About Us We're Fitness & Fuel, a boutique personal training and small group fitness gym located in Brighton, MA. We help adults learn how to exercise safely, build confidence, and enjoy working out in a welcoming, supportive environment. We're looking for an experienced SEO professional who can help us generate more qualified leads by September through improvements to our website, Google Business Profile, and local search presence. This is not a "set it and forget it" project—we're looking for someone who can identify opportunities, execute improvements, and measure results. Project Goals Our primary objective is to increase: Website traffic from local searches Google Business Profile visibility Organic leads (consultation requests and trial memberships) Calls, direction requests, and website clicks from Google Rankings for high-intent local fitness keywords What We Need We're looking for someone who can: Perform a comprehensive SEO audit Optimize our Google Business Profile Improve our local SEO strategy Conduct keyword research focused on people searching for personal training and small group fitness in our area Optimize existing website pages Recommend or create new landing pages that target local search intent Improve technical SEO (site speed, indexing, metadata, schema, internal linking, etc.) Build a strategy for acquiring quality local backlinks Optimize images and content Improve conversion rates so more visitors become leads Set up or improve tracking using Google Analytics and Google Search Console Provide clear monthly reporting and recommendations Ideal Experience Please apply only if you have experience with: Local SEO Google Business Profile optimization Service-based businesses Fitness, health, wellness, or similar local businesses (preferred) WordPress (or similar CMS) Google Analytics Google Search Console SEO tools such as Ahrefs, SEMrush, Screaming Frog, BrightLocal, etc. When You Apply Please include: A brief overview of your SEO approach. Examples of local businesses you've helped improve rankings or lead generation. Specific results you've achieved (traffic, rankings, leads, calls, etc.). Your favorite SEO tool and why. What you would audit first if you were hired. Estimated timeline to begin seeing measurable improvements. Your hourly rate or fixed-price proposal. Bonus If you have experience improving the SEO and Google Business Profile of a gym, personal training studio, chiropractor, physical therapist, or other local health business, we'd love to hear about it. We're looking for someone who can become a long-term partner if the project is successful.

Website Development Operations Consultant (Contract) Position Overview: AscendPoint Agency is seeking an experienced Website Development Operations Consultant to evaluate, optimize, and document the processes, workflows, and quality standards of our website design and development team. This is a short-term, project-based consulting engagement focused on creating scalable systems that improve the quality, efficiency, and consistency of website delivery. The consultant will work closely with our design, development, SEO, and leadership teams to identify opportunities for improvement and implement best practices that can be sustained long after the engagement concludes. The ideal candidate brings deep expertise in WordPress website design and development, agency operations, SEO, quality assurance processes, and the use of AI tools to improve team productivity and delivery. Key Objectives: The primary goal of this engagement is to build a repeatable, scalable operating framework for our website team that: * Improves website quality and consistency * Increases production efficiency and profitability * Reduces errors and rework * Standardizes workflows and communication * Establishes clear accountability and quality standards * Incorporates AI tools and automation where appropriate * Creates documentation and SOPs that support long-term team success Responsibilities: Team Assessment & Process Evaluation * Conduct a comprehensive assessment of the current website design and development processes. * Evaluate workflows across design, development, SEO implementation, QA, and launch. * Identify bottlenecks, inefficiencies, and opportunities for improvement. * Assess team roles, responsibilities, and handoffs. Process Design & Optimization: * Design and implement improved workflows for website production and delivery. * Develop frameworks for project intake, requirements gathering, design approvals, development, quality assurance, and launch. * Establish best practices for managing revisions, scope changes, and client requests. * Recommend tools, systems, and automations to improve operational efficiency. SOP Development & Documentation: Create comprehensive Standard Operating Procedures (SOPs) for: * Website project intake and kickoff * Discovery and requirements gathering * Information architecture and sitemap planning * Website design process * WordPress development standards * SEO implementation and technical SEO requirements * Quality assurance and testing procedures * Website launch procedures * Post-launch support and maintenance * Project management workflows * Team communication and handoff processes * Documentation and file management standards Quality Assurance & Standards: * Develop website quality standards and acceptance criteria. * Establish design, development, SEO, accessibility, and performance benchmarks. * Create QA checklists and review processes. * Define metrics and KPIs for measuring team performance and delivery quality. Utilization of AI & Process Innovation: * Evaluate and implement AI tools and workflows that improve efficiency and quality. * Develop standards for the use of AI in design, development, documentation, and quality control. * Create guidelines and best practices for responsible and effective use of AI within the website team. Team Leadership & Change Management: * Facilitate process adoption and team alignment. * Train team members on newly developed SOPs and workflows. * Provide recommendations for ongoing management and continuous improvement. Deliverables: At the conclusion of the engagement, the consultant will provide: 1. Comprehensive assessment of current website operations and recommendations. 