We’re seeking a marketing expert to support short-form video and X posting for a SaaS company. The role includes creating engaging content, planning a consistent posting strategy, and helping improve brand visibility across social channels. You should be comfortable developing content ideas, producing polished short-form videos, and managing regular X updates. Experience supporting SaaS or tech brands is a plus. This is a part-time, ongoing opportunity for someone who can help grow our presence and keep our social content fresh and effective.

We are looking for an experienced SaaS/App Marketing Consultant to lead the go-to-market strategy for the launch of our new Bulk Editor app for the BigCommerce platform. We need someone with a proven track record of marketing marketplace apps, e-commerce plugins, or SaaS products sold through app marketplaces. We need an experienced strategist who can define the messaging, and develop a practical marketing plan that drives app installs, customer acquisition, and long-term growth. Required Experience We're specifically looking for someone who has experience with marketplace apps or e-commerce plugins, not just generic SaaS marketing. Ideal candidates have experience with one or more of the following: • BigCommerce Marketplace • Shopify App Store • WooCommerce plugins • Adobe Commerce (Magento) extensions • Other e-commerce marketplace applications When Applying, Please Include • Examples of marketplace apps, SaaS products, or e-commerce plugins you have marketed • Results you achieved (downloads, installs, recurring revenue, customer acquisition, etc.) • Your recommended approach for launching a new BigCommerce app • Links to case studies or portfolio examples • Your hourly rate or preferred engagement model • Your weekly availability

