable freelancer I could find on Upwork about GTM... I interviewed 4 freelancers and he was the only one who understood my problem." What I Build: 🔥 Server-Side GTM setups that survive ad blockers and iOS restrictions 🔥 GA4 Best practices infrastructure 🔥 Meta CAPI + Advanced Matching that recovers 20-40% of "lost" conversions 🔥 Google Ads Enhanced Conversions that feed the algorithm real purchase data 🔥BigQuery data infrastructure 🔥Segment tracking architecture 🔥 Offline conversion pipelines (Google, Meta, LinkedIn CAPI) 🔥 CRM integrations (HubSpot, Salesforce, Klaviyo, GoHighLevel, Zenoti) 🔥 Unified dashboards so you see truth, not platform vanity metrics "John went over and above to fulfil his contract. Cannot rate his professionalism and knowledge highly enough." Full Tech Stack: Tracking: Google Tag Manager (client + server), Tealium, Meta Pixel & CAPI, Google Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Cross-domain tracking, Iframe tracking, CDP strategy, Segment, Tealium, Klaviyo, Platforms: Shopify, WooCommerce, Magento, WordPress, ClickFunnels, Bubble Analytics: GA4, BigQuery, SQL, A/B testing, experiment design, Hubspot, Salesforce, Go High Level Consent Management Platforms: OneTrust, CookieBot, TrueVault Visualization: BigQuery, Dataform, Looker Studio, Tableau, Power BI, Supermetrics Why Me: ✅ Top-Rated Plus on Upwork ✅ $300K+ earned across 128+ successful projects ✅ 7 years deep in analytics and tracking ✅ Run the largest Spanish-speaking analytics community ✅ Background in Applied Psychology — I understand user behavior, not just tags "John is amazing! Professional, punctual, dedicated, talented, fast, extremely knowledgeable. I could go on and on..." Here's what happens next: Message me with what's broken. I'll tell you if I can fix it—and how fast. Most tracking issues? Solved in days, not weeks. "Fantastic to work with, very professional. Will hire again in a heartbeat."

I’ve helped hundreds of businesses create scalable dashboards and reporting solutions using Data Studio (formerly Looker Studio) and Power BI, along with marketing analytics and tracking support using GA4 and GTM. My expertise includes Data Studio and Power BI dashboard development, Google Analytics (GA4) reporting, Google Tag Manager (GTM), and Conversion Tracking, helping businesses improve data accuracy and reporting clarity. I’m passionate about helping businesses make sense of their data and build reporting systems that actually support better decision-making. I can help you with: 📊 Dashboard Development & Reporting (Data Studio / Power BI) ✔ Custom Looker Data Studio Dashboards ✔ Power BI Dashboards & Interactive Reports ✔ Executive KPI Dashboards ✔ Marketing & Sales Reporting Dashboards ✔ E-commerce & Funnel Performance Reporting ✔ Automated Client Reporting Systems ✔ Cross-Platform Data Blending & Visualization ✔ Real-Time & Multi-Channel Performance Reports ✔ White-Label Agency Dashboard Solutions ✔ Supermetrics & Third-Party Connector Integrations 📈 GA4, GTM & Tracking Implementation ✔ Google Analytics 4 (GA4) Setup & Advanced Debugging ✔ Google Tag Manager (GTM) Implementation & Audits ✔ Event Tracking & Custom Event Configuration ✔ E-commerce Tracking (Shopify, WooCommerce & Custom Websites) ✔ Conversion & Lead Tracking Setup ✔ Goals, Events & Custom Definitions ✔ Data Layer Setup & Support ✔ User Journey & Campaign Tracking Strategy ✔ Google Ads Conversion Tracking & Enhanced Conversions ✔ Facebook / Meta Pixel & Conversion API (CAPI) Setup 🎯 Strategy, Analytics & Consultation ✅ Google Analytics & GTM Audits ✅ Tracking Infrastructure Planning ✅ Analytics & Reporting Best Practices ✅ KPI & Reporting Strategy Consultation ✅ Dashboard Design with Business-Focused Insights ✅ Scalable Reporting Systems for Agencies & Businesses ✅ Analytics Support for Marketing Teams & Agencies Whether you need a fully automated dashboard, marketing analytics setup, or a custom reporting system for your business or agency, I’m here to help. Let’s build dashboards and analytics systems that actually help you understand your business and grow with confidence. ### SEO Dashboard, Google Analytics GA4 Dashboard, Google Search Console Dashboard, Google Ads Dashboard, Facebook Ads, Instagram Ads, LinkedIn Ads Dashboard, Amazon Ads Dashboard, YouTube Analytics Dashboard, Facebook Page Insights Dashboard, Instagram Insights Dashboard, Social Media Dashboard, Shopify E-commerce Dashboard, Financial Performance Dashboard, Ahrefs/SEMrush Dashboard, Sales Dashboard, HR Dashboard, Email Marketing Dashboard, Klaviyo dashboard, Mailchimp Dashboard, TikTok Organic & Pinterest Organic Dashboard, Google Business Profile Dashboard, Supermetrics, Power My Analytics Reports, Custom Looker Dashboard

