- Hourly: $30.00 - $35.00
- Expert
- Est. time: 1 to 3 months, 30+ hrs/week
We are looking for an experienced Social Media Growth Manager & Digital Content Strategist to help us scale our brand presence across TikTok, Instagram, Facebook, and LinkedIn. This is a hands-on role for someone who understands that successful social media is not just about posting consistently — it is about building a content growth engine that increases awareness, engagement, community, and long-term brand loyalty. We are looking for someone who can combine: 1. Social media strategy 2. Viral content thinking 3. Short-form video marketing 4. Brand storytelling 5. Audience research 6. Organic growth 7. Paid social understanding 8.Content planning and execution What You’ll Do: -You will help us build and execute a scalable social media growth system, including: Content Strategy & Planning -Develop content pillars and monthly content calendars across TikTok, Instagram, Facebook, and LinkedIn -Identify opportunities for high-performing content formats including: 1) Short-form videos/Reels/TikToks 2) Cooking videos 3) Ingredient preparation videos 4) Recipe content 5) Carousel posts 6) Brand awareness & Educational content (Polls, quizzes, "This or That" engagement posts) 7) Giveaways and community campaigns Content Growth -Research trends, competitors, audience behavior, keywords, hashtags, and content opportunities -Create strong hooks, captions, storytelling angles, and content concepts -Understand what makes content shareable and engaging -Adapt content strategy for each platform instead of reposting the same content everywhere -Social Media Execution Help manage content production workflows -Turn ideas into publish-ready compelling, emotion evoking social content virality -Provide creative direction for videos and graphics -Coordinate posting schedules and optimize publishing strategy -Support community engagement and audience growth Analytics & Optimization: 1. Track content performance and identify what is working 2. Recommend improvements based on engagement, reach, retention, and growth metrics 3. Develop testing strategies to continuously improve performance 4. Paid + Organic Growth 5. Understand how organic content and paid social acquisition work together 6. Help identify opportunities to amplify high-performing content 7. Support campaign concepts designed to grow awareness and engagement Ideal Candidate -Has proven experience growing social media accounts or brands -Understands TikTok, Instagram, Facebook, and LinkedIn deeply -Can identify trends before they become mainstream -Knows how to create content people want to watch, save, comment on, and share -Has experience with short-form video strategy -Understands social analytics and growth metrics -Can balance creativity with data-driven decision making -Is proactive, organized, and able to operate independently Bonus Experience -Experience with consumer brands, food, lifestyle, e-commerce, or creator-led brands -Experience building content systems from scratch -Experience improving underperforming social channels -Experience with paid social campaigns -Video editing or creative production experience To Apply, Please Include: 1) Examples of social accounts or brands you have helped grow Specific results (followers, engagement, reach, conversions, etc.) 2) Examples of content campaigns or videos that performed exceptionally well 3) Your approach to building a content strategy for TikTok, Instagram, Facebook, and LinkedIn ***We are looking for someone who can become a long-term growth partner and help us build a world-class social media presence.
