Submitting a Winning Proposal on Upwork

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Upwork is the workplace for the world, giving talented freelancers like you access to the best projects and best clients. Although you need to decide what works best for you, here are some tips from successful freelancers and clients that can help you create a winning proposal.

Your proposal is often your first interaction with a potential client. It’s your opportunity to introduce yourself, highlight your expertise, and show the client why you’re the best candidate for the contract.

Before you start crafting that winning proposal, you’ll want to find a project that matches your skill set and interests. Read each Work Description carefully and ask yourself questions like: Can I perform the tasks that the client is asking for? Does the project have a suitable budget? Did the client fill out a complete and thoughtful job description? Some clients put a lot of information in a Work Description while other clients are more concise and may not provide as much detail.

In either case, it’s a good idea to try to sell your skill set to win that project. Successful freelancers tailor every proposal to a specific client’s job posting; think custom, not cookie-cutter. We’ve heard from past clients that they don’t like to see copy-and-paste proposals from freelancers. It indicates to them that the freelancer is more interested in landing the contract than working on their specific project.

Show your enthusiasm for the project by starting with a professional and warm greeting; this is your chance to make a great impression on the client. Write a short paragraph explaining your relevant experience, including your areas of expertise, education, and skills. Mention any past projects, on or off Upwork, you’ve completed that are similar to this contract.

Take the time to craft and explain how you would complete their project based on what you know from the work they described. Give the client a little extra by sharing your unique approach on tackling and completing this contract. Make sure you answer any screening questions the client asks in their Work Description.

Let the client know your availability for an interview and that you’d like to discuss the project further. Interviewing with the client lets you further establish the trust and rapport you both need to get great results on a project. Keep all payments for your projects on the Upwork platform, so you’re sure to get paid for your great work.

That’s it! If the client feels your core skills and work history match their needs, they’ll contact you and start an engagement. If not, learn from the experience. Think about your proposal and your interview, and how to improve. Then try again until you find the perfect project for you.

Review this video to see what submitting a proposal looks like on Upwork.

Lillian Travis

by - Community and Education Team at Upwork

As a member of the community and education team, Lillian Travis is a key player in delivering trainings for the benefit of both clients and… more