- Hourly
- Expert
- Est. time: Less than 1 month, Hours to be determined
We are a marketing agency looking for an experienced Shopify theme developer to help complete an existing Shopify build for a consumer-focused brand in the nutritional supplements market. The Shopify store and base theme have already been installed, and initial development using the theme editor has begun. We are using the Impulse Shopify theme by Archetype Themes. Theme: Impulse by Archetype Themes Current site scope: This is a single-product Shopify store. The primary custom design work is focused on the homepage and one product page. Additional standard Shopify pages may include basic brand/content, contact, cart and policy pages using the existing Impulse theme structure. Website will be around 5-7 total pages. The store has already been partially built, so the selected developer will review the existing implementation and confirm the remaining theme-level development needed. Our team will provide: * Existing Shopify store and partially completed build * Installed Impulse theme * Finished website design mockups * Brand assets and design direction * Website and product content * Product imagery/assets The primary need is completing theme-level development and customization where the native Impulse theme settings do not fully support the supplied designs. The developer should be highly experienced with: * Shopify theme development * Shopify Liquid * HTML/CSS * JavaScript * Custom Shopify sections, blocks and templates * Responsive/mobile implementation * Working within an existing Shopify build rather than rebuilding completed work * Online Store 2.0 * Custom sections and blocks * Metafields, metaobjects, and dynamic sources * Alternate product and page templates * Responsive QA across devices * Semantic markup and accessibility basics * Git-based workflow with Shopify CLI We want to leverage native Impulse theme functionality wherever practical while making the code-level adjustments necessary to closely implement the supplied mockups. Some final product information is still being completed by the manufacturer, so the developer should be comfortable working with our agency team as those remaining elements are finalized. Timeline: We are looking for someone who can begin quickly and complete the remaining development within approximately three weeks of kickoff. Please include: * Your fixed-price quote for the project * Earliest available start date * Confirmation that you can meet the two-week timeline * Examples of Shopify stores where you performed custom theme development * Any experience specifically with the Impulse theme by Archetype Themes * Your recommended milestones for completing the work over the two-week period * What you would need from our team before development begins * How you approach customizing a premium theme so the work still functions after a theme update This engagement may also serve as an opportunity for additional Shopify development work with our agency in the future.
- Hourly: $90.00 - $125.00
- Expert
- Est. time: 3 to 6 months, Not sure
Fractional Chief Growth Officer (90–180Day Engagement) Commercial Growth Strategy, Go-to-Market Architecture & Revenue Operating System Location: United States (Remote) Commitment: Fractional (20–30 hours/week) Engagement: 90–180 Days (Potential Extension) About MarketSmart MarketSmart is a remote technology-enabled services company that helps nonprofit organizations build stronger donor relationships and improve fundraising outcomes through intelligent technology, strategic consulting, and proven fundraising methodologies. Unlike traditional software companies, our value is created through the combination of technology, professional services, implementation, customer strategy, and long-term partnership. Our clients don’t simply purchase software—they adopt an operating approach that helps them identify, engage, cultivate, and steward their most promising donors. Over the past year, we’ve invested heavily in strengthening our internal operating system by clarifying accountability, redesigning leadership structure, improving product management, modernizing our customer operating model, and implementing the operational disciplines necessary to support sustainable growth. Our next chapter is building a commercial operating system that matches the maturity of the business we’ve become. ---------------------------------- The Opportunity We’re seeking an experienced Fractional Chief Growth Officer to partner directly with our CEO and Integrator in a focused commercial transformation engagement. This is not a traditional marketing leadership position. It is a strategic engagement focused on assessing, architecting, implementing, and transitioning a scalable commercial operating system. Your responsibility is to evaluate our current commercial ecosystem, identify the structural constraints limiting growth, design a scalable future-state growth engine, and implement the foundational people, processes, technology, reporting, and operating cadence required to support predictable, repeatable growth. Success will be measured by the capability you leave behind—not by becoming indispensable to the business. ----------------------------------------------------- Engagement Objectives By the conclusion of this engagement, MarketSmart should have: * A documented commercial operating system * A refined commercial strategy and go-to-market