Learning Management System (LMS) Strategic Advisor Seeking a senior-level expert who can help Company review and validate healthcare LMS vendor solutions and define a go-to-market strategy. Candidate would help to scope functional healthcare requirements, identify market gaps between healthcare LMS vendors, assess product design and develop strategic roadmap to compete in the healthcare market. The advisor will focus on three core areas: Market Positioning Product Positioning/Gap Analysis Partnership & Ecosystem Strategy The engagement is remote and will consist of approximately 5-10 hours of work effort per week. Effort will involve meeting with our team, assessing our LMS environment, and producing documents/analysis related to the core areas; Market Positioning, Product Positioning/Gap Analysis, Partnership & Ecosystem Strategy. NOTE: Seeking an experienced thought leader and not technical/programming/developer services

Summary We need someone to audit our marketing, positioning, brand, go-to-market, and growth. You're not building campaigns. You're diagnosing what's working, what isn't, and why. Part of that is looking at our current marketing activities: what we're running, how each one is performing, which are doing well and why, and which aren't and why, so we know what to keep, fix, or drop. Objectives Understand our business, product, market, and goals fast. Assess our current positioning, messaging, and go-to-market. Map our current marketing activities and how each one is performing. Identify the biggest growth levers and what's blocking them. Milestones 1. Immersion: get context on the business, product, and market. 2. Audit: review positioning, GTM, growth, and current marketing activities honestly. 3. Findings: deliver the written diagnosis and priorities. Deliverables A marketing audit document covering current state, what's working, what isn't, and why. A breakdown of current marketing activities with how each is performing and why. A short prioritized list of what to implement, optimize, and track next. Definition of done A finalized document in our format with clear prioritized recommendations we can act on right away. Questions to answer in your application 1. How would you figure out a company's positioning when they think they've already nailed it but the market isn't responding? 2. Tell us about a marketing activity you found that looked fine on the surface but was actually holding growth back. How did you catch it? 3. When everything feels like a priority, how do you decide which growth lever to pull first? 4. How do you tell whether an activity is underperforming because of execution or because it's the wrong activity entirely? Bonus points if you record your answers in a short Loom video.

Fractional Chief Growth Officer (90–180Day Engagement) Commercial Growth Strategy, Go-to-Market Architecture & Revenue Operating System Location: United States (Remote) Commitment: Fractional (20–30 hours/week) Engagement: 90–180 Days (Potential Extension) About MarketSmart MarketSmart is a remote technology-enabled services company that helps nonprofit organizations build stronger donor relationships and improve fundraising outcomes through intelligent technology, strategic consulting, and proven fundraising methodologies. Unlike traditional software companies, our value is created through the combination of technology, professional services, implementation, customer strategy, and long-term partnership. Our clients don’t simply purchase software—they adopt an operating approach that helps them identify, engage, cultivate, and steward their most promising donors. Over the past year, we’ve invested heavily in strengthening our internal operating system by clarifying accountability, redesigning leadership structure, improving product management, modernizing our customer operating model, and implementing the operational disciplines necessary to support sustainable growth. Our next chapter is building a commercial operating system that matches the maturity of the business we’ve become. ---------------------------------- The Opportunity We’re seeking an experienced Fractional Chief Growth Officer to partner directly with our CEO and Integrator in a focused commercial transformation engagement. This is not a traditional marketing leadership position. It is a strategic engagement focused on assessing, architecting, implementing, and transitioning a scalable commercial operating system. Your responsibility is to evaluate our current commercial ecosystem, identify the structural constraints limiting growth, design a scalable future-state growth engine, and implement the foundational people, processes, technology, reporting, and operating cadence required to support predictable, repeatable growth. Success will be measured by the capability you leave behind—not by becoming indispensable to the business. ----------------------------------------------------- Engagement Objectives By the conclusion of this engagement, MarketSmart should have: * A documented commercial operating system * A refined commercial strategy and go-to-market model * A repeatable demand generation framework * A modernized HubSpot architecture * Executive dashboards and commercial KPIs * Clear operating agreements between