With over 15 years of experience, I can help you create a brand that elevates your business to the next level. I specialize as a product designer, particularly in complex B2B & B2C SaaS platforms, AI-tech web applications, ERP, CRM software and innovative mobile apps for startups.
I can also assist in designing pitch decks and all supporting documents (brand guides, whitepapers, RFPs, etc.) to help you present more effectively to investors. For established clients, I provide ongoing design support for a wide range of marketing materials, from digital campaigns to new product interfaces.
Many clients have problem with handoff. They have Figma design and developer build something that look completely different. I can help you with the design and integration with Vue 3, React, Webflow or Wordpress, with Claude Code and Figma MCP connection.
15 years of Web & Mobile UI UX Designer SaaS experience;
Designed 70+ B2B & B2C SaaS Platforms, ERP, CRM, AI-tech Web Apps (from 0 to 1);
Helped launch 17 early stage startups from 0 to 1;
$30M+ raised with Pre-Seed, Seed, Series A-С, VC-backed startups;
100+ complete web & mobile designs done;
Fluent English / Independent Designer;
100+ comprehensive reviews & testimonials from CEOs and Founders;
Figma expert.
Check out the "Testimonials" section below to see what CEOs and Founders of fast-growing startups & high-caliber companies I have worked with say about my work
AREAS OF EXPERTISE:
SaaS Platform UI UX Design;
ERP / CRM / Desktop Software;
B2B & B2C Web Applications;
AI-powered Tech Platforms;
Dashboard Design;
Data-heavy Analytics Software;
AutoCAD / 3D-enabled Software;
Mobile Apps;
Websites;
Landing Pages;
Branding / Logo / Brand Assets;
Pitch-Decks
Marketplace UX (B2B, B2C, ShareTribe integration)
Brand identity + custom marketing website
Investor pitch decks with narrative structure, not just slides
SaaS dashboards and data-heavy application design
Figma design system → MCP export → frontend handoff
Website Development
AI chatbot integration
Create investor-ready pitch decks that meet high data visual standards
Elevate presentations to match expectations of investors and stakeholders
Design presentations that look professional, credible, and high-impact
Transform complex content and raw materials into polished, easy to read and scan investor-ready decks
=============
You'll get intuitive, user-centered SaaS designs that improve usability and conversion.
Your complex workflows will be transformed into simple, intuitive user experiences.
You'll receive scalable Figma files with reusable components, Auto Layout, and design systems.
Your product will be designed with modern UX/UI best practices and developer-ready specifications.
Your team will benefit from over 8 years of experience designing B2B SaaS and enterprise applications.
Your product can increase user engagement through research-driven, conversion-focused design.
You'll have a design partner who can support branding, product design, websites, and front-end implementation.
Your design system will be easy to maintain, scale, and extend as your product grows.
PDP | PLP | seller dashboard | buyer dashboard | discovery feed | cart and checkout | order management | ratings and reviews | messaging | onboarding flow | search and filters | wishlis | Shopify Polaris | embedded app | app blocks | metafields | collection page | variant picker | checkout extensions | design tokens | component library | dev handoff | Webflow Developer | Webflow Expert | Webflow Certified Developer | Webflow Development | Webflow Designer | Web Development | Website Development | Website Designer | Figma to Webflow | HTML to Webflow | PSD to Webflow | XD to Webflow | Framer Developer | Framer Designer | Framer Website | Landing Page Design | SaaS Website | Startup Website | CMS Development | Finsweet Client-First | Responsive Design | SEO Optimization | Technical SEO | Website Migration | Website Redesign | Website Optimization | UI Development | Front-End Development | Custom Webflow Development | Webflow CMS | Animations | Interactions | Conversion-Focused Websites
User Experience Design
Mockup
Responsive Design
User Flow
Wireframing
Web Design
User Interface Design
Figma
Graphic Design
Webflow
UX & UI Design
Mobile App Design
Prototyping
Landing Page
Web Development
WordPress
UX Research
Product Design
SaaS
Pitch Deck
Yurii F.