- Hourly: $30.00 - $55.00
- Intermediate
- Est. time: Less than 1 month, Less than 30 hrs/week
Creator Brief 1: “Getting Through It” — Tiered Comparison SkitTopic: AlcoholismTarget Duration: ~25 SecondsFormat: Vertical 9:16 (1080×1920)Audio Style: Spoken DialogueOverview & Visual StyleThis video uses a tiered comparison format ("Normal / Above Average / 1+ Year Streak") modeled on top-performing Meta ads. You are capturing real, grounded human experiences—not a polished corporate ad. It should look phone-shot in natural light.Essential Rules & Meta Compliance DirectivesFirst-Person / Third-Person Storytelling Only: Text and spoken lines must only describe your own experience ("I have rules", "I work with someone") or a third person ("she"). NEVER address the viewer directly (e.g., do NOT say "Are you struggling?"). This is a strict Meta compliance requirement.Zero Substance / Paraphernalia Imagery: Never show alcohol, cans, bottles, glasses, drinking, or paraphernalia anywhere on camera or set.Exact Phrasing: Say "a drink or two" exactly as written in the script. Do NOT substitute with named products or terms like "a beer" or brand names.Talent Guidelines: Real Experience Knows guides are strongly preferred. If actors are used, the final video must run with an "Inspired by real user experiences" disclaimer overlay.Production RequirementsTalent: 3 talent (or 1 talent with 3 distinct outfit changes)Location/Set: A couch or 3 chairs against a plain wall. No drinks or bottles anywhere on set.Camera Setup: 1 locked-off phone on a tripod in a wide frame.Audio: Spoken dialogue—record clean audio using a quiet room or a lavalier mic.On-Screen Elements: Text labels added in post-production—nothing physical on set.Script & Shot ListOn-Screen Card / LabelSpoken DialogueVisual / Shot DescriptionTop Label (holds whole video):Getting through it:Speaker 1 Label:NORMAL“I've got rules now. Nothing on weekdays. Unless a game's on — that's different. And if it's a special occasion, I'll have a drink or two. It's fine.”Static wide frame, all three seated.Speaker 1 delivers line deadpan, straight to camera.Speaker 2 Label:ABOVE AVERAGE“Oh, I did 30 days last year. Had the app, had a streak going. I still go to meetings when work isn't crazy. So… I've been twice.”Speaker 2 delivers line deadpan, straight to camera.Speaker 3 Label:1+ YEAR STREAK“I work with someone who's been through it. We talk every single week — good week or bad. Especially the good ones. Found them on Experience Knows in a couple of minutes.”Speaker 3 delivers line with a genuine smile (the only one who smiles).End Card (2s):Someone in your corner. First session, $5.(No dialogue)Plain white end card.Filming & Editing NotesCuts: Cut between speakers with a small punch-in edit; use the wide frame as the base shot.Text Placement: Labels (NORMAL, ABOVE AVERAGE, 1+ YEAR STREAK) appear directly above each speaker as they talk. Keep captions high-contrast and inside the safe zone (center 80% of the frame).Tone & Audio: Comedy plays best flat—no background music under the dialogue, or keep it extremely minimal. Do not oversell the jokes.Reference LinksFull Active Reference Library: Meta Ads Library - Active Account ExamplesDeliverables & Fallback RuleDeliverables: Raw footage + rough cut delivered in vertical 1080×1920 with captions burned in per the exact script.Fallback Rule: If a shot cannot be executed exactly as written, keep the text and spoken lines 100% identical to the script and shoot the simplest possible version of the described moment.
- Hourly
- Intermediate
- Est. time: Less than 1 month, Less than 30 hrs/week
I run Tidy Tracker, a free platform connecting independent house cleaners with property owners in the Dallas-Fort Worth area. I need 3 short-form vertical videos (TikTok/Instagram Reels format) to recruit cleaners to join our free waitlist before it fills up. What I need: 3 videos, 15-30 seconds each, vertical (9:16) 2 videos: general DFW-area cleaner recruitment 1 video: targeted at cleaners near TCU (Texas Christian University, Fort Worth) ahead of the fall move-in/turnover season Text-on-screen style with a hook, key message, and clear call-to-action, similar in structure to trending "join our platform" or "hiring now" style content Clean, professional, or lightly staged home/cleaning footage — I can provide some footage of an actual property, or you can source appropriate