Growth, Sales, Product, and Customer Impact * Standard operating procedures for core commercial functions * AI-enabled workflows where appropriate * A prioritized 12-month commercial roadmap * A recommendation for the long-term commercial organization -------------------------------------------- Engagement Phases Phase 1 — Assess (Weeks 1–4) Develop a comprehensive assessment of MarketSmart’s commercial ecosystem. Evaluate: * Commercial strategy * Market positioning * Go-to-market strategy * Demand generation * Revenue funnel * Buyer journey * Customer journey * Product and service packaging * Pricing strategy * HubSpot architecture * Marketing technology stack * Reporting and analytics * AI utilization * Agency performance * Organizational design * Sales and marketing alignment * Customer expansion opportunities Deliver: * Commercial Assessment Report * Executive Summary * Growth Constraints Analysis * Opportunity Prioritization Matrix ------------------------------------------- Phase 2 — Design (Weeks 5–8) Design the future-state commercial operating system. Deliver: * Commercial Growth Strategy * Go-to-Market Strategy * Positioning Framework * Messaging Architecture * Demand Generation Strategy * Revenue Funnel Design * Lifecycle Marketing Strategy * Customer Expansion Strategy * Revenue Operations Framework * Executive KPI Framework * Dashboard Specifications * HubSpot Optimization Plan * AI Enablement Strategy * Technology Roadmap * Commercial Organization Design * Hiring Recommendations * Agency Recommendations * Budget Recommendations * 12-Month Commercial Roadmap ----------------------------------------------- Phase 3 — Build (Weeks 9–16) Implement the foundational infrastructure required to support predictable commercial growth. Install: * HubSpot improvements * Lead lifecycle management * Pipeline management framework * Funnel reporting * Executive dashboards * KPI scorecards * Marketing automation * Sales and marketing operating agreements * Customer lifecycle workflows * Commercial SOPs * Playbooks * Documentation * Growth operating cadence * AI-enabled workflows * Coach internal team members throughout implementation to ensure long-term sustainability. --------------------------------------------------- Phase 4 — Transition Prepare MarketSmart to operate the commercial engine independently. Deliver: * Knowledge transfer * Leadership coaching * Documentation * Playbooks * Governance recommendations * Transition plan * Long-term hiring recommendations Provide an evidence-based recommendation regarding the future commercial organization, including whether MarketSmart should hire: * Director of Growth * Demand Generation Leader * Revenue Operations Leader * Product Marketing * Marketing Operations * Fractional leadership * Agency support * Other commercial capabilities -------------------------------------- Primary Responsibilities * Evaluate the effectiveness of MarketSmart’s commercial operating system. * Diagnose the structural constraints limiting sustainable growth. * Design and implement a repeatable commercial growth engine. * Improve market positioning, messaging, and differentiation. * Align Growth, Sales, Product, and Customer Impact around a unified commercial operating model. * Evaluate product and service packaging, pricing, and commercial strategy. * Optimize HubSpot and supporting commercial systems. * Establish executive dashboards and leading commercial KPIs. * Design scalable commercial processes and operating rhythms. * Develop documentation, SOPs, and playbooks. * Recommend organizational structure and capability requirements. * Identify opportunities to leverage AI across the commercial organization. * Coach leaders through implementation and transition. --------------------------------------------- Ideal Candidate We’re looking for someone who has repeatedly transformed commercial organizations—not simply managed marketing departments. You have likely served as: * Chief Growth Officer * VP of Growth * VP of Marketing * Commercial Strategy Executive * Revenue Operations Executive * Growth Consultant * Fractional Chief Growth Officer * Fractional Chief Revenue Officer More importantly, you have successfully designed and implemented commercial operating systems that align: * Marketing * Sales * Product * Customer Success / Customer Impact * Professional Services * Revenue Operations You understand how to commercialize businesses where customer value is created through both technology and expert services. -------------------------------------------------- Preferred Experience * 10+ years leading commercial growth within B2B technology or technology-enabled services organizations. * Multiple successful commercial transformation engagements. * Experience scaling founder-led or entrepreneurial businesses. * Demonstrated success building repeatable commercial operating systems. * Executive-level communication and stakeholder management. * Deep HubSpot expertise. * Experience implementing Revenue Operations best practices. * Strong analytical and operational mindset. * Experience leveraging AI to improve commercial productivity. * Experience commercializing complex offerings that combine technology with professional services. * Experience serving nonprofit organizations is preferred but not