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  • Hourly
  • Expert
  • Est. time: 3 to 6 months, 30+ hrs/week

Meta Ads Strategist (Local Lead Generation) – Source Sanctuary Location: Remote (U.S. Preferred) Business: Source Sanctuary – Spiritual Wellness Studio Hours: Part-Time / Ongoing Compensation: Based on experience About Source Sanctuary Source Sanctuary is a modern spiritual wellness studio offering energy healing, meditation, biofeedback, Reiki, sound healing, workshops, classes, memberships, and transformational events. Our mission is to create a welcoming space where people can reconnect with themselves through holistic wellness, community, and personal growth. We're looking for a results-driven Meta Ads Strategist who can help us consistently fill classes, workshops, memberships, and private appointments through highly effective Facebook and Instagram advertising. This is an ongoing partnership—not a one-time campaign. What You'll Do: Meta Advertising Strategy Develop and execute paid Meta advertising campaigns Create full-funnel advertising strategies Build campaigns for: Local awareness Workshop and event registrations Private session bookings Seasonal promotions Lead generation Retargeting campaigns Campaign Management Build and manage campaigns inside Meta Ads Manager Monitor performance and optimize campaigns weekly Test audiences, creatives, headlines, and offers Scale successful campaigns while maintaining efficiency Reduce cost per lead through ongoing optimization Audience Development Create and manage custom audiences Build lookalike audiences Develop retargeting strategies Continuously test new local audiences Analytics & Reporting Track ROAS, CPA, CPL, CTR, and conversion metrics Provide monthly performance reports Recommend new opportunities based on campaign data Present clear insights—not just numbers Collaboration Work alongside our Content Manager to identify winning creatives Recommend new ad concepts and promotional ideas Coordinate launches for workshops, retreats, memberships, and special events We're Looking For Someone Who... Has 3+ years managing Meta advertising campaigns Has experience with local businesses and brick-and-mortar locations Understands customer acquisition and lead generation Has successfully marketed wellness, fitness, beauty, hospitality, coaching, or lifestyle businesses Knows how to optimize campaigns based on data Is proactive, strategic, and analytical Communicates clearly and meets deadlines Bonus Experience (we'd love it if you also have experience with): Wellness or holistic health brands Spiritual businesses Yoga studios Fitness studios Medspas Event marketing Membership businesses GoHighLevel, Mindbody, or CRM integrations Google Analytics and conversion tracking What Success Looks Like: Success in this role means helping Source Sanctuary grow sustainably by generating qualified local leads that convert into: Memberships Workshop registrations Event attendance Private session bookings Community growth We value long-term customer acquisition over vanity metrics and are looking for someone who can become a trusted strategic partner as we continue to grow. Please Include When applying, please send: A brief introduction about your experience Case studies or examples of local Meta ad campaigns you've managed Results you've achieved (ROAS, CPL, CPA, bookings, memberships, etc.) Industries you've worked with Your monthly management fee or hourly rate Your availability Screening Question To show you've read the full posting, begin your proposal with the words "Expand the Light." Then answer these three questions: What local business are you most proud of helping grow through Meta ads? What was the biggest measurable result you achieved? If you had a $1,500/month Meta ad budget for Source Sanctuary, how would you allocate it across awareness, lead generation, retargeting, and conversions?

Posted 2 weeks ago
  • Hourly: $45.00 - $60.00
  • Expert
  • Est. time: 1 to 3 months, Less than 30 hrs/week

We are looking for an experienced SaaS/App Marketing Consultant to lead the go-to-market strategy for the launch of our new Bulk Editor app for the BigCommerce platform. We need someone with a proven track record of marketing marketplace apps, e-commerce plugins, or SaaS products sold through app marketplaces. We need an experienced strategist who can define the messaging, and develop a practical marketing plan that drives app installs, customer acquisition, and long-term growth. Required Experience We're specifically looking for someone who has experience with marketplace apps or e-commerce plugins, not just generic SaaS marketing. Ideal candidates have experience with one or more of the following: • BigCommerce Marketplace • Shopify App Store • WooCommerce plugins • Adobe Commerce (Magento) extensions • Other e-commerce marketplace applications When Applying, Please Include • Examples of marketplace apps, SaaS products, or e-commerce plugins you have marketed • Results you achieved (downloads, installs, recurring revenue, customer acquisition, etc.) • Your recommended approach for launching a new BigCommerce app • Links to case studies or portfolio examples • Your hourly rate or preferred engagement model • Your weekly availability

Posted 4 weeks ago
  • Hourly: $65.00 - $100.00
  • Expert
  • Est. time: 3 to 6 months, 30+ hrs/week

