We’re looking for a senior-level copywriting expert with real experience in B2B agency outreach. If you haven’t worked directly with agencies or high-end clients, this probably isn’t the right fit. This is a strategic advisory role — you won’t be writing copy for us. Instead, you’ll join our team on calls, review our outreach messaging, dig into our AI prompting, and give us honest, actionable feedback on what’s working (and what’s not). We want someone who can point to real campaigns they’ve run in the past and share what made them successful. We’re not interested in generic promises or “guaranteed results.” Our clients expect thoughtful, sophisticated communication, and we need someone who gets that. A strong understanding of AI prompting and how to use signals to shape copy strategy is important. You’ll be brought in as a consultant to help troubleshoot tricky accounts and review strategy for new clients. If you know how to elevate agency outreach and can clearly explain your thinking, we’d love to connect. Finally, due to the rise in using AI to answer questions on Upwork, you will have to submit a video for one question to be considered.

Overview I'm looking for someone with hands-on experience improving response rates for AI-powered SMS outreach systems. The core problem is simple: our AI agent sends text messages to inbound leads and response rates are lower than they should be. I want to systematically improve that. What you'll be doing We have an experimentation framework in place that allows us to test different message variants against each other. Your job is to help us identify, design, and validate the variables worth testing — things like message tone, personalization tactics, question structure, message length, and localization strategies. This is not a copywriting job. I'm looking for someone who understands the psychology and mechanics of what makes an SMS message get a reply, and who can help design experiments that produce meaningful signal. Ideal background Experience with SMS lead conversion or conversational AI outreach Familiarity with A/B testing frameworks and interpreting results Knowledge of what drives reply rates in B2C or insurance contexts is a strong plus Analytical — you think in hypotheses, not hunches What success looks like A prioritized set of testable hypotheses with clear rationale, and the ability to interpret results as data comes in and recommend what to test next. Engagement type: Short term to start, with potential to extend based on results.

We’re looking for a lead-generation and local marketing specialist to help a barbershop in Los Angeles, CA (Hollywood) attract more qualified customers and booked appointments. We want local people who are genuinely interested in booking services such as haircuts, beard trims, fades, and grooming. Responsibilities: • Develop a practical local lead-generation strategy • Create and manage campaigns through suitable channels, such as Google, Meta, Instagram, or local SEO • Improve our offer, targeting, and booking funnel • Track leads, appointments, cost per lead, and actual results • Recommend ways to convert more inquiries into customers • Provide clear weekly performance updates Ideal candidate: • Has successfully marketed local service businesses • Understands Booksy, Google Ads, Meta Ads, local SEO, and landing pages This may become an ongoing engagement if the initial campaign produces profitable, trackable appointments.

I need someone to manage my daily posts on Facebook, YouTube, and manage all aspects of my newsletter. Newsletter experience is very important for this role. The ideal candidate should be able to create engaging content, maintain a consistent posting schedule, and help grow my online presence across these platforms.

Mailchimp + Salesforce Donor Lifecycle Automation Setup Project Brief WaterAid America has already designed a first-year donor lifecycle strategy and has much of the content developed. We are seeking an expert to implement the technical infrastructure required to support the strategy. This is a fixed-scope project with defined deliverables, not an ongoing consulting engagement. Deliverables 1. Tagging Architecture Recommend and implement Mailchimp tagging structure. Recommend Salesforce fields/tags required for lifecycle management. Define lifecycle stages including: First gift Second gift Monthly donor Upgrade donor Re-engagement donor Lapsed donor 2. Automation Workflows Build donor welcome journey. Build second-gift conversion workflow. Build recurring giving/upgrade workflow. Build re-engagement workflow. Document trigger logic for each workflow. 3. System Integration Review Review current Mailchimp-Salesforce setup. Recommend improvements to data flow between systems. Establish requirements for integrating direct mail triggers (ThankTank). Establish requirements for SMS triggers. 4. Reporting Framework Recommend tracking and reporting structure for: Second-gift conversion Monthly donor conversion Re-engagement performance Lifecycle progression 5. Documentation Written documentation of all tags, automations, triggers, and workflows. Handoff guide for internal staff. Ideal Candidate Experience with: Mailchimp Customer Journeys Salesforce (preferably nonprofit environments) Donor lifecycle automation Fundraising retention programs Segmentation and tagging frameworks Screening Question Describe a donor lifecycle automation project you have personally built. What systems were involved, what tagging architecture did you create, and what automation triggers did you implement?

