I’m a UI/UX designer with 10+ years of experience in UX/UI, SaaS and Mobile App design. I design products that are easy to use, hard to leave, and built to scale.
My focus is on the kind of product design that moves metrics: dashboards that reduce cognitive load, SaaS flows that drive activation and retention, and design systems that make engineering teams faster.
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🎯 WHAT I DO AS A UI/UX DESIGNER
I work across the full product lifecycle as both a UX strategist and UI designer - from early discovery through to production-ready specs and developer handoff:
▪ UX strategy, discovery & problem framing
▪ Information architecture & user flows
▪ Wireframing, interaction design & prototyping
▪ High-fidelity UI design for web, mobile app design (iOS & Android), and cross-platform products
▪ Component-based design systems built for scalability
▪ API-aware UX decisions - designing with technical constraints in mind
▪ AI-assisted UX workflow - concept generation, variation testing, research synthesis
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💰 INDUSTRIES WHERE MY UI UX DESIGN DELIVERS RESULTS
As a UX/UI Designer with deep SaaS expertise, my strongest work is in high-complexity environments:
🏦 Financial Services & Banking - trading dashboards, lending platforms, regulatory-compliant flows
📊 SaaS Platforms - onboarding, activation funnels, multi-tenant architectures
🏥 Healthcare & MedTech - patient apps, clinical dashboards, HIPAA-aligned UX
🚚 Logistics & Transportation - ops dashboards, dispatch and tracking interfaces
🧰 Management & Internal Tools - CRM, admin panels, back-office systems
I've also delivered mobile app design across Wellbeing, Real Estate, eCommerce, and EdTech verticals.
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🏆 BY THE NUMBERS
▪ $200,000+ earned on Upwork - Top Rated Plus 🏅
▪ 4,000+ hours billed across long-term product partnerships
▪ 10+ years of UI UX design and product design experience
▪ 60M+ users reached across products I've contributed to
▪ Multiple startups taken from early ideation to profitable MVP - across SaaS, FinTech, and mobile app design projects
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💬 WORKING WITH ME
I work best with product teams who need a UI/UX designer to own the experience end-to-end, whether that's a SaaS platform, a mobile app design, or a complex dashboard. Not just deliver screens.
👉 Send a message and I'll get back to you asap.
User Interface Design
Responsive Design
User Experience Design
Wireframing
Mobile App Design
Figma
UX & UI
Web Design
Mobile UI Design
Graphic Design
Logo Design
Prototyping
Landing Page
Website Redesign
Website
SaaS
Web Development
UI/UX Prototyping
Product Design
AI Content Creation
Tea H.
Pula, Croatia
$30/hr
5.0
4 jobs
I design email and ecommerce experiences that are clean, intuitive, and built to convert.
My background in psychology helps create designs that feel natural, structured, and easy to navigate.
I specialize in:
- Email design (campaigns, flows, promotional layouts)
- Ecommerce visuals (banners, pop-ups, landing sections)
- UX/UI design for web and mobile
My workflow is fully built in Figma - from wireframes to high-fidelity, developer-ready designs, with a strong focus on consistency, hierarchy, and scalability.
The goal is always the same: design that is not only visually polished, but also clear, effective, and conversion-focused.
Portfolio available on Behance (teahorvat7).
If you need clean, high-performing design that actually converts - let’s talk!
UX Wireframe
Figma
UX & UI Design
Email & Newsletter
Visual Design
Case Studies
Prototyping
Canva
Matija S.
Pula, Croatia
$45/hr
5.0
43 jobs
I design and build high-end digital products and websites, combining strong UX/UI thinking with clean, scalable implementation. My focus is on turning complex ideas into calm, clear, and credible experiences that not only look polished, but are actually ready to ship and perform.
I specialize in SaaS, AI-driven products, and regulated platforms where trust, precision, and usability matter. My background includes designing dashboards, workflows, AI-assisted features, and patient-facing experiences within large-scale healthcare environments, which shaped how I think about clarity, hierarchy, system design, and real-world constraints.
Alongside product design, I work extensively in Framer, building responsive, component-driven websites with strong structure, thoughtful content flow, and refined visual execution. I care deeply about typography, spacing, responsiveness, and interaction quality, ensuring every experience feels intentional across desktop and mobile.
🚀 What you get when working with me
• Strong UX and information hierarchy, not just visual polish
• Clean, scalable Framer builds using reusable components and systems
• Product thinking shaped by real SaaS and operational complexity
• Developer-friendly execution with organized structure and implementation in mind
• Thoughtful motion and interactions that enhance clarity rather than distract
My background in Frontend Development (React) and project management helps me bridge design and engineering effectively. I design systems that reduce drift, scale cleanly, and translate naturally into component-based development workflows.
I typically work end-to-end as an independent contributor, owning:
• Product structure and UX architecture
• User flows and interaction logic
• High-fidelity UI and Framer implementation
• Design systems, components, and responsive behavior
• Collaboration with founders, marketers, and engineers
I’m best suited for teams building serious products and websites where clarity, execution quality, and long-term scalability matter more than visual trends.
