I’m a UI/UX designer with 10+ years of experience in UX/UI, SaaS and Mobile App design. I design products that are easy to use, hard to leave, and built to scale.
My focus is on the kind of product design that moves metrics: dashboards that reduce cognitive load, SaaS flows that drive activation and retention, and design systems that make engineering teams faster.
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🎯 WHAT I DO AS A UI/UX DESIGNER
I work across the full product lifecycle as both a UX strategist and UI designer - from early discovery through to production-ready specs and developer handoff:
▪ UX strategy, discovery & problem framing
▪ Information architecture & user flows
▪ Wireframing, interaction design & prototyping
▪ High-fidelity UI design for web, mobile app design (iOS & Android), and cross-platform products
▪ Component-based design systems built for scalability
▪ API-aware UX decisions - designing with technical constraints in mind
▪ AI-assisted UX workflow - concept generation, variation testing, research synthesis
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💰 INDUSTRIES WHERE MY UI UX DESIGN DELIVERS RESULTS
As a UX/UI Designer with deep SaaS expertise, my strongest work is in high-complexity environments:
🏦 Financial Services & Banking - trading dashboards, lending platforms, regulatory-compliant flows
📊 SaaS Platforms - onboarding, activation funnels, multi-tenant architectures
🏥 Healthcare & MedTech - patient apps, clinical dashboards, HIPAA-aligned UX
🚚 Logistics & Transportation - ops dashboards, dispatch and tracking interfaces
🧰 Management & Internal Tools - CRM, admin panels, back-office systems
I've also delivered mobile app design across Wellbeing, Real Estate, eCommerce, and EdTech verticals.
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🏆 BY THE NUMBERS
▪ $200,000+ earned on Upwork - Top Rated Plus 🏅
▪ 4,000+ hours billed across long-term product partnerships
▪ 10+ years of UI UX design and product design experience
▪ 60M+ users reached across products I've contributed to
▪ Multiple startups taken from early ideation to profitable MVP - across SaaS, FinTech, and mobile app design projects
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💬 WORKING WITH ME
I work best with product teams who need a UI/UX designer to own the experience end-to-end, whether that's a SaaS platform, a mobile app design, or a complex dashboard. Not just deliver screens.
👉 Send a message and I'll get back to you asap.
Figma
Mobile App Design
User Interface Design
User Experience Design
UX & UI
Web Design
Mobile UI Design
Wireframing
Responsive Design
Graphic Design
Logo Design
Prototyping
Landing Page
Website Redesign
Website
SaaS
Web Development
UI/UX Prototyping
Product Design
AI Content Creation
Dobrica M.
Mostar, Croatia
$40/hr
5.0
56 jobs
𝗦𝗘𝗡𝗜𝗢𝗥 𝗪𝗘𝗕𝗙𝗟𝗢𝗪 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗘𝗥 𝗙𝗢𝗥 𝗠𝗢𝗗𝗘𝗥𝗡 𝗕𝗥𝗔𝗡𝗗𝗦 & 𝗦𝗧𝗔𝗥𝗧𝗨𝗣𝗦 🚀
7+ years of experience in Webflow development and design
Responsive & scalable sites built for speed and stability
Conversion-focused architecture and smooth GSAP/Lottie animations
SEO-optimized structure + analytics integration (GA4 / GTM / Hotjar)
𝗙𝗜𝗚𝗠𝗔 𝗗𝗘𝗦𝗜𝗚𝗡𝗦 → 𝗣𝗜𝗫𝗘𝗟-𝗣𝗘𝗥𝗙𝗘𝗖𝗧 𝗪𝗘𝗕𝗙𝗟𝗢𝗪 𝗕𝗨𝗜𝗟𝗗𝗦
Transforming complex Figma design systems into high-performing Webflow websites that blend clean design, modern interactions, and measurable business results. Each build is crafted for performance, scalability, and long-term maintainability.
𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛
AI | SaaS | Tech | Education | Fitness | Real Estate | B2B | Crypto | eCommerce
𝗧𝗘𝗖𝗛 & 𝗧𝗢𝗢𝗟𝗦
Webflow | Figma | HTML | CSS | JS | GSAP | Lottie | Jetboost | Finsweet | HubSpot | Weglot | Zapier | OpenAI API | Make | Google Tag Manager | GA4 | Hotjar
𝗪𝗛𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘
✅ Clean, scalable builds optimized for performance
✅ Pixel-perfect design implementation
✅ Clear, fast, and reliable communication
✅ Deep understanding of Webflow’s capabilities
✅ Long-term partnerships based on trust and results
🚀 𝗟𝗲𝘁’𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸𝘀 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝘀 𝗲𝘃𝗲𝗻 𝗯𝗲𝘁𝘁𝗲𝗿.
Figma
Webflow
CSS
A/B Testing
Front-End Development
UX & UI Design
HTML5
Landing Page Optimization
Landing Page Design
Landing Page
Technical SEO
UI Animation
GSAP
Web Component Design
API Integration
Tea H.
Pula, Croatia
$30/hr
5.0
4 jobs
I design email and ecommerce experiences that are clean, intuitive, and built to convert.
My background in psychology helps create designs that feel natural, structured, and easy to navigate.
I specialize in:
- Email design (campaigns, flows, promotional layouts)
- Ecommerce visuals (banners, pop-ups, landing sections)
- UX/UI design for web and mobile
My workflow is fully built in Figma - from wireframes to high-fidelity, developer-ready designs, with a strong focus on consistency, hierarchy, and scalability.
The goal is always the same: design that is not only visually polished, but also clear, effective, and conversion-focused.
Portfolio available on Behance (teahorvat7).
If you need clean, high-performing design that actually converts - let’s talk!
Figma
UX & UI Design
Email & Newsletter
Visual Design
Case Studies
Prototyping
UX Wireframe
Canva
Yurii F.
Zagreb, Croatia
$40/hr
5.0
91 jobs
❗️Available Immediately (CET | Croatia)
👉 𝐇𝐢𝐭 𝐈𝐍𝐕𝐈𝐓𝐄 𝐓𝐎 𝐉𝐎𝐁 𝐨𝐫 𝐒𝐄𝐍𝐃 𝐌𝐄𝐒𝐒𝐀𝐆𝐄 - I reply fast with actionable UI UX Designer insights for your product.
Senior UI UX Designer, Product Designer, and Web Designer with 10+ years of experience helping startups, SaaS companies, product teams, and eCommerce brands build intuitive, scalable, and conversion-focused digital products.
🏆 350+ completed projects | 150+ long-term client partnerships | 3,000+ Upwork hours | 20+ design awards
I specialize in UI UX Design for SaaS platforms, web applications, websites, mobile apps, dashboards, admin panels, CRM systems, enterprise software, and eCommerce products where usability, conversion, and product growth directly impact business results.
Over the last 10+ years, I’ve helped founders and product teams transform complex products into clear, user-friendly experiences that improve adoption, retention, engagement, and revenue.
📊 Results Delivered
✔️ +22% product adoption through SaaS UX optimization
✔️ 35% reduction in cart abandonment through checkout redesign
✔️ +24% lead generation through conversion-focused website design
✔️ +15% revenue growth through eCommerce UX improvements
✔️ 200% increase in workflow efficiency through dashboard optimization
🚀 What I Do
✔️ UI UX Design for SaaS Platforms & B2B Products
✔️ Product Design for Startups & Growing Companies
✔️ Website Design & Web Design
✔️ Mobile App Design (iOS & Android)
✔️ eCommerce UX Design & Shopify Optimization
✔️ Dashboard & Admin Panel Design
✔️ UX Research & User Flow Optimization
✔️ Figma Design Systems & Interactive Prototyping
✔️ Landing Page Design & CRO
As a UI UX Designer and Product Designer, I work across the complete product lifecycle:
UX Research → Information Architecture → User Flows → Wireframes → UI Design → Interactive Prototyping → Design Systems → Usability Testing → Developer Handoff → Framer / Webflow / Shopify Implementation
🧩 Services
SaaS UI UX Design
Design of SaaS platforms, CRM systems, dashboards, analytics tools, and enterprise software focused on usability, retention, scalability, and product growth.