About the Project We are preparing to launch a new B2B SaaS platform designed to make employee attendance tracking and accountability significantly easier for businesses with hourly workforces. The product was originally developed to solve a real operational problem inside a multi-location hospitality business. After dealing firsthand with spreadsheets, inconsistent attendance documentation, expiring points, disciplinary thresholds, manager accountability, and the administrative burden surrounding attendance policies, we built a better system. The software is now functional and approaching public launch. What we need is someone who can help turn a working SaaS product into a polished, credible, market-ready brand. This is **not simply a social media management position**. We are looking for someone with strong B2B SaaS/product marketing experience who can help us develop the positioning, messaging, visual presentation, and initial marketing assets needed to successfully bring the product to market. The Product The platform is an employee attendance management system built primarily for businesses with hourly employees and multiple managers or locations. Current functionality includes: * Employee attendance tracking * Custom attendance event types * Configurable point values * Automatic point expiration * Disciplinary/action thresholds * Protected vs. non-protected attendance events * Manual point adjustments * Employee attendance histories * Manager/admin permissions * Multiple organizations/locations * Reporting and attendance insights * Audit logs * Employee import/export * Automated notifications * Subscription billing * 14-day free trial Initial pricing is approximately $79/month per organization. Our initial target market includes restaurants and hospitality businesses, although the product has applications across many hourly-workforce industries. Potential future markets include retail, salons, gyms, automotive businesses, healthcare support operations, construction/trades, franchises, and other multi-location businesses. What We Need We are looking for someone who can help us establish the **marketing foundation and launch creative** for the company. We want someone who can look at the actual software, understand what it does, understand the customer problem, and help determine how we should communicate it. We expect the project to include some combination of the following: 1. Brand Positioning & Messaging Help refine: * Core value proposition * Brand positioning * Ideal customer profile * Primary customer pain points * Key benefits vs. features * Brand voice and tone * Primary tagline/headline * Supporting messaging * Feature messaging * Calls to action * Competitive differentiation We have built the product and know the problem extremely well, but we want an experienced SaaS marketer to challenge and refine how we communicate it. 2. Website Marketing & Creative Help develop/refine marketing assets for the website, including: * Homepage messaging * Hero section * Feature descriptions * Product benefits * How-it-works messaging * Pricing-page messaging * Calls to action * Product screenshots * Browser/device mockups * Feature graphics * Product UI presentation * Other conversion-focused website creative The application and website infrastructure already exist. We are primarily looking for marketing, messaging, and creative direction rather than software development. 3. Product Screenshots & SaaS Graphics We want the product to be presented at the level of a professional SaaS company. This may include: * Clean product screenshots * Annotated feature screenshots * Browser mockups * Dashboard mockups * Feature callouts * Social-ready product graphics * Website feature graphics * Before/after or problem/solution graphics 4. Social Media Launch Package Develop a cohesive starting library of social content and reusable templates for channels such as LinkedIn, Facebook, and Instagram. Potential deliverables: * Social media visual system/templates * Launch announcement * Product feature posts * Pain-point/problem posts * Educational content * Founder/product story * Product demonstration posts * Customer-use-case concepts * Promotional/trial posts * Approximately 15–30 initial post concepts/assets We are more interested in establishing a strong content system than simply hiring someone to post generic content every day. 5. Product Demo / Video Creative We would like help developing short-form product marketing video assets. Potential deliverables include: * 30–60 second product overview * Short feature demonstrations * Screen-recording based product demos * Social media video assets * Animated product/UI demonstrations * Explainer video concepts Video capability is a major plus, but not necessarily required if you work with or can recommend someone who specializes in this area. 6. Sales & Launch Collateral Potential additional deliverables: * One-page product overview / sales sheet * Product feature sheet * Digital sales collateral * Trial/signup promotional graphics * Email launch campaign * Trial onboarding email sequence * Basic launch campaign strategy Who We're Looking For The ideal person has **specific experience marketing B2B SaaS products**. Strong candidates will have experience with several of the following: * B2B SaaS product marketing * SaaS positioning and messaging * SaaS branding * Product launch strategy * Landing page conversion * SaaS website copywriting * Product screenshot design * UI/product marketing graphics * Social media creative * Product demo videos * Paid social creative * Email marketing * Early-stage startup marketing Experience marketing HR tech, workforce management, restaurant technology, scheduling software, payroll software, or SMB SaaS products would be especially relevant. What We Are NOT Looking For We are not looking for someone whose primary strategy is simply: “Post three times per week on Instagram.” We are also not looking for generic templated graphics with our logo placed on them. The product is entering the market for the first time, so the initial positioning, messaging, visual identity, and product presentation matter significantly. We want someone who understands how SaaS products are marketed and sold. Working With Us You will work directly with the founders/product team. We can provide: * Full product walkthrough * Product access * Screenshots/UI access * Existing branding * Existing website * Current product copy * Feature documentation * Target customer information * Real-world operational use cases * Founder background/story * Direct feedback and fast decision-making We are very involved in the product and can move quickly. At the same time, we are hiring you because we want your expertise. We do not want someone who simply waits for us to tell them exactly what to design. We want someone who can say: “Here's how I think we should position this.” “Here's the message I think customers will respond to.” “Here's what your homepage should communicate first.” “Here's how I would launch this.” Project Structure We would prefer to begin with a defined SaaS Launch / Marketing Foundation project. If the relationship is successful, there is significant potential for ongoing work involving: * Social content * Paid advertising * New feature launches * Email marketing * Website optimization * Sales collateral * Customer acquisition campaigns * Content marketing * Product marketing We are interested in building a long-term relationship with the right person or small team. When Applying Please include: 1. Examples of B2B SaaS companies/products you have marketed. 2. Examples of SaaS websites, landing pages, product graphics, campaigns, or launch materials you personally worked on. 3. A brief explanation of what you personally handled on those projects. 4. Your experience with early-stage SaaS companies. 5. Whether you handle strategy, copywriting, graphic design, and video yourself or work with a team. 6. Your recommended approach for taking a functional SaaS product that has never been formally marketed and preparing it for launch. 7. Your approximate timeline for an initial launch package. 8. Your proposed project price or estimated budget. Please do not send a generic agency proposal. To show that you read the full description, begin your proposal with: “I build SaaS brands, not just social posts.” We are much more interested in seeing 2–3 highly relevant SaaS examples and hearing how you would approach this project than receiving a long generic portfolio.