☎️ If you’re building something ambitious and want it designed and built properly, feel free to reach out and we can discuss next steps.
User Interface Design
Wireframing
UX & UI Design
SaaS
Dashboard
Mobile App Design
Web Design
Landing Page Design
Prototyping
Figma
Framer
User Acceptance Testing
Conversion Rate Optimization
Interaction Design
Design Validation
Robert M.
Zagreb, Croatia
$48/hr
4.9
327 jobs
No matter what I do, I try to put 100% effort and application into it, this applies to any design or creative brief I receive. I am not satisfied with average results and you will never receive an average.
When I am designing, I combine all the visuals and sensory experiences that I have ever experienced, to take my design to another dimension and create a unique product through.
I don’t allow my creativity and technical expertise to be limited.
Expertise in:
UI/UX Design for Web, Mobile, and SaaS Products
SaaS Application Design and AI SaaS Product Design
Mobile App UI/UX Design
Web Design and Landing Page Design
Product Design and UX Strategy
Wireframing, User Flows, and Interactive Prototyping
Figma UI Design, UX Design, and Design Systems
UX Research, Usability Review, and User Experience Optimization
Dashboard, Admin Panel, and Web App Interface Design
React-Ready UI Design and Developer Handoff
Conversion-Focused UX/UI for SaaS and Digital Products
User Interface Design
User Experience Design
Wireframing
Prototyping
Interaction Design
Mobile UI Design
Software Design
User-Centered Design
Figma
UX & UI
Framer
Custom Web Design
Graphic Animation
SaaS
Design Analysis
Yurii F.
Zagreb, Croatia
$40/hr
5.0
91 jobs
❗️Available Immediately (CET | Croatia)
👉 𝐇𝐢𝐭 𝐈𝐍𝐕𝐈𝐓𝐄 𝐓𝐎 𝐉𝐎𝐁 𝐨𝐫 𝐒𝐄𝐍𝐃 𝐌𝐄𝐒𝐒𝐀𝐆𝐄 - I reply fast with actionable UI UX Designer insights for your product.
Senior UI UX Designer, Product Designer, and Web Designer with 10+ years of experience helping startups, SaaS companies, product teams, and eCommerce brands build intuitive, scalable, and conversion-focused digital products.
🏆 350+ completed projects | 150+ long-term client partnerships | 3,000+ Upwork hours | 20+ design awards
I specialize in UI UX Design for SaaS platforms, web applications, websites, mobile apps, dashboards, admin panels, CRM systems, enterprise software, and eCommerce products where usability, conversion, and product growth directly impact business results.
Over the last 10+ years, I’ve helped founders and product teams transform complex products into clear, user-friendly experiences that improve adoption, retention, engagement, and revenue.
📊 Results Delivered
✔️ +22% product adoption through SaaS UX optimization
✔️ 35% reduction in cart abandonment through checkout redesign
✔️ +24% lead generation through conversion-focused website design
✔️ +15% revenue growth through eCommerce UX improvements
✔️ 200% increase in workflow efficiency through dashboard optimization
🚀 What I Do
✔️ UI UX Design for SaaS Platforms & B2B Products
✔️ Product Design for Startups & Growing Companies
✔️ Website Design & Web Design
✔️ Mobile App Design (iOS & Android)
✔️ eCommerce UX Design & Shopify Optimization
✔️ Dashboard & Admin Panel Design
✔️ UX Research & User Flow Optimization
✔️ Figma Design Systems & Interactive Prototyping
✔️ Landing Page Design & CRO
As a UI UX Designer and Product Designer, I work across the complete product lifecycle:
UX Research → Information Architecture → User Flows → Wireframes → UI Design → Interactive Prototyping → Design Systems → Usability Testing → Developer Handoff → Framer / Webflow / Shopify Implementation
🧩 Services
SaaS UI UX Design
Design of SaaS platforms, CRM systems, dashboards, analytics tools, and enterprise software focused on usability, retention, scalability, and product growth.
Website Design & Web Design
High-converting websites designed to improve engagement, communicate value clearly, increase lead generation, and support long-term business growth.
Mobile App Design
User-centered iOS and Android applications focused on usability, retention, accessibility, and seamless user experiences.
eCommerce UX Design
Conversion-focused shopping experiences, checkout optimization, customer journey improvements, and scalable design systems.
UX Audit & Product Optimization
Detailed UX audits that identify friction points, usability issues, and conversion bottlenecks with actionable recommendations.
Design Systems & Figma
Scalable design systems, UI libraries, component documentation, prototypes, and developer-ready handoff processes.
⚙️ Tools & Expertise
Figma, Framer, Webflow, Shopify, WordPress, Adobe Creative Suite, UX Research, Information Architecture, Wireframing, Interactive Prototyping, Design Systems, Conversion Rate Optimization (CRO), AI-Assisted Design Workflows.
