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𝗠𝗼𝘀𝘁 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗹𝗼𝗼𝗸 𝗴𝗼𝗼𝗱… 𝗯𝘂𝘁 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝘁𝘂𝗿𝗻 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝗶𝗻𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 💰 When it comes to designing websites, a crisp design is super important. But equally important is the structure, clarity, and user flow, as that's what makes websites really perform. I focus on both core areas 📍 My process (simple and transparent) 1️⃣ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗶𝗿𝘀𝘁 We define your goals and review your current guidelines for the site. 2️⃣ 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 & 𝘄𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗲𝘀 I create clear page structures in Figma so you can see how users will navigate before the design starts. 3️⃣ 𝗗𝗲𝘀𝗶𝗴𝗻 𝘁𝗵𝗮𝘁 𝗯𝘂𝗶𝗹𝗱𝘀 𝘁𝗿𝘂𝘀𝘁 Clean, modern layouts that reflect your brand and guide visitors toward the action you want them to take. 4️⃣ 𝗕𝘂𝗶𝗹𝗱 & 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Your website is developed in WordPress + Elementor, optimized for speed, SEO, and easy updates. 5️⃣𝗪𝗮𝗹𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 After I build your website, I'll walk you through how to use it and how to make simple updates like changing the copy, so you feel comfortable and confident if you ever need to make a small update in the future. BUT don't just take my word for it 👇🏼 ⭐⭐⭐⭐⭐ "Very easy to work with and a great communicator. He made suggestions I hadn't thought of, and I appreciated his expertise. Highly recommend!" ⭐⭐⭐⭐⭐ "Leonardo didn’t just build a website, he crafted a digital experience that enhances the identity of my B&B and makes guests feel welcome even before they arrive." ⭐⭐⭐⭐⭐ "Working with Leonardo has been such a great experience! He’s incredibly talented, professional, and easy to communicate with." ⭐⭐⭐⭐⭐ "He was patient with my feedback, quick to make adjustments, and went above and beyond to make sure I was happy with the final result." ⭐⭐⭐⭐⭐ "I’m so grateful for his hard work and would highly recommend him to anyone looking for a skilled and reliable web designer!" Thanks for reading! 😁 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗺𝗼𝗱𝗲𝗿𝗻 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗹𝗼𝗼𝗸 𝗴𝗼𝗼𝗱 𝗯𝘂𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗿𝗶𝗻𝗴𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀, 𝗳𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲. 𝗜’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗮𝗿 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁.

As a UX/UI designer with a background in architectural design, I bring a unique approach to crafting intuitive and aesthetically pleasing digital experiences. My expertise includes designing user flows, wireframes, and prototypes, as well as conducting usability testing to ensure effective and engaging interfaces for websites and mobile applications. Drawing from my problem-solving skills developed in architectural projects, I excel at creating functional and innovative solutions that align with both user needs and business objectives.