OneDial is building the AI operating system for home service businesses, starting with HVAC. Our AI answers every call, books appointments, routes emergencies, captures customer information and helps contractors stop losing revenue from missed calls. We’re looking for someone who wants to help build the go-to brand in AI for the trades. What You’ll Own You’ll be responsible for growing awareness, trust and customer acquisition through a combination of partnerships, content and growth marketing. Responsibilities include: * Build and manage relationships with HVAC creators, influencers, consultants, podcasts and industry partners * Launch and grow our affiliate and referral partner program * Own our product-led growth (PLG) strategy across the website and onboarding experience * Develop and manage paid advertising strategy across Meta, Google and LinkedIn * Work with our founder to produce high-quality content and customer case studies * Ensure consistent brand positioning across every customer touchpoint * Analyze marketing performance and recommend improvements based on data * Identify creative growth opportunities before our competitors do You’re a Great Fit If You… * Have 5+ years in B2B SaaS marketing or growth * Have experience building partnership or affiliate programs * Know how to execute, not just create slide decks * Can manage agencies, freelancers and creators * Are highly analytical and comfortable making decisions from data * Have excellent written communication skills * Bonus: Experience marketing to HVAC, construction, field service or blue-collar businesses Nice to Have * Experience with HubSpot * Experience running Meta and Google Ads * Experience with SEO and landing page optimization * Experience working with AI or SaaS startups * Existing relationships within the HVAC industry What Success Looks Like Within your first 90 days, you’ll have: * Signed multiple HVAC creator and affiliate partners * Built our initial referral engine * Improved our website conversion rate * Launched and optimized paid acquisition campaigns * Helped establish OneDial as a trusted brand in the HVAC industry This is an opportunity to help build a category-defining company from the ground up. If you’re energized by new initiatives in meaningful companies, let’s connect.

Before Applying Please Read: --- This was not written by AI, so please take the time to read it carefully and do not apply based on the job title only. Thank you for taking the time to review this, and hopefully, we can work out an agreement where we both benefit and succeed on this project. --- I have a SaaS software: https://evessel.io/ The goal of this post is to find a good and effective salesperson who can close deals and acquire new customers/users. The target clients are in a very specific niche, so expect difficulties and the need for creative outreach methods. The Niche: The software is a workflow and business management platform for freight forwarding companies. The Challenges: 1. It can be difficult to reach the actual decision-makers. 2. These companies usually already have a workflow set in place, and moving to new software is a very difficult decision for them to make. Our Solutions (Your Selling Points): - The software drastically enhances business workflow and processing speed. - It offers the most modern interface for both staff and customers, including a mobile application option. - We offer a white-labeling feature. - We provide full migration assistance from any existing solution or software to remove the friction of switching. I'm willing to invest in online ads and marketing campaigns if we can expect decent results from them, but only if it's not the sole method we rely on. Otherwise, this would just be an online marketing campaign management role, which is not what I am looking for. I am looking for someone to make direct connections with targeted clients and make sales. I'm also fully willing to help in meetings, assist with reaching out, and obtain any needed materials to make sure we have a higher success rate. This is a super small startup, so I'm not expecting it to be everyone's cup of tea, but I appreciate the time you took to go through this. The pay will be a simple monthly base we agree on + a highly competitive, uncapped commission.

About the Role We are hiring a Campaign Manager to own the end-to-end execution of multi-channel marketing campaigns targeting a technical, developer-heavy audience. This is a high-ownership, full-time role for someone who thrives on speed, volume, and building campaigns from scratch — not someone who waits for a brief to be handed to them. You will take an idea from concept to launch: shape the brief, define the audience, coordinate copy and creative, set up the channels, launch, and measure. We move fast and ship a lot, and we need someone who can match that pace without dropping quality. What You'll Do Own the full campaign lifecycle: brief → audience → messaging → creative → launch → reporting Launch multiple campaigns per month across email, paid social (LinkedIn, Meta, X), display, retargeting, webinars, and content syndication Write or refine campaign briefs independently — you should be comfortable defining the goal, ICP, offer, and success metrics without hand-holding Coordinate with copywriters, designers, and marketing ops to keep launches on schedule Build and manage audience segments, UTM structures, landing pages, and tracking Run A/B tests on subject lines, creatives, CTAs, and landing pages Report on pipeline impact, CAC, MQL/SQL conversion, and campaign ROI weekly Manage vendor relationships (media buyers, agencies, syndication partners) Continuously test new channels, tactics, and audiences Must-Haves 3+ years running B2B marketing campaigns, ideally with a developer, DevOps, or technical audience Proven track record launching campaigns at scale — please quantify (e.g., "launched 8+ campaigns/month") Hands-on experience with HubSpot, Marketo, or Pardot, plus LinkedIn Ads and Google Ads Strong writing skills — you can draft a first-pass campaign brief and ad copy yourself Comfort with analytics: GA4, campaign attribution, Salesforce reports, or similar Full-time availability, 40 hrs/week, based in the United States, working US business hours (PT preferred) Self-directed and energetic — you fill in the gaps rather than waiting for direction Nice-to-Haves Experience marketing to Salesforce administrators, developers, or DevOps engineers Familiarity with ABM platforms (6sense, Demandbase, Clay) Landing page building experience (Webflow, Unbounce, Instapage) SEO/content marketing background Engagement Details Type: Full-time contract via Upwork (40 hrs/week) Duration: Long-term (6+ months, likely ongoing) Location: US-based only Start: Immediate How to Apply Please include: A short intro (no generic cover letters — tell us why campaigns to developers excite you) 2–3 specific campaigns you launched — audience, channels, budget, and results Your hourly rate Answers to the five screening questions below We read every application. Candidates who quantify results and show enthusiasm for technical audiences move to the top of the stack.