model * A repeatable demand generation framework * A modernized HubSpot architecture * Executive dashboards and commercial KPIs * Clear operating agreements between Growth, Sales, Product, and Customer Impact * Standard operating procedures for core commercial functions * AI-enabled workflows where appropriate * A prioritized 12-month commercial roadmap * A recommendation for the long-term commercial organization -------------------------------------------- Engagement Phases Phase 1 — Assess (Weeks 1–4) Develop a comprehensive assessment of MarketSmart’s commercial ecosystem. Evaluate: * Commercial strategy * Market positioning * Go-to-market strategy * Demand generation * Revenue funnel * Buyer journey * Customer journey * Product and service packaging * Pricing strategy * HubSpot architecture * Marketing technology stack * Reporting and analytics * AI utilization * Agency performance * Organizational design * Sales and marketing alignment * Customer expansion opportunities Deliver: * Commercial Assessment Report * Executive Summary * Growth Constraints Analysis * Opportunity Prioritization Matrix ------------------------------------------- Phase 2 — Design (Weeks 5–8) Design the future-state commercial operating system. Deliver: * Commercial Growth Strategy * Go-to-Market Strategy * Positioning Framework * Messaging Architecture * Demand Generation Strategy * Revenue Funnel Design * Lifecycle Marketing Strategy * Customer Expansion Strategy * Revenue Operations Framework * Executive KPI Framework * Dashboard Specifications * HubSpot Optimization Plan * AI Enablement Strategy * Technology Roadmap * Commercial Organization Design * Hiring Recommendations * Agency Recommendations * Budget Recommendations * 12-Month Commercial Roadmap ----------------------------------------------- Phase 3 — Build (Weeks 9–16) Implement the foundational infrastructure required to support predictable commercial growth. Install: * HubSpot improvements * Lead lifecycle management * Pipeline management framework * Funnel reporting * Executive dashboards * KPI scorecards * Marketing automation * Sales and marketing operating agreements * Customer lifecycle workflows * Commercial SOPs * Playbooks * Documentation * Growth operating cadence * AI-enabled workflows * Coach internal team members throughout implementation to ensure long-term sustainability. --------------------------------------------------- Phase 4 — Transition Prepare MarketSmart to operate the commercial engine independently. Deliver: * Knowledge transfer * Leadership coaching * Documentation * Playbooks * Governance recommendations * Transition plan * Long-term hiring recommendations Provide an evidence-based recommendation regarding the future commercial organization, including whether MarketSmart should hire: * Director of Growth * Demand Generation Leader * Revenue Operations Leader * Product Marketing * Marketing Operations * Fractional leadership * Agency support * Other commercial capabilities -------------------------------------- Primary Responsibilities * Evaluate the effectiveness of MarketSmart’s commercial operating system. * Diagnose the structural constraints limiting sustainable growth. * Design and implement a repeatable commercial growth engine. * Improve market positioning, messaging, and differentiation. * Align Growth, Sales, Product, and Customer Impact around a unified commercial operating model. * Evaluate product and service packaging, pricing, and commercial strategy. * Optimize HubSpot and supporting commercial systems. * Establish executive dashboards and leading commercial KPIs. * Design scalable commercial processes and operating rhythms. * Develop documentation, SOPs, and playbooks. * Recommend organizational structure and capability requirements. * Identify opportunities to leverage AI across the commercial organization. * Coach leaders through implementation and transition. --------------------------------------------- Ideal Candidate We’re looking for someone who has repeatedly transformed commercial organizations—not simply managed marketing departments. You have likely served as: * Chief Growth Officer * VP of Growth * VP of Marketing * Commercial Strategy Executive * Revenue Operations Executive * Growth Consultant * Fractional Chief Growth Officer * Fractional Chief Revenue Officer More importantly, you have successfully designed and implemented commercial operating systems that align: * Marketing * Sales * Product * Customer Success / Customer Impact * Professional Services * Revenue Operations You understand how to commercialize businesses where customer value is created through both technology and expert services. -------------------------------------------------- Preferred Experience * 10+ years leading commercial growth within B2B technology or technology-enabled services organizations. * Multiple successful commercial transformation engagements. * Experience scaling founder-led or entrepreneurial businesses. * Demonstrated success building repeatable commercial operating systems. * Executive-level communication and stakeholder management. * Deep HubSpot expertise. * Experience implementing Revenue Operations best practices. * Strong analytical and operational mindset. * Experience leveraging AI to improve commercial productivity. * Experience commercializing complex offerings that combine technology with professional services. * Experience serving nonprofit