Website Design & Web Design
High-converting websites designed to improve engagement, communicate value clearly, increase lead generation, and support long-term business growth.
Mobile App Design
User-centered iOS and Android applications focused on usability, retention, accessibility, and seamless user experiences.
eCommerce UX Design
Conversion-focused shopping experiences, checkout optimization, customer journey improvements, and scalable design systems.
UX Audit & Product Optimization
Detailed UX audits that identify friction points, usability issues, and conversion bottlenecks with actionable recommendations.
Design Systems & Figma
Scalable design systems, UI libraries, component documentation, prototypes, and developer-ready handoff processes.
⚙️ Tools & Expertise
Figma, Framer, Webflow, Shopify, WordPress, Adobe Creative Suite, UX Research, Information Architecture, Wireframing, Interactive Prototyping, Design Systems, Conversion Rate Optimization (CRO), AI-Assisted Design Workflows.
🏭 Industries
SaaS • B2B Software • FinTech • HealthTech • AI Products • eCommerce • Logistics • EdTech • Cybersecurity • Marketplaces • Enterprise Software • B2C Products
⭐ Why Clients Hire Me
I focus on business outcomes, not just visuals.
▪️ 10+ years of UI UX Design and Product Design experience
▪️ 350+ delivered projects across SaaS, web applications, websites, mobile apps, and eCommerce
▪️ 150+ long-term client partnerships
▪️ 8,000+ wireframes and UX concepts created
▪️ 400+ high-fidelity prototypes delivered
▪️ 20+ design awards
▪️ Advanced expertise in Figma, Design Systems, Product Design, and SaaS UX
▪️ Design + Build capabilities with Framer, Webflow, Shopify, and WordPress
▪️ Experience designing complex enterprise software, CRM systems, dashboards, and customer-facing products
Every design decision is guided by user behavior, business goals, and measurable impact.
If you're looking for a UI UX Designer, Product Designer, Website Designer, SaaS Designer, Dashboard Designer, UX Researcher, Mobile UI UX Designer, UI Designer, UX Designer, Mobile App Designer, UX/UI Designer, UI UX Designer or Figma Expert to improve your product, website, SaaS platform, or eCommerce experience, let's build something users love and businesses grow from.
Figma
Web Design
UX & UI
Adobe Illustrator
Wireframing
Graphic Design
Prototyping
UI/UX Prototyping
Usability Testing
Adobe Photoshop
Mobile UI Design
Mobile App Design
User Flow
UI Graphics
User Experience
User Interface Design
UX Research
User Experience Design
WordPress
UX & UI Design
Antonio G.
Osijek, Croatia
$55/hr
5.0
91 jobs
Most of the work I do is around landing pages, website redesigns, Webflow development, and product/dashboard visuals.
Usually, people reach out when their website feels outdated, hard to trust, confusing, or no longer matches the level of the product.
90+ completed projects on Upwork • $50K+ earned • Top Rated Plus • 100% Job Success • 5.0 rating
I’ve worked with both smaller startups and more established B2B companies, including companies managing $10M+ in revenue and telecom spend.
Usually, clients come to me because:
• Their website feels outdated or hard to trust
• Their product makes sense internally, but the website doesn’t explain it well
• The site looks okay, but it doesn’t feel premium or reflect the level of the company
• They need a landing page that actually makes people understand what they do
• They want better product visuals or dashboard graphics
A few things I can help with:
• SaaS landing pages
• Website redesigns
• Webflow development
• Product visuals / dashboard-style assets
• UX/UI improvements
• Website structure and messaging flow
• CMS websites in Webflow
One recent project was redesigning a 20+ page telecom website that felt outdated and hard to trust. The company was actively using it in sales conversations, but the site no longer reflected where they were as a business.
