Hire the Best Volusion Specialists
in the United Kingdom

I’m a London-based affiliate marketing consultant helping global and US brands grow revenue through data-driven, multi-channel strategies. With 10+ years’ experience managing programs on platforms like Awin, Impact, CJ, Webgains, and Tradedoubler, I help DTC and retail businesses launch, scale, and optimise affiliate programs that deliver measurable ROI. Whether you’re building a new program from scratch or improving performance of an existing one, I provide hands-on, results-focused support - from partner recruitment and onboarding to full campaign optimisation and compliance management. My background spans both agency and in-house roles, giving me a 360° view of what drives growth across affiliate, paid, email, and partnership marketing. I’ve worked with global brands including Amazon, British Airways, British Gas, Tesco Bank, Confused.com, Shop Direct Group, Andrex, and Macdonald Hotels, as well as fashion and lifestyle clients like House of Cavani, Satechi, Novaalab and more! Core Services: - Affiliate marketing strategy, setup & management - Platform onboarding & migration (Impact, Awin, Webgains, Impact etc.) - Affiliate partner recruitment, activation & optimisation - Digital marketing audits & full-funnel campaign planning - Performance-led marketing consultancy (email, paid, content) I’m highly organised, commercially focused, and passionate about building affiliate programs that scale sustainably. Let’s connect and discuss how I can help you grow your affiliate channel across the UK, US, and global markets. Thank you, Hannah

I help B2B and performance-led businesses plan, launch and optimise paid media campaigns across programmatic, social and search, with a focus on lead quality, CPL/CPA efficiency and full-funnel campaign structure. My core strength is programmatic advertising. I’ve managed campaigns across DV360, The Trade Desk, Beeswax, Teads, Taboola, Quantcast and other DSPs, covering campaign strategy, audience segmentation, tracking checks, media planning, activation, optimisation and reporting. I’m best suited for businesses that need someone who can look beyond basic campaign setup and make practical decisions around audience quality, funnel structure, creative testing, retargeting, attribution and performance efficiency.

I'm a fractional CRO lead for DTC, wellness, and lifestyle eCommerce brands. Recent work: Bioniq +34% CVR and +25.7% revenue, Comet Wear +40% CVR, Cuure +22% AOV, and a men's wellness subscription brand +27% CVR. If your site gets traffic but the numbers are stuck, that is what I fix. I operate as a fractional CRO manager, owning hypotheses, testing, UX, funnel performance, and the full conversion system across your site. My work sits at the intersection of psychology, analytics, and commercial decision-making. If your site gets traffic but numbers are stuck, I fix that. What I Own: Conversion rate Revenue per session Average order value Checkout completion Landing page and funnel performance Message hierarchy & buyer alignment GA4, tagging, and data visibility UX sequencing & decision flow Heatmaps, sessions, onsite behavior Shopify Development Custom website Front-end development Website Governance This isn’t page editing. This is responsible conversion leadership. How I Work: My operating model is simple: Decode → Align → Adapt → Build 1. Decode customer behavior and identify friction 2. Align business goals with psychological decision-making 3. Adapt UX, messaging, offer logic, and funnel sequence 4. Build experiments and changes that move revenue on the website This creates compounding ROI instead of one-off fixes. Core Capabilities Conversion rate optimization (CRO) Funnel Alignment Revenue optimization A/B testing & experimentation Ecommerce conversion rate optimization Shopify conversion rate optimization Landing page optimization Website conversion rate optimization Conversion funnel mapping Ecommerce merchandising Checkout flow optimization GA4 governance & GTM Heatmaps & session analysis Behavior-led UX Klaviyo lifecycle analysis DTC subscription funnels Full journey behavior analysis Shopify development Fornt-end What This Looks Like in Practice ► Rebuilding PDP, PLP, Cart, and Checkout to fit how users think ► Improving conversion rate and AOV through offer logic and sequencing ► Fixing funnel leaks across landing pages and multi-step journeys ► Cleaning GA4 so decisions are trustworthy and actionable ► Creating a testing roadmap aligned to revenue impact ► Translating user behavior into UX, messaging, and merchandising updates ► Working with your developer to implement changes accurately Notable Wins Bioniq – +34% CVR, +25.7% Revenue 12-month CRO system with behavior-led experimentation. Comet Wear – +40% CVR Shopify funnel reconstruction and PDP/PLP hierarchy rebuild. Cuure – +22% AOV Segmentation-driven upsell logic and journey optimization. Men’s Wellness Brand (subscription) – +27% CVR Messaging hierarchy, friction removal, and UX reinforcement. Oddbox (UK) – Subscriber conversion lift Offer clarity and decision-flow restructuring. Dozens more across fashion, supplements, jewelry, wellness, and niche DTC categories. Tooling GA4 GTM Looker Studio Hotjar Clarity Figma Shopify Analytics Klaviyo Amplitude Shopify / WooCommerce / BigCommerce Who I’m Best For • Brands with traffic that want revenue movement • DTC and subscription businesses • Shopify / BigCommerce operators • Teams needing a dedicated CRO owner • Companies with dev resources ready to implement • Multi-brand environments • Businesses with tracking already in place or in progress What You Get A governed conversion system. Better decisions. Cleaner data. Higher conversion rate. Higher revenue per visitor. A UX aligned to buyer psychology. A funnel that performs end to end. A single owner responsible for the number. If you want proof before you commit Send your URL. I’ll record a short teardown showing 3–5 places where we can unlock revenue immediately.