Zagreb, Croatia
$40/hr
5.0
91 jobs
❗️Available Immediately (CET | Croatia)
👉 𝐇𝐢𝐭 𝐈𝐍𝐕𝐈𝐓𝐄 𝐓𝐎 𝐉𝐎𝐁 𝐨𝐫 𝐒𝐄𝐍𝐃 𝐌𝐄𝐒𝐒𝐀𝐆𝐄 - I reply fast with actionable UI UX Designer insights for your product.
🏆 350+ completed projects | 150+ long-term client partnerships | 3,000+ Upwork hours | 20+ design awards
Senior UI UX Designer and Web Designer with 10+ years helping startups, SaaS companies, and eCommerce brands build intuitive, scalable, conversion-focused digital products.
As a UI UX Designer working across UIUX, Web design, Mobile app design, and SaaS UI UX Designer disciplines, I help founders transform complex products into clear, user-friendly experiences that improve adoption, retention, and revenue.
I specialize in UI UX Designer work for SaaS platforms, web applications, websites, mobile apps, dashboards, admin panels, CRM systems, and eCommerce products. My UIUX process combines product designer thinking with graphic designer craft and web designer execution.
📊 Results Delivered
✔️ +22% product adoption via SaaS UX optimization
✔️ 35% reduction in cart abandonment via checkout redesign
✔️ +24% lead generation via website design
✔️ +15% revenue growth via eCommerce UX
✔️ 200% workflow efficiency via dashboard optimization
🚀 What I Do
✔️ UI UX Designer for SaaS Platforms & B2B Products
✔️ UIUX & Product Design for Startups
✔️ Web design & Website Design (WordPress builds)
✔️ Mobile app design for iOS & Android
✔️ eCommerce UX & Shopify Optimization
✔️ Dashboard Design as a SaaS UI UX Designer
✔️ UX Research & User Flow Optimization
✔️ Figma UI UX Designer — Design Systems & Prototyping
✔️ Landing Page Design as a Web design specialist
As a UI UX Designer and product designer, I work across the complete product lifecycle:
UX Research → Wireframes → UI Design → Prototyping → Design Systems → Usability Testing → Developer Handoff → Framer / Webflow / Shopify Implementation
🧩 Services
UI UX Designer for SaaS Platforms
Design of SaaS platforms, CRM systems, dashboards, and enterprise software focused on usability, retention, and scalability. As a SaaS UI UX Designer I bring saas architect thinking, hr tech and datadog-style dashboard experience, and brand copywriter support.
Web design & Website Design
High-converting websites designed to improve engagement, communicate value clearly, increase lead generation, and support long-term business growth. My Web design work spans web developer collaboration, wordpress builds, graphic designer polish, and full website delivery.
UIUX for Mobile App Design
User-centered iOS and Android applications built with a UIUX-first, mobile app design approach focused on usability, retention, and accessibility. Every mobile app design project uses figma for prototyping, web design principles for companion sites, ux designer research, and clean ui ux execution.
eCommerce UX Design & UX Audit
Conversion-focused shopping experiences, checkout optimization, and customer journey improvements, approached with UI UX Designer rigor. Detailed UX audits from a UIUX perspective identify friction points and conversion bottlenecks.
Design Systems & Figma UI UX Designer
Scalable design systems, UI libraries, and developer-ready handoff — the core of my work as a Figma UI UX Designer. This includes design ops, software project management alignment, and ui ux designers documentation, framed by business strategy.
🏭 Industries
SaaS,B2B Software, FinTech, HealthTech, AI Products, eCommerce, Logistics, EdTech, Cybersecurity, Marketplaces, Enterprise Software, B2C Products — served as a UI UX Designer, SaaS UI UX Designer, and Mobile app design specialist.
⭐ Why Clients Hire Me
I focus on business outcomes, not just visuals — as a UI UX Designer, that means every UIUX, Web design, mobile app design, SaaS UI UX Designer, and Figma UI UX Designer decision is guided by user behavior, business goals, and measurable impact.