stock/clips if you have access to a library Background music (trending or neutral, nothing licensed/copyrighted that would get flagged) Final files delivered as ready-to-post MP4s, no watermarks What I'll provide: Key messaging points and rough script direction for each video Brand colors/logo (blue, green, yellow, mint — happy to share brand kit) Landing page link (tidytracker.net/waitlist) to include as on-screen text/CTA Some property footage/photos if useful, though not required Ideal freelancer: Experience creating TikTok/Reels-style content for local businesses, recruiting, or service-based brands Comfortable with a fast turnaround (this is time-sensitive, tied to an upcoming seasonal window) Please share examples of similar short-form recruitment or "join us" style videos in your application
- Hourly: $18.00 - $20.00
- Entry Level
- Est. time: 3 to 6 months, Less than 30 hrs/week
Location: Remote / Chicago Area preferred Commitment: Part-Time (approx. 15–20 hours/week) Category: Organic Social, Content Creation & Community Building About Rabbet Rabbet is changing the way sports fans get skin in the game. We are a free-to-play, peer-to-peer (P2P) sports picks platform where users challenge their friends or the community using custom lines and terms—competing for real cash and prizes with zero deposits required. We’ve decoupled the thrill of sports competition from traditional financial risk, making sports gaming community-first, social, and accessible to the 70% of fans who want the excitement without the traditional sportsbook headache. We’ve recently exited our MVP phase, our user base is up over 54%, and we just launched a major UI overhaul. Now, we’re looking for a creative, sports-obsessed storyteller to take the reins of our social channels and build the loudest community in sports tech. The Role We aren’t looking for a corporate broadcaster who posts dry graphics. We need a modern, high-agility social creator who lives in the sports culture zeitgeist. You will own our organic presence across TikTok, Instagram, X, and more, turning game-night highlights, fan debates, and our unique product features into scroll-stopping short-form video and punchy copy. What You’ll Do (Core Responsibilities): Create High-Impact Short-Form Video: Script, film, edit, and publish engaging TikToks, Reels, and social clips that highlight our P2P marketplace dynamics and user winning streaks. Capitals on Sports Culture: Move at the speed of the sports calendar. Whether it’s an wild NBA Finals game or breaking NFL news, you’ll pivot our real-time commentary to keep Rabbet at the center of the conversation. Foster Community & Engagement: This is a community-first app. You will actively engage in the comments, spark banter between users, and turn followers into active platform participants. Smart Content Recycling: Work alongside our PR and marketing team to turn product milestones, user growth wins, or sponsor partnership drops into an entire week’s worth of cohesive social content. Who You Are: A Sports Fanatic: You understand line movements, player props, and sports culture. You know what makes casual fans text their group chats before kickoff. A Visual Storyteller: You have a sharp eye for modern vertical video editing, structural aesthetics, and caption copywriting that converts views into app downloads. Agile & Autonomous: You love the fast pace of an early-stage startup. You don’t wait around for approval to jump on a viral trend. Platform Native: Capable of managing multi-channel scheduling and tracking the metrics that actually matter—meaningful engagement and community growth over empty vanity metrics. Strict Compliance Guardrails: Rabbet is a sweepstakes-compliant, free-to-play platform—not a traditional sportsbook or gambling company. You must strictly adhere to our brand voice architecture. Everything we do is framed around peer-to-peer challenges, user-to-user competition, and promotional prize offers. Perks: Fully remote flexibility. Direct access to the founding team. The opportunity to shape the brand identity of a rapidly scaling sports tech startup. How to Apply: Don't just send a dry resume. Drop us a link to your portfolio, a TikTok/Reel you’re proud of, or a sample post showing how you'd pitch a high-stakes P2P challenge between friends for tonight's game. Let's build the future of sports gaming together. Sound like you?