We are seeking an experienced freelancer to help drive organic growth and awareness for my app using authentic, non-spam marketing strategies. The product is currently in MVP stage and available at Winlayer.io About Winlayer: Winlayer helps integrators catalog products, create proposals, and leverage AI-powered project scoping from a single platform designed specifically for the people who design, sell, and install complex systems. We are looking for someone with experience in organic marketing, social media growth, content creation, community engagement, and audience building to help increase awareness, drive traction, and attract potential users to the platform.

We’re hiring a Fractional CMO / Head of Marketing for a healthcare SaaS company building white-label telehealth infrastructure for gyms, wellness brands, and employers. This is a monthly retainer role for ~25-35hrs/week, US-based only, expert level, and open to individual freelancers only. You’ll own B2B outbound and lead management, paid demand generation, content creation, and marketing operations. You should be a hands-on operator who can execute personally, not just advise. Please start proposals with “RAILS” and include one measurable result, a 30-day plan, and your outbound tool stack.

Long-term partnership. Individual operator or tight team. Bootstrapped. Pre-launch. Remote. We’d love to hear how you’d approach this. The venture BuildQuest is a SaaS marketplace helping homeowners plan $100K–$2M residential construction projects. We solve a chronic two-sided problem: homeowners paralyzed by scope, style, budget, and pro-matching decisions — and pros exhausted from chasing unrealistic prospects through referral platforms that charge them to play. Homeowners are the paying customer. Pros are served through serving homeowners well. That order defines everything, and it’s the inverse of every referral platform in the category. Someone will build a category-defining brand around this positioning in the next 24 months. We intend it to be us. The product you’d be marketing BuildQuest guides homeowners through four AI-augmented modules: ProjectProfile (scoping the project), VisionSpec (capturing personal style through generated imagery), CostCompass (building a realistic budget), and ProQuest (matching to qualified pros). Woven throughout is Quinn — our conversational AI guide with a voice-trained character who helps homeowners think through decisions. You’d also be working with two live marketing websites, an established podcast with 59 episodes and growing, a published book, a small email list ready to grow, and a Brand Standards v2 foundation already in place. Real product, real content library, real story to tell. Why now • AI is rewriting consumer discovery. Google search is plateauing; homeowners increasingly ask ChatGPT and Perplexity when planning major decisions. • The referral-platform model is collapsing under pro fatigue and broken unit economics. • Consumer expectations for premium service are at an all-time high — and almost nothing in residential construction meets them. The role and how we’d work together You’d be our first marketing partner. The product is in good hands — real engineering team, UI/UX and product lead, deep-tech advisory board. What we need is a partner to build out the entire public-facing marketing layer: brand voice, story, creative, distribution, infrastructure. That work starts before launch and continues for the long haul after. You’d partner directly with Bill (founder) and Clint (UI/UX + product). Small team, no politics, decisions in days not months. Bill is engaged at the weekly working session and on decisions that matter — you bring finished thinking; we refine and ship together. Who we’re looking for • A storyteller and copywriter first. Someone who can take complex construction expertise and turn it into writing that hooks homeowners and earns pros’ trust. • Visually fluent. Comfortable bringing concepts to life as mockups, ad creative, social, and video concepts — without waiting on a designer. Figma, Canva, and AI design tools. • Sector-experienced. Home improvement, real estate, or residential design/construction background — or a demonstrated ability to go deep on a complex vertical fast. • 0→1 launch experience. You’ve shaped brand positioning from scratch and taken products from pre-launch through public phases. • Fluent in AI-era discovery. You think about presence inside AI-generated answers (GEO/AEO), not just search results. • Distribution-minded. Reach and engagement are your primary metric — not output volume. You lean on owned attention; you use paid sparingly. • Lifecycle-oriented. You think in the full arc: acquisition, activation, retention, expansion, referral. • AI-augmented in practice. You’ve built real workflows that let a small team deliver what used to take ten people. • Analytical and systems-minded. You can propose a marketing stack appropriate to an early-stage, bootstrapped two-sided SaaS — and build reusable systems, not one-off campaigns. Nice-to-have • Two-sided marketplace experience • Vertical SaaS marketing • Founder-led content systems Engagement We’re not specifying fixed hours, retainer amounts, or budget — we want to see what you’d propose. Tell us: solo or tight team, time commitment, model (retainer, project, or hybrid), the stack you’d recommend with approximate run-rate cost, a rough 90-day approach, and how you think about staying beyond launch. We evaluate on quality of thinking and fit — not just price. How to apply Please review the attached Marketing Manifesto before applying — eight beliefs that shape how we think about marketing in this category. Candidates who engage with it directly (naming principles that resonate and one they’d push back on) are evaluated more favorably. Submit your proposal via Upwork with: • Cover letter (300 words max) with your reaction to the Manifesto, sector background, and how you operate as an AI-augmented marketer • Work samples: one writing sample, one visual sample, and 2–3 portfolio examples (a 0→1 launch, an AI-augmented workflow, or a positioning framework) • Stack & engagement proposal as described above • Three references (B2B/B2C SaaS preferred) • Optional but valued: a 2–3 minute Loom introducing yourself Process Intro call (30 min) → If this sounds like your kind of work We’d love to hear from you. And if it doesn’t quite fit but you know someone we should talk to — please send them our way. Good referrals often start the best conversations. About the founder Bill Reid — 30+ years in residential design and construction. Author of The Awakened Homeowner. Host of Your Home Building Coach podcast (59 episodes and growing). Advisory board includes former Apple designers and CTO-level tech leadership. Built Quinn (BuildQuest’s AI guide) and the content workflows behind the platform — which is part of why he thinks differently about what a small team can do with modern tools.