▪️ 10+ years of UI UX Designer and product designer experience across UIUX, Web design, and mobile app design
▪️ 350+ delivered projects across SaaS, web applications, websites, mobile apps, and eCommerce
▪️ 150+ long-term client partnerships
▪️ 8,000+ wireframes and UX concepts created
▪️ 400+ high-fidelity prototypes delivered
▪️ 20+ design awards
▪️ Advanced expertise in Figma, Design Systems, product designer work, and SaaS UI UX Designer strategy
▪️ Design + Build capabilities with Framer, Webflow, Shopify, and wordpress
▪️ Experience designing enterprise software, CRM systems, dashboards, and customer-facing products
▪️ Comfortable supporting design ops, software project management, business strategy, saas architect, hr tech, and datadog needs alongside core UI UX Designer deliverables
If you're looking for a UI UX Designer, Web design expert, Mobile app design specialist, SaaS UI UX Designer, Figma UI UX Designer, web designer, graphic designer, or web developer to improve your product, website, SaaS platform, or eCommerce experience - let's build something users love.
User Experience Design
Usability Testing
User Flow
Wireframing
Figma
Web Design
UX & UI
Adobe Illustrator
Graphic Design
Prototyping
UI/UX Prototyping
Adobe Photoshop
Mobile UI Design
Mobile App Design
UI Graphics
User Experience
User Interface Design
UX Research
WordPress
UX & UI Design
Robert M.
Zagreb, Croatia
$48/hr
4.9
327 jobs
No matter what I do, I try to put 100% effort and application into it, this applies to any design or creative brief I receive. I am not satisfied with average results and you will never receive an average.
When I am designing, I combine all the visuals and sensory experiences that I have ever experienced, to take my design to another dimension and create a unique product through.
I don’t allow my creativity and technical expertise to be limited.
Expertise in:
UI/UX Design for Web, Mobile, and SaaS Products
SaaS Application Design and AI SaaS Product Design
Mobile App UI/UX Design
Web Design and Landing Page Design
Product Design and UX Strategy
Wireframing, User Flows, and Interactive Prototyping
Figma UI Design, UX Design, and Design Systems
UX Research, Usability Review, and User Experience Optimization
Dashboard, Admin Panel, and Web App Interface Design
React-Ready UI Design and Developer Handoff
Conversion-Focused UX/UI for SaaS and Digital Products
User Experience Design
Wireframing
User Interface Design
Prototyping
Interaction Design
Mobile UI Design
Software Design
User-Centered Design
Figma
UX & UI
Framer
Custom Web Design
Graphic Animation
SaaS
Design Analysis
Daniel P.
Hreljin, Croatia
$40/hr
5.0
5 jobs
You have traffic, but conversion is flat. Promos underperform. Product pages get visits but not enough add-to-carts. Checkout drops too many people. Your team is busy with daily work, so optimization keeps getting pushed to “next week.” And the hard part is this: you can see something is leaking, but you can’t clearly see where or why.
I’m a Fractional CRO and UX designer for ecommerce brands and agencies that need senior conversion thinking and design leadership without the full-time overhead.
𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨
I embed with your team through Slack, planning, and design reviews, and take ownership of the CRO and UX side of your business. I help decide what to test and what to fix first based on customer research, funnel breakdowns, and category entry points translated into precise conversion-driving actions. I analyze the funnel, write hypotheses, prioritize tests, create design briefs, design the screens, build prototypes, and plan what needs to be tested next. So you can stay focused on your zone of genius while knowing the conversion side is being led properly.
𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤
I don’t work like a task-based designer waiting for briefs. I embed with your team and lead the CRO and UX work from the inside. That means joining key meetings, reviewing priorities, shaping the test pipeline, and making sure the right work moves forward.
I operate on monthly retainers, not hourly billing. Some weeks need 15 hours. Some weeks need 25. My job is not to log time. My job is to help decide what matters, get it designed, and keep conversion work moving.
I work best in 90-day blocks.
Month 1 is diagnosis and first experiment.
Month 2 is testing, learning, and improving the pipeline.
Month 3 is doubling down on what works and showing what changed.