🏭 Industries
SaaS • B2B Software • FinTech • HealthTech • AI Products • eCommerce • Logistics • EdTech • Cybersecurity • Marketplaces • Enterprise Software • B2C Products
⭐ Why Clients Hire Me
I focus on business outcomes, not just visuals.
▪️ 10+ years of UI UX Design and Product Design experience
▪️ 350+ delivered projects across SaaS, web applications, websites, mobile apps, and eCommerce
▪️ 150+ long-term client partnerships
▪️ 8,000+ wireframes and UX concepts created
▪️ 400+ high-fidelity prototypes delivered
▪️ 20+ design awards
▪️ Advanced expertise in Figma, Design Systems, Product Design, and SaaS UX
▪️ Design + Build capabilities with Framer, Webflow, Shopify, and WordPress
▪️ Experience designing complex enterprise software, CRM systems, dashboards, and customer-facing products
Every design decision is guided by user behavior, business goals, and measurable impact.
If you're looking for a UI UX Designer, Product Designer, Website Designer, SaaS Designer, Dashboard Designer, UX Researcher, Mobile UI UX Designer, UI Designer, UX Designer, Mobile App Designer, UX/UI Designer, UI UX Designer or Figma Expert to improve your product, website, SaaS platform, or eCommerce experience, let's build something users love and businesses grow from.
User Interface Design
Usability Testing
User Experience Design
User Flow
Wireframing
Figma
Web Design
UX & UI
Adobe Illustrator
Graphic Design
Prototyping
UI/UX Prototyping
Adobe Photoshop
Mobile UI Design
Mobile App Design
UI Graphics
User Experience
UX Research
WordPress
UX & UI Design
Vlado S.
Zagreb, Croatia
$25/hr
4.6
134 jobs
With over 15 years of experience, I can help you create a brand that elevates your business to the next level. I specialize as a product designer, particularly in complex B2B & B2C SaaS platforms, AI-tech web applications, ERP, CRM software and innovative mobile apps for startups.
I can also assist in designing pitch decks and all supporting documents (brand guides, whitepapers, RFPs, etc.) to help you present more effectively to investors. For established clients, I provide ongoing design support for a wide range of marketing materials, from digital campaigns to new product interfaces.
Many clients have problem with handoff. They have Figma design and developer build something that look completely different. I can help you with the design and integration with Vue 3, React, Webflow or Wordpress, with Claude Code and Figma MCP connection.
15 years of Web & Mobile UI UX Designer SaaS experience;
Designed 70+ B2B & B2C SaaS Platforms, ERP, CRM, AI-tech Web Apps (from 0 to 1);
Helped launch 17 early stage startups from 0 to 1;
$30M+ raised with Pre-Seed, Seed, Series A-С, VC-backed startups;
100+ complete web & mobile designs done;
Fluent English / Independent Designer;
100+ comprehensive reviews & testimonials from CEOs and Founders;
Figma expert.
Check out the "Testimonials" section below to see what CEOs and Founders of fast-growing startups & high-caliber companies I have worked with say about my work
AREAS OF EXPERTISE:
SaaS Platform UI UX Design;
ERP / CRM / Desktop Software;
B2B & B2C Web Applications;
AI-powered Tech Platforms;
Dashboard Design;
Data-heavy Analytics Software;
AutoCAD / 3D-enabled Software;
Mobile Apps;
Websites;
Landing Pages;
Branding / Logo / Brand Assets;
Pitch-Decks
Marketplace UX (B2B, B2C, ShareTribe integration)
Brand identity + custom marketing website
Investor pitch decks with narrative structure, not just slides
SaaS dashboards and data-heavy application design
Figma design system → MCP export → frontend handoff
Website Development
AI chatbot integration
Create investor-ready pitch decks that meet high data visual standards
Elevate presentations to match expectations of investors and stakeholders
Design presentations that look professional, credible, and high-impact
Transform complex content and raw materials into polished, easy to read and scan investor-ready decks
=============
You'll get intuitive, user-centered SaaS designs that improve usability and conversion.
Your complex workflows will be transformed into simple, intuitive user experiences.
You'll receive scalable Figma files with reusable components, Auto Layout, and design systems.
Your product will be designed with modern UX/UI best practices and developer-ready specifications.
Your team will benefit from over 8 years of experience designing B2B SaaS and enterprise applications.
Your product can increase user engagement through research-driven, conversion-focused design.
You'll have a design partner who can support branding, product design, websites, and front-end implementation.
Your design system will be easy to maintain, scale, and extend as your product grows.
PDP, PLP, seller dashboard, buyer dashboard, discovery feed, cart and checkout, order management, ratings and reviews, messaging, onboarding flow, search and filters, wishlist, Shopify Polaris, embedded app, app blocks, metafields, collection page, variant picker, checkout extensions, design tokens, component library, dev handoff.
User Interface Design
User Experience Design
Wireframing
Webflow
Website
App Design
Graphic Design
UX & UI Design
Semantic UI
UX & UI
Figma
UI Animation
RESTful API
Landing Page Design
B2B Marketing
Product Design
Brochure Design
Pitch Deck
Presentation Design
Brand Style Guide
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