About the Role: This is a chance to rebuild marketing ops from first principles, designed around what AI makes possible. We need a clearer perspective on where to invest marketing dollars and why. This role exists to build that clarity. You'll own the marketing tech stack, full-funnel reporting, and market intelligence insights that guide where dollars go. You'll be the natural partner to marketers running experiments: the source of truth who provides data backing and builds the instrumentation (dashboards, signals, measurement systems) that tells us what's working and what we're missing. This role requires wide altitude coverage: executive-level strategy partnership and hands-on technical execution. You'll sit at the intersection of marketing, sales, and executive leadership. You’ll frame what the numbers mean and what we should do about them. Hands-on execution is required because the person making strategic recommendations is the same person who understands exactly how the data is built, where it breaks, and what it can't tell you. The right candidate is comfortable moving between these modes daily. Responsibilities: Own the marketing tech stack and roadmap, evaluating new tools and replacing what isn't working as the function evolves. Serve as the source of truth on marketing performance, building dashboards and measurement systems that surface what's working and what's not. Translate performance data into executive-ready narratives that enable confident investment decisions. Reimagine marketing ops for where the function is going, using AI-native workflows and novel instrumentation rather than standard playbooks. Develop market intelligence that informs strategy and tactics, using internal data, public filings (Form D / ADV), and competitive analysis to identify growth opportunities and advise on market positioning. What we’re looking for: 5+ years of experience, though type of experience is more important than years. We need someone scrappy who can move quickly with modern AI, but has proven experience of influencing executive-level stakeholders. You've owned the build or rebuild of marketing ops systems and tooling and personally ship dashboards, integrations, and workflows. Vendor evaluation & implementation experience is required, but we care more about your instinct for what to measure and why. You're both analytical and creative. You can look at a funnel and see what's missing, work with messy data, and turn it into defensible insights that guide executive decisions. You operate across wide altitude without friction; e.g. investment strategy at 9am, attribution debugging at 12pm, vendor negotiations at 3pm. You’re motivated by solving problems rather than managing teams. You have deep enthusiasm for what AI unlocks for this function, strong judgment, and bias to action for implementing ideas about what to build first.

Posted 2 weeks ago
  • Hourly
  • Expert
  • Est. time: 1 to 3 months, Less than 30 hrs/week

i am looking for a setter who will do b2b cold calling for my agency that offers marketing services like meta ads and google ads

  • Hourly: $20.00 - $100.00
  • Intermediate
  • Est. time: More than 6 months, Less than 30 hrs/week

The Role We're a done-for-you growth marketing agency running paid acquisition for real estate agents, home service businesses, and other service brands. We manage the media buying, CRM infrastructure, and funnels in-house. What we want is a creative partner who owns the message. One thing up front: we work exclusively with service-based businesses. No ecommerce, no DTC, no product launches. If your portfolio is Shopify brands and product ads, this isn't the right fit and we'd rather not waste your time. Service-based direct response is a different animal — you're selling trust, expertise, and outcomes, not a product with a price tag and a picture. You'll be scripting the assets that carry the spend — video ad scripts, VSLs, and headline/hook copy for static and graphic creative — and then reading the data to figure out what actually landed and why. Most of our video is founder-led. We work directly with the owner or operator of the business and write scripts they deliver themselves, in a UGC-native style. That means writing in their voice, for their level of camera comfort, and choosing a format that fits both the message and the person delivering it. You should also understand where each asset sits in the funnel. A cold traffic video, a mid-funnel VSL, and a retargeting static all do different jobs, and we want someone who writes to the job rather than writing "an ad." This is not a "write me 20 variations" role. This is a role for someone who can look at a market, figure out what that buyer is actually afraid of and actually wants, and build a creative angle around it that we can test, scale, and iterate. What you'll be doing Writing direct response video scripts for founder-led delivery — teleprompter-ready, in the client's voice Choosing and specifying the ad format for each script: talking head, whiteboard, iPhone selfie-style, desk explainer, screen share, b-roll-over-VO. Same message, different vehicle — and you should know which vehicle fits Scripting long-form VSLs for high-ticket offers Writing headline, hook, and body copy for graphic/static ads Building angle banks — multiple distinct positioning angles per offer, not tone swaps on the same idea Mapping creative to funnel stage and to buyer awareness level Reviewing Meta Ads Manager data (CTR, hook rate, hold rate, CPC, CPL, CPA, frequency, ranking diagnostics) and telling us why a creative is or isn't working Recommending the next creative test based on what the data says, not on what feels fresh Doing real customer research — reviews, forums, sales call notes, competitor ad libraries — before writing a word Who you are You've written direct response copy that ran on paid traffic with real budget behind it. You can point to specific ads and specific results. You think in levels of awareness. Unaware, problem aware, solution aware, product aware, most aware — you know that a cold unaware buyer and a warm product-aware buyer need fundamentally different openings, and you can tell us which level a given piece of copy is written for. You can read a Facebook Ads report without a media buyer translating it for you. You know the difference between a creative problem, an offer problem, and a targeting problem. You know video ad formats and when to use each one. You understand that a whiteboard explainer, an iPhone talking head, and a desk demo carry the same script completely differently — and you can brief a non-professional founder on how to shoot it. You understand marketing funnels and sales processes end to end — lead magnets, opt-ins, VSLs, appointment setting, discovery calls, closing. You know what objections get handled on the page vs. what gets handled on the call, and you write copy that sets the sales team up instead of overselling and creating a mess for them. You have enough graphic design sense to art-direct a static ad or give clear, usable feedback to a designer. Bonus if you can mock things up yourself in Canva/Figma/Photoshop. You write fast, take direction without ego, and can write in someone else's voice rather than your own. Your experience is in service-based direct response — agencies, coaching, home services, professional services, real estate, B2B. Ecommerce-only portfolios won't be a fit. Nice to have Experience with GoHighLevel or similar CRM/funnel platforms Experience writing scripts that non-professional, on-camera founders actually delivered well Experience writing for local service or real estate verticals specifically Your application testis atttached to this as a PDF, and we will only review people who successfully submit it following the directions exactly. This is to test that you can do the job you claim to be applying for.