If you are building a B2B or B2C SaaS MVP and need to launch fast, validate with early users, and present it clearly to investors, 👉 I am ready to take ownership of UX/UI design from a product-first perspective, turning your idea into a structured, user-friendly MVP with a clear user flow and navigation, ready for testing and investor demos. I will help you: ✅ Turn raw ideas, pitch decks, or basic wireframes into a structured MVP ready for development ✅ Define the exact core user flow your MVP must support, so you launch only what is essential ✅ Clarify feature scope before development to prevent overbuilding and wasted dev time ✅ Structure onboarding and first-time user experience so new users understand the value quickly ✅ Prepare clean, developer-ready files with clearly defined states (empty, loading, error, success) to avoid implementation guesswork ✅ I also can help with problems like: - Inconsistent UI across the product - Friction, user errors, and growing support tickets after speed-driven releases - Guessing which UX changes actually matter - Design decisions disconnected from product metrics like adoption, retention, and time-to-value ---- Other fields of my expertise: 🖥️ B2B, B2C WEB PRODUCTS, SAAS PLATFORMS & DASHBOARDS What I can work on: ✓ Designing from 0 web platforms, SaaS products, dashboards, and multi-role systems with complex workflows and business logic ✓ Creating new product features or redesigning existing user flows (including onboarding) to reduce friction and make products easier to use ✓ Turning data-heavy products into clear and easy-to-understand dashboards ✓ Creating design systems from scratch, improving or updating existing systems as new features are added ✓ Improving UI consistency across products ---- Specializing in: 💼 PropTech 💼 FinTech 💼 EdTech 💼 AI-Powered Products 💼 Dashboards 💼 Internal Tools 💼 Operational Systems 💼 Multi-Role Systems ---- 🔥𝗖𝗛𝗘𝗖𝗞 𝗠𝗬 𝗢𝗙𝗙𝗘𝗥: 𝗨𝗫/𝗨𝗜 𝗗𝗘𝗦𝗜𝗚𝗡 𝗙𝗢𝗥 𝗕𝟮𝗕, 𝗕𝟮𝗖 𝗠𝗩𝗣 𝗪𝗜𝗧𝗛 𝗔 𝗖𝗟𝗘𝗔𝗥, 𝗦𝗧𝗥𝗨𝗖𝗧𝗨𝗥𝗘𝗗 𝗨𝗫 ✅ WHAT YOU GET IN THE FIRST 5 BUSINESS DAYS - Product/feature structure and core user flow definition - Information architecture and product logic - Low-fidelity wireframes for key screens - Visual style direction based on 3 core screens From there, I apply the selected UI direction across all screens, create a scalable design system, and deliver developer-ready Figma file. ---- 🎁 BONUS ADD-ONS I INCLUDE FOR FREE - post development review - 30-day post-handoff support including quick questions and minor UI tweaks ---- 🧩MY PROCESS: 1. Discovery & Problem Framing 2. UX Audit (if relevant) 3. Solutions Shaping & UX Decisions 4. Flow Mapping & Wireframing 5. Visual Direction & UI Design 6. Design System & Handoff After we finish a project, I'll offer 30 days of free support to ensure everything runs smoothly. Just contact me once it's live to let me know. ---- HOW I WORK 👉 I quickly adjust to changing priorities and handle complexity with ease 👉 I am open to feedback to understand different viewpoints 👉 I communicate clearly and succinctly in all my interactions 👉 I stay aligned with product and business goals while making practical UX decisions 👉 I’m comfortable working with cross-functional teams and making decisions in fast-moving product environments. ---- As a full time freelancer, I’m available throughout the day and can respond within 1 hour If you're ready to achieve clarity and usability in your product with expert UX/UI support, let's start a conversation! 📩 𝗖𝗟𝗜𝗖𝗞 𝗢𝗡 𝗧𝗛𝗘 𝗠𝗘𝗦𝗦𝗔𝗚𝗘 𝗕𝗨𝗧𝗧𝗢𝗡, 𝗦𝗘𝗡𝗗 𝗠𝗘 𝗬𝗢𝗨𝗥 𝗥𝗘𝗤𝗨𝗘𝗦𝗧, 𝗔𝗡𝗗 𝗜’𝗟𝗟 𝗧𝗔𝗞𝗘 𝗜𝗧 𝗙𝗥𝗢𝗠 𝗧𝗛𝗘𝗥𝗘 Thanks for your consideration. P.S. I’m available to start today Keywords User interface design, User experience design, UX & UI, Figma, Product Design, UX research, Graphic Design, Mobile App Design, Responsive Design, Adobe XD, Wireframing, Prototyping, User-Centered Design

Most Shopify stores lose sales because page structure, the product story, and buying path are not clear enough. I design premium Shopify e-commerce experiences for DTC brands that have outgrown a generic theme or unclear customer journey. My work combines e-commerce strategy, UX/UI design and CRO thinking to create premium storefronts that communicate value clearly and make buying easier. On these projects, improving clarity and removing friction has typically lifted conversion by 10–30%, depending on traffic and offer. 👩🏼‍💻 What I do: - Shopify store design & redesign — homepage, collection, and product (PDP) pages built to convert - Conversion Rate Optimization (CRO) audits — I find where users drop off and what to fix first - Landing pages and product pages that move visitors from interest to purchase - Mobile-first UX — where most buying decisions actually happen - Clean, scalable UI systems that stay premium as the store grows How I work: UX analysis & structure → wireframes → high-fidelity UI in Figma → developer-ready handoff. With my team, I also handle full Shopify build, so a project can go from strategy to a live, optimised store in one place. 🌟Best fit: DTC brands in beauty, skincare, haircare, wellness, lifestyle, fashion and CPG. 📩 If you share your current site (or idea), I can quickly point out where users might be dropping off and what to improve.