organizations is preferred but not required. ----------------------------------------------------- Success in This Engagement Success will not be measured by campaign activity. Success will be measured by the strength, clarity, and sustainability of the commercial operating system established during the engagement. By the conclusion of the engagement, MarketSmart should have: * A documented commercial operating system. * A differentiated market position. * A repeatable demand generation engine. * A clearly defined go-to-market strategy. * Executive dashboards with leading and lagging indicators. * Defined commercial KPIs. * Optimized HubSpot architecture. * Standardized customer lifecycle processes. * Strong alignment between Growth, Sales, Product, and Customer Impact. * Documented SOPs and commercial playbooks. * A prioritized 12-month commercial roadmap. * A recommended long-term commercial organization supported by evidence gathered throughout the engagement. ----------------------------------------------------- Why Join MarketSmart? MarketSmart has completed much of the foundational work required to scale—including leadership accountability, product ownership, customer operating model redesign, and executive operating cadence. Now we’re ready to build the commercial engine that will power the company’s next stage of growth. This is an opportunity to partner directly with executive leadership, shape the future of a mission-driven technology-enabled services company, and leave behind an operating system that continues creating value long after your engagement concludes. If you enjoy solving complex commercial challenges, building scalable systems, and helping organizations reach their next stage of growth, we’d love to hear from you. -------------------------------------------------- When Applying, Please Include: * Examples of commercial transformations you personally led from assessment through implementation. * Before-and-after business results, including improvements to pipeline quality, conversion rates, revenue growth, customer acquisition efficiency, or expansion. * Examples of commercial operating systems, growth frameworks, or executive scorecards you designed and implemented. * Organizations where your work continued producing measurable results after your engagement concluded. * Your approach to assessing an unfamiliar business during your first 30 days. * Relevant experience with HubSpot, Revenue Operations, AI-enabled commercial systems, and technology-enabled services organizations. * Your preferred engagement model, hourly or project rate, availability, and expected start date.
- Fixed price
- Intermediate
- Est. budget: $300.00
We are an established B2B data and marketing agency looking to bring on a results-driven B2B Sales Representative to manage outbound appointment setting. COMPENSATION STRUCTURE: This contract is structured entirely on a pay-per-performance / commission milestone basis. • Base Project Milestone Payout: $300.00 funded and released per closed client contract. • Recurring Monthly Bonus: $100.00 per month for every month the client remains on retainer. THE OPPORTUNITY: We sell localized, premium "Motivated Seller" data engines to real estate investors and corporate buyers for a flat fee of $1,500/month. YOUR RESPONSIBILITIES: • Leverage digital professional platforms (LinkedIn, targeted groups) to find active real estate investors. • Conduct text-based outbound outreach using our provided "Free Sample Data" scripts. • Guide qualified prospects to schedule a brief strategy call on our scheduling link. REQUIREMENTS: • Professional written communication skills. • Strong familiarity with B2B lead generation tactics. • Ability to work independently on a pure project-milestone basis. APPLICATION PROCESS: Please start your proposal with the phrase "REI DATA CLOSER" to confirm you have reviewed the contract parameters. Please attach a brief audio or video introduction highlighting your past sales experience.
- Fixed price
- Expert
- Est. budget: $200.00
We are seeking a high-performing B2B sales professional to manage full-cycle outbound sales and close high-ticket agency accounts. This role is built for a self-motivated hunter who excels at taking prospects from initial cold contact all the way through discovery, pitching, and signing. Responsibilities: Full-Cycle Outbound Sales: Conduct cold outreach, handle discovery calls, deliver pitch presentations, and close accounts. Pipeline Management: Build, nurture, and maintain an active outbound pipeline to ensure consistent closing activity. Objection Handling & Closing: Address client concerns, negotiate terms within standard agency guidelines, and secure signed agreements. Contract & Compensation Terms: Initial Onboarding Milestone ($200): Paid upon contract start for conducting initial pipeline setup and completing the first campaign sales calls. Closing Bonus ($1,000 per close): Paid directly through Upwork's native bonus feature for every account you close upon their first cleared invoice. Requirements: Proven track record in B2B outbound sales, discovery calls, and closing high-ticket deals. Ability to manage the entire sales process independently with minimal supervision. Exceptional verbal and written communication skills. To Apply: Please submit your proposal detailing your B2B sales experience, average deal size closed, and overall close rate on cold-sourced prospects.