required. ----------------------------------------------------- Success in This Engagement Success will not be measured by campaign activity. Success will be measured by the strength, clarity, and sustainability of the commercial operating system established during the engagement. By the conclusion of the engagement, MarketSmart should have: * A documented commercial operating system. * A differentiated market position. * A repeatable demand generation engine. * A clearly defined go-to-market strategy. * Executive dashboards with leading and lagging indicators. * Defined commercial KPIs. * Optimized HubSpot architecture. * Standardized customer lifecycle processes. * Strong alignment between Growth, Sales, Product, and Customer Impact. * Documented SOPs and commercial playbooks. * A prioritized 12-month commercial roadmap. * A recommended long-term commercial organization supported by evidence gathered throughout the engagement. ----------------------------------------------------- Why Join MarketSmart? MarketSmart has completed much of the foundational work required to scale—including leadership accountability, product ownership, customer operating model redesign, and executive operating cadence. Now we’re ready to build the commercial engine that will power the company’s next stage of growth. This is an opportunity to partner directly with executive leadership, shape the future of a mission-driven technology-enabled services company, and leave behind an operating system that continues creating value long after your engagement concludes. If you enjoy solving complex commercial challenges, building scalable systems, and helping organizations reach their next stage of growth, we’d love to hear from you. -------------------------------------------------- When Applying, Please Include: * Examples of commercial transformations you personally led from assessment through implementation. * Before-and-after business results, including improvements to pipeline quality, conversion rates, revenue growth, customer acquisition efficiency, or expansion. * Examples of commercial operating systems, growth frameworks, or executive scorecards you designed and implemented. * Organizations where your work continued producing measurable results after your engagement concluded. * Your approach to assessing an unfamiliar business during your first 30 days. * Relevant experience with HubSpot, Revenue Operations, AI-enabled commercial systems, and technology-enabled services organizations. * Your preferred engagement model, hourly or project rate, availability, and expected start date.

Former strategy management consultant. Build go to market and sales force management tools to support rapidly growing constructions services business. Opportunity is to gain exposure at highest levels of the organization working with chairman, ceo, coo, and head of sales. Define priorities and influence resource allocations domestically and potentially internationally.

Marketing Strategist Scope of Work Overview The Marketing Strategist develops and leads growth strategies that drive measurable business results. This role combines performance marketing, AI, strategic thinking, and commercial awareness to help clients scale while supporting new business initiatives. Core Responsibilities Strategy * Develop multi-channel growth strategies aligned with business goals. * Identify opportunities across Paid Media, SEO, Email, Creative, CRO, Social, and AI. * Build quarterly roadmaps and prioritize high-impact initiatives. Performance Marketing * Understand key performance metrics including ROAS, CAC, MER, LTV, and conversion rate. * Analyze campaign performance and provide strategic recommendations. * Collaborate with channel specialists to improve results. AI & Innovation * Stay on the forefront of AI and emerging marketing technologies. * Continuously test new tools and workflows. * Apply AI to research, strategy, reporting, content planning, and operational efficiency. * Share new ideas and best practices with the team. Growth Marketing * Understand the full customer journey from acquisition through retention. * Develop testing frameworks and identify scalable growth opportunities. * Think beyond individual channels to create sustainable growth. Industry Knowledge Experience with DTC and ecommerce is required. Familiarity with industries such as beauty, healthcare, wellness, luxury, SaaS, professional services, and B2B is highly preferred. Business Development * Contribute to proposals, pitches, and growth strategies for prospective clients. * Conduct market and competitor research. * Present strategic recommendations when needed. * Identify opportunities to expand existing client relationships. Qualifications * 5+ years in growth marketing, performance marketing, or digital strategy. * Strong DTC/ecommerce experience. * Deep understanding of paid media and growth marketing. * Passion for AI and continuous learning. * Strong analytical, presentation, and communication skills. Success Looks Like * Delivers strategies that drive measurable growth. * Uses AI to improve outcomes and efficiency. * Brings proactive ideas and innovative thinking. * Builds trust with clients and internal teams. * Contributes to winning new business through strategic leadership.