2. Complete SOP library covering website design, development, SEO, QA, and launch processes. 3. Standardized workflows and process documentation. 4. Quality assurance frameworks and checklists. 5. Website development standards and best practices documentation. 6. AI usage guidelines and implementation recommendations. 7. Recommended KPIs and reporting framework. 8. Team training and implementation plan. Required Qualifications * 10+ years of experience in WordPress website design and development. * Extensive experience leading website development teams or agency production teams. * Expert-level knowledge of WordPress, website architecture, and development workflows. * Strong expertise in technical SEO and SEO best practices. * Demonstrated experience developing SOPs and operational frameworks for web development teams. * Experience improving production efficiency and delivery quality within digital agencies. * Strong understanding of project management methodologies and workflow optimization. * Experience implementing AI tools and automation within creative or development teams. * Exceptional documentation and communication skills. Preferred Qualifications * Experience working within digital marketing agencies. * Experience with website project management platforms and collaboration tools. * Knowledge of accessibility standards, Core Web Vitals, and website performance optimization. * Experience with website quality assurance frameworks and scalable delivery operations. * Experience implementing operational change management initiatives. Engagement Details * Contract Type: Independent Contractor (1099) * Engagement Length: Approximately 60–90 days * Location: Remote * Hours: Flexible, project-based engagement * Reporting To: CEO / Leadership Team Success Metrics The engagement will be considered successful if, upon completion, AscendPoint has: * Fully documented and scalable website production SOPs * Improved workflows and accountability across the website team * Clearly defined quality standards and QA processes * Documented AI workflows and efficiency recommendations * A repeatable operating system that enables the team to deliver websites more efficiently and at a higher level of quality.

Howdy UpWorkers! Currently we're seeking a Reddit Consultant. Our current goal isn't to promote ourselves on Reddit, but rather to influence LLMs for SEO purposes. If you're able to help us and give guidance on how to set up profiles, comment on other people's posts, set up new posts, etc., please let us know. At our current stage, we would mainly need guidance, but I would be totally open to using you or your services to kick things off.

We need an experienced local SEO consultant to diagnose a traffic drop and deliver a written action plan for our mold remediation company in Los Angeles. Mold Zero Services LLC (moldzerollc.com) is a professional mold inspection and remediation company serving the greater Los Angeles area. The site is technically healthy — 96% SEMrush site health, zero crawl errors, full schema coverage — but organic visibility dropped from 4.70% to 1.37% and estimated traffic dropped over 90% between May and August 2026, coinciding with a series of changes made to the site. We are not looking for someone to do the implementation. We have a WordPress contractor who handles execution. We need an expert who can review what happened, identify what is causing the decline, and deliver a clear prioritized action plan that our contractor can execute. A detailed project briefing document is attached. Please read it before submitting a proposal. It covers the full change history, current rankings, known issues, and the specific questions we need answered. Candidates who have not read the brief will be easy to identify. The deliverable is a written report covering: A diagnosis of why traffic dropped, with your confidence level on each cause A verdict on whether our primary keyword loss is real or a measurement artifact A prioritized fix list for the 4 active keyword cannibalization issues An assessment of the 301 redirect strategy from 17 deleted pages and whether it should be adjusted A Google Business Profile optimization action plan A backlink acquisition strategy appropriate for a local service business at our current authority level Any content quality issues you identify that may be contributing to the decline

We're building out our consulting firm's web presence and are looking for a Next.js developer to partner with on an ongoing/hourly basis — starting with the initial site build, then continuing for updates, new pages, and iteration as the business grows. Initial scope: - Build a responsive, professional marketing site (Next.js App Router, TypeScript, Tailwind CSS) - Sections: Home, Services, About, Process, Results/Case Studies, Contact - Working contact form, SEO basics, deploy to Vercel with custom domain Ongoing scope (after launch): - New landing pages for campaigns or service lines - Content updates, small design iterations - Performance and SEO improvements What we're looking for: - Solid Next.js/TypeScript/Tailwind experience, portfolio required - Someone who can work independently from a brief and suggest improvements - Reliable, responsive communicator To apply: share relevant work samples and your estimated timeline.

