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𝗜 𝗵𝗲𝗹𝗽 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘀𝗰𝗮𝘁𝘁𝗲𝗿𝗲𝗱 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 𝘁𝗵𝗮𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗿𝗲𝗱𝘂𝗰𝗲 𝗺𝗮𝗻𝘂𝗮𝗹 𝘄𝗼𝗿𝗸, 𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗮𝘀𝘁𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗶𝗻𝗴. Whether you're managing data in Excel, SQL databases, CRMs, Google Sheets, or cloud platforms, I build scalable Business Intelligence solutions that automate reporting, visualize KPIs, and eliminate repetitive tasks. With expertise in Power BI, SQL, Excel, Power Query, DAX, Looker Studio, Google Sheets, BigQuery, and workflow automation, I create reporting systems that are accurate, easy to maintain, and designed to grow with your business. 📊 Business Intelligence & Data Analytics I develop dashboards that answer business questions not just display charts. ✔ Power BI Dashboard Development ✔ Executive & KPI Dashboards ✔ Interactive Reports & Data Visualization ✔ Data Modeling & DAX Development ✔ Power Query & ETL Processes ✔ SQL Queries & Database Reporting ✔ Business Performance Analytics ✔ Sales, Marketing, Finance & Operations Dashboards ✔ BigQuery & Cloud Data Reporting ✔ Excel & Google Sheets Reporting ⚡ Reporting Automation Manual reporting wastes valuable time. I build automated reporting solutions that keep your data updated without repetitive work. ✔ Excel Automation ✔ Power Query Automation ✔ Automated Dashboard Refresh ✔ Scheduled Reporting ✔ API Integrations ✔ Multi-Source Data Integration ✔ Workflow Automation ✔ Google Sheets Automation ✔ Data Synchronization 📈 Data Visualization I design dashboards that help stakeholders quickly understand business performance. ✔ Executive Dashboards ✔ Sales Analytics ✔ Financial Reporting ✔ Marketing Performance Dashboards ✔ Customer Analytics ✔ Operations Reporting ✔ Inventory Dashboards ✔ HR Analytics ✔ Project Performance Reports 🛠 Tools & Technologies Power BI SQL Microsoft Excel Power Query DAX Looker Studio Google Sheets BigQuery Python Power Automate n8n APIs SharePoint Microsoft Lists Why Clients Work With Me Many freelancers can build a dashboard. I build complete Business Intelligence systems that collect, clean, transform, visualize, and automate your data, giving your team reliable insights without the manual effort. My solutions are built to be: ✔Accurate and scalable ✔Easy to maintain ✔Fast and responsive ✔Well documented ✔Business-focused ✔User-friendly I take time to understand your business goals before building reports, ensuring every dashboard delivers meaningful insights that support better decisions. Whether you need a new Power BI dashboard, an automated reporting pipeline, SQL reporting, Excel automation, or a complete Business Intelligence solution, I can help you build a reliable system tailored to your business. Send me a message, and let's discuss how we can turn your data into clear, actionable insights while saving your team hours of manual work every week. #Power BI #Power BI Developer #Power BI Dashboard #Data Analytics #Business Intelligence #Dashboard Development #Data Visualization #SQL |DAX |Power Query |Excel Automation |Excel Dashboard |Reporting Automation |KPI Dashboard |Executive Dashboard |Looker Studio| Google Sheets| BigQuery| ETL |Data Modeling |API Integration |Workflow Automation |Power Automate |Business Reporting |Data Analyst| #Excel #Microsoft Excel #Excel Dashboard #Excel Automation #Excel Reporting #Excel VBA #Excel Macros #Power Pivot #Pivot Table #Advanced Excel #Excel Formulas #Google Sheets #Google Sheets Automation #Google Apps Script #Spreadsheet Automation #Financial Modeling #Budget Dashboard #Reporting Spreadsheet #Excel Consultant #Spreadsheet Expert #Power BI #Data Analytics #Data Analysis #Business Intelligence #Data Visualization #Dashboard Development #Dashboard Designer #Business Analyst #Data Reporting #Reporting Dashboard #KPI Dashboard #Executive Dashboard #Analytics Dashboard Interactive Dashboard #Business Reporting #Data Insights #Data Consultant #Reporting Automation #Data Solutions #BI Developer #Power Automate #Workflow Automation #Business Automation #Process Automation #n8n #Zapier #API Integration #Automation Expert #Report Automation #Data Automation #Scheduled Reports #Cloud Automation Looker Studio #Google Data Studio #Dashboard Automation #Marketing Dashboard #Sales Dashboard #Financial Dashboard #HR Dashboard #Operations Dashboard #Executive Reporting #Performance Dashboard #Data Storytelling #Interactive Reports #Custom Dashboard #Business Metrics #KPI Reporting #SQL Server #MySQL #PostgreSQL #BigQuery #Google BigQuery #Azure SQL #Snowflake #Database Design #Database Reporting #SQL Queries #SQL Optimization #Stored Procedures #Data Extraction #Data Integration #Data Pipeline #Data Engineering #Relational Database #SQL Analytics #Query Optimization

"Solved a problem we've tried to fix for months... in an hour." — That's what clients say when tracking finally works. Every day you run ads without proper tracking, you're making decisions on broken data. Wrong attribution. Missing conversions. Wasted budget on audiences that never convert. I fix that. In the last 8 years, I've helped 400+ businesses stop guessing and start scaling—with tracking systems that actually capture what matters. Sound familiar? + Your Meta ROAS looks great in-platform but revenue doesn't match + Google Ads shows conversions that never happened (or misses ones that did) + You've tried 3 freelancers and tracking is still broken + iOS 14+ wrecked your data and you're still patching holes I specialize in making these problems disappear. "John is the most knowledgeable freelancer I could find on Upwork about GTM... I interviewed 4 freelancers and he was the only one who understood my problem." What I Build: 🔥 Server-Side GTM setups that survive ad blockers and iOS restrictions 🔥 GA4 Best practices infrastructure 🔥 Meta CAPI + Advanced Matching that recovers 20-40% of "lost" conversions 🔥 Google Ads Enhanced Conversions that feed the algorithm real purchase data 🔥BigQuery data infrastructure 🔥Segment tracking architecture 🔥 Offline conversion pipelines (Google, Meta, LinkedIn CAPI) 🔥 CRM integrations (HubSpot, Salesforce, Klaviyo, GoHighLevel, Zenoti) 🔥 Unified dashboards so you see truth, not platform vanity metrics "John went over and above to fulfil his contract. Cannot rate his professionalism and knowledge highly enough." Full Tech Stack: Tracking: Google Tag Manager (client + server), Tealium, Meta Pixel & CAPI, Google Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Cross-domain tracking, Iframe tracking, CDP strategy, Segment, Tealium, Klaviyo, Platforms: Shopify, WooCommerce, Magento, WordPress, ClickFunnels, Bubble Analytics: GA4, BigQuery, SQL, A/B testing, experiment design, Hubspot, Salesforce, Go High Level Consent Management Platforms: OneTrust, CookieBot, TrueVault Visualization: BigQuery, Dataform, Looker Studio, Tableau, Power BI, Supermetrics Why Me: ✅ Top-Rated Plus on Upwork ✅ $300K+ earned across 128+ successful projects ✅ 7 years deep in analytics and tracking ✅ Run the largest Spanish-speaking analytics community ✅ Background in Applied Psychology — I understand user behavior, not just tags "John is amazing! Professional, punctual, dedicated, talented, fast, extremely knowledgeable. I could go on and on..." Here's what happens next: Message me with what's broken. I'll tell you if I can fix it—and how fast. Most tracking issues? Solved in days, not weeks. "Fantastic to work with, very professional. Will hire again in a heartbeat."