- Fixed price
- Entry Level
- Est. budget: $1,200.00
Looking for a personal assistant well versed in social media, video editing and uploading videos to socials Our Youtube channel has a cute brand character which took a year of development and iteration. Now, we're looking for a personal assistant to help us continue bringing our brand character's story to life with: fresh video ideas, basic video editing, and content management. Our brand's main demographic is 70% women ages 18 - 35 in the health, beauty, and wellness industry. So the content style and humor is mainly female-focused. If you’re someone who loves social media culture, storytelling, and editing videos — this job could be a great fit for you. When you apply, include the word ‘green’ and tell us about your previous experience. **You are required to have: - experience posting content for your own projects or for other brands - experience with mobile video editors (capcut, social media native video editors) - be actively in-tune with social media culture, lingo, trending topics, and sounds Content output expectations: Our team follows a timely hand-off process and strict content schedule. You will be primarily responsible for balancing video ideation, editing videos, uploading videos, and analyzing KPIs You’ll help us maintain a consistent flow of short-form content with a target cadence of ~3 posts per week Your position plays a vital role in the productivity of the business including roles like contributing to video ideas, generating views, increasing brand awareness, and converting views to sales Some Essential Duties & Responsibilities include: *video ideation (hooks, texts, trending sounds) *writing short & punchy captions based on our viral organic formulas & techniques *hashtag & keyword research for best video reach *pre-scheduling videos for precise release timing based on major pop culture events and holidays *uploading the same content piece across 7 different platforms (Instagram, Facebook, TikTok, Youtube, Pinterest, Snapchat, Threads) *ensuring the overall color, mood, & aesthetic of our social media accounts are cohesive *stay up to date with best practices & each respective platform's community guidelines *working as a team with our 2D animators, VFX specialist, and UGC creators to produce the best content possible Requirements: *Fluent or Native in the English Language *Proven experience in content creation *Competent in content creation fundamentals: lighting, angles, scripting, timing, pacing, color, lighting *Adaptive & resourceful mindset: for example, learning modern-day mobile editing apps fast when needed (like CapCut, Youtube Create app, Instagram ‘Edits’ app) *Results driven, sense of urgency, and a high standard of professionalism *Excellent communication and interpersonal skills *Competent in the difference in social media cultures (i.e TikTok culture vs Instagram culture vs Youtube culture) Other details: Payment Terms: *This is an entry level position with great growth potential. Payment Structure Is As Follows: Base Retainer: $100 / month Bonuses: 25% Of Sales, Youtube AdSense, Brand Deals The base retainer can increase as the company grows & the longer we work together. Bonuses will all be issued via Upwork’s official bonus feature. Work Schedule Expectations: You can choose your own working hours and creative schedule. We care about consistency and creativity — not about tracking your hours. Work at any time of the day that works best for you. For more information on this role, see PDF attached:
- Fixed price
- Intermediate
- Est. budget: $200.00
We're looking for a confident, outgoing content creator based in the Miami area to join us for a fun man-on-the-street content shoot in Brickell. You'll be the face of the content—approaching people, asking engaging questions, introducing them to our luxury hair care brand, and surprising them with free products while capturing authentic reactions on camera. This is a 2-hour paid shoot at $100/hour, with the potential for future projects. What You'll Do Meet our team in Brickell for the shoot Host on-camera street interviews Engage confidently with strangers in a friendly, natural way Give away products and capture genuine reactions Help create entertaining, social-first content for TikTok and Instagram Reels We're Looking For Someone Who: Has a strong on-camera presence Is comfortable approaching and talking to strangers Has experience creating TikTok, Instagram Reels, YouTube Shorts, or street-interview content Is reliable, energetic, and professional Is based in the Miami area To Apply Please include: Links to your social media profiles Examples of man-on-the-street, interview, or other on-camera content you've created Bonus: Experience creating viral street-interview or brand activation content. We'd love to see your personality, can't wait to hear from you!