We’re an established US consumer-hardware company launching a premium modular desktop product into the US direct-to-consumer market. The product is designed, the launch concept and creative are built, and we have a target launch window. What we want is an experienced go-to-market strategist to pressure-test our plan and sharpen where and how we spend to launch successfully. This is a physical product with real inventory and a fixed ship date, sold direct to consumers, entering a category that is new to most buyers. It is a considered purchase at a premium price, not an impulse buy. We’re looking for someone who has actually taken consumer hardware or premium DTC products to market before and can tell us, specifically and with reasoning, what will work and what will waste money. What we’d want help with: - Reviewing our channel plan and telling us where the budget should actually go, and where it shouldn’t - Which sales channels we should use for this product - Sequencing the launch: teaser, reveal, pre-order, and the holiday and post-holiday window - Realistic targets for acquisition cost, conversion, and what “good” looks like for a launch like this - Where the risks and blind spots are in what we’ve built There is a distinctive product angle we’ll share under NDA that shapes the positioning. Not required to answer the screening questions.

Compensation: $4,000/month Commitment: 25 hours per week, Monday–Friday Availability: Must be available during EST hours We're hiring a sharp, commercially minded Website Strategist who can walk into a client conversation, understand what's really driving their redesign, and return with concepts, strategies, and recommendations that make sure their site actually reflects their competitive edge. **What You'll Do** *Client Strategy & Discovery* Lead discovery conversations, uncover business goals and concerns, and identify what a successful redesign needs to solve for. Serve as a consistent, proactive point of contact throughout every engagement. *Competitive Strategy & Positioning* Conduct competitor and market research, then translate findings into a clear point of view on how the client's site can outperform their competitors, not just a summary of what others are doing. *Rapid Concept & Prototype Development* Use AI tools to quickly turn strategic thinking into tangible outputs: site concepts, wireframes, UX mockups, and demo experiences clients can react to and get excited about. *Positioning & Messaging Strategy* Make sure the client's new ideas, products, and services are properly represented and clearly differentiated by the time the site launches. This is about sharpening how they present themselves, not launch planning. *Account Growth & Relationship Management* Build lasting client relationships, spot signals for expansion, and contribute ideas that grow accounts organically. Help position us as a long term digital and technology partner, not just a vendor. **You're a Fit If You** - Are intellectually curious and obsessed with how businesses actually work - Can connect dots others miss and communicate clearly with executives - Have strong taste in design, communication, and presentation - Take ownership and move fast without losing quality **To Apply** 1. Share a specific example where you led strategy and created concepts or prototypes from scratch; outline the problem, your analysis, and the outcome. 2. Confirm your availability (full time, EST hours) and compensation alignment ($4,000/mo). **Video strongly encouraged. Loom applications are prioritized. Walk us through a project you led; your thinking, your approach, and the business impact you delivered.

Summary Leadership is building a research-grounded leadership assessment and development business based on a distinctive premise: capable leaders can succeed in one operating environment and struggle in another because the role changes what effective leadership requires. We have already built: A published leadership book and broader body of intellectual property A professional marketing website A free leadership profile A paid 120-item personality and operating-environment assessment An interactive leadership dashboard Executive coaching and organizational advisory offers A growing research and content library The individual pieces are strong. We now need a senior strategist to turn them into a coherent brand, product ladder, conversion funnel, and market-entry plan. This is not primarily a logo, social-media management, or generic content-calendar assignment. We need someone who can identify the category we should own, clarify the commercial promise, determine which buyers have the strongest need, and build a practical route from initial attention to paid adoption. The central challenge Most leadership products describe the individual. Our system combines the leader’s psychological profile with the conditions surrounding the role, then produces specific recommendations the leader can test and review. We need to communicate that distinction without: Sounding like another personality test Overstating the scientific evidence Drowning buyers in research or technical language Making the product feel academic rather than operational Diluting a premium executive product into a low-cost consumer app Confusing individual users, team buyers, executive coaches, and enterprise clients The brand must feel credible to senior executives and board members while remaining useful and accessible to working managers. Scope