I'm building a SaaS platform that gives trading educators community, scheduling, charting, and payments in one tool instead of five. The product works. Nobody knows it exists yet. I need someone who can build real presence and audience in the trading education space, not blast cold messages. What I need first A content and channel strategy for one specific audience: trading educators who run a paid community or course, currently duct taping Discord, Calendly, and Stripe together. A channel strategy across X/FinTwit, TikTok, Instagram, and Whop Discover, including what each channel is actually for and what it isn't A first batch of organic content: posts, hooks, and positioning angles aimed at trading educators as the buyer, not at retail traders A clear recommendation on where to double down, based on where these people actually spend time and what they respond to How we'd work Before you plan anything, we get on a call and I walk you through the positioning, the audience, and everything that has already been tried. You're not starting from a blank page. You're starting from what I've already learned. You own the strategy and the content plan. I'll tell you what I can execute on and how fast. We'll agree up front on what we're measuring, whether that's follows, saves, replies, demo requests, or something else you think matters more. The part most job posts leave out I care about who I'm working with, not just what gets delivered. I'm building the small circle of people who grow with it. That means a few things in practice. Your network matters to me. If you know traders, educators, Whop operators, or creators in the finance space, introductions are welcome and I'll pay for warm intros that turn into anything real. Your opinions matter too. I want someone who will push back on my positioning and my target audience, not just fill a content calendar. And I'd like to actually enjoy the calls. I'm not looking for a vendor relationship where we exchange docs and never speak. I'm looking for someone I'd be glad to jump on a call with just to think out loud about the business. Who this is for You've built an audience for a product or a person from close to zero and can point at it You understand the trading and creator economy world, or you're genuinely curious enough to learn it fast You know the difference between content that gets views and content that gets the right people You have an opinion about channels and you'll tell me when mine is wrong You're building something long term too and you get why relationships compound Who this isn't for Anyone who'd run this through an AI tool and forward the output Anyone whose plan is "post daily on all four platforms" with no reasoning behind it Anyone chasing vanity numbers over the actual buyer Anyone who wants a purely transactional gig. Nothing wrong with that, it's just not this one To apply Skip the portfolio link. Answer this instead: Which platform do you think trading educators are most underserved on right now, and why? Two or three sentences is plenty. If your answer is interesting, I'll ask for samples then.