Looker Studio and Metabse dashboards. GA4 + GTM tracking. BigQuery data pipelines. Clean reporting for marketing agencies and eCommerce brands - one source of truth across all your data sources. I help marketing agencies and eCommerce companies turn messy, fragmented data into reliable dashboards their teams actually use. Whether it's connecting GA4, Google Ads, Meta Ads, and Shopify into one Looker Studio report - or fixing broken attribution that's been wasting your ad budget. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔷 WHAT I BUILD ✔ Multi-source Looker Studio dashboards (GA4 + Ads + CRM + Shopify) ✔ Marketing attribution reports (first-click, last-click, data-driven) ✔ Client reporting templates for agencies (replicable across accounts) ✔ Executive & department-level KPI dashboards ✔ Ecommerce dashboards (CAC, ROAS, contribution margin, LTV) ✔ BigQuery data models - clean, documented, scalable ✔ GA4 + GTM setup, audit, and fixing broken tracking ✔ End-to-end analytics stack (GA4 → GTM → BigQuery → Looker Studio) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔷 WHO I WORK WITH Marketing agencies that need white-label client reporting eCommerce brands on Shopify or Amazon SaaS companies that need product + marketing data unified Teams that outgrew spreadsheets and need real BI infrastructure ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔷 ADVANCED CAPABILITIES ✔ Cross-domain tracking & attribution fixes ✔ Server-side GTM + Meta CAPI ✔ GA4 → BigQuery export & custom SQL models ✔ Funnel tracking (checkout, onboarding, lead forms) ✔ Data Layer & custom JavaScript event tracking ✔ Multi-touch attribution models ✔ Shopify + Google Ads + Meta Ads data unification ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🛠 TOOLS & PLATFORMS Looker Studio · BigQuery · GA4 · Google Tag Manager Shopify · Google Ads · Meta Ads · Google Search Console SQL · Mixpanel · PostHog · Airbyte · Google Cloud ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ If your data is fragmented across platforms and you need one reliable view of performance - let's talk!

Do you need someone who can handle your entire data journey? From collecting data, to analysing it, to automating the processes around it, and finally presenting it in a stunning, interactive dashboard? You've found that person. I'm Catherine, a data analyst and statistician with deep expertise across the full data pipeline. I don't just run numbers. I help you collect, clean, analyse, automate, and visualise your data in a way that drives real decisions. What I bring to your project: 📊 Statistical analysis & research: Hypothesis testing, regression, SEM, survival analysis, psychometrics/scale validation, and econometric modelling using SPSS, R, Stata, Python, Jamovi, and JMP. I've contributed to peer-reviewed journal publications through my statistical work on surgical databases (NSQIP). 🔍 Qualitative research: Thematic and content analysis using NVivo, MAXQDA, and Atlas.ti for interviews, focus groups, and open-ended survey data. ⚙️ Automation & workflow design: I build end-to-end automated pipelines using Make and Google Apps Script, including integrations with Stripe, Google Forms, Google Sheets, landing pages, and more. Recent clients have seen their manual data workflows fully automated. 📈 Dashboards & data visualisation: Interactive executive dashboards in Power BI and Looker Studio, tailored for marketing teams, operations, healthcare, and finance. I turn raw data into clear, compelling visual stories. 📋 Survey design & data collection: End-to-end survey projects using Google Forms, Typeform, and Qualtrics, including automated data pipelines from form submission to clean, analysis-ready datasets. I've worked across yachting, healthcare, finance, and academia, and I also offer tutoring in SPSS, R, and Stata for students and professionals. Let's talk about how I can support your project.