- Hourly: $15.00 - $40.00
- Intermediate
- Est. time: More than 6 months, Less than 30 hrs/week
Lawrence Media Group is a growing digital marketing agency that manages websites and digital marketing for businesses across multiple industries. We're looking for a reliable, experienced web developer to become our go-to resource for ongoing client website maintenance, updates, troubleshooting, and new feature implementation. This is not a project-based position—we're looking for someone interested in building a long-term working relationship. What You'll Do You'll handle a variety of client website requests including: Website content updates Creating new landing pages WordPress website maintenance Duda website development and edits Plugin updates and troubleshooting Theme modifications Website backups and migrations DNS, domain, SSL, and hosting management Performance optimization Mobile responsiveness fixes Form setup and troubleshooting Website speed improvements Basic CSS/HTML/PHP edits Implementing tracking codes (GA4, Google Tag Manager, Meta Pixel, etc.) Technical SEO fixes Website launches Coordinating with our internal project manager on client requests Required Skills We're looking for someone with experience in most of the following: WordPress (Advanced) Duda Platform HTML CSS JavaScript PHP Website hosting platforms (WP Engine, SiteGround, GoDaddy, Cloudways, etc.) DNS management SSL certificates Domain management cPanel/Plesk Website migrations Google Analytics Google Tag Manager Basic SEO implementation Website security best practices Experience with Elementor for WordPress builders is a must. deal Candidate You are someone who: Communicates clearly and professionally Responds quickly during business hours Can manage multiple client requests at once Is organized and detail-oriented Solves problems independently before escalating Takes ownership of projects Produces clean, reliable work Wants a long-term relationship instead of one-off freelance projects
- Hourly: $45.00 - $60.00
- Intermediate
- Est. time: More than 6 months, Less than 30 hrs/week
HubSpot RevOps Specialist (Contract) Remote (U.S., Pacific time overlap required) | ~10 hrs/week | $60/hr My one-man RevOps agency is growing faster than one person can build, and I need a second set of hands who knows HubSpot inside and out. This is a part-time contract role for someone who wants real ownership of client automation and workflow work, ideal for someone looking to add another freelancing or contracting project to their portfolio. About us I am a Platinum HubSpot Solutions Partner providing RevOps consulting to a portfolio of retainer and project clients. We help growing B2B companies get more out of HubSpot: cleaner workflows, better automation, and CRM systems that actually support the way sales and marketing teams work. We're a small, high-trust shop, and this role is a direct extension of that work. What You'll Do Build and maintain HubSpot workflows, automations, and sequences across multiple client portals Handle incoming client tickets and requests, triaging and resolving the straightforward ones independently Keep CRM data clean and consistent, properties, pipelines, and reporting stay reliable Document every build clearly enough that someone else could maintain it Flag issues or opportunities you notice in client portals, even outside your assigned tasks Collaborate directly with RevHops' founder on prioritization and client context What We're Looking For Required HubSpot RevOps Certification Hands-on experience building workflows, automations, and sequences in HubSpot (not just admin-level familiarity) Comfort working independently with light oversight, this is a part-time role, so clear communication matters more than being always-on Availability with meaningful overlap with U.S. Pacific business hours Preferred Additional HubSpot certifications (Marketing Hub, Sales Hub, Service Hub, Revenue Hub) Experience working across multiple client portals or accounts at once Interest in eventually taking on client-facing calls and strategy conversations Compensation $60/hour, 1099 contract, approximately 10 hours/week to start. Room to grow in hours and rate as the working relationship proves out.
