- Hourly: $20.00 - $30.00
- Expert
- Est. time:3 to 6 months, Less than 30 hrs/week
About Fit Bodies www.fitbodiesinc.com Recent PR: https://finance.yahoo.com/small-business/articles/suzelle-snowden-started-one-class-223400340.html https://apnews.com/press-release/pr-newswire/press-release-feb1b54595bbb406bf6a51f99e76bc9d https://www.benzinga.com/pressreleases/26/09/n61565162/suzelle-snowden-started-one-class-beach-30-years-ago-now-she-s-running-world-s-largest-fitness-welln Ask google Ai what is Fit Bodies Inc and who is Suzelle Snowden and you can get an idea. Fit Bodies is a global fitness, wellness, education, and travel company founded by entrepreneur Suzelle Snowden more than 30 years ago. Suzelle built the company without outside investors, transforming what began as a yoga studio into a leading global network of certified fitness and wellness professionals. Today, Fit Bodies partners with many of the world’s top hotel and resort brands, providing qualified fitness professionals, staff training, guest wellness programming, professional certifications, retreat education, and deeply discounted wellness travel opportunities. We recently distributed a press release that generated interest from more than 500 journalists, editors, podcast hosts, and media professionals. We have at least five additional press releases planned, which could generate thousands of new media opportunities. We are seeking an experienced PR and media relations professional to work directly with the Managing Partner and help us professionally manage, qualify, and convert these opportunities into meaningful media coverage. The Opportunity This is not a cold outreach or basic virtual assistant position. We already have significant inbound media interest. Your job will be to research each journalist and publication, understand their audience, identify the strongest angle for their platform, and prepare a personalized response that makes them genuinely excited to feature Suzelle, Fit Bodies, or both. You must understand how to use AI efficiently while ensuring every pitch remains thoughtful, accurate, personal, and specifically tailored to the journalist and publication. We do not want generic, mass-produced AI responses. Key Story Angles Depending on the publication and its audience, potential stories may include: • Suzelle’s 30-year entrepreneurial journey and how she built the company without outside investment • The challenges she overcame while growing a woman-owned global business • How a yoga studio evolved into a worldwide fitness, wellness, education, and travel network • How Fit Bodies works with leading international hotel and resort brands • How certified fitness professionals can travel globally while doing what they love and save up to 80% on participating resort vacations • How fitness professionals can build stronger businesses through Fit Bodies certifications and education • How professionals can learn to create and host profitable wellness retreats, potentially earning substantially more than through traditional fitness instruction alone • The continued expansion of fitness tourism, wellness travel, retreats, and hotel wellness programming • Suzelle’s mission to create more career, income, education, and international travel opportunities for fitness and wellness professionals Your Responsibilities • Organize, review, and respond to more than 500 existing journalist and media inquiries • Research every journalist, publication, podcast, program, and audience before responding • Determine which Fit Bodies or Suzelle story angle best fits each opportunity • Use AI and strong editorial judgment to create personalized, publication-specific pitches and responses • Prioritize opportunities based on audience size, reputation, relevance, SEO value, geographic reach, and potential business impact • Manage communications and follow-ups with journalists, editors, producers, podcast hosts, and other media contacts • Schedule Suzelle for podcasts, virtual interviews, live interviews, written interviews, and media appearances • Prepare interview briefs, talking points, background materials, photographs, company information, biographies, and supporting data • Maintain an accurate media database showing every contact, conversation, deadline, follow-up, interview, and publication result • Coordinate approvals with the Managing Partner before sending important statements or confirming interviews • Track published stories, backlinks, company mentions, image usage, podcast appearances, and other media results • Help manage at least five upcoming press releases and the inbound responses they generate • Repurpose successful coverage into website content, social media, sales materials, hotel partnership outreach, and professional recruitment campaigns Primary Business Goals Our media strategy must help Fit Bodies: Establish Suzelle Snowden as a recognized global entrepreneur and leader in fitness, wellness, hospitality, education, and travel. Strengthen the visibility, credibility, and online authority of the Fit Bodies brand. Generate high-quality articles, interviews, podcast appearances, backlinks, images, and company mentions that improve traditional search