Dealer Lux builds and manages WordPress websites for home-luxury dealerships, including hot tubs, pools, fireplaces, saunas, grills, and outdoor living. We are seeking an experienced SEO strategist or Organic Marketing strategist to independently audit our current organic marketing approach and provide a clear, practical roadmap for improvement. This is a strategy and audit engagement—not a request for implementation. Sample websites to review: https://robertallenpoolsandspas.com/ https://www.bullfrogspaswi.com/ https://southernskypoolandspa.com/ Scope of work Review the representative sites and our broader SEO approach, identifying both site-specific opportunities and repeatable recommendations we can apply across our dealer portfolio. Please evaluate: Technical, on-page, local, and off-page SEO Keyword targeting, page structure, internal linking, schema, crawlability, and content quality Content strategy: category pages, blogs, FAQs, location pages, service pages, and content gaps Local search/Google Business Profile opportunities Competitor strategies and missed opportunities Backlink, digital PR, and authority-building opportunities Organic social media strategy, primarily Facebook, including posting cadence, content mix, video, customer/project content, engagement, and traffic/lead generation How search, content, social, email, and conversion strategy should work together The impact of AI search and Google AI Overviews on our content and organic strategy Required deliverables A written audit of the three sample websites, including priority site-specific recommendations. An email marketing audit evaluating our current approach, including: Email frequency and cadence Campaign and content strategy Email design and structure Lead nurturing Recommended improvements and new email strategies A broader agency-level strategy identifying: What we are doing well What needs improvement Major missed opportunities Activities to stop, reduce, or reconsider Recommended new strategies or channels A prioritized action plan separated into: Immediate improvements (0–30 days) Short-term opportunities (1–3 months) Longer-term initiatives (3–12 months) A practical 6–12 month organic marketing roadmap, including recommended KPIs and measurement approach. A 60–90 minute presentation or working session with our Organic Marketing and leadership team to walk through your findings and answer questions. Please include in your proposal: Relevant experience with local SEO, multi-location businesses, franchise/dealer networks, or home-services/home-luxury brands Two examples of comparable audits or strategy engagements The tools and methodology you use Your fixed project price, estimated timeline, and what access you would need from us A brief initial observation about one of the three sites, so we can see how you think We are looking for candid, evidence-based recommendations—not generic SEO checklists. The ideal consultant will help us improve a repeatable organic marketing system across approximately 100 dealer websites.

We are seeking a results-driven Growth Marketing Consultant to help accelerate awareness and adoption of our healthcare products and research initiatives. You will take established messaging and transform it into high-performing marketing campaigns across multiple channels, using the latest growth marketing tools, automation platforms, and AI technologies. This is a hands-on, execution-focused role responsible for continuously testing, optimizing, measuring, and refining campaigns to reach the right audiences, improve engagement, and generate qualified leads and partnerships. Responsibilities 1. Drive content creation by collaborating with subject matter experts to translate their insights into polished, market-facing collateral that is aligned across all channels (email, social media, etc.) to create and expedite campaign launches. 2. Execute multi-channel campaigns by leveraging modern automation, AI, and growth marketing tools, ensuring all tactics remain strictly aligned with overarching strategic goals. 3. Continuously test, optimize, and refine initiatives based on real-time performance data, audience segmentation, and rigorous analysis of key metrics. 4. Establish scalable workflows to improve operational efficiency, consistency, and speed in campaign execution. Skills & Experience 1. 3+ years experience with a strong technical foundation, including modern marketing automation, CRM, AI, and analytics platforms. 2. Proven ability to leverage growth marketing strategies and data-driven experimentation to achieve measurable results. 3. Demonstrated experience in mission-driven, purpose-aligned, and cause-based marketing, with a focus beyond traditional consumer or corporate initiatives. 4. Experience in healthcare or education marketing is highly desirable. 5. Strong understanding of email marketing, digital advertising, SEO, social media, and lead generation. 6. Comfortable working independently in a fast-paced environment with an iterative, test-and-learn mindset. Success Looks Like 1. Marketing content is consistently repurposed into high-performing, multi-channel campaigns. 2. Campaign performance is measured, reported, and continuously optimized. 3. Audience targeting becomes increasingly precise through data-driven experimentation. 4. Qualified leads, partnerships, and engagement grow through ongoing testing and refinement. 5. Repeatable growth systems and workflows are established that can continue to scale over time.