- Hourly: $25.00 - $30.00
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
ABOUT US Medical Marketing Whiz (MMW) is a healthcare focused digital marketing agency. We build and manage websites and marketing programs for medical, aesthetics, hormone health, and wellness clinics across the country. We're growing and need a U.S. based, client-facing website professional to join our team. THE ROLE This is a part time, U.S. based position, 3 days a week, 24 hours total. You'll take ownership of client facing website work, meetings, design, copy, and revisions, so our internal team can stay focused on project coordination. You'll also help direct a small offshore support team on execution tasks once direction is set. WHAT YOU'LL DO - Meet directly with clients to scope new builds and "glow-up" projects (a glow-up is an existing site the client mostly likes but wants refreshed, which still requires a scoping meeting) - Design and build pages in Elementor - Write website copy for client pages - Source images for client sites - Coordinate with clients to get backend access to their existing websites - Complete revisions based on client and internal feedback - Help direct our offshore support team on execution tasks WHAT YOU NEED - Based in the U.S. and available during standard business hours - Strong hands-on experience designing and building in Elementor - Working knowledge of Rank Math and Rank Math Pro - Comfortable implementing 301 redirects and understands why they matter for SEO. This is a core, expected skill for this role, not a specialist add-on - Experience migrating a site from an old build to a new one without losing SEO value: mapping redirects, preserving URL structure, avoiding ranking drops - Confident running client meetings and communicating directly with clients - Comfortable working independently once given direction, and delegating routine tasks to a support team SCHEDULE AND TERMS This role starts as a temporary engagement, 3 days a week, 24 hours total. Based on fit and performance, it can move into a longer term 1099 contract.
- Hourly: $100.00 - $200.00
- Expert
- Est. time: More than 6 months, Less than 30 hrs/week
About BleuBully BleuBully is a premium, woman-owned bedding company creating luxuriously soft, cooling bedding made from 100% TENCEL™ Modal. We're more than a bedding brand—we're building a lifestyle company that combines exceptional products with meaningful impact through our Sheets for Shelters initiative supporting animal rescues. We're looking for a strategic marketing leader who can help scale our direct-to-consumer business while improving profitability and customer acquisition. Position Overview We are seeking a highly experienced Fractional Chief Marketing Officer (CMO) with a proven track record of growing Shopify ecommerce brands. This role is ideal for someone who can develop marketing strategy while also rolling up their sleeves to execute campaigns, optimize advertising performance, analyze data, and drive measurable revenue growth. You'll work directly with the founder to build and execute a comprehensive growth strategy across paid media, email marketing, customer retention, and conversion optimization. Responsibilities Growth Strategy Develop and own the overall digital marketing strategy Identify new customer acquisition opportunities Improve return on ad spend (ROAS) and customer acquisition cost (CAC) Build quarterly growth plans and marketing roadmaps Recommend budget allocation across channels Paid Advertising Manage and optimize: Google Ads Performance Max Google Shopping Search campaigns Display campaigns Meta Ads (Facebook & Instagram) Pinterest Ads (preferred) Reddit Ads (preferred) Responsibilities include: Campaign creation Audience targeting Keyword strategy Creative testing Landing page recommendations Budget optimization ROAS reporting Shopify Ecommerce Must have extensive Shopify experience including: Shopify Analytics Shopify Reports Product merchandising Conversion rate optimization (CRO) Landing page strategy Collection optimization App recommendations A/B testing Product launch strategy Bonus if familiar with: Broadcast Theme Shopify Plus Okendo Klaviyo integrations Email & SMS Marketing Develop and optimize customer retention through: Klaviyo email campaigns Automated flows Welcome series Abandoned cart Browse abandonment Win-back campaigns Product launch emails Promotional campaigns Customer segmentation A/B testing SMS marketing experience is a plus. Analytics & Reporting Monitor and report on key metrics including: ROAS MER (Marketing Efficiency Ratio) CAC LTV Conversion Rate Average Order Value Revenue by channel Attribution analysis Customer retention Repeat purchase rate Present actionable insights and recommendations through weekly or bi-weekly reporting. SEO & Content Strategy Work with the team to improve: Organic search rankings Product page SEO Blog strategy Technical SEO recommendations Keyword research Content planning Marketing Leadership Prioritize growth initiatives based on ROI Recommend new marketing channels Coordinate with designers and content creators Manage outside agencies or freelancers when needed Stay current on ecommerce trends and best practices Qualifications We're looking for someone who has: 7+ years of digital marketing experience 3+ years leading marketing for DTC ecommerce brands Proven experience scaling Shopify stores Strong Google Ads expertise Strong Meta Ads experience Deep knowledge of Klaviyo Excellent analytical skills Experience managing six-figure annual advertising budgets Strong communication and strategic thinking Nice to Have Home goods or bedding experience Luxury consumer brand experience Subscription or retention marketing experience Experience with influencer marketing Experience with affiliate marketing Experience with Amazon advertising Experience with GA4 and Looker Studio Familiarity with AI marketing tools and automation Success Looks Like Within the first 90 days, we'd expect this person to: Audit all current marketing efforts Build a comprehensive growth strategy Improve paid advertising performance Optimize our Klaviyo flows and campaigns Deliver a clear KPI dashboard Identify high-impact opportunities to increase revenue and profitability Establish a repeatable marketing cadence for launches and promotions Compensation Fractional / Contract Approximately 10–25 hours per week Competitive hourly or monthly retainer based on experience Long-term opportunity for the right candidate Why Join BleuBully? You'll work directly with the founder to help build an emerging premium bedding brand with a strong mission and significant growth potential. We're looking for a true strategic partner who enjoys combining data-driven decision-making with creative marketing to scale a purpose-driven ecommerce business.