We are a growing financial services and risk management practice seeking a highly organized, tech-savvy Inside Operations Specialist for exactly 10 hours per week to start. This position does NOT involve traditional outbound cold calling. Instead, you will manage the digital backend of our practice by overseeing AI-driven social media outreach, maintaining client relationships, and keeping our secure corporate database perfectly updated. Key Responsibilities: • AI Social Media Management & Nurturing (LinkedIn, FB, IG): Monitor and manage our automated LinkedIn Sales Navigator/Expandi prospecting software. Review daily outbound automated messages to ensure perfect compliance. Proactively review target prospect profiles to leave thoughtful comments/likes to warm up leads. Engage manually with our Instagram channel (@jessicason_financial) to grow local community loops. Instantly reply to incoming inbox messages using pre-approved scripts to lock in 1-on-1 consultation dates on the Advisor’s calendar. • CRM Data Integrity: Use a dedicated staff login to input new digital leads cleanly into our secure corporate CRM. Ensure all client files are accurate, updated, and properly categorized by demographic niche. • Client Retention Marketing: Execute our weekly client care workflows, including sending out automated e-birthday cards and scheduling compliance-approved monthly email newsletters. Schedule Requirements: This is a strict 10-hour-per-week position to start. Hours have the potential to increase up to 20+ hours per week based on performance and lead volume as our automated systems scale. Hours must be split across the business week (approximately 2 hours per day, Monday through Friday) to ensure social media inbox replies and calendar requests are answered within 24 hours. Requirements: • Exceptional attention to detail and a love for data entry, CRM platforms, and spreadsheet management. • Tech-fluent: Highly comfortable working alongside AI automation tools and navigating LinkedIn Sales Navigator. • Strong written communication: Ability to drop professional, engaging comments on social media posts and type clear, warm messages to prospects. • High privacy standard: Absolute commitment to maintaining strict data privacy rules regarding client financial information. Compensation: • Base Pay: $18.00 – $22.00 / hour (Based on experience) • Performance Bonus: Extra +$25.00 flat bonus per successful 1-on-1 client meeting held resulting from your social media scheduling.

ABOUT THE BUSINESS AND WHAT WE'RE TRYING TO ACCOMPLISH I am posting this on behalf of a family-owned urgent care and medical clinic business. The owner is looking to develop a real, repeatable outbound growth strategy for the clinic. Today, most of the clinic's patient volume comes in organically. We believe there is a significant opportunity to grow through proactive outreach to referral sources and local partners: physicians and medical practices, employers and HR teams, schools, athletic organizations, senior communities, and community organizations. We want an experienced sales strategist to help figure out how to do that the right way. Before anyone sends a single email or makes a single call, we want a clear-eyed assessment of who the clinic should target, which channels make sense, what the messaging should be, and whether a scalable outbound motion is actually feasible for a business like this. PHASE 1 — STRATEGY AND PIPELINE DESIGN (INITIAL ENGAGEMENT) The initial scope of work is to design the clinic's outbound growth strategy. Deliverables would include: - A target segment analysis: which categories of referral sources and partners (physician practices, employers/occupational health, schools and athletics, senior communities, community organizations, etc.) represent the best opportunities for an urgent care clinic, and in what priority order. - Decision-maker mapping: who the clinic should actually be reaching within each segment (practice managers, HR directors, athletic directors, community administrators, etc.). - Channel recommendations: which outreach and partnership channels are most appropriate for each segment — email, phone, LinkedIn, in-person relationship building, community involvement, or some combination. - A messaging framework: what the clinic's value proposition is to each audience and how outreach should be positioned so it lands as professional and relevant. - Sequence and cadence design: what a realistic outreach sequence looks like for each priority segment. - Tooling and CRM recommendations: what a lightweight, sustainable CRM and outreach stack looks like for a business this size, and what the process should be for tracking pipeline. - Realistic KPIs: what success should look like at 30/60/90 days, and an honest assessment of whether a scalable outbound campaign is feasible here. If the project goes well, we may have work around the actual execution of the plan (recruiting, hiring, and implementation). If you would be open to this sort of land and expand engagement, that would be a huge plus. WHO WE'RE LOOKING FOR - Proven experience building B2B pipeline and outbound strategy from the ground up — ideally for healthcare, medical services, local services, or another trust-sensitive industry. - Someone who thinks like a sales strategist first: you can evaluate segments, size opportunities, and tell us where the plan is weak before you start executing. - Strong command of modern outbound tools: CRMs, sequencing/outreach platforms, list-building and enrichment tools, and reporting. - Excellent writing ability — outreach to physicians, HR leaders, and community organizations has to read as credible and professional. - An understanding that healthcare outreach carries reputational and ethical weight, and a track record of running outreach that reflects that. - Comfortable making a recommendation and defending it, including telling us "this segment isn't worth your money" when that's the honest answer.

In search of an AI resource to assist with automating email replies from PR outreach. Will need to integrate existing workflows with SEO tools to streamline processes. This project is focused on finalizing and improving current workflow automations, not creating automations from scratch. Project has the potential to turn into regular, full-time work. If interested, please reply with relevant work experience and weekly project availability. Thank you!

I have three email accounts which are bananas with spam, and I need them to be cleaned up. I would love someone who can work with zoho mail, and gmail to set up those folders that emails can immediately drop into, folders where I can hold onto things and auto-delete others if that is possible. This is not a complex gig, but one I just can't seem to get to myself. Nor am I proficient with the various email programs.

We are seeking an expert in Sharpspring to be trained and become an expert for our company. The ideal candidate will have extensive experience with Sharpspring and be able to provide comprehensive training. This is a short-term engagement, and the candidate should be able to demonstrate a strong understanding of marketing automation and CRM systems.