We recently completed a major redesign of our website for TintXperts, an established residential and commercial architectural window film company serving Central Florida. We are very happy with the new website, its design, layout, and overall content. We are NOT looking to redesign it. What we need now is an experienced On-Page / Local SEO specialist to make sure the SEO foundation behind the new website is properly optimized. Why now? Why Upwork? Unfortunately our SEO person had a family emergency can cannot help us. We need someone who can BOTH analyze the website and implement the approved changes directly in WordPress/Elementor. This is not an audit-only project. Important Note — Our New Website Is Still Going Live We are currently in the final stages of launching our redesigned website. At the time this job is being posted: * Our new Homepage is live * Our 2 new pages under “Industries We Serve” are live * Our 8 newly redesigned Service Pages are NOT live yet and are scheduled to go live Thursday If you research our website before applying, please understand that some of the Service Pages you currently see are part of our previous website architecture and are NOT the pages we are hiring you to optimize. Once the new Service Pages are live, the project will cover the new website architecture as a whole. Final Project Scope * 1 Homepage * 2 Industry Pages * 8 Service Pages * 11 pages total * WordPress / Elementor Our company specializes specifically in residential and commercial architectural window film/window tinting — not automotive tint. What We Want to Optimize Our primary focus is improving the SEO within the existing pages and design, including: * SEO titles / title tags * Meta descriptions * H1, H2 and H3 structure * Primary and secondary keyword targeting * Search intent * URL structure / slugs * Internal linking and anchor text * Image alt text * Local / geographic SEO signals * Schema / structured data * Canonicals and indexability * Page-to-page keyword overlap / cannibalization * Google Search Console issues * XML sitemap / robots considerations * Broken links and redirects * Basic technical/mobile SEO issues affecting these pages * Any other important on-page SEO factors you identify Important: We Want to Preserve the Website We really like our new website design and content structure. We are not looking for major design changes, new sections, rewritten pages, or moving entire content blocks around. The goal is to optimize the SEO within the existing website structure whenever possible — titles, meta descriptions, headings, keyword targeting, internal links, URLs, technical elements, etc. If you identify a larger content or structural change that you strongly believe would materially improve SEO, please recommend it and explain why. Do not make major visual, content, or structural changes without discussing them with us first. Audit + Implementation We do not want someone who simply runs our website through an automated SEO tool and sends us a report. We need someone who can: 1. Audit and analyze the new website and its SEO structure 2. Explain what should be changed and why 3. Implement the approved changes directly in WordPress/Elementor You should be comfortable working inside WordPress, Elementor, and our SEO plugin to make the actual changes. Initial Video Consultation Before selecting a freelancer, we would like to have a short video interview/consultation with our finalists through Upwork. Window film is a specialized industry, and we want the person working on our SEO to understand our company, the services we provide, our residential and commercial customers, and the Central Florida markets we serve. We also want the opportunity to hear how you would approach the project and answer questions before making our final hiring decision. About Us & Budget Expectations TintXperts is an established Central Florida company, but we are still a small, owner-operated business. We are not looking for a large SEO agency, an enterprise-level engagement, or an expensive monthly retainer. We are looking for an experienced independent SEO professional who can complete a focused, practical, one-time project to strengthen the on-page SEO foundation of our newly redesigned website. We prefer a fixed-price proposal for the complete audit + implementation. Our Goal Our goal is to improve organic visibility for relevant residential and commercial window film searches throughout Central Florida and ultimately generate more qualified leads. We want Google to clearly understand: 1. What services we provide 2. Where we provide them 3. Which page should rank for which search intent We want thoughtful SEO — not keyword stuffing and not simply chasing green scores inside an SEO plugin. What We Are NOT Looking For * Major website redesign * Complete rewriting of our Service Pages * Large SEO agency / expensive monthly retainer * Automated audit with no implementation * Mass-produced AI content * Keyword stuffing * Link-building packages * Hundreds of unnecessary location pages * Ongoing blog production This project is specifically about getting the on-page SEO foundation of our newly redesigned website right. Ideal Freelancer You should have: * Strong On-Page SEO experience * Local SEO experience * WordPress + Elementor experience * Experience optimizing service-area businesses * Understanding of Service Pages vs. Industry Pages * Google Search Console experience * Ability to personally implement your recommendations * Ability to explain SEO decisions in plain English Experience with home-service companies, contractors, window film, glass, solar control, HVAC, roofing, or similar local service industries is a plus. When You Apply Please include: What you think is important for us to know. Please start your proposal with the word “Tint” so we know you actually read the project description.