and AI-search visibility. Attract more certified fitness and wellness professionals from around the world. Expand Fit Bodies into additional international markets. Generate interest from new hotel and resort partners that could use our fitness, wellness, training, and guest-programming services. Promote Fit Bodies certifications, retreat training, professional education, and travel programs. Required Experience • Demonstrated experience in public relations, media relations, journalism, communications, or executive media management • Proven ability to communicate professionally with journalists, editors, producers, and podcast hosts • Excellent written English and strong editorial judgment • Experience researching publications and adapting pitches to different audiences • Strong knowledge of AI tools for research, drafting, personalization, organization, and workflow automation • Ability to recognize a strong story angle and explain why it is relevant to a specific publication • Excellent organization, follow-up, scheduling, and project-management skills • Ability to handle a high volume of media correspondence without sacrificing quality • Experience using spreadsheets, CRMs, project-management systems, media databases, or similar tracking tools • Reliable availability and the ability to work directly with senior company leadership Preferred Experience • Existing relationships with journalists, editors, producers, or podcast hosts • Experience in fitness, wellness, hospitality, travel, entrepreneurship, franchising, education, or women-owned businesses • Experience securing earned media coverage and podcast appearances • Understanding of SEO, backlinks, digital authority, and AI-search visibility • Experience preparing executives for interviews and public appearances • Experience managing press releases and coordinating with press-release distribution services Initial Deliverables During the first stage of the engagement, you will be expected to: • Review and organize the existing 500+ media responses • Create a system for categorizing, prioritizing, assigning, and tracking every opportunity • Identify the highest-value immediate opportunities • Draft personalized responses for the most promising journalists and publications • Build a complete media calendar for interviews, deadlines, and follow-ups • Create reusable but customizable media materials, including Suzelle’s biography, Fit Bodies’ company overview, key facts, story angles, interview talking points, and image library • Establish weekly reporting that shows contacts reviewed, pitches sent, follow-ups completed, interviews scheduled, articles secured, backlinks generated, and opportunities still pending How Success Will Be Measured • Quality media opportunities identified • Personalized responses completed and sent • Journalist response and conversion rates • Interviews and podcast appearances scheduled • Articles and features published • Quality backlinks and company mentions secured • Audience reach and relevance of media placements • New fitness-professional leads attributed to media coverage • New hotel or resort partnership opportunities attributed to media coverage • Accuracy, professionalism, response time, and completeness of the media tracking system Application Instructions Please begin your proposal with the words “FIT BODIES MEDIA” so we know you carefully read the complete posting. Include the following: A summary of your PR, journalism, or media-relations experience. Two or three examples of media placements, podcast bookings, or press campaigns you personally managed. An explanation of how you would evaluate and prioritize more than 500 inbound journalist responses. An explanation of how you use AI to research and personalize media pitches without making them sound generic or automated. An example of how you would pitch Suzelle’s story differently to: • A major business publication • A fitness or wellness publication • A hospitality or travel publication • A women-in-business podcast The systems or software you would use to manage contacts, deadlines, approvals, follow-ups, interviews, and results. Your weekly availability, time zone, hourly rate, and earliest possible start date. Paid Test Project Shortlisted candidates may be offered a paid test assignment. You will receive several real journalist inquiries and will be asked to: • Research each journalist and publication • Rank the opportunities by value and relevance • Recommend the best story angle for each audience • Draft a customized response to each journalist • Explain your follow-up strategy The strongest candidate may be hired for an ongoing role supporting our full global media and public-relations program. Important Please do not apply if your approach is to copy and paste the same AI-generated pitch to every journalist. We want an experienced professional who understands storytelling, media relationships, audience alignment, executive positioning, accuracy, and persistent follow-up. This position has the potential to become a significant long-term role as Fit Bodies expands its global media presence, professional membership network, education programs, and international hotel partnerships.