  • Hourly: $30.00 - $50.00
  • Intermediate
  • Est. time: 3 to 6 months, Less than 30 hrs/week

Reciprocal is a founder-led revenue management and pricing platform built for mid-market distributors and manufacturers. We have real product, real customers, and real ARR — and we are now building the pipeline and go-to-market engine to scale. This is a ground-floor role with meaningful upside. Our minimum contract value is $70,000 ARR, scaling upward for larger accounts. We are targeting two to three new customers in 2026 and are investing in the business development capability to get there. We are looking for someone who wants to build something, not just fill a schedule. This is a targeting-led role, not a cold-calling volume play. You will work from a curated account list of 100–1,000 companies selected to match our ICP. The goal is to build relationships with specific named accounts over time — using cold calls, email, and other identified mediums as opposed to large blasts. The Right Profile ----------------------------------------------------------------- • Experienced B2B sales professional — comfortable with talking about enterprise or complex SaaS • Comfortable engaging senior buyers at industrial companies • Relationship-oriented and patient — this is not a volume-dialing role • Self-directed with strong written and verbal communication • Able to coordinate with a marketing director and work within a defined strategy Engagement Terms ----------------------------------------------------------------- Rate: $30–$50/hour — negotiable based on experience Hours: Approximately 5–10 hours per week Duration: Initial 2–3 month trial engagement Path: Strong performers considered for longer-term commitment Location: Remote — US preferred Language: English fluent or native Performance Incentives (in addition to hourly rate) ----------------------------------------------------------------- Qualified Demo Bonus $100 per qualified demo booked Qualified means: prospect is within ICP, a decision-maker or evaluator is present, and the call runs to completion with a confirmed next step. Closed Deal Bonus 1% of first-year contract value, paid at signing Day to Day ----------------------------------------------------------------- • Work from a defined target account list • Coordinate outreach strategy with the marketing director • Bring judgment to each account — when to call, when to wait, how to personalize • Book and hand off qualified discovery calls • Track activity and pipeline status in agreed CRM Accountability Cadence ----------------------------------------------------------------- • Weekly 30-minute sync with marketing director to review accounts, update pipeline, progress, and align on strategy • Simple activity log maintained in shared CRM — tool to be agreed at kickoff • Specific KPIs and reporting format defined in first week

  • Hourly
  • Expert
  • Est. time: 3 to 6 months, Less than 30 hrs/week

Overview We're a residential roofing, siding, windows, and gutters company serving the Greater Toledo, OH and Southeast Michigan market. We run a financed retail, one-call-close model — not storm/insurance work — and Meta is a primary lead channel for us. We're looking for a Meta ads specialist who can build and manage a large number of small, tightly geo-targeted campaigns rather than one big broad campaign. Think neighborhood- and ZIP-level targeting (often radius or specific mailing-route level), each with localized creative and budget, so we can concentrate spend on our best-fit areas and scale winners. What you'll do - Set up and structure dozens of small, super-localized campaigns segmented by ZIP code, city, or radius (we'll provide our prioritized target areas). - Optimize for lead events / conversions - Configure and QA the Meta Pixel / Conversions API and lead events end-to-end so we can trust the reporting. - Manage campaigns day-to-day: budget pacing, bid/audience adjustments, turning off losers, scaling winners, and keeping cost-per-lead in target range. - Rotate and test creative (we supply drone aerials, before/after photos, and video) and advise on what's converting. - Work with either Meta lead forms or our landing pages and make sure leads flow cleanly into our CRM (GoHighLevel). - Report weekly on spend, leads, cost-per-lead, and quality by area. Requirements - Proven experience running lead-gen (not e-commerce) campaigns, ideally home services / contracting / local service businesses. - Strong command of Meta Ads Manager: campaign structure, geo and radius targeting, conversion optimization, Pixel/CAPI setup and troubleshooting. - Comfortable managing a high volume of small campaigns without losing track. Bonus: experience with GoHighLevel, lead tracking, or roofing/home improvement.