- Hourly
- Expert
- Est. time: Less than 1 month, Less than 30 hrs/week
Overview I'm the owner of a digital marketing agency, and one of our clients has a well-established YouTube channel with over 200,000 subscribers. We're looking for an experienced YouTube expert who can help us navigate a unique monetization and backend setup question before we move forward. This is likely a one-time paid consultation (30–90 minutes), with the potential for additional consulting if needed. Background Our client previously had a YouTube channel that was terminated in 2016. Because of this, they've intentionally avoided monetizing their current channel out of concern that connecting the same AdSense account, bank account, or other backend information could negatively impact their existing channel. This is the first time our agency has managed a YouTube channel at this scale, and we want to ensure we're making the correct decisions before enabling monetization. The client is very private, so I can't publicly share the channel name. More details will be provided after an NDA or once we've identified the right consultant. What We're Looking For Someone with deep experience in YouTube backend management, including: YouTube Partner Program AdSense setup and ownership Channel ownership and Brand Accounts Monetization best practices YouTube policies regarding previously terminated channels Creator business structure and account setup Large creator or business YouTube channels Questions We'd Like Help Answering Some of the questions we'd like to discuss include: Could connecting the same bank account or AdSense account from a previously terminated channel create risk for the current channel? What is the safest way to structure monetization? Should a new AdSense account or business entity be considered? Are there any YouTube policies we should be aware of before enabling monetization? Are there best practices for managing ownership and permissions for a business-managed YouTube channel? Ideal Candidate Please reach out if you have experience working with established YouTube channels, creator businesses, media companies, or agencies. Experience with YouTube backend operations is more important to us than general YouTube growth advice. When applying, please include: A brief summary of your experience Examples of YouTube channels or creators you've worked with (if you're able to share) Why you believe you're qualified to advise on this situation We look forward to finding someone who can help us make the right long-term decision.
- Hourly
- Intermediate
- Est. time: 3 to 6 months, Less than 30 hrs/week
Sales Representative – Project-Based (Through December 1) Objective: Seeking an experienced Sales Rep to help identify and secure a buyer for a premium 2023 Mercedes-Benz Sprinter LED Mobile Billboard Truck. This is a project-based opportunity for a motivated sales professional with strong prospecting and relationship-building skills. Responsibilities: Identify and research prospective buyers across the U.S. Conduct outreach via email, phone, and LinkedIn. Qualify leads and introduce interested buyers to the owner. Track outreach and provide a brief weekly progress report. Qualifications: Experience in B2B sales, business development, commercial vehicle sales, equipment sales, advertising sales, or related fields. Strong outbound prospecting and communication skills. Self-motivated, organized, and results-driven. Experience selling high-value commercial assets is a plus. Compensation: $750 project fee paid at the start of the engagement. Success Fee: If you introduce the buyer who ultimately purchases the truck on or before December 1, you'll receive an additional 1.5% of the final sale price, payable at closing. Additional Information: This is a non-exclusive engagement. The owner may continue marketing the truck independently. The ideal candidate is proactive, resourceful, and comfortable with outbound sales. Truck Description: 2023 Mercedes-Benz Sprinter LED Mobile Billboard Truck featuring premium three-sided, high-resolution LED displays. The truck is designed for mobile advertising and is ideal for advertising agencies, outdoor media companies, experiential marketing firms, event companies, political campaigns, sports marketing, and entrepreneurs looking to expand their advertising capabilities.