Conversion Rate Optimization (CRO) Specialist – Google Ads Landing Pages & Checkout Funnel About the Project DrivingQuest is an online driver education company serving customers throughout Texas. We currently invest significantly in Google Ads and have been working with a professional Google Ads management agency for approximately three months. While we are generating traffic, our website conversion rate continues to average approximately 1–3%. We are looking for an experienced Conversion Rate Optimization (CRO) specialist to independently analyze our website and determine what is preventing more visitors from becoming paying customers. This is not a Google Ads management position. We already have an agency managing our advertising. We need someone who specializes in what happens after the click. What We Need Analyzed We want a complete review of our customer journey: Google Search → Ad → Landing Page → Course Selection → Checkout → Purchase The specialist should evaluate: • Landing page conversion rates • Mobile vs. desktop user experience • Above-the-fold messaging and value proposition • CTA placement and effectiveness • Pricing and offer presentation • Trust signals and credibility • Competitor positioning • Page speed and technical friction • Navigation and distractions • Course/product selection process • Checkout experience and abandonment • Payment options • GA4 funnel and behavior data • Conversion tracking accuracy • Heatmaps and session recordings, if appropriate • Drop-off points throughout the funnel • Alignment between Google Ads search intent and landing pages What We're Looking For We are not looking for someone who simply redesigns websites to make them look better. We want someone who can use data, analytics, user behavior, and CRO best practices to identify why customers are not converting and recommend specific changes that can be tested. You should have experience with: • E-commerce or direct-to-consumer websites • Google Ads landing pages • Conversion Rate Optimization (CRO) • GA4 • Google Tag Manager • Funnel analysis • A/B testing • Heatmaps/session recordings • Checkout optimization • Mobile conversion optimization Experience with online education, online courses, lead generation, or regulated industries is a plus.

We're a TikTok Shop creator education and agency company. 3,000+ members trained, $25M+ tracked in creator sales. We need a coach who has actually done this — not someone who's studied it. What you'll do: - Coach a cohort of students through our 14-week TikTok Shop roadmap - Run live coaching calls on a fixed weekly schedule - Review student content and give real feedback on hooks, pacing, and conversion - Handle student questions and check-ins in Discord - Move students toward Brand Approved status for paid brand campaigns Hard requirements — please don't apply without these: - Proven personal GMV on TikTok Shop. You'll screen-share your live dashboard on the first call. Screenshots alone won't cut it. - Prior coaching or mentorship experience with documented student results - US-based - Available on our fixed weekly call schedule (no exceptions) - Active on the platform daily To apply, include: 1. Your TikTok Shop GMV numbers (we'll verify live) 2. Your answer to this: A student has posted 30 videos in 30 days and made $0. What's your first move? 3. One paragraph on who you've coached and what happened to them Generic proposals will be ignored. If you didn't answer the question above, we'll know.

We are a freight brokerage/agency looking for a skilled cold caller to work a provided list of shipper prospects and qualify them into sales-ready leads. You’ll be calling companies across the United States to identify who handles their freight/shipping decisions, gauge their current shipping needs, and set up warm handoffs for our sales team. We’ll provide the target list — your job is to get on the phone, have real conversations, and separate the qualified leads from the dead ends. Responsibilities ∙ Cold call a provided list of prospect companies (manufacturers, distributors, wholesalers, etc.) ∙ Identify and reach the right decision-maker (logistics manager, traffic manager, supply chain director, owner, etc.) ∙ Qualify each lead: current shipping volume/frequency, freight type, who they currently use for freight, pain points, timing/interest level. . Proven cold calling experience, ideally in B2B sales or lead Nice to Have ∙ Experience in freight, logistics, trucking, or supply chain sales ∙ Familiarity with freight industry vocabulary (shipper, broker, carrier, LTL/FTL, dry van/reefer/flatbed, load board, MC number) is a strong plus — you don’t need trucking experience, but knowing this vocabulary helps you sound credible on calls

We run paid media for growth-stage brands. One of our e-commerce clients sells outdoor/sporting goods accessories on Seller Central, and their Amazon program needs an owner. We want someone who has spent real hours inside Amazon Advertising and can show us the accounts they moved. Generalist PPC people will not clear the bar here. What you own: -Sponsored Products, Sponsored Brands, and Sponsored Display, day to day -Account structure: campaign architecture, match types, ASIN targeting, negative keyword management -Search term reports on a set cadence. Pull them, act on them, tell us what changed. -Bids and budgets against agreed ACoS and TACoS targets -Listing and creative problems that drag down ad performance. Flag them with a fix attached. -A short weekly note: what you changed, what it did, what is next What we want: -Hands-on Amazon Ads experience, ideally on physical consumer products -Case studies you can walk us through. Account size, starting point, what you changed, what happened. Screenshots or anonymized numbers work. -You pull your own data out of Seller Central. You do not wait for a report. -Clear writing and proactive updates -US-based -Helps but not required: sporting goods, outdoor, or hobbyist categories. Amazon DSP. Agency-side experience. How this works: You get a named point of contact, the account, the performance history, and the business goals on day one. Ask questions. Push back when the data says something other than what we said. Bring us ideas we did not ask for.