We're looking for an experienced consultant who has successfully helped marketing agencies, AI automation agencies, or digital agencies scale from approximately $20k/month to $100k+/month. This is NOT a marketing execution role. We're looking for someone who can identify bottlenecks, refine positioning, improve our offer, build scalable systems, and help us grow into a larger agency. About Us We run an AI automation and marketing agency specializing in: AI Voice Agents AI Chatbots CRM Automation SEO & GEO (Generative Engine Optimization) AI Visibility Website Development Marketing Automation We've built a solid client base and have strong technical capabilities. Our biggest challenge is scaling consistently. We're Looking For Someone Who Has Experience With Scaling agencies Offer positioning Pricing strategy Niching down (or knowing when not to) Sales process optimization Building repeatable client acquisition systems Lead generation strategy Outbound sales Hiring & team structure Agency operations Increasing profitability Retention & recurring revenue Ideal Background You have experience with one or more of the following: AI Automation Agency Marketing Agency SEO Agency Paid Ads Agency Web Design Agency CRM/Automation Agency Fractional COO for agencies Agency Growth Consultant Even better if you've owned or operated an agency yourself. What We'd Like Help With Examples include: Identifying growth bottlenecks Reviewing our offer and positioning Pricing strategy Sales process improvements Building a predictable lead generation system Scaling from founder-led sales Improving client retention Creating systems that allow the agency to grow beyond the founder Requirements Please include the following in your proposal: Tell us about agencies you've personally helped scale. What were their starting revenue and ending revenue? What was your role? What do you believe is the biggest reason agencies get stuck between $20k–50k/month? What would your first 90 days working with us look like? We're looking for someone who has actually done this—not someone teaching theory. If you've built or helped build multiple successful agencies, we'd love to talk.

Overview Mantle is a growing technology, cybersecurity, and AI consultancy focused primarily on emerging and clinical-stage biotech companies. We are looking for an experienced Squarespace 7.1 designer/developer with strong technical SEO and information-architecture experience to help us significantly improve our existing website: https://mantlegroup.io This is not a ground-up branding exercise. We already have: An established visual identity A defined business strategy and market position Existing website content A proposed site architecture An SEO/content strategy Initial concepts for new long-form research content We need someone who can translate this direction into a polished, maintainable Squarespace implementation while protecting the SEO value and functionality of the existing site. Primary Objectives The project should: More clearly establish Mantle's specialization in biotech Improve overall site and navigation architecture Create dedicated, search-oriented solution and capability pages Establish a scalable Research/content publishing system Improve internal linking and topical authority Support substantive long-form research content Improve technical and on-page SEO Preserve existing URLs and search equity wherever practical Give our team repeatable page and article templates we can maintain ourselves Important: Staging and Production Approach Because we are working within Squarespace, we are not expecting a traditional development → UAT → production deployment pipeline. Our intended approach is: Design / Staging Sandbox We will duplicate the existing Squarespace site and use the duplicate as a safe environment to: Develop the new information architecture Explore navigation changes Design page layouts Develop global visual changes Build representative page types Develop the Research experience Create reusable content patterns Review desktop and mobile designs Obtain internal approval before touching production Production Implementation Once layouts and architecture are approved, the selected freelancer will help carefully implement the approved changes within the existing production Squarespace site. This may include: Building replacement pages under Not Linked or using available Squarespace draft functionality where appropriate Preserving existing page URLs Updating existing pages rather than unnecessarily recreating them Carefully restructuring existing Blog / Memo content Implementing redirects only where URLs genuinely need to change Applying approved global styles and navigation during a controlled cutover Testing the production implementation after launch We are specifically looking for someone who understands the limitations of Squarespace and can recommend the lowest-risk implementation method. Proposed Site Architecture Our current thinking is: Solutions Buyer- and stage-oriented pages such as: Emerging Biotech Clinical-Stage Biotech Phase 3 / Commercial Readiness Financing, M&A, Diligence & Exit Readiness Capabilities Dedicated pages for: Managed Technology Function Fractional CIO / CISO Cybersecurity & Resilience AI Strategy & Governance Scientific Computing & R&D IT GxP & Clinical Systems Our existing /services page would likely become the overall Capabilities landing page while retaining its current URL. Research We currently have separate Blog and Memo content. We want to consolidate this into a stronger Research experience containing: Guides Frameworks Field Notes Case Studies Checklists Primary research topics will include: Biotech IT Strategy AI Strategy & Governance Cybersecurity & Resilience Clinical, GxP & Data Scientific Computing & R&D IT Diligence, Transactions & Exit The implementation