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I’m a UI/UX designer with 10+ years of experience in UX/UI, SaaS and Mobile App design. I design products that are easy to use, hard to leave, and built to scale. My focus is on the kind of product design that moves metrics: dashboards that reduce cognitive load, SaaS flows that drive activation and retention, and design systems that make engineering teams faster. ━━━━━━━━━━━━━━━━━━━━━━ 🎯 WHAT I DO AS A UI/UX DESIGNER I work across the full product lifecycle as both a UX strategist and UI designer - from early discovery through to production-ready specs and developer handoff: ▪ UX strategy, discovery & problem framing ▪ Information architecture & user flows ▪ Wireframing, interaction design & prototyping ▪ High-fidelity UI design for web, mobile app design (iOS & Android), and cross-platform products ▪ Component-based design systems built for scalability ▪ API-aware UX decisions - designing with technical constraints in mind ▪ AI-assisted UX workflow - concept generation, variation testing, research synthesis ━━━━━━━━━━━━━━━━━━━━━━ 💰 INDUSTRIES WHERE MY UI UX DESIGN DELIVERS RESULTS As a UX/UI Designer with deep SaaS expertise, my strongest work is in high-complexity environments: 🏦 Financial Services & Banking - trading dashboards, lending platforms, regulatory-compliant flows 📊 SaaS Platforms - onboarding, activation funnels, multi-tenant architectures 🏥 Healthcare & MedTech - patient apps, clinical dashboards, HIPAA-aligned UX 🚚 Logistics & Transportation - ops dashboards, dispatch and tracking interfaces 🧰 Management & Internal Tools - CRM, admin panels, back-office systems I've also delivered mobile app design across Wellbeing, Real Estate, eCommerce, and EdTech verticals. ━━━━━━━━━━━━━━━━━━━━━━ 🏆 BY THE NUMBERS ▪ $200,000+ earned on Upwork - Top Rated Plus 🏅 ▪ 4,000+ hours billed across long-term product partnerships ▪ 10+ years of UI UX design and product design experience ▪ 60M+ users reached across products I've contributed to ▪ Multiple startups taken from early ideation to profitable MVP - across SaaS, FinTech, and mobile app design projects ━━━━━━━━━━━━━━━━━━━━━━ 💬 WORKING WITH ME I work best with product teams who need a UI/UX designer to own the experience end-to-end, whether that's a SaaS platform, a mobile app design, or a complex dashboard. Not just deliver screens. 👉 Send a message and I'll get back to you asap.

❗️Available Immediately (CET | Croatia) 👉 𝐇𝐢𝐭 𝐈𝐍𝐕𝐈𝐓𝐄 𝐓𝐎 𝐉𝐎𝐁 𝐨𝐫 𝐒𝐄𝐍𝐃 𝐌𝐄𝐒𝐒𝐀𝐆𝐄 - I reply fast with actionable UI UX Designer insights for your product. Senior UI UX Designer, Product Designer, and Web Designer with 10+ years of experience helping startups, SaaS companies, product teams, and eCommerce brands build intuitive, scalable, and conversion-focused digital products. 🏆 350+ completed projects | 150+ long-term client partnerships | 3,000+ Upwork hours | 20+ design awards I specialize in UI UX Design for SaaS platforms, web applications, websites, mobile apps, dashboards, admin panels, CRM systems, enterprise software, and eCommerce products where usability, conversion, and product growth directly impact business results. Over the last 10+ years, I’ve helped founders and product teams transform complex products into clear, user-friendly experiences that improve adoption, retention, engagement, and revenue. 📊 Results Delivered ✔️ +22% product adoption through SaaS UX optimization ✔️ 35% reduction in cart abandonment through checkout redesign ✔️ +24% lead generation through conversion-focused website design ✔️ +15% revenue growth through eCommerce UX improvements ✔️ 200% increase in workflow efficiency through dashboard optimization 🚀 What I Do ✔️ UI UX Design for SaaS Platforms & B2B Products ✔️ Product Design for Startups & Growing Companies ✔️ Website Design & Web Design ✔️ Mobile App Design (iOS & Android) ✔️ eCommerce UX Design & Shopify Optimization ✔️ Dashboard & Admin Panel Design ✔️ UX Research & User Flow Optimization ✔️ Figma Design Systems & Interactive Prototyping ✔️ Landing Page Design & CRO As a UI UX Designer and Product Designer, I work across the complete product lifecycle: UX Research → Information Architecture → User Flows → Wireframes → UI Design → Interactive Prototyping → Design Systems → Usability Testing → Developer Handoff → Framer / Webflow / Shopify Implementation 🧩 Services SaaS UI UX Design Design of SaaS platforms, CRM systems, dashboards, analytics tools, and enterprise software focused on usability, retention, scalability, and product growth. Website Design & Web Design High-converting websites designed to improve engagement, communicate value clearly, increase lead generation, and support long-term business growth. Mobile App Design User-centered iOS and Android applications focused on usability, retention, accessibility, and seamless user experiences. eCommerce UX Design Conversion-focused shopping experiences, checkout optimization, customer journey improvements, and scalable design systems. UX Audit & Product Optimization Detailed UX audits that identify friction points, usability issues, and conversion bottlenecks with actionable recommendations. Design Systems & Figma Scalable design systems, UI libraries, component documentation, prototypes, and developer-ready handoff processes. ⚙️ Tools & Expertise Figma, Framer, Webflow, Shopify, WordPress, Adobe Creative Suite, UX Research, Information Architecture, Wireframing, Interactive Prototyping, Design Systems, Conversion Rate Optimization (CRO), AI-Assisted Design Workflows. 🏭 Industries SaaS • B2B Software • FinTech • HealthTech • AI Products • eCommerce • Logistics • EdTech • Cybersecurity • Marketplaces • Enterprise Software • B2C Products ⭐ Why Clients Hire Me I focus on business outcomes, not just visuals. ▪️ 10+ years of UI UX Design and Product Design experience ▪️ 350+ delivered projects across SaaS, web applications, websites, mobile apps, and eCommerce ▪️ 150+ long-term client partnerships ▪️ 8,000+ wireframes and UX concepts created ▪️ 400+ high-fidelity prototypes delivered ▪️ 20+ design awards ▪️ Advanced expertise in Figma, Design Systems, Product Design, and SaaS UX ▪️ Design + Build capabilities with Framer, Webflow, Shopify, and WordPress ▪️ Experience designing complex enterprise software, CRM systems, dashboards, and customer-facing products Every design decision is guided by user behavior, business goals, and measurable impact. If you're looking for a UI UX Designer, Product Designer, Website Designer, SaaS Designer, Dashboard Designer, UX Researcher, Mobile UI UX Designer, UI Designer, UX Designer, Mobile App Designer, UX/UI Designer, UI UX Designer or Figma Expert to improve your product, website, SaaS platform, or eCommerce experience, let's build something users love and businesses grow from.