📝 OVERVIEW Most businesses bleed 10–20 hours every week on manual tasks, disconnected tools, and processes held together by spreadsheets. I fix that. With 12+ years in operations and data — and 50+ delivered solutions — I build the systems that let your team stop firefighting and start scaling. Whether you need an AI-powered workflow, a custom no-code app, or a real-time dashboard your team actually uses, I deliver production-ready solutions that create measurable ROI from day one. 🎯 What Clients Hire Me For ✔ Eliminate repetitive manual work through AI-driven automation ✔ Replace fragile spreadsheets with scalable Google AppSheet apps ✔ Surface real-time insights through Looker Studio & Power BI dashboards ✔ Connect siloed tools into one seamless, automated ecosystem ✔ Cut operational costs while improving team output by 30–50% ⚙️ AI Workflow Automation — n8n | APIs | OpenAI | Gemini I design end-to-end automation pipelines that remove humans from the loop — where they shouldn't be. AI-powered lead qualification, follow-up sequences & CRM sync Automated reporting delivered to your inbox or Slack — zero manual effort Multi-step business process automation via n8n, webhooks & REST APIs OpenAI integrations for intelligent document processing & decision routing Result: Clients reclaim 15+ hours/week and eliminate reporting delays entirely. 📱 App Development — Google AppSheet | No-Code I turn your messy operations into clean, mobile-ready apps — without a single line of code. Task management, job tracking & field operations apps Multi-step approval workflows with audit trails Custom client portals, inventory systems & operations dashboards Built on Google Sheets or BigQuery — scalable from day one Result: Teams that ran on email and Excel now manage everything from one app. 📊 Data Engineering & Dashboards — BigQuery | Looker Studio | Power BI I build the data infrastructure that gives you clarity, not just charts. Data extraction & pipeline automation using Google Cloud Functions SQL-based data transformation and modeling in BigQuery Executive and operational dashboards in Looker Studio & Power BI Marketing analytics, funnel tracking & ops performance reporting Result: Decision-makers get live visibility — no more waiting for the Monday morning report. 💼 Why Clients Choose Me Over Other Freelancers ⭐ Top Rated — 100% Job Success Score on Upwork ⚡ 12+ Years in BPO, Operations & Data Management 🚀 50+ Solutions delivered across automation, apps & dashboards 🎯 Outcome-driven — I measure success by your time saved, not hours billed 🔄 Full-stack no-code — I connect the dots across your entire tech stack 📈 Typical Results After Working With Me ✅ 10–20+ hours/week saved through workflow automation ✅ 30–50% improvement in team productivity ✅ Real-time business visibility replacing manual reports ✅ Zero-error data pipelines replacing fragile spreadsheet exports If you're ready to stop patching broken processes and start building systems that scale — let's talk. Send me a message describing your biggest operational headache. I'll tell you exactly how I'd solve it.

Hello! My name is Ryker and I have over 10 years of experience in web analytics, conversion tracking, and data infrastructure and my passion is making sure businesses can actually trust the data they are making decisions with. I specialize in Google Analytics 4, Google Tag Manager, and conversion tracking across all major ad platforms. Whether you need a full tracking setup built from scratch, an audit on an existing implementation that does not look right, or dashboards that turn your data into something your whole team can use, I can help. I have worked with businesses of all sizes, from lean startups to established brands, across industries ranging from e-commerce and SaaS to agencies, healthcare, and beyond. Here is where I can help: Google Tag Manager (GTM) - Installations, Upgrades, and Full Audits - E-commerce Tracking (Shopify, WooCommerce, Custom) - Event Tracking and Custom Event Configuration - Custom Dimensions, Metrics, and dataLayer Setup - Server-Side Tagging with GTM Server Containers - Meta Conversions API (CAPI) via GTM - Cookie Consent Solutions and Google Consent Mode v2 Google Analytics 4 (GA4) - GA4 Implementations and UA Migrations - Enhanced E-commerce Tracking - Goals, Events, and Custom Definitions - Cross-Domain Tracking - Data Filters and Internal Traffic Exclusions - Server-Side GA4 Tracking - Debugging and Data Integrity Checks Conversion Tracking - Meta Pixel and Conversions API - Google Ads and Enhanced Conversions - TikTok Pixel Setup and Event Tracking - LinkedIn Insight Tag and Conversion Events - Pinterest Tag Setup - Multi-Platform Server-Side Tracking Dashboards and Reporting - Looker Studio, Tableau, and Power BI - Custom Dashboard Design and Automation - Blended Data Reports and Multi-Channel Performance Views - Supermetrics and Data Connector Integrations - GA4 to BigQuery Pipelines Strategy and Infrastructure - Full Analytics and GTM Audits - Marketing Attribution and UTM Strategy - CRO Tooling and Heatmap Integrations - Privacy and Compliance Tracking (GDPR, CCPA, Consent Mode) - Tracking Infrastructure Design for Scaling Businesses - Agency White-Label Support If your tracking is broken, your data does not add up, or you just want to build it right the first time, let's connect.