- Hourly: $40.00 - $55.00
- Intermediate
- Est. time: More than 6 months, 30+ hrs/week
Commitment: 30-40 hours/week to start (with opportunity to grow come on full time) Type: Contract with strong potential to convert to full-time Location: Fully remote About Mudflap Mudflap is changing the way truckers fuel across the country, and we're building a content engine that's just as bold as the people we serve. We're investing heavily in social content—from creator partnerships and authentic UGC to product education and brand storytelling. Our goal isn't to make polished corporate videos. We want content that feels real, entertaining, useful, and worth sharing. We're a small, collaborative marketing team that loves experimenting, moving quickly, and trying new ideas. If you've ever wanted to help define what a brand looks and feels like in motion—not just execute someone else's vision—this is that opportunity. The Opportunity We're looking for a talented Video Editor & Motion Designer who loves both fast-paced social editing and bringing products to life through animation. We are starting as a trial contract with hopes to turn it into full time. One day you might be turning raw creator footage into a TikTok that racks up views. The next, you'll be animating a new product feature, creating an onboarding tutorial, or helping establish the motion language that customers will associate with Mudflap. You'll have real creative ownership, work directly with our content and design teams, and help shape how one of the fastest-growing brands in trucking tells its story. What You'll Do - Edit approximately 5 short-form videos each week for TikTok, Instagram Reels, YouTube Shorts, and other social platforms. - Transform raw creator footage into engaging, scroll-stopping content with strong pacing, captions, sound design, and trend-aware editing. - Create product explainers, feature launches, onboarding videos, tutorials, and educational content. - Animate Figma designs, UI mockups, brand assets, icons, and illustrations using your preferred motion design tools (After Effects, Figma, Rive, Lottie, or similar). - Help establish how the Mudflap brand comes to life through motion—from transitions and UI animation to storytelling and visual style. - Collaborate closely with marketing, product marketing, and design to brainstorm ideas, iterate quickly, and continuously improve what's working. - Contribute creative ideas—we're looking for someone who wants to make the work better, not just check boxes. What We're Looking For 2+ years of experience editing social-first, short-form video. Experience creating motion graphics, product explainers, tutorials, or animated marketing content. A portfolio that demonstrates both engaging social edits and thoughtful motion design. Excellent instincts for pacing, storytelling, hooks, captions, and visual communication. Comfortable working with both authentic UGC footage and polished product assets. Someone who thrives in a collaborative environment, welcomes feedback, and enjoys moving fast. Reliable, organized, and excited by a steady stream of creative work. Bonus Points Experience with SaaS or product marketing. Familiarity with trucking, logistics, or blue-collar audiences. Illustration, character animation, or branding experience. Curiosity about AI-assisted creative workflows and new editing tools. Why You'll Love Working With Us Help define the motion identity of a growing brand—not just execute existing templates. Join a fun, collaborative team that values creativity, experimentation, and great ideas over hierarchy. Work on a wide variety of content, from viral social videos to polished product storytelling. Flexible, fully remote work with consistent weekly projects. Strong opportunity for this contract role to grow into a full-time position as our creative team expands. How to Apply Please include a link to your portfolio or reel showcasing relevant social/UGC edits. To confirm you've read this listing, please start your proposal with the word "FREIGHT CLUB."
- Fixed price
- Expert
- Est. budget: $2,500.00
We are launching a premium DTC tropical cleaning brand built more like a beauty, wellness, and lifestyle brand than a traditional cleaning company. Demos: Women 25-35 Think: Rhode, Summer Fridays, Sol de Janeiro, Lola Blankets, Gruuns — brands that took a functional product and built an emotional connection, community, and identity around it. We are looking for a **SCRAPPY organic social/content operator** to help build the brand from the ground up. This is NOT a role for someone who only creates content calendars or provides strategy. We need someone who can think creatively, tell stories, edit content, and consistently ship. What you will do: Content Creation & Editing * Turn raw content (founder videos, product footage, behind-the-scenes, customer content, etc.) into engaging TikToks/Reels/short-form videos * Edit clips, add hooks, captions, text overlays, music, and other elements to make content feel native * Repurpose content across TikTok, Instagram, and other channels * Create, test, and iterate on a high volume of content Brand Storytelling * Help define the brand voice and content direction * Turn our founder journey, product, customers, and mission into compelling stories * Develop recurring content series, ideas, and formats that build community * Find creative ways to make cleaning feel like a lifestyle brand Organic Growth * Identify trends, formats, and conversations we can participate in * Study what is working across beauty, wellness, lifestyle, and DTC brands * Analyze performance and double down on what works Ideal candidate: You have: * Helped grow DTC/ecommerce brands through organic social, influencer, community, or content * Built an audience or brand presence from scratch (personal or professional) * Strong creative taste and an eye for premium, aspirational content * The ability to take raw ideas/assets and turn them into content people want to watch and share * Strong storytelling instincts — understanding not just what to post, but why people care We are looking for someone who is: * Hands-on and execution focused * Comfortable moving quickly and testing ideas * Passionate about building brands from zero ## Important: Please show us exactly what you have created. This can include: * Brands/accounts you have helped grow * Personal TikTok/Instagram accounts * Content you personally filmed, edited, wrote, or produced We care LESS about titles and more about seeing proof that you have great taste and know how to tell stories. Hustlers Over Resumes. Ideal background: * DTC/ecommerce brands * Beauty, skincare, wellness, fashion, lifestyle, home, fragrance, or CPG * Startup/founder-led brands We are open to: * Individual creators/operators * Very small creative teams (1-3 people) We are NOT looking for a large agency or someone who only provides "Strategy". You will work directly with the founding team as we build this brand from the beginning. We will support you with anyone/anything you need. We believe this brand has the ability to go the distance and are only looking to work with other hard working, enthustiastic entrepreneurs. If this seems interesting, please apply!