I am not a syntax-bounded person, I'm an expert full-stack developer and product specialist with 10+ years of experience in SASS-based products. I have worked as an individual and as a team player. I got a good grip over some front-end and back-end technologies. I have got the chance to work with startups and a few top-notch companies during my career. -Core PHP, Zend, Laravel, CodeIgniter, CakePHP, WordPress -JavaScript/jQuery, NodeJS, AngularJS, Angular, TypeScript, Backbone JS -HTML, XML, SCSS, CSS, Bootstrap3, Bootstrap4 -SEO(on page/off page, technical), Google Analytics, Google AdWords, Facebook pixel -Elastic Search, Scrum, JIRA, Postman tool -ASP.net Core -MySQL, MongoDB, ODM, ORM -REST Api, JSON, microservices -Underscore JS, Require JS -SVN, Git, GitLab -FTP, AWS, Beanstalk -Linux, Docker, Windows - CI, Jenkins, Docker, POSTMAN, Selenium Thanks for your interest in my profile, looking forward to new great collaborations

Notable successful projects: - Website migration for $20 million USA-based automotive business. 500,000+ data records moved, new web design that increased conversions and user engagement, updated automations to help team manage their backend operations, etc. - Redesign for $19 million business selling in over 25+ countries - resulting in increased conversion rates and average order value across their country markets. - Website migration for one of the largest TV parts sellers in the US, with hundreds of thousands of records moved over, as well as a custom TV wiki build to support buyers in finding the right replacement parts for their TVs. - Custom development for a Y-combinator funded startup, which scaled to multi 7-figures with this website What a client from a recent project said about our work together: ⭐⭐⭐⭐⭐ "I was impressed by his integrity. Gabriel does a great job managing our expectations and giving us realistic timelines for features and what they cost. I’ve worked with other partners that have cost more and never received an MVP. Web Craftsmith produced a functional site we could use to start selling from day one. Instead of just coding what you ask for, they really look at the big picture and code towards the overall goal." - Matt, CTO of Avenge Fitness Over the last half a decade, I've worked with dozens of businesses, many of which generate 7 to 8 figures in annual revenue. Work I can typically help with: + Launching a conversion optimized and SEO friendly website for you + Website redesign to match your new brand or improve your conversion rates + Migrating to a better website platform, without tanking SEO or losing data + Complex website integrations + Complex automations of internal processes + Custom development of new web features + Long-term development and/or optimization support Click the green message button and let's talk how I can be of help to you!

With over 8 years of client facing experience in Programmatic Trading and Ad Operations, I bring a proven track record of strategic initiatives and optimising campaigns for multifaceted clients such as Kia, Dominos, O2, Expedia, HM Gov & Camelot to name a few. As a seasoned leader, I've spearheaded Programmatic Trading teams, fostering key partnerships, and facilitated cross-functional collaborations to streamline operational processes. Proficient in translating complex metrics into client-friendly language, I excel in problem-solving and solutions-focused mindset. Spanning diverse environments, I oversee both large operation teams and specialized ones, while optimising performance across digital platforms with expertise in DSPs and ad verification. Passionate about innovation, I am poised to drive continuous business improvement, efficient operations and exceed client expectations delivering exceptional results in the dynamic realm of digital advertising.