With over 15 years of experience, I can help you create a brand that elevates your business to the next level. I specialize as a product designer, particularly in complex B2B & B2C SaaS platforms, AI-tech web applications, ERP, CRM software and innovative mobile apps for startups. I can also assist in designing pitch decks and all supporting documents (brand guides, whitepapers, RFPs, etc.) to help you present more effectively to investors. For established clients, I provide ongoing design support for a wide range of marketing materials, from digital campaigns to new product interfaces. Many clients have problem with handoff. They have Figma design and developer build something that look completely different. I can help you with the design and integration with Vue 3, React, Webflow or Wordpress, with Claude Code and Figma MCP connection. 15 years of Web & Mobile UI UX Designer SaaS experience; Designed 70+ B2B & B2C SaaS Platforms, ERP, CRM, AI-tech Web Apps (from 0 to 1); Helped launch 17 early stage startups from 0 to 1; $30M+ raised with Pre-Seed, Seed, Series A-С, VC-backed startups; 100+ complete web & mobile designs done; Fluent English / Independent Designer; 100+ comprehensive reviews & testimonials from CEOs and Founders; Figma expert. Check out the "Testimonials" section below to see what CEOs and Founders of fast-growing startups & high-caliber companies I have worked with say about my work AREAS OF EXPERTISE: SaaS Platform UI UX Design; ERP / CRM / Desktop Software; B2B & B2C Web Applications; AI-powered Tech Platforms; Dashboard Design; Data-heavy Analytics Software; AutoCAD / 3D-enabled Software; Mobile Apps; Websites; Landing Pages; Branding / Logo / Brand Assets; Pitch-Decks Marketplace UX (B2B, B2C, ShareTribe integration) Brand identity + custom marketing website Investor pitch decks with narrative structure, not just slides SaaS dashboards and data-heavy application design Figma design system → MCP export → frontend handoff Website Development AI chatbot integration Create investor-ready pitch decks that meet high data visual standards Elevate presentations to match expectations of investors and stakeholders Transform complex content and raw materials into polished, easy to read and scan investor-ready decks Design presentations that look professional, credible, and high-impact What's my secret as a UI UX Designer? Always putting myself in the user's shoes. That's how I make my designs both intuitive and engaging. If I understand that a user can find the button/feature they need in less than 5 seconds, then I've done my job right Sounds like a fit? Shoot me a message via green ‘Send Message’ button in the top right-hand corner and let's discuss our plan ============= - As an experienced UI UX designer SaaS I have a strong portfolio showcasing previous work, especially in B2B SaaS web and mobile applications; - As a senior Figma UI UX designer SaaS I collaborate with products teams to create intuitive interfaces and user-centered UI UX designs; - With my 8 years of experience in SaaS UI UX design I'm passionate about user-oriented designs and have a knack for solving complex problems; - I'm a talented SaaS UX/UI designer and I have knowledge of current design trends and tools and I have a strong grasp of UX/UI best practices; - As an expert UI UX designer SaaS I have keen eye for attention to detail and I have ability to turn complex ideas into simple, intuitive layouts; - As a freelance SaaS designer UI UX I have strong understanding of SaaS UI/UX design principles, I have ability to communicate clearly and meet deadlines and I'm familiar with current design trends and tools (Figma, Adobe XD, etc.) - As an experienced Figma SaaS UI/UX designer I am responsible for understanding user needs, conducting research, and translating insights into wireframes, prototypes, and high-fidelity designs that align with business goals and brand identity. - I specialise in delivering high-quality SaaS designs that ensure seamless user experience; - I have 5+ years of experience in UI UX design; I have 7+ years and more than 8 years of experience in SaaS UX/UI design; - I'm the ideal candidate who has a strong portfolio showcasing innovative designs for web applications and SaaS platforms; - I'm a UI UX designer SaaS and I created 100+ engaging and user-friendly interfaces for a SaaS platforms, web apps and mobile apps. - My designs boosted user conversion by 59% for a healthcare SaaS and increased revenue PDP, PLP, seller dashboard, buyer dashboard, discovery feed, cart and checkout, order management, ratings and reviews, messaging, onboarding flow, search and filters, wishlist, Shopify Polaris, embedded app, app blocks, metafields, collection page, variant picker, checkout extensions, design tokens, component library, dev handoff.