Another project was a landing page for a telecom SaaS platform where I handled both the design and Webflow build, together with product visuals to make the product easier to understand and feel more polished.
I’m probably a good fit if you care about details, want someone who communicates well, and need somebody who can actually think through the website instead of just making things look “nice”.
I like clean design, strong structure, simple messaging, and websites that feel modern without trying too hard.
If that sounds like what you need, send me a message and tell me a bit about the project.
Figma
Webflow
Web Design
Front-End Development
Responsive Design
HTML
CSS
User Interface Design
Landing Page
On-Page SEO
JavaScript
Product Design
Vlado S.
Zagreb, Croatia
$25/hr
4.6
134 jobs
With over 15 years of experience, I can help you create a brand that elevates your business to the next level. I specialize as a product designer, particularly in complex B2B & B2C SaaS platforms, AI-tech web applications, ERP, CRM software and innovative mobile apps for startups.
I can also assist in designing pitch decks and all supporting documents (brand guides, whitepapers, RFPs, etc.) to help you present more effectively to investors. For established clients, I provide ongoing design support for a wide range of marketing materials, from digital campaigns to new product interfaces.
Many clients have problem with handoff. They have Figma design and developer build something that look completely different. I can help you with the design and integration with Vue 3, React, Webflow or Wordpress, with Claude Code and Figma MCP connection.
15 years of Web & Mobile UI UX Designer SaaS experience;
Designed 70+ B2B & B2C SaaS Platforms, ERP, CRM, AI-tech Web Apps (from 0 to 1);
Helped launch 17 early stage startups from 0 to 1;
$30M+ raised with Pre-Seed, Seed, Series A-С, VC-backed startups;
100+ complete web & mobile designs done;
Fluent English / Independent Designer;
100+ comprehensive reviews & testimonials from CEOs and Founders;
Figma expert.
Check out the "Testimonials" section below to see what CEOs and Founders of fast-growing startups & high-caliber companies I have worked with say about my work
AREAS OF EXPERTISE:
SaaS Platform UI UX Design;
ERP / CRM / Desktop Software;
B2B & B2C Web Applications;
AI-powered Tech Platforms;
Dashboard Design;
Data-heavy Analytics Software;
AutoCAD / 3D-enabled Software;
Mobile Apps;
Websites;
Landing Pages;
Branding / Logo / Brand Assets;
Pitch-Decks
Marketplace UX (B2B, B2C, ShareTribe integration)
Brand identity + custom marketing website
Investor pitch decks with narrative structure, not just slides
SaaS dashboards and data-heavy application design
Figma design system → MCP export → frontend handoff
Website Development
AI chatbot integration
Create investor-ready pitch decks that meet high data visual standards
Elevate presentations to match expectations of investors and stakeholders
Design presentations that look professional, credible, and high-impact
Transform complex content and raw materials into polished, easy to read and scan investor-ready decks
=============
You'll get intuitive, user-centered SaaS designs that improve usability and conversion.
Your complex workflows will be transformed into simple, intuitive user experiences.
You'll receive scalable Figma files with reusable components, Auto Layout, and design systems.
Your product will be designed with modern UX/UI best practices and developer-ready specifications.
Your team will benefit from over 8 years of experience designing B2B SaaS and enterprise applications.
Your product can increase user engagement through research-driven, conversion-focused design.
You'll have a design partner who can support branding, product design, websites, and front-end implementation.
Your design system will be easy to maintain, scale, and extend as your product grows.
PDP, PLP, seller dashboard, buyer dashboard, discovery feed, cart and checkout, order management, ratings and reviews, messaging, onboarding flow, search and filters, wishlist, Shopify Polaris, embedded app, app blocks, metafields, collection page, variant picker, checkout extensions, design tokens, component library, dev handoff.
Figma
Webflow
Website
User Experience Design
User Interface Design
App Design
Graphic Design
UX & UI Design
Semantic UI
UX & UI
Wireframing
UI Animation
RESTful API
Landing Page Design
B2B Marketing
Product Design
Brochure Design
Pitch Deck
Presentation Design
Brand Style Guide
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