will likely use: A primary Squarespace Blog/Research collection A deliberately controlled category/tag taxonomy Topic/pillar landing pages Summary Blocks Related-content components Strong internal linking between commercial and research content We welcome recommendations on the cleanest Squarespace implementation. Long-Form Research System A major objective is creating a reusable article structure that allows Mantle to publish substantive, research-oriented content. We want to move beyond conventional short company blog posts toward authoritative resources containing elements such as: Direct answer / thesis Author and last-updated information Executive summary Key takeaways Table of contents Structured headings Original frameworks and diagrams Comparison and decision matrices Practical recommendations Implementation roadmaps Risks and limitations Sources and further reading Related Mantle research Context-specific calls to action The final implementation should make it easy for our internal team to publish future articles without requiring a designer each time. SEO & Information Architecture We need someone who understands SEO beyond simply populating Squarespace metadata fields. Relevant work includes: Site hierarchy and information architecture Search-oriented page structure URL strategy Preserving existing URLs 301 redirect planning Squarespace URL Mappings Heading hierarchy Internal linking Blog / Research taxonomy SEO titles and descriptions Author attribution Image optimization and alt text Social-sharing metadata Squarespace's native structured data Sitemap review Google Search Console GA4 Mobile experience Basic performance considerations Broken-link / 404 testing Post-launch indexing validation We do not want unnecessary custom schema, JavaScript, or plugins added where Squarespace's native functionality is sufficient. Representative Homepage Structure We expect the redesigned homepage to include approximately: Clear biotech-specific positioning Solutions organized around company stage / business need Core capabilities Mantle differentiation An original operating framework Featured research Relevant client proof / outcomes Strong contextual CTA We have copy and positioning direction and will work collaboratively on final presentation. Repeatable Capability Pages We want a reusable commercial-page structure that can be adapted across our capabilities. Typical structure: Clear H1 and value proposition Who the capability is for Business situations that create the need Problems Mantle addresses Scope / capabilities Deliverables and outcomes How the engagement works Relevant proof or case example Related Research Contextual CTA Reusable Squarespace sections or layouts should be used where practical. Existing Content & SEO Preservation The existing site has live pages and indexed content that should not be unnecessarily disrupted. We need help with: Auditing current URLs before changes Determining which pages should be retained, rewritten, consolidated, or redirected Preserving strong existing URLs Consolidating Blog / Memo content carefully Maintaining article slugs where practical Updating internal links Building a redirect map for URLs that must change Avoiding unnecessary duplication Validating the live site after changes SEO preservation is an important part of the engagement. Expected Deliverables Final scope will be agreed upon before work begins, but we anticipate: Duplicated design/staging sandbox Finalized information architecture Updated navigation architecture Redesigned homepage Updated Capabilities landing page Approximately 5–7 core capability/solution pages Unified Research structure Research landing page Topic/pillar page structure Reusable long-form article layout Reusable commercial-page layout Author profile implementation Controlled category/tag taxonomy Internal-linking structure SEO metadata for core pages Existing/new URL map Required 301 redirects Responsive/mobile QA Careful implementation into the existing production site Launch QA Search Console/indexing review Brief documentation for our team What Mantle Will Provide We are not hiring someone to invent our strategy from scratch. We will provide: Existing site and Squarespace access Brand assets Overall positioning Proposed information architecture Existing content New copy and content direction Service descriptions SEO/content topic strategy Research article drafts Feedback and approvals We are looking for someone who can challenge and improve the implementation approach, particularly where Squarespace or SEO best practices suggest a better solution. Ideal Candidate Strong candidates will have: Deep Squarespace 7.1 experience Demonstrated Squarespace redesign work Strong technical SEO knowledge Experience restructuring existing sites without destroying URL equity Excellent information-architecture instincts Experience with Squarespace Blog collections Categories, tags, and Summary Blocks URL Mappings / redirects Search Console and GA4 Responsive design Content-heavy or thought-leadership websites Ability to work within an existing visual identity Strong attention to detail Experience with B2B professional services, technology, cybersecurity, biotechnology, life sciences, or other complex industries is a plus. What We Are Not Looking For We are not looking for someone whose primary approach is: Installing a generic Squarespace template Proposing a full rebrand without understanding the business Creating dozens of thin SEO landing pages Keyword stuffing Publishing large quantities of low-quality AI-generated content Changing established URLs unnecessarily Adding custom code where native Squarespace functionality works Treating SEO as simply writing meta descriptions We value simplicity, maintainability, strong information architecture, thoughtful design, and technical quality.