If the team is guessing, I bring structure. If optimization keeps getting delayed, I keep it moving. If a test idea is weak, my default answer is “not yet.”
𝐂𝐥𝐢𝐞𝐧𝐭𝐬
• Real Botanicals
• Drink Delta
• Aiminity
𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨𝐧'𝐭 𝐃𝐨
I’m not an agency. I don’t have my own design team, CRO team, or development team sitting behind me. That means if I recommend a designer, CRO specialist, or developer for you, I’m choosing the best fit for your company, not feeding my own team.
I’m not designing 40 hours a week. I find funnel leaks, prioritize what to fix, write test briefs, design the solution, and make sure the work is ready for development.
I don’t make product, pricing, or promo decisions. You decide what to offer. I decide how to make that offer clear across the customer journey.
“Should we run BOGO?” is your call. “How do we make the offer clear on the product page, cart, and checkout?” is mine.
I’m not here to attend meetings just to stay visible. I skip status updates, recurring syncs with no decisions, and meetings where my judgment is not needed.
𝐅𝐀𝐐𝐬
𝐐: How many hours will you spend on my project?
𝐀: I work on monthly retainers, not hourly billing. Some weeks it might be 15 hours, some weeks 25. The point is not to log hours. The point is to deliver what we agreed on.
𝐐: Can you work with our existing designer or developer?
𝐀: Yes. I can work with your current designer, developer, agency, or internal team. I bring CRO and UX leadership, clear priorities, briefs, reviews, and ready-to-build direction.
𝐐: How quickly will I see results?
𝐀: I try to create useful movement as fast as possible, but CRO needs time to prove what works. I work best in 90-day blocks: diagnose, test, learn, and double down.
𝐐: Do you use AI?
𝐀: Yes, but only as support. AI helps with speed, research, synthesis, and ideas. My frameworks, customer research, funnel analysis, and psychology still lead the work.
𝐐: How involved do I need to be?
𝐀: Zero micromanagement required. I operate autonomously and act like an extension of your business, making decisions with your profit margins and mission in mind.
User Experience Design
Usability Testing
User Flow
Wireframing
Figma
UI/UX Prototyping
Web Design
User Interface Design
Conversion Rate Optimization
Martina K.
Osijek, Croatia
$35/hr
4.9
151 jobs
I help products turn complex ideas into clear, engaging interfaces using Figma, UX strategy, and gamification principles — so users stay longer, convert better, and come back.
10+ years of experience developing wireframes, prototypes of different app and game genres such as kids educational, casual and casino games, business,etc. acknowledged by players as rich and memorable experiences, creating entire world settings, casts of characters, backgrounds and deep story architecture.
Tools:
Figma, Sketch & Adobe Illustrator
Service Description
Game Design
- Drafting Game Design Documents/Wireframes
- Design Game Specifics UI & UX
- Creating 2D game assets, environments, characters and UI
- Character development & backstory
- Setting design (environmental storytelling)
- Animations
In addition to all above mentioned you will get my knowledge, guidance and advices for App Store and Google Play game publishing and eye catching promo screenshots.
User Experience Design
Wireframing
Unity
2D Design
iOS Development
Gamification
2D Game Art
Sketch
Game Design
UX & UI
Elvin B.
Umag, Croatia
$15/hr
5.0
5 jobs
Hi, my name is Elvin. I recently founded my own company and am excited to embark on my freelancing journey here on Upwork. My mission is to help you bring your ideas to life with top-notch web and mobile solutions.
Experience Highlights:
Worked at Infobip, the 2nd largest IT company in Croatia.
Extensive experience as a Website developer & UX Designer.
What I Offer:
Custom-Built Websites
High Fidelity Designs
Mobile App Development
Check out my portfolio showcasing my expertise in website development, high fidelity designs, and mobile apps. Let's collaborate to create something amazing!
CSS
JavaScript
HTML
UX & UI
Digital Strategy
UI/UX Prototyping
Digital Art
Mobile UI Design
Figma
WordPress
Bootstrap
Sketch
Color Theory
Adobe XD
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