Posted 4 weeks ago
  • Hourly
  • Expert
  • Est. time: More than 6 months, 30+ hrs/week

Role Overview 🚀 At Uncapped, we help ambitious founders realize their dreams. Acquisition today is concentrated heavily on a single channel, and our outbound motion isn't set up to change that: sending infrastructure is misconfigured, deliverability is inconsistent, and the tools meant to power outbound duplicate each other instead of working as one system. As our GTM Engineer, you'll own outbound end to end and build it into a real engine: cold email, LinkedIn and signal based prospecting running at scale, on infrastructure that's actually built to hold up. This is a build from the ground up role. You'll be the person who takes a fragmented, underperforming outbound motion and turns it into a coherent, multi channel engine. You'll work cross functionally with SDRs, AEs, RevOps and Partnerships to develop plays that plug straight into that engine, not around it. What you will do ✍️ You will own outbound end to end for Uncapped, from infrastructure and deliverability through to the tools and data that decide who we reach and how. Outbound infrastructure: Design and build scalable systems for prospecting, enrichment and outreach, owning the technical backbone of our outbound motion from data pipelines to automation workflows. SDR enablement and optimization: Equip our SDRs with world class tooling, playbooks and data insights to maximize efficiency and conversion rates across the funnel. Data and targeting strategy: Build ICP models, scoring frameworks and segmentation logic to ensure outbound efforts are laser focused on high intent, high fit accounts. Tech stack ownership: Evaluate, implement and optimize our GTM tools (CRM, sequencing, enrichment, intent data) to create a seamless, high performance outbound engine. Performance analytics: Track, analyze and report on outbound metrics, from reply rates to pipeline contribution, and drive continuous improvement through experimentation and iteration. Cross functional alignment: Work with SDRs, AEs, RevOps and Partnerships to ensure outbound systems integrate seamlessly with broader GTM strategy and product capabilities. Requirements Who you are 👀 4+ years of experience A tooling expert: opinionated about best in class GTM tech stacks and experienced evaluating, implementing and optimizing tools that drive outbound performance at scale Hands on and resourceful: comfortable shifting between high level strategy and execution, from designing data models to writing SQL queries or automation scripts yourself Highly analytical and creative: able to blend technical problem solving with strategic thinking about go to market efficiency and scale Someone who cares deeply about craft and impact, not just output. You take pride in doing great work, even on small details Curious and collaborative: eager to learn from teammates across functions and energized by talking to SDRs and AEs to understand their workflows and build systems that drive results

  • Hourly: $50.00 - $150.00
  • Expert
  • Est. time: Less than 1 month, Less than 30 hrs/week

We are a web design company and we want to start running Meta ads. We need help structuring offer and advertisements (videos). Looking for a fractional CMO or similar. We are ready and comfortable to get in front of a camera. Our goal: A profitable ad campaign. We are looking for help with: Meta Ads Offer structure

  • Hourly
  • Expert
  • Est. time: More than 6 months, Less than 30 hrs/week

We are looking for an experienced U.S.-based digital marketing professional to manage and optimize our Facebook and Google Ads for a rapidly growing home services company in North Texas. We currently invest $25K per month in paid advertising and are looking for someone who is highly analytical, proactive, and focused on maximizing lead quality and ROAS—not someone who simply launches campaigns and checks in once a week. Responsibilities Manage and optimize Meta (Facebook/Instagram) and Google Ads campaigns Continuously monitor performance and make data-driven optimizations Improve ROAS, cost per lead, and lead quality Generate and test ad copy, creative concepts, and landing page ideas Analyze campaign data and identify opportunities for scaling Work closely with our team to understand our business and customer base Required Qualifications Extensive, demonstrable experience managing Facebook and Google Ads for US-based service businesses Expert-level experience with GoHighLevel (this is a requirement, not a preference) Strong understanding of CRM integrations, attribution, automations, and lead routing within GoHighLevel Experience with APIs, webhooks, or marketing system integrations is strongly preferred Excellent written and verbal communication in ENGLISH A Good Fit Will... Take ownership of campaign performance Bring new ideas rather than waiting for instructions Understand the numbers and make decisions based on data Be comfortable making frequent optimizations and testing new approaches Not a Good Fit If... Your agency primarily operates offshore. Your process is to "set and forget" campaigns with minimal ongoing optimization. You're charging premium retainers without delivering continuous testing, optimization, reporting, and strategic input. We're looking for a long-term marketing partner who wants to become an extension of our business and help us continue scaling across multiple markets.

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