of work 1. Market and audience analysis Review the leadership assessment, coaching, executive-development, and manager-enablement markets Identify the strongest initial customer segment and buying situation Distinguish the individual user, team manager, HR or L&D buyer, executive sponsor, and enterprise buyer Define the most urgent jobs-to-be-done, purchase triggers, objections, and alternatives Identify meaningful competitive gaps rather than producing a generic competitor list 2. Category and positioning strategy Recommend the category we should enter or create Define the central commercial problem the brand solves Develop a concise positioning statement and defensible value proposition Clarify how the company relates to personality assessments, coaching platforms, leadership training, and executive advisory Establish the language for describing the product’s research foundation and limitations Determine which parts of the methodology should lead the marketing and which should remain available as supporting evidence 3. Brand and messaging architecture Develop a practical messaging system covering: Company-level positioning Individual assessment Interactive dashboard Team offering Executive coaching Organizational and enterprise offering Founder and author positioning Primary and secondary audience messages Homepage and product-page message hierarchy Proof points and credibility signals Objection-handling language Appropriate emotional framing Words and claims the brand should avoid The preferred voice is intelligent, direct, calm, and specific. It should communicate authority without hype, inflated scientific claims, military posturing, or motivational language. 4. Offer and pricing review Review and recommend improvements to the current product ladder: Free introductory profile $99 comprehensive assessment Recurring individual dashboard subscription Team access priced per leader Executive coaching Organizational pilots Enterprise licensing Address packaging, naming, pricing logic, upgrade paths, annual versus monthly plans, trial or demonstration strategy, and whether the assessment price should be credited toward a dashboard subscription. 5. Conversion funnel Design the customer journey from first contact through purchase and retention, including: Free profile Email capture and newsletter Paid assessment Immediate sample recommendation Dashboard subscription Team or organizational pilot Enterprise engagement Coaching and advisory extensions Specify the purpose, message, CTA, and success measure at each stage. Identify current gaps, dead ends, unnecessary friction, and places where visitors receive conflicting offers. 6. Launch and channel strategy Produce a focused launch plan covering: Founder-led LinkedIn content Short demonstration videos Email marketing Podcast and media appearances Book-to-product conversion Partnerships with coaches, leadership programs, and professional associations Direct outreach to team and organizational buyers Small-budget paid testing Case-study and pilot acquisition The plan should distinguish what we should test immediately from what should wait until product-market evidence is stronger. 7. Campaign concepts Develop three strong campaign platforms, each including: Target buyer Buyer problem Central idea Headline and supporting message Suggested visual or demonstration Landing-page structure CTA Email or social extension Reason the campaign should work Proposed test and success measure One potential territory is the cost of making the wrong leadership diagnosis: attempting to fix or replace the leader when the role or operating conditions have changed. You are not required to use that territory if your research identifies something stronger. 8. Execution roadmap Deliver a prioritized 90-day plan identifying: What to change first What to test Required creative assets Recommended channels Funnel and analytics requirements Weekly actions Budget priorities Decision points Leading and lagging indicators What not to spend money on yet Required deliverables Market and buyer analysis Competitive positioning map Recommended category and positioning Brand and product messaging architecture Offer and pricing recommendations Conversion-funnel design Three campaign concepts Channel strategy 90-day launch and testing roadmap Final presentation and working session Editable source documents Recommendations must be specific enough to implement. We are not looking for a high-level deck filled with archetypes, adjectives, or abstract brand language. Ideal candidate You may be a strong fit if you have: Senior brand strategy or product marketing experience Experience launching B2B SaaS, assessment, professional-service, coaching, education, HR technology, or leadership-development products Demonstrated skill in market positioning and category design Experience building product ladders and conversion funnels Familiarity with behavioral economics and decision science The ability to translate complex ideas into clear commercial language Experience marketing founder-led or expert-led businesses Strong judgment about scientific, legal, and reputational claims A portfolio showing measurable commercial outcomes, not only visual identity work The ability to challenge the founder’s assumptions constructively Familiarity with Rory Sutherland’s work is useful. We are interested in reframing, perceived value, behavioral friction, signaling, and choice architecture. We are not interested in manipulative tactics, fabricated scarcity, or unsupported psychological claims. Not a fit Please do not apply if your primary service is: Posting and scheduling social-media content Logo or graphic design without brand strategy Generic SEO packages Automated AI content production Influencer outreach without positioning experience Producing lengthy strategy decks without implementation guidance