We're a small US-based studio looking for a sharp, self-directed individual (not an agency) to handle publication outreach for our content. The first project is placing a piece of original research. If that goes well we will provide a steady pipeline of other content to pitch, plus general support work if you're interested. What you'd do: Build and maintain a target list of relevant online publications and the correct editor contact for each. Personalize and send outreach from templates we help you write, using an email address on our domain. Track sends and replies in a simple sheet, and run a polite follow-up cadence. Flag responses and hand off anything that needs our input. Recommend content you think we should develop. You are: Based in the USA, working Eastern or Central hours A fluent, natural English writer; your emails need to read like a real person wrote them, they can not be just copy and paste from AI Organized and reliable with follow-through Comfortable doing your own research to find the right contact An individual freelancer, not an agency or reseller Nice to have: General VA experience - we may lean on this over time Any prior outreach, PR, or media-list experience, though it's not required, we'll help you craft the templates and the angles To apply, start your proposal with the word "estate" so I know you read this. Then tell me, in a few sentences: (1) a time you got a client published in a sought-after publication, and (2) your availability in EST/CST hours.

We're PropelHER (propel-her.com), a boutique marketing agency working with high-visibility sports brand, including SEC / ESPN-affiliated accounts. We're looking for a content creator who already lives in this world — not someone learning sports content as they go. This is a hands-on, high-output role. You'll be behind the camera, behind the edit, and behind the aesthetic that makes these accounts stand out. We expect growth FAST. KPIs will be tracked. Who we're looking for: - Deep knowledge of SEC culture, fan communities, and what makes sports content resonate - Excellent video creator: shooting, editing, pacing, sound, trends — your reel should speak for itself - Platform fluent across TikTok, Instagram, Pinterest, YouTube Shorts, and Facebook — you adapt content natively rather than reposting the same asset everywhere - Strong design eye for clean, on-brand graphics Comfortable using Claude and Claude Design as part of your regular workflow - Based in or near the Southeast U.S. — some in-person shoots and event coverage required Core responsibilities: - Create, edit, and post short-form video content across TikTok, IG, FB, Pinterest and Youtube - Design static graphics for socials - Cover games/events as needed, with travel within the Southeast - Keep content organized and on schedule in our Notion system - Bring creative ideas to the table, not just execute assignments How to apply: Please send over your portfolio with examples of accounts you've grown. Also include a video telling us a bit about yourself, your experience in sports and fan culture and why this is a fit for you. Priority given to Southeast-based applicants. Deadline: August 1.

I am looking for an experienced Amazon PPC specialist to help manage and improve advertising for a small group of emerging brands. The initial work will focus on one Amazon account. Responsibilities will include reviewing the existing campaign structure, keyword and search-term analysis, adjusting bids and budgets, identifying wasted spend, launching new campaigns when appropriate, and finding opportunities to improve sales and advertising efficiency. I am looking for someone who: • Has strong hands-on experience managing Amazon Sponsored Products campaigns • Understands how PPC connects with listing quality, conversion, pricing, reviews, and inventory • Can clearly explain what they are changing and why • Communicates well and provides a simple weekly summary of results, actions taken, and next steps • Is comfortable working with smaller or emerging brands where budgets must be managed carefully • Uses good judgment rather than making changes simply to increase activity or advertising spend I run Otto Brothers, an Amazon advisory company that helps brands develop and execute practical Amazon growth strategies. I have extensive Amazon experience and will remain involved in the overall strategy, client communication, and account direction. I am looking for an individual freelancer, rather than a large agency. The right person should be dependable, responsive, easy to work with, and interested in building a longer-term relationship as additional client needs develop.

We're looking for an experienced SEO company that specializes in Local SEO for service-based businesses. We are a construction company based in Texas and are looking for a long-term SEO partner who can take ownership of our organic growth strategy. What We're Looking For Proven experience ranking local service businesses in competitive markets. Extensive experience with Google Business Profile (GBP) optimization and local map rankings. Strong technical SEO knowledge, including on-page, off-page, and technical SEO. Experience recovering websites from ranking drops and improving local visibility. A proactive team that develops strategy, executes it, and keeps us updated—we don't want to manage the SEO process. Results Matter We're looking for an agency that is confident in its ability to deliver measurable results. Your proposal should explain: The KPIs you track. How you measure success. What results we should realistically expect over time. How often you provide reporting and progress updates. We're not interested in generic monthly reports. We want to see meaningful progress, such as improvements in organic traffic, keyword rankings, Google Business Profile performance, technical issues resolved, local visibility, and qualified leads. Requirements 5+ years of proven SEO experience. Experience working with local service or construction-related businesses. Strong Google Business Profile (GBP) experience. Case studies showing measurable results. Ability to provide client references upon request. Not a Fit If... You use black-hat SEO tactics. You can't provide real case studies. You require constant direction from our team. You can't clearly explain how success will be measured. How to Apply Please include: Three examples of successful SEO campaigns for local businesses. Your pricing or pricing range. What makes your company different from other SEO agencies. A brief overview of how you would approach a local service business like ours. Please do not contact us outside of Upwork. Any attempt to bypass the platform will result in disqualification. This position is strictly for SEO services. We are not looking for Google Ads, Meta Ads, or other marketing services. Only qualified applicants will be contacted for a Zoom interview.