- Hourly: $30.00 - $50.00
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
I am beginning my journey as a writer by creating Facebook Reel stories, and I’m looking for a video editor who can help me bring these stories to life. I am a deaf creator, so I need support with checking voiceover accuracy, syncing narration with visuals, and ensuring the pacing feels right after adding vertical overlay footage and text. I already have many vertical stock videos and a story that I want to break into three parts, each approximately 3–5 minutes long, as I begin building my audience. I need an editor who can take my script, voiceover, and chosen visuals and turn them into polished, engaging Reels that feel inspiring and emotionally clear. This role includes: - Editing short Facebook Reels using vertical overlay footage - Syncing voiceover accurately (critical for me as a deaf creator) - Matching visuals to the script and emotional flow - Adding captions, text overlays, and simple motion graphics - Helping me break stories into parts for posting - Providing guidance on pacing, structure, and clarity - Preparing me for long‑form content (eventually 30‑minute Facebook Reels) I plan to work continuously with an editor so I can post Reel stories consistently. My goal is to publish three stories per week, starting with my first three‑part series, and move into longer stories down the road. I’m hoping for a reasonable turnaround time and clear communication so I can keep my page active and growing. I’m also very easy to work with and I communicate clearly, organized, and I appreciate editors who bring their own creativity and guidance to the process. I already have my page set up and I’m ready to begin posting. I’m looking for someone who works efficiently, enjoys meaningful storytelling, and wants to collaborate long‑term as my content grows.
- Fixed price
- Intermediate
- Est. budget: $95.00
I'm looking for 1 male UGC creator to film an honest, unscripted UGC-style review of a topical pain relief roll-on (think: muscle & joint relief, similar to products used post-workout or for everyday soreness). What this is: You'll receive a free product to try at home After actually using it for a few days, you'll film a short, honest video sharing your real experience — good, bad, or mixed This is NOT a scripted ad — I want your genuine reaction and opinion, not a sales pitch What I need in the video: 30-60 seconds, vertical format (shot on phone is totally fine) Casual, talking-to-camera style — like you're telling a friend about a product you tried Show yourself actually applying/using the product at some point in the clip Mention how it felt, whether it worked for you, and who you'd recommend it to (or wouldn't) Please disclose in the that the product was gifted (e.g., "this was sent to me by (Brand Name)") What I'll provide: The physical product, shipped to you at no cost Basic brand details and a couple of talking points once we connect (nothing scripted — just context on the product) What I'm NOT looking for: A reading of a script Guaranteed 5-star praise — if it didn't work for you, I'd rather know and hear that honestly Studio-quality production — real and authentic beats polished Budget: $95 fixed price per video Timeline: Product ships within [X] days of hire; video due within 10 days of receiving product Deliverable: 1 final video file (MP4), plus permission for me to use it on my website and ads Please apply with a bit about yourself and, if you have them, examples of past UGC/testimonial-style content you've created. Looking forward to working with you, Jared