I help products turn complex ideas into clear, engaging interfaces using Figma, UX strategy, and gamification principles — so users stay longer, convert better, and come back. 10+ years of experience developing wireframes, prototypes of different app and game genres such as kids educational, casual and casino games, business,etc. acknowledged by players as rich and memorable experiences, creating entire world settings, casts of characters, backgrounds and deep story architecture. Tools: Figma, Sketch & Adobe Illustrator Service Description Game Design - Drafting Game Design Documents/Wireframes - Design Game Specifics UI & UX - Creating 2D game assets, environments, characters and UI - Character development & backstory - Setting design (environmental storytelling) - Animations In addition to all above mentioned you will get my knowledge, guidance and advices for App Store and Google Play game publishing and eye catching promo screenshots.

An old-school expert backed by AI-era technologies. Helping small- and mid-sized businesses to bring their software experience and web presence to the next level since 2019. Building scalable web and app designs that are perfect for understanding, development, and investment pitching. ✨ Upwork's Top Rated Talent, 100% Job Success Score ✔️ Mobile and Web Design ✔️ $70 000+ earned on Upwork ✔️ 2900+ Upwork hours ✔️ Active since 2019 Most exciting UX/UI Design projects I've been a part of: ☑AI-Based Luxury Travel Platform Startup (18 months) ☑Music Hardware Interface and Plugins Design (4 months) ☑A closed-type Course Learning System for US Universities and Colleges (10 months) ☑A database for Cannabis-related Web-Products in Canada (2 months) ☑A SaaS application for checks, management, and informing in the Health Sector I am always open to telling more about any of the projects I performed and sharing Figma details. Here are some more facts about me: 📌 My expertise includes more than 100 projects on Freelance, Part-Time and Full-Time basis 📌 Over the past years, I've had experience working with the customer directly as a consultant-performer as well as in-house company experience within a team environment 📌 I had experience working with people from 22 countries. 📌 I always make the logo Bigger I enjoy working on innovative challenges and amending my working process to cater to your expectations. I consider feedback and I welcome it. Get in touch with me, and see what we can achieve together! I will support you on all the project's design phases, from research and sitemap to a development-ready file and interactive prototype. While being a team player, I have a passion for acting independently, suggesting and creating solutions for your needs, or transforming your ideas into a completed design document exactly the way you see it.

SaaS products either retain users or lose them during onboarding, in the dashboard, in the first sessions. I know exactly where this breaks and how to fix it. Building from scratch — I'll design a product where users reach value on the first try. Already have a product — I'll find where you're losing users and fix it through design. I've been specializing in SaaS products for 9 years. Project results: - B2B lead generation platform — 55% conversion growth, 35% bounce rate reduction - Enterprise B2B application — 58% reduction in client onboarding time - High-frequency daily product — 65% daily active users growth - Marketplace with a sales funnel — 47% conversion to target action What I do: - SaaS product design from scratch — architecture, flows, interface - Onboarding and activation — guiding users to their first value moment - Dashboards and complex data-heavy interfaces - Redesign of existing products focused on retention and conversion - Design systems for SaaS — scalable, built for development teams Who I work with: - Startups building SaaS from scratch who want to get it right the first time - Teams with an existing product struggling with onboarding, retention, or conversion - Companies scaling their product who need a solid design system Behind every successful product stands a designer who thinks like a founder. Let's talk about yours.