Long-Term Contractor | Home Services & Local Lead Generation About Us We are a growing marketing agency specializing in contractor-based businesses, including HVAC, plumbing, electrical, roofing, and other local service companies. We're looking for an AI-forward Meta Ads Growth Specialist to own the success of our clients' Meta advertising campaigns. This is a long-term contractor position for someone who enjoys both the analytical side of media buying and the creative side of building ads that convert. This role combines campaign strategy, optimization, creative development, and performance analysis. You'll work closely with our team but will be the primary owner of Meta advertising for a portfolio of local service clients. If you love testing ideas, analyzing data, creating compelling ads, and continually improving results, we'd love to meet you. What You'll Do Campaign Strategy & Media Buying - Build, launch, manage, and optimize Meta lead generation campaigns for multiple contractor clients. - Create campaign strategies focused on generating qualified leads—not just clicks or impressions. - Develop structured A/B tests for audiences, offers, messaging, and creative. - Monitor campaign performance and make proactive optimizations based on data. - Scale winning campaigns while identifying and correcting underperforming ads. - Ensure proper tracking using Meta Pixel, Conversions API, and other best practices. Creative Development - Design high-converting static ads, carousel ads, and promotional graphics. - Edit engaging short-form video ads using technician-filmed smartphone footage, testimonials, before-and-after videos, and motion graphics. - Create multiple creative variations with different hooks, headlines, offers, and calls to action. - Refresh creatives before performance declines due to ad fatigue. - Leverage AI tools to accelerate ideation, scripting, editing, copywriting, and creative production while maintaining high quality. What We're Looking For You have experience owning Meta campaigns from strategy through optimization—not just one piece of the process. Ideal qualifications include: - Proven success managing Meta Ads for local lead generation. - Experience with contractor or home service businesses (HVAC, plumbing, electrical, roofing, etc.) is highly preferred. - Strong portfolio of Meta ad creatives (images and videos). - Deep understanding of direct-response marketing and conversion-focused creative. - Advanced knowledge of Meta Ads Manager, audience targeting, campaign optimization, and reporting. - Experience with Meta Pixel, Conversions API, and conversion tracking. - Ability to analyze campaign data and quickly translate insights into stronger creative and better results. - Comfortable incorporating AI tools into your daily workflow to improve efficiency and output. - Excellent organization, communication, and time management skills. What Success Looks Like You're equally comfortable inside Meta Ads Manager and your creative editing software. You don't simply report on campaign performance—you identify opportunities, test new ideas, and continuously improve results. You understand that great Meta advertising comes from the combination of strong creative and smart optimization, and you enjoy owning both.

One Partners is looking for an experienced freelance designer who lives in Utah or Arizona to join our creative roster and support ongoing client work. We are looking for someone with a strong design eye, a deep understanding of typography, and the ability to create polished digital work across a range of brands. This is not an entry-level production role. We are willing to pay more for someone who brings real talent, strong judgment, and a portfolio that immediately stands out. Our work includes digital advertising, social media creative, websites and landing pages, email campaigns, presentations, brand materials, and other marketing assets. Many of our clients are in higher education and healthcare, so the ability to organize detailed information and make it visually clear is important. The right person can take a creative brief, understand the goal, and develop thoughtful work without needing every design decision explained. You should be equally comfortable following established brand standards and helping improve the creative direction when needed. What You’ll Work On + Paid social and digital advertising creative + Website and landing page designs + Email marketing graphics + Social media content + Presentations and marketing materials + Brand extensions and campaign concepts + Resizing and adapting creative across multiple formats + Occasional print or environmental materials What We’re Looking For + Must currently live in Utah or Arizona + A portfolio showing high-level digital design work + Excellent typography, spacing, hierarchy, and layout skills + Strong experience with Figma and Adobe Creative Suite + Experience designing for websites, digital campaigns, and paid social + A clear understanding of how designs move from concept to production + Ability to follow and maintain different client brand standards + Strong attention to detail and consistent quality + Clear communication and reliable turnaround times + Ability to manage feedback and make revisions efficiently + Experience working with agencies or multiple clients is preferred + Experience in higher education or healthcare is helpful but not required + Experience with Webflow, WordPress, motion graphics, HTML5 ads, or working directly with developers would be a plus. This Role Is a Good Fit If You + Care about the details that separate average design from great design + Know how to use typography as a core part of the design, not an afterthought + Understand that digital design needs to look great and serve a clear marketing goal + Can work independently while staying open to feedback + Want the opportunity to build an ongoing relationship rather than complete a single project How to Apply Please include: + A link to your portfolio + Three examples that best show your typography and digital design skills + A short explanation of your role in each example + Your hourly rate and general weekly availability + Any experience working with agencies, higher education, healthcare, or other regulated industries Please do not apply without a portfolio. We will place the most weight on the quality of your work, especially your typography, digital layouts, and ability to work across different brands.