Data Architect | Full-Stack Attribution: Segment ➔ Appsflyer ➔ Mixpanel ➔ BigQuery ➔ Looker Studio I architect end-to-end data pipelines that turn fragmented user interactions into a single source of truth. My expertise lies in the technical implementation of the Modern Data Stack, moving beyond basic tracking to building robust ETL/ELT workflows. Core Technical Workflow: Data Collection & Orchestration: Full-stack Segment implementation (Protocols & Functions) to centralize data streams from web and mobile. Mobile Attribution: Expert AppsFlyer configuration, including SDK event mapping, OneLink smart scripts, and cost-aggregation. Behavioral Analytics: Advanced tracking in Mixpanel and Amplitude to monitor complex conversion funnels, retention cohorts, and user journeys. Data Warehousing: Automating data pipelines from Segment/Mixpanel into BigQuery for advanced modeling and long-term storage. Visualization: Engineering high-fidelity Looker Studio dashboards that sync directly with BigQuery to track CAC, ROAS, and LTV. By bridging the gap between raw tracking and warehouse-level reporting, I ensure your marketing spend on Google Ads and Meta Ads is backed by 100% accurate, multi-touch attribution.

4+ years building BI end-to-end Infrastructure. I sit with the ambiguity, ask what your team hasn't, and translate fuzzy business goals into a clear data model and KPI framework that holds up under scrutiny. 🧠 𝐖𝐡𝐚𝐭 𝐈 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 🔹 Ambiguity → Clarity: I define the right questions and metrics before building anything, so you measure what matters, not what's easy. 🔹 Semantic & Data Modeling: Star schemas, slowly-changing dimensions, reconciled grain, single source of truth 🔹 Scalable Architecture: Pipelines and models designed for "Day 2", maintainable, cost-aware, documented, built to grow instead of breaking at scale. 🔹 Context Integration: I unify Stripe, Shopify, Zoho, GA4, Ads platforms, etc. and CRMs into one coherent ecosystem that mirrors how your business actually operates. 🔹 Narrative & Decision Design: Every visual answers a business question and points to an action, analysis a CEO can act on in seconds. ⚙️ 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗧𝗼𝗼𝗹𝗯𝗼𝘅 🔹 BI & Viz: Power BI, Looker Studio, Zoho Analytics, Metabase, Apache Superset, Domo, Databox 🔹 Modeling & Query: SQL, DAX, Power Query (M), Python, dbt, Excel 🔹 Warehousing: BigQuery, Cloud SQL, Snowflake, SQL Server, MySQL, Firebase 🔹 Pipelines & ETL: Make, n8n, Fivetran, Apps Script, Cloud Run, Windsor AI, Coupler IO, Supermetrics 🔹 Sources: Stripe, Shopify, Zoho CRM, GA4, Google/Meta/TikTok Ads, Search Console, etc. 🔹 AI layer (the plus): OpenAI & Claude APIs, Claude Code, Codex, conversational analytics, anomaly detection, predictive models, and agent workflows for automated briefings & alerts 🚀 𝗪𝗵𝗮𝘁 𝗦𝗲𝘁𝘀 𝗠𝗲 𝗔𝗽𝗮𝗿𝘁 🔹 Business-first, not tool-first: I start with your objectives and constraints, not your dataset. 🔹 End-to-end ownership: From auditing sources and defining KPIs to modeling, building, and publishing, I run the full lifecycle. 🔹 Transparency: You own your data and infrastructure. I document every step, so nothing is a black box. 🔹 AI as leverage, not a gimmick: I automate the repetitive parts so the strategic parts get more of my attention. ⭐ 𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗦𝘁𝗮𝘆 🔹 Reliable communication and clear expectations , no micromanagement needed. 🔹 Insights in plain language, for technical and non-technical stakeholders alike. 🔹 Proactive: I diagnose and recommend, not just deliver charts. 🔹 Consistent delivery, on time, with care. 💡 𝗟𝗲𝘁'𝘀 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗦𝘆𝘀𝘁𝗲𝗺 If your business generates data but not clarity, let's fix that. I'll design the model, architecture, and dissemination layer that turn your numbers into a durable competitive advantage, clear, scalable, and genuinely yours.