DemandDrive is a GTM agency. We build and run go-to-market for our clients, everything from Clay and outbound infrastructure to the SDR teams that work the pipeline. We're growing our bench of GTM engineers and looking for people to take on ongoing retainer clients starting in August. What the work looks like: - Primarily Clay: building and implementing signals, lead scoring, and outbound campaigns - Working inside each client's own tech stack rather than ours, so setups vary from account to account - Other GTM platforms often come into play depending on the engagement (enrichment, sequencing, CRM, and similar) - Some CRM work in HubSpot or Salesforce - On our SDR+ engagements, part of the role is optimizing the performance of one or more SDRs we staff to the account - Partnering with a dedicated Client Success Manager on each account, with tasks assigned and tracked in Wrike - A weekly call with the client and CSM to understand their needs, set priorities, talk through the impact of projects, and ideate new GTM concepts - Working alongside our team in Slack, and sometimes in the client's Slack directly, where timely responses matter How engagements work: This is a white-label role, so you'd represent yourself as part of the DemandDrive team. Engagements typically run 20-40 hours per month, and we pair engineers to clients based on best fit after an interview, so the specific accounts would depend on your strengths. Because you'll be client-facing on weekly calls and in Slack, strong written and verbal communication matters as much as technical skill. Who we're looking for: - Deep, hands-on Clay experience, not just familiarity. You should be able to point to systems you've built and run - Comfort working across modern GTM tooling and adapting to whatever stack a client already uses - Working knowledge of HubSpot and/or Salesforce - The consultative presence to lead a call with an enterprise client, understand their goals, and translate them into a plan - Reliable, responsive, and able to own an account with a CSM rather than wait for detailed instructions

NMS Health (National Medical Systems, Inc.) is a Hamilton, NJ-based provider of occupational health screening services to enterprise clients across a range of industries, including healthcare staffing, pharmaceutical, medical device, maritime, construction, manufacturing, and energy. Through a national network of more than 15,000 partner sites, we provide companies with seamless health screenings designed to save time and resources while giving their employees and candidates a simple, easy experience. We pair that network with real people who handle every request with care, plus technology that gives clients live insights and tools to manage their screening programs in real time. We sell directly to HR, compliance, and operational leaders, with sales cycles that typically run one to six months. We are an established business already active in the market. We are not looking for a launch or go-to-market plan. We are looking for a senior strategist to help us polish our positioning and messaging, sharpen our direction, and identify where we can improve. This is a strategy and advisory role. . SCOPE OF WORK We want a strategist who can help us with: Positioning and competitive differentiation, including how we bring together our national network, high-touch service, and technology in one clear message. Messaging architecture across company, platform, and service lines. Refining our understanding of our buyers (HR, compliance, and operational leaders) across our various industry segments. Channel and demand-generation strategy appropriate for our buyers and sales cycle (LinkedIn, ABM, content, search) Website messaging and structure input (recommendations, not hands-on build). Digital advertising review and analysis of existing campaigns. A KPI and measurement framework with a reporting cadence. ENGAGEMENT STRUCTURE We would like to begin with a small paid diagnostic (a teardown of our current site, messaging, and one ad campaign, plus your initial hypotheses) before scoping a larger strategy engagement. Strong performance there can lead to a fixed-price strategy project and an ongoing light advisory retainer. WHO WE ARE LOOKING FOR Demonstrated B2B services marketing experience selling into enterprise buyers. Experience marketing to HR, compliance, operations, or similar functional buyers. Experience refining or evolving how an established company presents itself is a strong plus. Healthcare or B2B HR exposure is a meaningful bonus. We are specifically not looking for primarily B2C, e-commerce, or patient-acquisition healthcare backgrounds. TO APPLY In your proposal, please answer this directly: How would you sharpen the positioning of an established occupational health company that combines a large national network, high-touch service, and technology that gives clients real-time visibility, so all three come through clearly without diluting each other? A few focused sentences are more useful to us than a long pitch. Applications that do not address this will not be considered.