You know your business better than anyone. But when people visit your website, it's not always immediately clear what you do — or why they should choose you over everyone else. Years in sales taught me that people don't make decisions with their head — they make them with their gut. I bring that thinking into every website I build, strategic design that reflects who you are and speaks directly to the clients you want. I work directly with you, no outsourcing, no delegation. Just the two of us until your website does its job. How I can help: — Website redesign and strategy — Landing page design and optimisation — Framer web development — Responsive design across all devices — UX and user experience design — Wireframing and site structure — Ongoing support and improvements

🚀 𝐑𝐢𝐬𝐤-𝐟𝐫𝐞𝐞 𝐔𝐈/𝐔𝐗 & 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧, 𝐋𝐨𝐯𝐞 𝐢𝐭 𝐨𝐫 𝐠𝐞𝐭 𝐑𝐞𝐟𝐮𝐧𝐝𝐞𝐝💸✨* I’m a UI UX Designer specializing in SaaS Web App Design and Mobile App Design, helping startups and growing companies turn complex products into clear, high-converting user experiences. If your product feels confusing, users drop off during onboarding, or your UI looks inconsistent across screens, I fix that with structured, scalable UI UX Design systems built for real-world use. 🚀 𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎 (𝐑𝐄𝐒𝐔𝐋𝐓𝐒 𝐅𝐈𝐑𝐒𝐓) As a UI UX Designer, my work is focused on measurable improvements: • Improve onboarding completion and reduce drop-offs • Increase conversion on key flows (sign-up, checkout, upgrade) • Simplify complex SaaS dashboards and workflows • Reduce user confusion with better UX structure and states • Deliver scalable UI systems to speed up development 📊 𝐓𝐘𝐏𝐈𝐂𝐀𝐋 𝐑𝐄𝐒𝐔𝐋𝐓𝐒 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐀𝐈𝐌 𝐅𝐎𝐑 While results depend on product and execution, UI UX Design improvements commonly target: • +10–30% increase in onboarding completion • +5–20% increase in conversion rates • -20–40% reduction in usability issues and drop-offs • Faster product releases with reusable design systems 🧩 𝐖𝐇𝐄𝐑𝐄 𝐈 𝐀𝐃𝐃 𝐓𝐇𝐄 𝐌𝐎𝐒𝐓 𝐕𝐀𝐋𝐔𝐄 I work best on SaaS platforms, dashboards, and data-heavy applications, including: • SaaS Web App Design (B2B & B2C) • Admin Panels & Dashboards • CRM & Enterprise Tools • Mobile App Design (iOS & Android) • Multi-step forms, onboarding flows, and user journeys If your product involves logic, data, or complex interactions, that’s where I excel. 🛠 𝐔𝐈 𝐔𝐗 𝐃𝐄𝐒𝐈𝐆𝐍 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒 • End-to-end UI UX Design for SaaS and MVPs • Web App Design (dashboards, admin panels, internal tools) • Mobile App Design (iOS & Android UX/UI) • UX Audit & Redesign Strategy • Wireframes, User Flows, and Prototypes • Design Systems (components, tokens, scalable UI) • Landing Page UX & Conversion Optimization 📦 𝐖𝐇𝐀𝐓 𝐘𝐎𝐔 𝐑𝐄𝐂𝐄𝐈𝐕𝐄 Production-ready UI UX Design built for developers: • Clean, organized Figma files (components, variants, auto layout) • Fully responsive Web App Design layouts • Mobile App Design aligned with platform guidelines • Complete UI states (loading, empty, error, permissions) • Interaction notes for developers • Optional support during development & QA ⚙️ 𝐓𝐎𝐎𝐋𝐒 & 𝐖𝐎𝐑𝐊𝐅𝐋𝐎𝐖 Tools: Figma, FigJam, Adobe Suite AI Tools: Pika Labs, Gemini, ChatGPT, Midjourney, Freepik. Collaboration: Notion, Jira, Slack, Google Workspace I design with a system-first approach, ensuring smooth handoff to React, Next.js, and modern frontend stacks. 🤝 𝐇𝐎𝐖 𝐖𝐄’𝐋𝐋 𝐖𝐎𝐑𝐊 𝐓𝐎𝐆𝐄𝐓𝐇𝐄𝐑 • Understand your product, users, and goals • Map flows and identify UX gaps • Create wireframes and validate structure • Design high-fidelity UI UX in Figma • Build/extend the design system for consistency • Support development to ensure accurate implementation ⭐ 𝐖𝐇𝐘 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐂𝐇𝐎𝐎𝐒𝐄 𝐌𝐄 • Strong SaaS product thinking (not just visuals) • Clean, scalable UI UX Design systems • Fast, clear communication and iterations • Focus on usability, conversion, and real outcomes • Designs that developers can actually build 📩 𝐍𝐄𝐗𝐓 𝐒𝐓𝐄𝐏 • Send your product link or brief. • I’ll review it and respond with clear UX feedback + a practical plan to improve your UI UX Design. *T & Cs Apply